Crisis Communications PR
Crisis Communications PR is a privately held, founder-owned boutique consultancy led by Joel Leyden, delivering crisis communications, reputation management, public affairs, and media training to governmental, commercial, and non-profit organizations from offices in New York and Jerusalem.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crisis Communications PR does
Crisis Communications PR is a privately held, founder-owned boutique consulting firm operated by Joel Leyden under multiple trade names including Leyden Communications and Leyden Crisis Communications. Established around 2008, though tracing Leyden's online reputation management practice back to 1995, the firm delivers crisis communications, public affairs, media relations, and online reputation management services to governmental, commercial, and non-profit organizations globally from offices in New York and Jerusalem. The business operates without external funding, institutional investors, or disclosed employees beyond the founder.
The service portfolio spans crisis communications consulting, online reputation management (including suppression of negative content and management of Google search results), political and governmental public affairs, media training for prime ministers and senior executives, traditional public relations, and SEO/AI-augmented narrative control. The firm claims a social media network reaching over 30 million users and groups exceeding 100,000 members, alongside an international media contact database covering wire services, newspapers, television, radio, and trade publications. Distribution is exclusively direct: consulting engagements, media training sessions, and ongoing advisory relationships, with pricing quote-based and not publicly disclosed.
The go-to-market is sales-led, leveraging Leyden's professional network, media relationships, speaking engagements (listed via the American Speakers platform), and the firm's own SEO and social media presence. Operational signals — including the use of personal gmail addresses ([email protected], [email protected]) as primary business contact — indicate a solo or micro-sized practice highly dependent on the founder's personal credentials, which include founding the first website in Israel, creating the IDF Cyber Unit, and serving as senior media adviser to the Israel Ministry of Foreign Affairs. The firm has been ranked #1 by the Institute for Public Relations (IPR) for Counseling and Strategy.
Crisis Communications PR firmographics
Firmographics- Name
- Crisis Communications PR
- Legal name
- Crisis Communications PR
- Website
- https://crisiscommunicationspr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crisis Communications PR is a privately held, founder-owned boutique consultancy led by Joel Leyden, delivering crisis communications, reputation management, public affairs, and media training to governmental, commercial, and non-profit organizations from offices in New York and Jerusalem.
- Ownership category
- akta.pro rank
Crisis Communications PR industry classification
Industry- Product category
- Crisis Communications Consulting
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Crisis Communications Planning & Response (MPAAAOAD), Crisis Communications & Issues Management (BPAFADAE), Media Relations & Press Office Services (BPAFADAF), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Crisis Communications PR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crisis Communications PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Crisis Communications Consulting: Professional consulting services for organizations facing crises including anti-semitism challenges, COVID-related communications, corporate bankruptcies, political campaigns, and disaster response. Delivered through direct advisory engagements with senior leadership.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Crisis Communications PR product offering
Product offeringCore offering
Crisis Communications PR is a boutique consulting firm providing crisis communications, reputation management, public relations, and political public affairs services to governmental, commercial, and non-profit organizations. Core offerings include controlling online narratives through SEO and AI, media training for senior leaders, news and feature content placement across international media, and specialized crisis response for events such as COVID-19, corporate bankruptcies, anti-semitism incidents, and product recalls. The firm is led by Joel Leyden and operates from New York and Jerusalem, leveraging a social media network reaching over 30 million users.
Product overview
Crisis Communications PR is a service-based consulting firm operated by Joel Leyden, offering crisis communications, reputation management, public relations, public affairs, and SEO/AI services. The firm does not operate as a software platform but provides professional consulting services including crisis communications PR, reputation management, media training, and specialized coronavirus-related PR. The portfolio includes core consulting services (Crisis Communications PR, Reputation Management, Public Relations, Political Public Affairs, SEO/AI, Media Training), educational content (Art of Crisis Management), and specialized services (PR Against Coronavirus).
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis Communications Consulting Core crisis communications consulting service for organizations facing challenges such as anti-Semitism, COVID, and global corporate affairs; includes identifying the challenge, securing resources to respond, and coordinating media assets to control the narrative.
- Reputation Management Online reputation management services including burying negative online content, managing Google web searches, and handling identity theft, fraud, slander, libel, hotel/restaurant reviews, and product recalls.
- Public Relations Services International PR and commercial/governmental public affairs services including domestic and international news campaigns, media relations, press kit creation, copywriting, and web design.
- Political Public Affairs Political campaign management and governmental public affairs consulting including US political campaigns, debate preparation, news conferences/briefings, press interviews, and government-level crisis communications.
- SEO and AI Narrative Services SEO and AI-powered services to control online narratives, optimize web content, and leverage the firm's social media network reaching over 30 million users to amplify or suppress messaging.
