CROQ

What CROQ does

CROQ (also branded Croq'Kilos) is a French direct-to-consumer digital nutrition platform operated by Digital Prisma Players, a subsidiary of M6 Group (Métropole Télévision). The platform delivers personalized dietary rebalancing through a web application and native iOS/Android apps, offering 11 specialized menu programs organized across weight loss (Express, Plaisir, Végétarien, Stabilisation, Petit budget), chronic disease management (low-sugar, reduced-fat, bloating), and life-stage nutrition (menopause, pregnancy, family, senior). Personalization is performed by in-house dietitians who regenerate custom menus every two weeks based on user objectives, dietary restrictions, and budget, supported by a library of more than 5,000 recipes with an average 4.67/5 rating across 99,000 customer reviews. The platform also bundles Croq'Body fitness and yoga content and, since January 2024, offers Croq'Visio teleconsultation with dietitians, while a free Team CROQ Facebook community provides peer support and word-of-mouth growth.

CROQ operates a recurring subscription model with four tiers (monthly at €14.99, quarterly at €40.99, semi-annual at €78.99, annual at €144.99), auto-renewing by default, with a 7-day free trial and active promotional pricing via a -60% KILOS60 code. Customer acquisition is driven primarily by product-led growth (self-serve signup), community-led growth through the Team CROQ Facebook group, and earned media via owned-affiliate relationships with major French outlets (M6, Femme Actuelle, RTL, CuisineAZ, PasseportSanté). The company is headquartered in La Madeleine, Hauts-de-France, operates only in France, employs 8 people directly, and has reportedly served over 300,000 women cumulatively with an average documented outcome of -3.9 kg/month among users declaring at least 6 kg to lose.

Name

CROQ

Legal name

CROQ (operated by Digital Prisma Players)

Website

https://croq-kilos.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CROQ (Croq'Kilos) is a French digital nutrition platform that delivers dietitian-authored personalized meal plans, 5,000+ recipes, fitness content, and teleconsultations to individual consumer subscribers in France, operated by Digital Prisma Players, an M6 Group subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Monthly: Monthly subscription at €14.99/month (first month pricing with -60% promo code KILOS60). Automatically renews at full price unless cancelled.
2. Subscription - Quarterly: Quarterly subscription at €40.99 for the first quarter with 1 week free. Billed quarterly, auto-renews.
3. Subscription - Semi-annual: Semi-annual subscription at €78.99 for the first semester with 3 weeks free. Billed every 6 months, auto-renews.
4. Subscription - Annual: Annual subscription at €144.99 for the first year with 2 months free (worth €34.89). Most cost-effective option with -60% promotional pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

CROQ is a digital subscription platform that provides personalized dietary rebalancing through menus designed by dietitians, refreshed every two weeks based on user profile, objectives, and dietary preferences. The service bundles a library of over 5,000 rated recipes, automated grocery lists, fitness and yoga video content, and community support, delivered via a web platform and native iOS/Android mobile applications with a 7-day free trial.

Product overview

CROQ is a unified dietary rebalancing platform built around a core program of dietitian-designed personalized meal plans and a library of over 5,000 recipes. The platform offers 11 distinct menu sub-products organized across three main objectives: weight loss (Express, Plaisir, Végétarien, Stabilisation, Petit budget), chronic disease management (Faible teneur en sucre, Matière grasse réduite, Ballonnements), and life-stage nutrition (Ménopause, Grossesse, Famille, Senior). Complementing the core menu programs are add-on services including Fitness and Yoga video content (100+ videos), the Croq'Visio teleconsultation service, and the Team CROQ community group. The service is delivered via web platform and native iOS/Android mobile applications, with subscription tiers ranging from monthly to annual plans with promotional pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Croq'Body: Fitness and sport program offered as part of CROQ's complementary services
• Croq'Visio
• Team CROQ

Products and services

• CROQ Core Program A personalized dietary rebalancing subscription created by dietitians, providing customizable menus (updated every two weeks), access to over 5,000 recipes, automated grocery lists, fitness and yoga video content, and community support for individual consumers seeking weight loss, chronic disease management, or life-stage nutrition.
• Croq'Visio A dietary teleconsultation service offering video consultations with CROQ dietitians, launched in January 2024 as an add-on for individual subscribers seeking personalized one-on-one nutritional guidance.
• Menu Senior A specialized life-stage menu program tailored for older adults within the CROQ subscription, addressing the nutritional needs associated with aging and positioned alongside other life-stage menus (Ménopause, Grossesse, Famille).
• CROQ Fitness and Yoga Programs Over 100 fitness and yoga video sessions included with the CROQ subscription, providing exercise content to complement the dietary rebalancing program for individual subscribers.

