Creator Studio

What Creator Studio does

Creator Studio Co is a Kuala Lumpur-based digital content and influencer marketing company founded in 2018 that operates a vertically integrated model spanning creator platforms, brand services, and education. The company owns and manages a portfolio of six content platforms including Dumpling Soda (1M YouTube subscribers founded by Lizz Chloe), KimchiSushi, GeeekBar (10.5K subscribers), Design Seed, SodaFun (forthcoming), and Kankankan (livestream and group-buy), which together have accumulated 213M+ YouTube views and 1.9B+ impressions. Its core B2B services connect brands with this in-house network of influencers through influencer marketing, content marketing, and talent management offerings, with documented engagement across enterprise clients in consumer goods, F&B, e-commerce, telecommunications, retail, finance, and luxury including Swisse, McDonald's, Lazada, U Mobile, Uniqlo, LVMH, Wise, and Standard Chartered. The company states it has served 500+ to 1,000+ brand partners cumulatively across Malaysia and Singapore.

The company monetizes through three professional-services revenue streams: (1) influencer and content marketing campaigns sold to brands via direct outreach and proposal-based engagement across channels including Facebook, Instagram, Xiao Hong Shu, TikTok, and YouTube; (2) talent management, growing the creator pool through "growth hacking" methodology; and (3) two education programs — the 15-month full-time DMCC Diploma in Digital Media & Creative Communication (delivered with education partners New Era, JWC, and MDIS) and an 8-week Weekend Creator Program. Pricing is not publicly disclosed; campaign and course inquiries are handled through WhatsApp and direct email. The underlying technology stack is a multi-platform content creation and distribution system built on owned social media channels rather than proprietary software, with no API, SDK, or patents disclosed.

The company is privately held with no external funding rounds, parent company, or subsidiary structure documented in the source data, and operates with a lean team of 11 employees led by founder Lizz Chloe, business development manager Kevin Tang, and head of production Wei Yao. Operating geographies are stated as Malaysia and Singapore within Southeast Asia, with no claim of global footprint. No regulatory actions, mergers, acquisitions, or restructuring events are recorded.

Name

Creator Studio

Legal name

Creator Studio Co

Website

https://creatorstudioco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Creator Studio Co is a Kuala Lumpur-based digital content and influencer marketing company that operates in-house creator platforms (Dumpling Soda, KimchiSushi, GeeekBar, Kankankan) and provides campaign services and digital media education for brands across Southeast Asia.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Motion Picture and Sound Recording Industries (512), Independent Artists, Writers, and Performers (711510), Independent Artists, Writers, and Performers (71151)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Management & Talent Representation (BPAFAHAB), Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Influencer marketing services
• Content marketing services
• Digital media education
• Talent management agency
• Creator platform network

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Services: Connect brands with influencers for marketing campaigns, providing full-scale service from strategy to execution and data insights.
2. Content Marketing: Produce entertaining trending content for brands and their own platforms.
3. DMCC Diploma Program: 15-month full-time diploma in Digital Media & Creative Communication with international certification.
4. Weekend Creator Program: 8-week immersive creator training course, every Saturday 2PM-6PM, covering production, filming, editing and content operations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Creator Studio Co is a Malaysian-based influencer marketing and content creation agency that connects brands with a network of influencers and digital content creators across platforms such as YouTube, Instagram, Facebook, Xiao Hong Shu, and TikTok. Core services include Influencer Marketing, Content Marketing, and Talent Management, delivered through a community-led model supported by owned creator platforms. The company also runs a digital media education division offering a 15-month DMCC Diploma and an 8-week Weekend Creator Program.

Product overview

Creator Studio is a content creation and influencer marketing company that operates as a multi-platform network. The core offerings include Content Marketing services, Influencer Marketing connecting brands with creators, and Talent Management for growing their creator pool. The company also runs CS Education offering the DMCC diploma (15-month program in digital media and creative communication with AI tools) and Weekend Creator Program (8-week training course). Their portfolio includes multiple creator platforms: Dumpling Soda (food/lifestyle, 1M+ subscribers), KimchiSushi (eating/challenges), Design Seed (interior design content), Geeekbar (entertaining tech content), SodaFun (coming soon), and Kankankan (livestream/group buy). Together these platforms have achieved 213M+ YouTube views, 1.9B+ impressions, and work with 500+ clients.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Studio Education: Education division offering DMCC Diploma in Digital Media & Creative Communication and Weekend Creator Program courses.
• Dumpling Soda
• KimchiSushi
• Design Seed
• SodaFun

Products and services

• Influencer Marketing Connects brands with influencers and digital content creators using a data-driven approach to match campaign goals with the right influencers and channels (Facebook, Instagram, Xiao Hong Shu, TikTok, YouTube) to maximize conversion. Engages and affiliates brands with target audiences through the agency's influencer network.
• Content Marketing Produces entertaining trending content for brands and audiences as part of the company's branded content and campaign execution capabilities.
• Talent Management Seeks out and grows influencers from the agency's pool to achieve their goals through extensive partner connections and a growth hacking methodology. Manages creators across owned platforms such as Dumpling Soda, KimchiSushi, Geeekbar, and Design Seed.
• DMCC Diploma in Digital Media & Creative Communication 15-month full-time diploma course combining content creation, digital media, brand communication, and AI tools application, with Chinese as the primary language. Offered in partnership with New Era, JWC, and MDIS. Designed for SPM/UEC/IGCSE graduates and aspiring content creators.
• Weekend Creator Program 8-week immersive creator training course held every Saturday from 2PM-6PM, covering camera basics through final output, including shooting, editing, post-production, and content operations. Targeted at aspiring content creators seeking skill development for freelance content creation.

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• New EraminorStrategic or Co-development PartnerEducation partner for DMCC diploma program collaboration
• JWCminorStrategic or Co-development PartnerEducation partner for DMCC diploma program collaboration
• MDISminorStrategic or Co-development PartnerEducation partner for DMCC diploma program collaboration

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hashmeta: Singapore digital marketing agency with a dedicated influencer marketing practice serving brands across Southeast Asia. Compares on data-driven campaign matching, brand-creator partnerships, and regional enterprise client delivery.
• The Influencer Marketing Factory: Global influencer marketing agency with Asia-Pacific client delivery, including paid campaign management, creator sourcing, and content production. Comparable full-service positioning for brand clients and a credible competitor for cross-border mandates.
• Vamp: Singapore-based influencer marketing platform and agency active in Malaysia and ASEAN. Offers creator discovery, campaign management, and content production — directly overlapping with Creator Studio's influencer marketing and content services.
• Tribe Global: Global influencer marketing agency network with active presence in Asia-Pacific. Operates a creator-matching platform plus campaign execution services, directly comparable to Creator Studio's influencer marketing and content production offerings.
• Gushcloud International: Singapore-headquartered influencer marketing and talent management agency with strong Malaysia and broader SEA operations. Direct competitor in talent representation, brand-creator matchmaking, and content production across the same geographies as Creator Studio.

Broad incumbents

• FreakOut Holdings: Japan-based programmatic and digital marketing group with Southeast Asia expansion. Adjacent competitor on enterprise digital campaigns and creator marketing services, broader scope than Creator Studio's niche.
• Septeni Holdings: Japan-listed digital advertising and influencer marketing group with Southeast Asia operations. Larger, broader incumbent offering the full digital marketing stack — a competitive threat where it competes with Creator Studio on enterprise brand mandates.
• AnyMind Group: Multi-market marketing, influencer, and e-commerce platform operating across SEA, Japan, and Greater China. Larger, capital-backed broad incumbent with overlapping creator marketing, content production, and D2C commerce capabilities that compete with Creator Studio's full stack.
• Dentsu: Global advertising holding company with deep Asia-Pacific operations including influencer marketing and content production arms. Largest external competitive pressure on enterprise brand mandates in Malaysia and Singapore.

Emerging players

• SociaLadder: Singapore-based influencer marketing agency focused on data-driven creator-brand matchmaking for enterprise clients in SEA. Comparable business model and regional focus, though smaller in scale than Creator Studio's owned-media roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCI0i7CaDK2KVuwLE1zYhuTQ
• Facebookfacebook.com/creatorstudioco
• Instagraminstagram.com/creatorstudioco
• LinkedInlinkedin.com/company/creatorstudiokl

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creator Studio