croix-bleue romande

What croix-bleue romande does

Croix-Bleue romande is a non-profit social services organization founded in 1877 and headquartered in Chavannes-Renens, Switzerland, providing alcohol addiction prevention, counseling, and support services across French-speaking Switzerland (Romandie). It is the French-speaking regional section of Croix-Bleue Suisse, itself part of the international Blue Cross movement, and operates four regional sections in the cantons of Vaud, Neuchâtel, Geneva, and Jura bernois. Its service portfolio spans individual counseling and follow-up consultations, a 24/7 SOS Alcool telephone hotline (0848 805 005), group meetings and community spaces (Espace Rencontres), transitional apartments in Vaud, workplace alcohol prevention programs, and specialized Enfance & Familles programming for children in affected households. Youth-focused prevention is delivered through the RaidBlue sub-brand via festival stands (notably at the Paléo Festival with 20+ animators), social media content on Instagram and TikTok, and the Dry January Switzerland national campaign co-organized with GREA and Croix-Bleue Suisse.

The organization is not a technology company; its technology footprint consists of standard digital infrastructure including a corporate website, the RaiseNow donation platform, SafeZone.ch online support resource, and digital content production for prevention campaigns. Ancillary revenue-generating activities include the Le Point Bleu second-hand thrift store in Chavannes-Renens and rental of four properties (Bâtiment de l'Étoile in Yverdon, Chalet Le Refuge in Tramelan, Chalet Le Château in Leysin, and Chalet de la Roche in Les Ponts-de-Martel). The Centre de jour O'Moulin day center in Vevey is co-managed with Fondation Estérelle-Arcadie.

Croix-Bleue romande operates a hybrid non-profit revenue model funded primarily by cantonal government subsidies (Vaud, Geneva, Neuchâtel, Jura bernois), federal institutional funding (OFSP, OFAS, OFDF), individual donations via RaiseNow, Loterie Romande grants, social-enterprise income from the Le Point Bleu store, and facility rental revenue. All counseling, prevention, and support services are provided free of charge to beneficiaries, with no service fees. The go-to-market motion is event-driven and community-based, relying on physical presence at festivals, walk-in consultation centers, the hotline, group meetings, and social media content to reach beneficiaries. Revenue figures are not publicly disclosed.

Name

croix-bleue romande

Legal name

Croix-Bleue romande

Website

https://croix-bleue.ch

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

11–50 employees

Short description

Croix-Bleue romande is a Swiss non-profit founded in 1877 that delivers free alcohol addiction prevention, counseling, and support services across French-speaking Switzerland through regional sections in Vaud, Neuchâtel, Geneva, and Jura bernois, serving individuals, families, youth, and employers via a 24/7 hotline, community spaces, and youth prevention programs.

Ownership category

akta.pro rank

Product category

Alcohol Addiction Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

Keywords

• Alcohol addiction prevention
• Addiction counseling services
• Social reintegration support
• Youth prevention programs
• Family support services

Headquarters

HQ city

Chavannes-Renens

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and charitable contributions: The organization relies on donations from the public to fund its prevention, counseling, and support activities. It uses the RaiseNow platform for online donations. Regular donor forms are available for monthly giving.
2. Government subsidies and institutional funding: Partnerships with cantonal governments (Vaud, Genève, Neuchâtel, Jura bernois) and federal bodies (OFSP, OFAS, OFDF) provide institutional funding for addiction services.
3. Social enterprise — Le Point Bleu thrift store: The Le Point Bleu second-hand store generates revenue through the sale of donated goods. Revenue supports the organization's social programs.
4. Facility rentals: The organization rents out venues including the Bâtiment de l'Étoile in Yverdon, Chalet Le Refuge in Tramelan, Chalet Le Château in Leysin, and Chalet de la Roche. Revenue supports operational costs.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Croix-Bleue romande is a non-profit social services organization that provides free, confidential prevention, counseling, and support services for individuals and families affected by alcohol problems in French-speaking Switzerland. Core activities include individual and group counseling, a 24/7 SOS Alcool telephone hotline, community-based support spaces (Espace Rencontres), transitional housing, youth prevention through the RaidBlue program at festivals and events, and specialized support for families with parental addiction.

Product overview

Croix-Bleue Romande is a non-profit social services organization offering a comprehensive portfolio of alcohol addiction prevention, counseling, and support services across French-speaking Switzerland. The core offering consists of counseling and accompaniment services (individual follow-ups, group sessions, crisis intervention), supplemented by the RaidBlue youth prevention program featuring peer educators at festivals and events, the 24/7 SOS Alcohol hotline, and specialized Enfance & Familles programming for affected families. Ancillary services include transitional housing in Vaud, a second-hand store (Le Point Bleu), and facility rentals. The organization also publishes educational materials and maintains digital presence through social media prevention content. The portfolio is delivered through physical locations (Espace Rencontres spaces in Vaud, Neuchâtel, Genève, Jura bernois) and remote services (hotline, online resources).

