Croix-Bleue romande

What Croix-Bleue romande does

Croix-Bleue romande is a Swiss nonprofit association headquartered in Chavannes-Renens, Vaud, operating as the regional French-speaking Switzerland section of the national Croix-Bleue Suisse (Blaues Kreuz) organization, which traces its origins to 1877. It delivers free, professional alcohol-related services across four cantonal sections (Vaud, Neuchâtel, Genève, and Jura bernois), serving individuals with alcohol dependency, their families and loved ones, youth aged 15-25 in festive settings, employers concerned about workplace alcohol issues, and children of parents with addiction. The portfolio spans prevention (RaidBlue peer-education program at festivals such as Paléo, dry-month campaigns, test purchases, workplace training), first-contact services (24/7 SOS Alcool hotline at 0848 805 005, SafeZone.ch referrals, drop-in permanences), individual and group follow-up counseling, transition housing (Appartements de transition in Vaud), the Enfance & Familles family-support program, and professional training (Formation SOS Alcool). Adjacent revenue-generating units include the volunteer-run Le Point Bleu second-hand store, publication sales (Le Romand Bleu newsletter and Le journal Exister journal), and rental of meeting spaces and chalets (Bâtiment de l'Étoile in Yverdon, Chalet Le Refuge in Tramelan, Chalet Le Château in Leysin, Chalet de la Roche).

The organization's "technology" is fundamentally a social-services and counseling platform rather than a software platform; core delivery runs through trained social workers, peer educators, hotline responders, and volunteers, augmented by digital channels (RaidBlue Instagram and TikTok, online shop at shop.croix-bleue.ch, online donation infrastructure via RaiseNow). No proprietary AI/ML systems, proprietary software product, or patent portfolio was disclosed; the closest analogue to a branded digital product is the RaidBlue prevention mascot managed by civilian-service communicators for short-form social content.

Croix-Bleue romande is funded through a hybrid of individual and corporate donations (collected via RaiseNow with QR-coded bulletins), membership fees, cantonal government grants (État de Vaud, République et canton de Genève, République et canton de Neuchâtel), federal coordination (OFSP, OFDF, OFAS, Infodrog, Loterie Romande), social-enterprise revenue (Le Point Bleu), facility rentals, and co-organization of public campaigns (Dry January CH with GREA and Addiction Suisse). All direct counseling, hotline, and prevention services to beneficiaries are provided at no charge. Leadership comprises Secretary General Ralph Peterschmitt, Head of Prevention Raphaël Aubry (appointed 2025-09-15), Head of Social Sector Vanessa Redzepi, Head of Communications Laetitia Gern, and section-level social workers and store managers. The organization sits inside a broader ecosystem that includes the national Croix-Bleue Suisse umbrella, Croix-Bleue Berne-Soleure-Fribourg, and Croix-Bleue Internationale.

Name

Croix-Bleue romande

Legal name

Croix-Bleue romande

Website

https://croix-bleue.ch

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

11–50 employees

Short description

Croix-Bleue romande is a Swiss nonprofit association providing free alcohol addiction prevention, counseling, and support services across the French-speaking cantons of Vaud, Neuchâtel, Genève, and Jura bernois, serving individuals, families, youth, and employers since 1877.

Ownership category

akta.pro rank

Product category

Addiction Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (62419), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Alcohol addiction support
• Addiction prevention services
• Counseling and therapy
• Helpline crisis support
• Youth prevention program

Headquarters

HQ city

Chavannes-Renens, Vaud

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations collected through RaiseNow platform. QR code bulletins available. Regular donor program with engagement forms. For Swiss bank transfers, 100% of donation reaches the organization.
2. Membership Fees: Becoming a member program available for ongoing support and engagement.
3. Facility Rentals: Revenue from renting meeting rooms and chalets including Bâtiment de l'Étoile (Yverdon), Chalet Le Refuge (Tramelan), Chalet Le Château (Leysin), and Chalet de la Roche.
4. Second-hand Store (Le Point Bleu): Sale of donated second-hand goods. Volunteer-run store offering clothes and objects a second life. Also offers clearance services.
5. Publication Sales: Sale of Le journal Exister and other publications through online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Croix-Bleue romande provides free alcohol addiction prevention, counseling, and recovery support services across French-speaking Switzerland through regional sections in Vaud, Neuchâtel, Genève, and Jura bernois. Core offerings include a 24/7 SOS Alcool helpline, individual and group counseling, the RaidBlue youth prevention program, transition housing, and specialized family support programs. Complementary revenue-generating activities include a volunteer-run second-hand store (Le Point Bleu), venue/chalet rentals, and publications.

