Yazio
Yazio is a German consumer nutrition technology company offering a freemium mobile calorie counter and food diary app with AI-powered food recognition, intermittent fasting tracking, and bidirectional integrations across eight health and wearable platforms. It serves individual health-conscious consumers globally and operates a PRO subscription business with 100M+ claimed users.
- Company typePrivate
- Founded2008
- HeadquartersErfurt, Germany
- Headcount—
- GTM typeB2C
- OfferingSoftware
Yazio firmographics
Firmographics- Name
- Yazio
- Legal name
- YAZIO GmbH
- Website
- https://6colors.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Yazio is a German consumer nutrition technology company offering a freemium mobile calorie counter and food diary app with AI-powered food recognition, intermittent fasting tracking, and bidirectional integrations across eight health and wearable platforms. It serves individual health-conscious consumers globally and operates a PRO subscription business with 100M+ claimed users.
- Ownership category
- akta.pro rank
Yazio industry classification
Industry- Product category
- Nutrition Tracking Software
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)
- akta.pro secondary industry
- Eating Disorder Recovery Nutrition Support (HSADAFAM)
Keywords
Where Yazio is headquartered
LocationHeadquarters
- HQ city
- Erfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Yazio business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- PRO Subscription: Premium subscription offering full app features including AI food logging, personalized meal plans, advanced analytics, and exclusive recipes. Available as monthly or annual subscription with 7-day free trial.
- In-App Purchases: Users can purchase PRO version directly through Apple App Store, Google Play Store, or Huawei AppGallery with payment processing handled by respective platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Yazio Free - Basic features |
| Subscription | Annual | Yazio PRO - Premium subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Yazio product offering
Product offeringCore offering
Yazio provides a freemium mobile nutrition tracking application for iOS and Android that functions as a calorie counter, food diary, and personalized nutrition coach. The app enables users to log meals through manual entry, barcode scanning, or AI-powered photo recognition, and tracks calories, macronutrients, micronutrients, water intake, and physical activity. It is complemented by a premium PRO subscription tier that unlocks advanced personalization, ad-free usage, AI food logging, personalized meal plans, and exclusive recipes, plus supporting web-based health calculators (BMI, ideal weight, daily calorie intake, calories burned).
Product overview
Yazio is a comprehensive nutrition and wellness app ecosystem centered around its flagship calorie counter application available for Android and iOS devices. The core product is a free calorie counter with food diary functionality that enables users to track meals through manual entry, barcode scanning, or AI-powered photo recognition. This is supplemented by a premium PRO subscription tier removing ads and adding advanced features. The product lineup includes web-based calculator tools (BMI calculator, ideal weight calculator, daily calorie intake calculator, and calories burned calculator), over 3,000 healthy recipes, intermittent fasting timers, water tracking, personalized meal plans, and social features via the Buddies system. The app integrates extensively with health platforms (Apple Health, Google Fit, Google Health Connect, Samsung Health, Huawei Health, Fitbit, Garmin, Polar) and wearables (Apple Watch) for automatic activity and health data synchronization. Additional features include an Apple Watch standalone app, iOS widgets with Siri integration, and barcode scanning for streamlined food logging.
Differentiator
Problem solved
Functional benefit
Products and services
- Yazio Calorie Counter App The flagship mobile application for iOS and Android serving as a calorie counter, food diary, and nutrition tracker. Users can log meals via manual entry, barcode scanning, or AI-powered photo recognition, track macronutrients and micronutrients, monitor water intake, log workouts, and access thousands of healthy recipes.
- Online Calorie Calculator
Quantifiable outcome
- Users can lose weight by consistently tracking calories and maintaining a calorie deficit
- +2 more outcomes
Companies that use Yazio
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Yazio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature8 records
Yazio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- OpenAI Ireland Ltd.coreTechnical service provider for Yazio's AI functions. Provides AI and machine learning technologies for personalizing user experience, customizing program flows, and creating tailored feedback and nutrition tips. Data Processing Agreement in place. User data not used for training OpenAI models.
- Apple HealthcoreIntegration allowing users to share health and fitness data including workouts, weight, blood pressure, BMI, and menstruation cycle data with Yazio app.
- Google FitcoreIntegration with Google health platform allowing Yazio to access user's physical activity data including total activity, workouts, and steps.
- Google Health ConnectcoreIntegration with Google's integrated health data platform allowing access to activity data, body measurements, heart and vital signs, nutrition data, and general health data.
- FitbitcoreIntegration allowing bidirectional data exchange including weight, water consumption, workouts, activity data, and nutritional values.
- GarmincoreIntegration allowing Yazio to receive user's weight, workouts, and daily activity data including steps and distance from Garmin devices.