Differentiator

Problem solved

Functional benefit

Brands

• RaidBlue: Prevention program targeting young people at festivals and events, using peer-based approach and interactive activities to raise awareness about alcohol risks.
• SOS Alcool
• Enfance & Familles
• Le Point Bleu

Quantifiable outcome

• Each CHF 1 invested in prevention saves CHF 11–29 in healthcare and related costs (University of Neuchâtel, 2009)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• Office fédéral de la santé publique OFSP (Federal Office of Public Health)coreStrategic or Co-development PartnerFederal government body overseeing public health policy in Switzerland. Croix-Bleue Romande collaborates with OFSP on national alcohol prevention campaigns, policy development, and public health initiatives aligned with federal health strategy.
• Office fédéral des assurances sociales OFAScoreStrategic or Co-development PartnerFederal body responsible for social insurance policy. Supports Croix-Bleue's social integration programs and services for people with addiction-related vulnerabilities.
• Office fédéral de la douane et de la sécurité des frontières OFDFminorStrategic or Co-development PartnerFederal customs and border security authority. Collaboration relates to alcohol border control, prevention at cross-border entry points, and policy on alcohol accessibility.
• Coordination Romande des Institutions et organisations œuvreant dans le domaine des Addictions (CRIAD)coreStrategic or Co-development PartnerCoordination body bringing together addiction-focused organizations in French-speaking Switzerland. Croix-Bleue participates in joint advocacy, knowledge-sharing, and coordinated prevention campaigns.
• République et canton de GenèvecoreStrategic or Co-development PartnerCantonal government providing institutional funding and operational support for Croix-Bleue's counseling, prevention, and support services in the Geneva region.
• République et canton de NeuchâtelcoreStrategic or Co-development PartnerCantonal government co-funding Croix-Bleue's Neuchâtel Section activities, including the new consultation space in Neuchâtel city and services in La Chaux-de-Fonds and Cortaillod.
• État de VaudcoreStrategic or Co-development PartnerCantonal government of Vaud providing institutional funding for Croix-Bleue's Vaud Section, including Espace Rencontres in Chavannes-Renens, transition apartments, and the Le Point Bleu store.
• Loterie RomandecoreStrategic or Co-development PartnerLottery organization funding cultural, social, and charitable projects in French-speaking Switzerland. Provides financial support for Croix-Bleue's prevention, counseling, and social reintegration programs.
• Addiction SuissecoreStrategic or Co-development PartnerLeading Swiss addiction research and prevention organization. Joint initiatives include the national alcohol problem day, prevention campaigns, research collaboration, and educational materials distribution.
• Fachverband Sucht (Swiss Addiction Association)coreStrategic or Co-development PartnerGerman-speaking Swiss umbrella organization for addiction services. Co-organizes the national alcohol problem day alongside Croix-Bleue Suisse, GREA, Addiction Suisse, and Ticino Addiction.
• Groupement Romand d'Etudes des Addictions (GREA)coreStrategic or Co-development PartnerRomand addiction research and coordination body. Active collaborator on the Dry January campaign, national alcohol problem day, webcasts for healthcare professionals, and policy development.
• Infodrog — Centrale nationale de coordination des addictionscoreStrategic or Co-development PartnerNational coordination center for addiction services in Switzerland. Provides framework for Croix-Bleue's integration into the national addiction service ecosystem and referral networks.
• Croix-Bleue InternationalecoreStrategic or Co-development PartnerInternational Blue Cross umbrella organization connecting Croix-Bleue organizations globally. Enables cross-border knowledge exchange, joint advocacy, and international best practice sharing in alcohol addiction support.
• Croix-Bleue SuissecoreStrategic or Co-development PartnerSwiss national organization of which Croix-Bleue Romande is the French-speaking section. Coordinates national campaigns (Dry January, national alcohol problem day), shared branding, and policy positions on alcohol in Switzerland.
• Croix-Bleue Berne-Soleure-FribourgminorChannel Partner/ Reseller/ DistributorNeighboring Swiss Croix-Bleue section covering the Bern, Solothurn, and Fribourg cantons. Collaboration on regional activities and knowledge sharing within the Swiss Croix-Bleue network.
• ready4lifeminorGTM or Marketing PartnerYouth life skills and prevention program. Partnership supports cross-referral and joint prevention messaging targeting young people in French-speaking Switzerland.
• Dry January CHcoreGTM or Marketing PartnerNational campaign coordinated by GREA and Croix-Bleue Suisse. Croix-Bleue Romande actively participates with Sober Nights Better Vibes events, social media content, and volunteer coordination.
• Santé BernoiseminorStrategic or Co-development PartnerBernese health promotion organization. Collaboration on regional health initiatives related to alcohol prevention in the French-German speaking border region.
• Action Jeunesse Régionale (A-J-R)minorStrategic or Co-development PartnerRegional youth action organization in Vaud. Partnership supports youth-focused prevention activities and referral pathways for young people seeking support.
• Groupe de liaison des activités de jeunesse (GLAJ-Vaud)minorStrategic or Co-development PartnerVaud youth activities liaison group. Works with Croix-Bleue on youth prevention programs and awareness campaigns in the canton of Vaud.
• Fondation Estérelle-ArcadiecoreStrategic or Co-development PartnerSocial foundation co-managing the Centre de jour O'Moulin (Vevey) alongside Croix-Bleue Romande. Partnership delivers day center services and the Enfance & Familles summer stay programs.
• Paléo Festival NyoncoreGTM or Marketing PartnerSwitzerland's largest open-air music festival. Croix-Bleue runs the RaidBlue prevention stand at Paléo each year, reaching tens of thousands of young festival-goers with alcohol education and harm reduction messaging.
• AligrominorGTM or Marketing PartnerSwiss cash-and-carry wholesaler. Partnership supports Croix-Bleue's prevention work, including test purchases (achats-tests) to monitor compliance with youth alcohol sales regulations.
• Bovay et PartenairesminorStrategic or Co-development PartnerSwiss consulting firm. Provides professional services support for Croix-Bleue's organizational development and strategic planning initiatives.
• Fondation DSRminorStrategic or Co-development PartnerSocial foundation contributing to addiction support and social reintegration programs. Partnership enables resource-sharing and collaborative projects within the Romand addiction services network.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Pro Mente Sana: Swiss mental health advocacy and support organization. Thematically comparable in addressing psychosocial wellbeing, family burden, and stigma, though operating more broadly across mental health conditions rather than specializing in alcohol addiction.
• GREA (Groupement Romand d'Études des Addictions): Romand addiction research and coordination body coordinating addiction services in French-speaking Switzerland. Active collaborator with Croix-Bleue on Dry January, healthcare professional webcasts, and policy development; functions as an enabling/coordination peer rather than direct competitor.

Direct peers

• Croix-Bleue Suisse: National umbrella organization of which Croix-Bleue romande is the French-speaking section. Operates the same Blue Cross model of alcohol prevention, counseling, and support across Switzerland, coordinates national campaigns (Dry January, national alcohol problem day), and shares branding and policy positions.
• Addiction Suisse (Sucht Schweiz): Leading Swiss national addiction research and prevention organization. Directly comparable in providing addiction prevention, education, and policy advocacy; Croix-Bleue romande lists it as a strategic partner for joint national alcohol problem day initiatives.
• Fachverband Sucht: German-speaking Swiss umbrella organization for addiction services. Co-organizes national alcohol problem day alongside Croix-Bleue Suisse, Addiction Suisse, and Ticino Addiction, with comparable member services and policy advocacy in the same Swiss market.
• Croix-Bleue Berne-Soleure-Fribourg: Sibling Swiss Blue Cross section covering Bern, Solothurn, and Fribourg cantons. Operates the same counseling, group support, and prevention model in a neighboring geography, with shared Croix-Bleue Suisse infrastructure and cross-referral networks.
• Alcoholics Anonymous Switzerland: Swiss mutual-aid fellowship for individuals recovering from alcohol addiction. Directly comparable beneficiary population (alcohol-dependent individuals) with overlapping group meeting formats (Espace Rencontres), though distinguished by peer-led vs. professional delivery model.

Emerging players

• Al-Anon Suisse: Swiss affiliate of Al-Anon Family Groups providing support to families and friends of alcoholics. Highly comparable to Croix-Bleue's Enfance & Familles program, with a specialized focus on family members affected by a loved one's drinking.

Regional players

• Santé Bernoise: Bernese health promotion organization that collaborates with Croix-Bleue on alcohol prevention in the French-German language border region. Operates similar health promotion and prevention programs but focused on a different Swiss linguistic/geographic segment.

Broad incumbents

• Blaues Kreuz Deutschland: German Blue Cross organization operating addiction prevention, counseling, and self-help services across Germany. Closely comparable model as part of the broader International Blue Cross family but at much larger national scale with similar therapeutic and policy approaches.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dryjanuaryromandie8987
• Facebookfacebook.com/croixbleueromande
• Instagraminstagram.com/raidblue.ch
• LinkedInlinkedin.com/company/cb-romande

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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