Product overview

Croix-Bleue romande operates as a social organization (not a technology company) offering a coordinated portfolio of alcohol addiction prevention and support services. The core offerings include the RaidBlue prevention program for youth, the Ligne SOS Alcool 24/7 helpline, individual and group counseling (Espace Rencontres), and the specialized Enfance & Familles family support program. Complementary services include transition apartments (VD), professional training (Formation SOS Alcool), the Le Point Bleu second-hand store social enterprise, and venue/chalet rentals. Two publications—Le Romand Bleu newsletter and Le journal Exister—round out the service portfolio. These services are delivered across four regional sections (Vaud, Neuchâtel, Genève, Jura bernois) in French-speaking Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• RaidBlue: Youth prevention program active at festivals and events, using peer-to-peer approach for alcohol awareness.
• SOS Alcool
• Le Point Bleu
• Le Romand Bleu
• Le journal Exister

Products and services

• RaidBlue
• Ligne SOS Alcool
• Suivis individuels
• Espace Rencontres et suivis de groupe
• Appartements de transition (VD)
• Enfance & Familles
• Formation SOS Alcool
• Le Point Bleu
• Location de salles et chalets
• Le Romand Bleu
• Le journal Exister

Quantifiable outcome

• Every franc invested in prevention saves 11 to 29 francs in healthcare and other costs (University of Neuchâtel study, 2009)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered core and minor.

