Crew

What Crew does

Crew (legal entity: Crew Ventures LLC) is a privately held New York-based hospitality and maritime preservation company founded by brothers Alex and Miles Pincus. The company operates a portfolio of more than ten waterfront restaurants, bars, and experiential venues in New York City and New Orleans, including Grand Banks (oyster bar aboard the 142-foot Sherman Zwicker schooner at Hudson River Park), Pilot (oyster bar aboard a 147-foot historic schooner at Brooklyn Bridge Park), Island Oyster (Governors Island), The Yacht Club (200-seat rooftop restaurant in Chelsea), Sailor's Choice (200-seat seafood shack at Hudson Yards), Fireboat (floating bar on a former FDNY fireboat), Holywater NYC and NOLA, Seaworthy, Drift In, High Tide, Fairweather, and the acquired Montero Bar & Grill in Brooklyn Heights.

Crew's underlying asset base is a collection of historic maritime vessels (Sherman Zwicker, Pilot, Governor Alfred E. Smith fireboat, Margaret oyster barge) maintained through the Heritage Marine Works restoration subsidiary, supplemented by marina operations at Pier 25 and Pier 6 Wharf, a sailing school partnership with Atlantic Yachting, and private charter services. The company monetizes through direct-to-consumer dining and beverage sales, marina docking and mooring fees (pay-as-you-go and seasonal subscriptions), catering and private events, and delivery via the order.online platform integrated across multiple venues.

The business is bootstrapped with no disclosed venture capital or private equity funding; growth has been funded entirely through operations over more than twenty years under continuous founding-family control. Distribution combines owned physical venues with reservation platforms (SevenRooms, Resy, OpenTable) and earned media coverage from major publications, which has driven industry recognition including a James Beard Award nomination for restaurant design (Island Oyster) and multiple "best of" designations from New York Magazine, Condé Nast Traveler, Vogue, Eater, and CNN Travel.

Name

Crew

Legal name

Crew Ventures LLC

Website

https://crewny.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Crew is a privately held hospitality and maritime preservation company operating more than ten waterfront restaurants, bars, and historic-vessel venues across New York City and New Orleans, serving urban professionals, food enthusiasts, and boaters through dining, marina services, and experiential maritime offerings.

Ownership category

akta.pro rank

Product category

Waterfront Hospitality & Dining

NAICS

Scenic and Sightseeing Transportation, Water (487210), Marinas (713930), Ship Building and Repairing (336611)

SIC

Water Transportation (4400), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Tourist & Sightseeing Cruise Operators (Day Cruises) (TLAFALAF)

akta.pro secondary industry

Leisure Passenger Shipping Charters (Ferry/Excursion Vessels) (THAEAGAH)

Keywords

• Waterfront dining
• Oyster bars
• Marina services
• Historic vessel hospitality
• Private event catering

Headquarters

HQ city

New York, NY

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant and Bar Operations: Direct-to-consumer dining and beverage sales through multiple waterfront restaurant and bar venues in NYC and New Orleans, including seasonal operations on historic vessels.
2. Marina Services: Docking fees, mooring rentals (overnight, monthly, seasonal), and commercial vessel services at Pier 25 Marina.
3. Catering and Private Events: Private event bookings and catering services across their venue portfolio.
4. Sailing School Partnership: Partnership with Atlantic Yachting providing certified sailing instruction, with revenue shared or facilitated through the marina.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Crew operates a portfolio of waterfront restaurants, bars, and historic maritime vessels across New York City and New Orleans, delivering direct-to-consumer dining, beverage, and marina experiences. The company owns and operates iconic floating venues including the Sherman Zwicker schooner (Grand Banks), Pilot schooner, Governor Alfred E. Smith fireboat, and a network of land-based oyster bars and rooftop restaurants. Supplementary services include marina moorings and docking at Pier 25 Marina, private event catering, sailing instruction through partnership, and historic vessel restoration.

Product overview

Crew is a hospitality company operating a collection of waterfront restaurants, bars, historic vessels, and maritime operations. The portfolio includes Grand Banks (floating oyster bar on the Sherman Zwicker schooner), Pilot (oyster bar on a historic schooner in Brooklyn), Island Oyster (Governors Island), Holywater NYC and NOLA (cocktail bars), Seaworthy (New Orleans seafood), Drift In, Montero Bar & Grill, The Yacht Club (Chelsea rooftop), Sailor's Choice (Hudson Yards), Fireboat (floating bar on former FDNY fireboat), Fairweather, and High Tide. Maritime operations include Pier 25 Marina (docking, moorings, sailing school, charters) and Heritage Marine Works (vessel restoration). The company preserves and operates historic vessels while connecting people to the waterfront through dining and experiential offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Banks: Flagshi restaurant - 142-foot historic wooden schooner serving as an exceptional and rare surviving example of traditional boat-building skills, operating as an oyster bar in Manhattan, New York.
• The Yacht Club
• Holywater
• Drift In
• Seaworthy
• High Tide
• Montero Bar & Grill
• Fireboat
• Pilot
• Island Oyster
• Sailor's Choice
• Fairweather
• Pier 25 Marina
• Pier 6 Wharf
• Heritage Marine Works
• Fleet