- Media Training Media training for prime ministers, ambassadors, mayors, political, business and not-for-profit leaders; includes interview coaching for print, broadcast, and digital, body language, dress and speech preparation, and cross-cultural business communications training.
- PR Against Coronavirus Specialized crisis communications service addressing business and organizational challenges related to COVID-19, providing rapid response to maintain trust, traffic, and revenue during the pandemic.
Quantifiable outcome
- Social media network reaches over 30 million people
- +3 more outcomes
Companies that use Crisis Communications PR
Customer profileSegments4 records
Ideal customer profiles4 records
Crisis Communications PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crisis Communications PR partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Crisis Communications PR competitors and assessment
Company assessmentBroad incumbents
- APCO Worldwide: Global public affairs and communications consultancy with strong government, policy, and crisis practices. Comparable to Crisis Communications PR on public affairs and crisis mandates, particularly in politically sensitive engagements.
- Burson (formerly BCW): Global communications group formed from the merger of Burson-Marsteller and Cohn & Wolfe, with a strong crisis and issues management practice. Comparable to Crisis Communications PR in crisis and public affairs scope, with a much larger global footprint and corporate infrastructure.
- FleishmanHillard: Global PR network with a dedicated crisis and issues management group serving corporate, government, and non-profit clients. Closely comparable service portfolio to Crisis Communications PR but with formal regional hubs and significantly larger headcount.
- FTI Consulting (Strategic Communications): Public-listed advisory firm with a Strategic Communications segment specializing in crisis, litigation PR, and corporate reputational support. Comparable to Crisis Communications PR on crisis and reputation mandates, with much deeper resources and the credibility of a publicly audited firm.
- Hill+Knowlton: Global communications consultancy with a long-standing crisis and issues practice serving corporations, governments, and NGOs. Closely overlapping with Crisis Communications PR's crisis communications and public affairs offerings.
- Edelman: Largest global public relations firm with a dedicated crisis and issues practice serving corporations, governments, and NGOs. Direct overlap with Crisis Communications PR's crisis, public affairs, and reputation management offerings, but operating at vastly greater scale and with formal multinational teams.
- Weber Shandwick: Top-tier global PR agency with crisis, public affairs, and corporate reputation practices serving large enterprises and governments. Comparable in scope to Crisis Communications PR's services, with the advantage of integrated global teams and analytics infrastructure.
- Brunswick Group: Specialist critical-comms and public affairs advisory focused on financial, M&A, crisis, and investor issues. Comparable to Crisis Communications PR on crisis and public affairs mandates, with a stronger bias toward publicly listed and financial-services clients.
Direct peers
- Sitrick And Company: Specialist crisis, litigation, and corporate reputation firm serving corporate boards, executives, and high-net-worth individuals in high-stakes situations. Closely comparable boutique structure and crisis-reputation focus to Crisis Communications PR.
- Reevemark: Boutique strategic communications firm specializing in crisis, special situations, and litigation PR for corporates and high-profile individuals. Most comparable in scale and service scope to Crisis Communications PR, with a similar senior-led boutique model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Crisis Communications PR social profiles
Digital presenceCrisis Communications PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crisis Communications PR leadership team
Management profileNumber of profiles
Profiles1 record
Crisis Communications PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crisis Communications PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crisis Communications PR
What does Crisis Communications PR do?
Crisis Communications PR is a boutique consulting firm providing crisis communications, reputation management, public relations, and political public affairs services to governmental, commercial, and non-profit organizations. Core offerings include controlling online narratives through SEO and AI, media training for senior leaders, news and feature content placement across international media, and specialized crisis response for events such as COVID-19, corporate bankruptcies, anti-semitism incidents, and product recalls. The firm is led by Joel Leyden and operates from New York and Jerusalem, leveraging a social media network reaching over 30 million users.
Is Crisis Communications PR a public or private company?
Crisis Communications PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crisis Communications PR founded?
Crisis Communications PR was founded in 2008. It employs 1 to 10 people.
Where is Crisis Communications PR based?
Crisis Communications PR is headquartered in New York, United States, in the North America region.
How does Crisis Communications PR make money?
One revenue line is on record: crisis Communications Consulting.
Who are Crisis Communications PR's main competitors?
Broad incumbents on record are APCO Worldwide, Burson (formerly BCW), FleishmanHillard, FTI Consulting (Strategic Communications), Hill+Knowlton, Edelman, Weber Shandwick and Brunswick Group. Direct peers are Sitrick And Company and Reevemark.
Does Crisis Communications PR have an API?
No public API is recorded for Crisis Communications PR.
What industry is Crisis Communications PR in?
Crisis Communications PR's product category is Crisis Communications Consulting. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of MPAAAOAD, Crisis Communications Planning & Response. Its NAICS code is 541820 and its SIC code is 7311.