Cricket St Thomas Golf Club

What Cricket St Thomas Golf Club does

Cricket St Thomas Golf Club is a privately held, family-operated leisure and hospitality business located on the A30 near Chard in Somerset, United Kingdom, with origins dating to 1940. The company operates an integrated single-site venue comprising an 18-hole parkland golf course, a 15-bay Top Tracer driving range, an adults-only gym and fitness studio, a restaurant, a sports bar with Sky Sports, and conference and private function facilities. It is led by Managing Director Steve Hill and Director Jacqui Hill, with a workforce of approximately 16 employees, and is affiliated with England Golf, the PGA, Foremost Golf, and the Somerset Chamber of Commerce.

The business runs a multi-revenue-stream model that combines recurring subscription income (golf memberships at £295–£890, fitness memberships) with usage-based and transaction-based revenue (green fees, driving range, F&B, events at £45 per head for Christmas party nights, corporate golf days, conferences, professional shop retail, and gift vouchers sold via GiftPro). The adults-only gym is operated in collaboration with Phoenix Fitness, providing fitness programming and personal training. Distribution is primarily direct-to-consumer: online tee-time booking and gift voucher sales through the club's website, phone reservations, on-site purchases, and dedicated corporate packages. Underlying technology consists of standard third-party platforms (Topgolf's Top Tracer for ball tracking, Intelligent Golf for member tee sheets, Resos for restaurant bookings, and GiftPro for vouchers) rather than proprietary systems.

The customer base is split across individual golfers, fitness members, F&B patrons, event guests, and corporate clients in the South West of England — specifically the Chard, Ilminster, Crewkerne, and Axminster catchment. The company pursues modest, ongoing expansion through product diversification (driving range, gym, events) and corporate hospitality offerings, alongside continued investment in the core course via remodelling work.

Name

Cricket St Thomas Golf Club

Legal name

Cricket St. Thomas Golf Club

Website

https://cricketstthomasgolfclub.co.uk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Cricket St Thomas Golf Club is a family-operated regional leisure venue in Somerset, UK, running an 18-hole parkland golf course, Top Tracer driving range, adults-only gym, restaurant, sports bar, and event facilities, serving individual golfers, fitness members, and corporate clients through memberships, green fees, and event hosting.

Ownership category

akta.pro rank

Product category

Golf Club & Leisure Hospitality

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club facilities
• Leisure hospitality services
• Golf memberships
• Fitness gym services
• Event venue hosting

Headquarters

HQ city

Chard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Golf Memberships: Annual and recurring golf membership subscriptions offering access to the 18-hole course, including Gold 7-Day Membership and other tiers starting from £295.
2. Green Fees: Pay-as-you-play green fee revenue from visitors playing the 18-hole parkland course.
3. Fitness Memberships: Adults-only gym and fitness studio memberships with access to fitness classes including Hour of Power and Hyrox.
4. Food and Beverage: Restaurant, sports bar with Sky Sports, and Sunday lunch services offering food and drink purchases with discounted rates for members.
5. Event Hosting: Private functions, Christmas party nights (£45 per person), corporate events, conferences, and social events with room hire and catering packages.
6. Professional Golf Shop: Golf equipment, apparel, and accessories retail.
7. Gift Vouchers: Gift voucher sales for golf, dining, and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cricket St Thomas Golf Club operates an 18-hole parkland golf course supplemented by a 15-bay Top Tracer driving range, an adults-only gym and fitness studio, a restaurant and sports bar, and venue facilities for private functions, Christmas events, and corporate meetings. The club sells golf memberships, green fees, fitness memberships, food and beverage, event hosting, and golf retail, serving individual members, visitors, and corporate clients in Somerset.

Product overview

Cricket St Thomas Golf Club is a leisure and hospitality facility offering a comprehensive portfolio of golf, fitness, dining, and event services. The core offering centres on an 18-hole parkland golf course with over 80 years of heritage, complemented by a modern 15-bay Top Tracer driving range. The club operates a multi-service model featuring an adults-only gym and fitness studio (in collaboration with Phoenix Fitness), a restaurant serving Somerset's finest Sunday lunch, and a sports bar with Sky Sports. Event hosting capabilities include private functions, Christmas party nights, and conference facilities. Supporting services include professional golf shop, coaching, equipment hire, various membership tiers (golf, corporate, social), and gift vouchers. The facility targets both golf enthusiasts and general leisure visitors in the Somerset/Chard/Ilminster/Crewkerne/Axminster area.