- StripecorePayment service provider for processing website purchases of PRO subscriptions. Handles credit card payments, invoice amounts, and subscription management.
- ZendeskcoreCustomer service platform used to process user enquiries submitted through the website contact form.
- dogado GmbHcoreWeb hosting service provider for Yazio's website IT infrastructure including servers for hosting tools.
- AwinminorAffiliate marketing platform enabling publishers to advertise Yazio and drive app installations through their platforms.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Yazio competitors and assessment
Company assessmentDirect peers
- MyFitnessPal: MyFitnessPal is the leading global calorie counter and food diary app with the deepest food library and largest U.S. user base. It is the most direct head-to-head competitor to Yazio, offering barcode scanning, macro tracking, and a PRO subscription with overlapping feature set.
- Noom: Noom is a psychology-driven weight management app combining calorie/food tracking with coaching, behavior change, and meal logging. It overlaps with Yazio on calorie tracking, weight loss use cases, and PRO subscription monetization targeting the same health-conscious consumer.
- Lifesum: Lifesum is a European-headquartered nutrition and meal-planning app offering calorie tracking, intermittent fasting, and personalized diet programs. It is a direct peer in geography, subscription model, and feature set, competing for the same European consumer base.
- Cronometer: Cronometer is a nutrition tracking app known for its comprehensive micronutrient and macronutrient database with calorie and food diary features. It competes with Yazio on detailed nutrient tracking and the same health-conscious user persona.
- Lose It!: Lose It! is a U.S.-based calorie counter and weight loss app with barcode scanning, food logging, and a premium subscription. It targets the same calorie-tracking, weight-management consumer use case as Yazio with comparable product features.
- MyNetDiary: MyNetDiary is a calorie counter and food diary app with verified food database, barcode scanner, and PRO subscription tier. It targets the same weight-loss, calorie-tracking consumer with comparable features and a similar premium-freemium business model.
Broad incumbents
- Fitbit: Fitbit (now Google-owned) ships activity tracking, calorie burn, and food logging capabilities inside a broader wearable health platform. It overlaps with Yazio's calorie/activity integration surface and competes for the same end consumer's daily tracking attention.
- Samsung Health: Samsung Health is a pre-installed mobile health platform bundling calorie tracking, food logging, activity, and sleep. It overlaps with Yazio on nutrition tracking and serves as both a peer and an integration partner, especially for Samsung device users in Yazio's core EU market.
- Apple Health: Apple Health is the iOS-native health data aggregator with workout, weight, nutrition, and vitals tracking. While it integrates with Yazio, it also functions as an emerging broad incumbent that could expand first-party nutrition tracking features and squeeze third-party apps.
Emerging players
- Open (food tracking apps ecosystem): Emerging AI-first food logging and nutrition coaching entrants (e.g., SnapCalorie, Bite AI) leverage computer vision and large language models to automate calorie and macro logging. They represent the next wave of competition to Yazio's core AI food logging feature and could compress differentiation if Yazio does not deepen its model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Yazio social profiles
Digital presenceYazio compliance and trust
Trust signalCompliance1 record
Yazio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yazio leadership team
Management profileNumber of profiles
Profiles2 records
Yazio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yazio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yazio
What does Yazio do?
Yazio provides a freemium mobile nutrition tracking application for iOS and Android that functions as a calorie counter, food diary, and personalized nutrition coach. The app enables users to log meals through manual entry, barcode scanning, or AI-powered photo recognition, and tracks calories, macronutrients, micronutrients, water intake, and physical activity. It is complemented by a premium PRO subscription tier that unlocks advanced personalization, ad-free usage, AI food logging, personalized meal plans, and exclusive recipes, plus supporting web-based health calculators (BMI, ideal weight, daily calorie intake, calories burned).
Is Yazio a public or private company?
Yazio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yazio founded?
Yazio was founded in 2008.
Where is Yazio based?
Yazio is headquartered in Erfurt, Germany, in the Europe region.
How does Yazio make money?
Two revenue lines are on record. PRO Subscription is the primary driver. The others are in-App Purchases.
Who are Yazio's main competitors?
Direct peers on record are MyFitnessPal, Noom, Lifesum, Cronometer, Lose It! and MyNetDiary. Broad incumbents are Fitbit, Samsung Health and Apple Health. Open (food tracking apps ecosystem) is listed as an emerging player.
Does Yazio have an API?
No public API is recorded for Yazio.
What industry is Yazio in?
Yazio's product category is Nutrition Tracking Software. Its primary akta.pro industry code is CRACAQAI, Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers), with a secondary code of HSADAFAM, Eating Disorder Recovery Nutrition Support. Its NAICS code is 812191.