• Office fédéral de la santé publique OFSPcoreStrategic or Co-development PartnerFederal Office of Public Health - main government partner for national health policies and addiction prevention programs.
• Office fédéral de la douane et de la sécurité des frontières OFDFcoreStrategic or Co-development PartnerFederal Office for Customs and Border Security - partnership for border-related alcohol policy and prevention.
• Office fédéral des assurances sociales OFAScoreStrategic or Co-development PartnerFederal Office of Social Insurance - collaboration on social aspects of addiction and insurance coverage.
• Coordination Romande des Institutions et organisations œuvrant dans le domaine des ADdictions CRIADcoreStrategic or Co-development PartnerRomandie coordination of addiction organizations - umbrella organization coordinating addiction services across French-speaking Switzerland.
• République et canton de GenèvecoreStrategic or Co-development PartnerCanton of Geneva government - funding and collaboration for regional addiction services.
• République et canton de NeuchâtelcoreStrategic or Co-development PartnerCanton of Neuchâtel government - funding and collaboration for regional addiction services.
• État de VaudcoreStrategic or Co-development PartnerCanton of Vaud government - funding and collaboration for regional addiction services including headquarters location.
• Addiction SuissecoreStrategic or Co-development PartnerAddiction Switzerland - national addiction expertise center and research organization.
• Fachverband SuchtcoreStrategic or Co-development PartnerSwiss Addiction Association - German-speaking Switzerland counterpart for addiction services.
• Groupement Romand d'Etudes des Addictions GREAcoreStrategic or Co-development PartnerRomand Group for Addiction Studies - research and coordination partner, co-organizer of Dry January campaign.
• InfodrogcoreStrategic or Co-development PartnerNational Addiction Coordination Center - national coordination of addiction services and policies.
• Croix-Bleue InternationalecoreStrategic or Co-development PartnerInternational Blue Cross - global network of Blue Cross organizations for shared expertise and international collaboration.
• Croix-Bleue SuissecoreStrategic or Co-development PartnerSwiss Blue Cross - national parent organization coordinating all Swiss regional Blue Cross sections.
• Croix-Bleue Berne-Soleure-FribourgminorStrategic or Co-development PartnerRegional Swiss Blue Cross section in Bern, Solothurn, and Fribourg for collaboration across regions.
• Dry January CHcoreGTM or Marketing PartnerSwiss chapter of international Dry January campaign - co-organized prevention campaign promoting alcohol-free January.
• Paléo Festival NyoncoreGTM or Marketing PartnerMajor music festival - annual venue partner for RaidBlue prevention stand reaching thousands of youth.
• Fondation Estérelle-ArcadiecoreStrategic or Co-development PartnerFoundation managing O'Moulin day center in Vevey - joint programs including Enfance & Familles activities.
• Santé BernoiseminorStrategic or Co-development PartnerBernese health organization - regional health partner in German-speaking region.
• Action Jeunesse RégionaleminorStrategic or Co-development PartnerRegional youth action organization - collaboration on youth-focused prevention activities.
• Groupe de liaison des activités de jeunesseminorStrategic or Co-development PartnerYouth activities liaison group - coordination on youth programming and prevention.
• AligrominorOthersBulk purchasing supplier for potential non-alcoholic beverage supplies.
• Bovay et PartenairesminorOthersProfessional services firm providing legal and business advisory services.
• Fondation DSRminorStrategic or Co-development PartnerDSR Foundation - charitable foundation supporting social causes in the region.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Alcooliques Anonymes Suisse (AA Switzerland): Swiss chapter of Alcoholics Anonymous offering peer-support recovery groups for individuals with alcohol dependency. Direct peer in substance use recovery services, using a different (mutual-help) model but addressing the same primary segment.
• Addiction Suisse: Swiss national expertise center for addiction prevention, research, and policy. Directly comparable as a nonprofit providing substance use prevention and support across Switzerland, sharing partnerships and co-organizing Dry January campaigns with Croix-Bleue romande.
• Carrefour AddictionS: Geneva-based addiction support center offering outpatient counseling and harm reduction services. Direct regional peer targeting similar personas (individuals and families with substance use issues) in the same Romandie geography.
• Fondation Estérelle-Arcadie: Foundation managing O'Moulin day center in Vevey, including joint Enfance & Familles activities with Croix-Bleue romande. Direct regional peer in French-speaking Switzerland addressing addiction and family recovery.
• Groupement Romand d'Etudes des Addictions (GREA): Romand Group for Addiction Studies acts as a research and coordination partner for addiction organizations across French-speaking Switzerland. Closely comparable as a regional umbrella in the same Romandie geography, co-organizing campaigns and serving overlapping institutional stakeholders.

Broad incumbents

• Croix-Bleue Suisse (Blaues Kreuz Schweiz): National Swiss Blue Cross parent organization coordinating all regional sections including Croix-Bleue romande. Comparable as the broader umbrella entity offering overlapping capability sets across Switzerland.
• Blaues Kreuz Deutschland: German Blue Cross national counterpart providing alcohol addiction counseling, prevention, and family support across Germany. Directly comparable as a sister Blue Cross organization with a similar mission and service portfolio including helplines, self-help groups, and youth prevention.
• Fondation ABS (Alcohol Beverage Society equivalents like Sucht Schweiz): Swiss national information and prevention organization for addiction issues. Broadly comparable as a national-level prevention specialist dealing with the same substance use mandate through education rather than direct counseling.
• Fachverband Sucht: Swiss Addiction Federation serving the German-speaking Switzerland counterpart. Comparable as a nationwide professional association coordinating addiction services with the same population focus, though geographically distinct from Croix-Bleue romande's Romandie footprint.

Emerging players

• SafeZone.ch: National online counseling platform for people with addiction concerns in Switzerland, hosted by Infodrog. Comparable as a digital self-serve channel explicitly referenced as part of Croix-Bleue romande's accompanying offering, targeting the same personas with a different (digital-only) delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/raidblue.ch
• LinkedInlinkedin.com/company/cb-romande

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Croix-Bleue romande