Fresko
Fresko is a Bulgarian online supermarket founded in 2016 and headquartered in Burgas, Bulgaria. It sells groceries and household items and offers home delivery to Bulgarian consumers through its website fresko.bg.
- Company typePrivate
- Founded2016
- HeadquartersBurgas, Bulgaria
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Fresko firmographics
Firmographics- Name
- Fresko
- Website
- https://fresko.bg
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fresko is a Bulgarian online supermarket founded in 2016 and headquartered in Burgas, Bulgaria. It sells groceries and household items and offers home delivery to Bulgarian consumers through its website fresko.bg.
- Ownership category
- akta.pro rank
Where Fresko is headquartered
LocationHeadquarters
- HQ city
- Burgas
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
Fresko business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Fresko product offering
Product offeringCore offering
Fresko is an online supermarket (Fresko.bg) that sells groceries and household items directly to consumers and delivers them to their homes. The company operates in Bulgaria under the tagline "The store in your home!" indicating a focus on convenient at-home grocery fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Online grocery shopping (Fresko.bg) Online supermarket storefront selling groceries and household items to Bulgarian consumers for home delivery.
- Home delivery service Last-mile delivery of ordered groceries and household goods to customers' homes in Bulgaria.
Companies that use Fresko
Customer profileIdeal customer profiles1 record
Fresko technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fresko competitors and assessment
Company assessmentRegional players
- T Market: Bulgarian regional food retailer with online shopping; a closer comparator to Fresko's regional Bulgarian footprint and online supermarket model.
- Rohlik Group: Leading CEE online grocery operator headquartered in the Czech Republic with operations across multiple CEE markets; relevant comparable as a scaled pure-play online grocer targeting similar shopper behavior.
Others
- Wolt: Delivery platform active in Bulgaria that brokers grocery and household item delivery; an adjacent competitor addressing the same 'store in your home' convenience proposition as Fresko.
- Glovo: Multi-category delivery platform operating in Bulgaria with a sizable grocery vertical; competes with Fresko on convenience, speed, and assortment variety through partnered stores.
Broad incumbents
- Lidl Bulgaria: German discount grocer with an extensive Bulgarian store network; competes on price-led grocery and has been expanding click-and-collect and delivery capabilities that overlap with Fresko's offering.
- Fantastico: One of the largest Bulgarian-owned supermarket chains with a strong store base and online ordering; serves a comparable urban grocery shopper and offers delivery options overlapping with Fresko.
- CBA Bulgaria: Bulgarian grocery retail chain of convenience-format and supermarket stores; competes for everyday grocery baskets and increasingly for online/digital share alongside Fresko.
- BILLA Bulgaria: Austrian-origin supermarket chain (REWE Group) operating dozens of Bulgarian stores and an online shop; directly comparable to Fresko's online supermarket proposition with broader assortment and brand recognition.
- METRO Bulgaria: Cash-and-carry and food service distributor with B2C online operations in Bulgaria; competes with Fresko for household and grocery basket spend, particularly from small businesses and bulk households.
- Kaufland Bulgaria: Leading international hypermarket chain operating in Bulgaria with a nationwide store footprint and an online ordering service; competes with Fresko on grocery assortment, pricing, and home delivery.
Market position
Customer concentration
Fresko social profiles
Digital presenceFresko financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresko leadership team
Management profileNumber of profiles
Fresko funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresko M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresko
What does Fresko do?
Fresko is an online supermarket (Fresko.bg) that sells groceries and household items directly to consumers and delivers them to their homes. The company operates in Bulgaria under the tagline "The store in your home!" indicating a focus on convenient at-home grocery fulfillment.
When was Fresko founded?
Fresko was founded in 2016. It employs 101 to 250 people.
Where is Fresko based?
Fresko is headquartered in Burgas, Bulgaria, in the Europe region.
Who are Fresko's main competitors?
Regional players on record are T Market and Rohlik Group. Others are Wolt and Glovo. Broad incumbents are Lidl Bulgaria, Fantastico, CBA Bulgaria, BILLA Bulgaria, METRO Bulgaria and Kaufland Bulgaria.
Does Fresko have an API?
No public API is recorded for Fresko.