Products and services

• Grand Banks Floating oyster bar and restaurant aboard the historic 142-foot Sherman Zwicker schooner docked at Hudson River Park in Manhattan, serving sustainable oysters and seafood with waterfront views.
• Pilot Dockside champagne and oyster bar aboard the historic 147-foot Pilot schooner at Brooklyn Bridge Park, offering seafood and beverages on a restored Grand Banks racing vessel.
• Island Oyster Seasonal waterfront oyster bar and restaurant on Governors Island offering outdoor dining with views of the Manhattan skyline and New York Harbor.
• Holywater NYC Land-based cocktail bar in Tribeca, Manhattan featuring a maximalist subterranean design with a maritime-inspired aesthetic. Noted for creative cocktails and oyster offerings.
• Holywater NOLA Oyster bar and restaurant in the French Quarter of New Orleans, bringing Crew's NYC waterfront dining concept to Louisiana with local seafood and cocktails.
• Seaworthy Seafood restaurant and oyster bar in New Orleans' French Quarter featuring Gulf Coast seafood, craft cocktails, and an extensive oyster program.
• Drift In Waterfront bar and restaurant at Fulton Ferry Landing in Brooklyn offering outdoor seating with views of the East River and Manhattan skyline.
• Montero Bar & Grill Historic dive bar in Brooklyn Heights, established circa 1936. Crew acquired the century-old Montero Bar building in 2026, continuing its legacy as a neighborhood institution with karaoke and dive bar atmosphere.
• The Yacht Club Nautical-themed rooftop restaurant and bar at the Starrett-Lehigh Building in Chelsea, Manhattan. Features 200 seats, waterfront-inspired design, and full food and beverage service.
• Sailor's Choice Seafood shack at Hudson Yards built around a luxury lobster boat overlooking the Hudson River. Offers New England seafood classics with 200-seat capacity.
• Fireboat Floating bar aboard the historic 105-foot Governor Alfred E. Smith, a former FDNY fireboat now serving as a cocktail bar in New York Harbor.
• Fairweather Waterfront bar venue at Fulton Ferry Landing in Brooklyn offering outdoor drinks with views of the Brooklyn Bridge and Manhattan.
• High Tide Seasonal waterfront bar at Brooklyn Ferry Landing with outdoor seating and drinks, operating during warm weather months.
• Pier 25 Marina Full-service marina at Hudson River Park offering docking for vessels up to 40 feet, overnight and monthly moorings, sailing school partnerships, private charters, and commercial vessel services.
• Sailing School American Sailing Association certified sailing instruction offered in partnership with Atlantic Yachting, including youth sailing camp, group adult lessons, and private lessons.
• Catering and Private Events Private event and catering services offered across Crew's venue portfolio for corporate events, weddings, and milestone celebrations.

Quantifiable outcome

• Seaworthy topped Eater's monthly Heatmap of New Orleans Restaurants for six months post opening
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Atlantic YachtingcoreStrategic or Co-development PartnerPartnership with Atlantic Yachting, New York City's oldest and most respected sailing school, to provide American Sailing Association certified sailing instruction for kids and adults at Pier 25 Marina. Services include youth sailing camp, group adult lessons, and private lessons.
• New York Harbor ToursminorStrategic or Co-development PartnerPowerboat charter partner offering opportunities to see New York from the water aboard a private motorboat.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Chevalier Group (Balthazar/Rubin's): NYC hospitality operator with seafood/oyster bar concepts. Comparable as an iconic, multi-venue NYC restaurant group with strong tourism and resident customer bases, providing context for Crew's positioning in the highly competitive NYC dining market.

Broad incumbents

• Lettuce Entertain You Enterprises: Large multi-concept restaurant group operating dozens of venues across the US. Comparable to Crew as a diversified restaurant operator with strong brand curation capabilities and broad portfolio management experience.
• Major Food Group: NYC hospitality group behind Carbone, Dirty French, and The Lobster Club. Comparable as a multi-venue NYC restaurant operator building celebrity-driven brands, though it does not focus on maritime or floating venues.
• Union Square Hospitality Group: Established NYC hospitality group with multiple restaurant concepts including seafood-focused venues. Shares Crew's model of building a portfolio of acclaimed NYC dining destinations.

Emerging players

• Northpoint Hospitality Group: Hospitality group operating waterfront restaurant venues. Comparable as a multi-venue waterfront operator pursuing a similar experiential-dining strategy in coastal markets.
• Mr. C/Seamore's Group: NYC-based hospitality group operating multiple seafood and waterfront restaurants. Comparable as a multi-venue NYC hospitality operator in the seafood/oyster bar category, though without the historic vessel focus that distinguishes Crew.

Direct peers

• Suntex Marinas: Recreational marina operator managing mooring, storage, and waterfront amenities. Comparable to Crew's marina business model with subscription-like slip/multi-month mooring contracts and value-added services.
• Hornblower Group (City Experiences): Operates dining, sightseeing, and charter cruises across multiple US coastal markets. Crew and Hornblower both run tourism-facing maritime experiences with food and beverage as a core component of their vessel-based offerings, and both serve urban professional and tourist demographics.
• IGY Marinas: International marina operator offering slip rentals, moorings, and marine services. Comparable to Crew's Pier 25 Marina operations, including recurring mooring revenue and ancillary services like sailing instruction.
• Spirit Cruises: Operates waterfront dining cruise experiences in major US cities with food, beverage, and entertainment as the central offering. Shares Crew's model of monetizing maritime assets through hospitality services rather than pure transportation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/c-r-e-w

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crew