Differentiator

Problem solved

Functional benefit

Brands

• Fitness@ Cricket St Thomas Golf Club: Adults-only gym and fitness facility operated in collaboration with Phoenix Fitness, offering cardio and strength training equipment, fitness classes, and personal training.
• CST Fitness

Products and services

• 18-Hole Golf Course An 18-hole parkland golf course with over 80 years of history, offering outstanding views across the Somerset countryside. Open to members and visitors via green fees, tee-time bookings, and memberships.
• Top Tracer Driving Range A 15-bay driving range featuring award-winning Top Tracer technology with interactive game modes suitable for all ages and abilities, with no previous experience or equipment required.
• Adults-Only Gym and Fitness Studio

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• England GolfcoreStrategic or Co-development PartnerAffiliated with England Golf, the governing body for amateur golf in England, providing credibility and governance standards for the club's golf operations.
• PGA (Professional Golfers' Association)coreStrategic or Co-development PartnerAffiliated with the PGA, the professional association for golf professionals, supporting coaching and professional standards.
• Foremost GolfminorChannel Partner/ Reseller/ DistributorPartnership with Foremost Golf for professional shop operations, likely providing equipment procurement and retail support.
• Somerset Chamber of CommerceminorGTM or Marketing PartnerMember of Somerset Chamber of Commerce for local business networking and regional business community engagement.
• Phoenix FitnesscoreStrategic or Co-development PartnerProud collaboration with Phoenix Fitness for fitness facilities and programming at the club, providing expertise in health and fitness services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• American Golf: Largest UK golf retailer with online and physical stores. Comparable as a partner/reference for the pro shop category and as an adjacent commercial presence in the UK golf supply chain.

Broad incumbents

• The Belfry: Large UK golf resort with multiple courses, hotel, spa, dining, and conference facilities. Comparable as a multi-service UK golf and events venue, though at a much larger scale and luxury positioning.
• Nuffield Health: UK not-for-profit health and wellbeing operator with gyms, fitness classes, and hospitality. Comparable as a UK fitness and leisure operator competing with the gym and studio offering at Cricket St Thomas.
• The Club Company: Multi-site UK golf club operator with multiple courses, gyms, and leisure facilities. Comparable as a multi-site UK operator of golf courses with adjacent fitness and F&B offerings, though at significantly greater scale.
• David Lloyd Leisure: UK premium health, racquets, and family leisure club operator. Comparable as a multi-service UK leisure operator offering gym, classes, dining, and family programming, though without a golf course.

Regional players

• Bovey Castle: Devon-based golf resort with 18-hole course, hotel, spa, and dining. Comparable as a South West UK golf and leisure venue with event/hospitality offerings, though anchored to a hotel estate rather than a standalone club.

Direct peers

• Saunton Golf Club: Devon-based regional golf club with championship courses and clubhouse hospitality. Comparable as a regional UK golf club serving the South West with similar membership, society, and event-driven revenue mix.
• Paultons Golf Centre: Hampshire-based golf centre with Top Tracer driving range, golf course, and clubhouse. Comparable because it operates a UK regional golf course with a Top Tracer range and similar ancillary food and event offerings.
• Hoebridge Golf Centre: Surrey-based multi-service golf centre with Top Tracer driving range, golf course, and family entertainment offerings. Directly comparable because it is a UK regional golf operator with a Top Tracer range and a multi-service leisure model similar to Cricket St Thomas.

Emerging players

• Topgolf: Tech-driven golf entertainment venues with ball-tracking technology, food, and events. Comparable on the Top Tracer technology stack and entertainment-led golf positioning, though Topgolf is significantly larger and entertainment-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cricket-st-thomas-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cricket St Thomas Golf Club