Quantifiable outcome

• Average weight loss of -3.9 kg per month for customers with at least 6 kg to lose (based on 22,000 customer declarations)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Digital Prisma PlayerscoreGTM or Marketing PartnerDigital Prisma Players, a subsidiary of M6 Group (Métropole Télévision), operates CROQ's newsletter and email marketing campaigns. The company processes subscriber data for email campaigns measuring open rates and campaign performance optimization.
• M6 Group (Métropole Télévision)coreStrategic or Co-development PartnerM6 Group owns Digital Prisma Players which operates CROQ. The television network also features and recommends CROQ as part of its media coverage of weight management and wellness topics.
• Femme ActuelleminorGTM or Marketing PartnerFemme Actuelle magazine recommends CROQ to its readers as a trusted slimming program, providing media coverage and editorial endorsement.
• RTLminorGTM or Marketing PartnerRTL radio station endorses CROQ as a reliable weight management solution through media coverage and recommendations.
• CuisineAZminorGTM or Marketing PartnerCuisineAZ recipe website features CROQ meal planning content and recipes, providing cross-promotion and recipe content sharing.
• PasseportSantéminorGTM or Marketing PartnerHealth-focused media outlet PasseportSanté provides editorial coverage of CROQ's nutritional approach and dietary recommendations.
• Fourchette & BikiniminorGTM or Marketing PartnerWomen's lifestyle media outlet covering CROQ content and recommendations for its readership.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Qiliba: Qiliba is a French mobile-first coaching and habit-tracking app for health and weight management. It is comparable to CROQ on the French digital wellness consumer and subscription-based coaching category.
• LesMenuMoinschers: LesMenuMoinschers is a French budget meal-planning service focused on low-cost family menus. It is comparable to CROQ on French-market meal planning and overlaps with the 'Menu Petit budget' value proposition.

Direct peers

• Noom: Noom is a premium subscription app combining personalized coaching, psychology-based content, and food/activity tracking. It targets the same digital, recurring-revenue, weight-management consumer as CROQ, with significantly higher ARPU and global brand spend.
• Yazio: Yazio is a European (German-origin) freemium calorie counter and personalized nutrition app with subscription tiers. It overlaps with CROQ on digital meal planning, recipe content, and subscription monetization, with stronger pan-European reach.
• Lose It!: Lose It! is a US-based subscription weight-loss app offering personalized plans, food logging, and goal-based coaching. It is comparable to CROQ in product structure (subscription, personalized plan, content library) and target persona.
• WW (Weight Watchers): WW is the global leader in subscription-based weight management and healthy eating programs. Like CROQ, WW sells recurring memberships built around personalized plans, recipes, and community support, directly competing for the same French-speaking weight-loss consumer.

Broad incumbents

• Nutrisystem: Nutrisystem is an established weight-loss brand offering structured meal plans and prepared-food delivery. It overlaps with CROQ on the weight-loss plan category and competes for the same demographic, though its model is more product-shipping-heavy.
• MyFitnessPal: MyFitnessPal is the largest global food and calorie-tracking platform, owned by Francisco Partners. While broader than CROQ (tracking-focused), it competes for the same consumer's nutrition-tracking and weight-loss intent, and increasingly offers personalized guidance.

Emerging players

• BetterMe: BetterMe is a global subscription app offering personalized meal and workout plans, calorie tracking, and coaching. It targets a similar demographic to CROQ and competes in app-store keywords and content marketing for European users.
• Fringale (Marmiton): Marmiton is the dominant French recipe and meal-ideas site, with growing personalized features. It competes with CROQ for French users seeking meal ideas and healthy-eating content, though it relies on ad-supported rather than subscription revenue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Croqkilos-Croqbody/videos
• Facebookfacebook.com/croqkilos
• Instagraminstagram.com/programmecroq
• TikToktiktok.com/@croqlemedia
• Pinterestfr.pinterest.com/croqkilos
• LinkedInlinkedin.com/company/croq-kilos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROQ