CROSLAND HEATH GOLF CLUB

Name

CROSLAND HEATH GOLF CLUB

Legal name

Crosland Heath Golf Club Ltd

Website

https://croslandheath.co.uk

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Heathland golf course
• Golf membership subscriptions
• PGA golf coaching
• Golf society packages

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Membership Subscriptions: Annual memberships (7-day, 6-day, 5-day, Young Adult, Twilight, Country, Junior) generate recurring subscription revenue. Memberships include affiliation fees, insurance, bar spend credits, and practice facility access.
2. Visitor Green Fees: Non-members pay green fees to play the course, ranging from £50 (Mon-Thu adult visitor) to £60 (Fri-Sun adult visitor), with County Card and junior discounted rates available.
3. Society and Corporate Day Packages: Visiting parties of 12-24 golfers purchase bundled packages (Skylark at £45-55pp, MacKenzie at £55-65pp) that include green fees, refreshments, and catering. Available daily except Wednesdays and Saturdays.
4. Professional Coaching Services: PGA professionals (David Astin, Sam Summers, Mathew Guest) provide paid golf lessons at £25-45 per session, with discounted multi-session packages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Crosland Heath Golf Club operates an 18-hole Alister MacKenzie-designed heathland golf course (founded 1914) offering annual memberships (7-Day, 6-Day, 5-Day, Young Adult, Twilight, Country, Junior), visitor green fees, Skylark and MacKenzie society day packages, PGA professional coaching, a Pro Shop, practice facilities, and clubhouse food and beverage. The club sells tee times and memberships directly through its website, BRS Golf booking portals, and on-site Pro Shop.

Product overview

Crosland Heath Golf Club operates as a traditional golf club with a unified offering built around its Alister MacKenzie-designed 18-hole heathland course (established 1914). The club's portfolio comprises three interconnected pillars: green fee and society play (visitor green fees, Skylark Package, MacKenzie Package), membership programs (7 Day, 6 Day, 5 Day, Young Adult, Twilight, Country, Junior), and professional services (Pro Shop, Professional Coaching with PGA staff, Golf Studio with Foresight Sports technology, and practice facilities). Supporting offerings include the Ladies Give Golf a Go Programme, Junior Coaching Programme, and Clubhouse Food and Beverage services. Members and visitors access tee times through the BRS Golf platform while members use the Clubv1 hub for club management.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Heathland Golf Course Alister MacKenzie-designed 18-hole heathland golf course (established 1914), renowned for signature quarry-based par 3 holes, firm fairways, and panoramic views of Huddersfield. One of the highest courses in the country with relatively flat walking terrain, available for member and visitor play.
• Golf Membership Annual membership subscriptions across seven tiers (7-Day, 6-Day, 5-Day, Young Adult ages 18-30, Twilight, Country for 40+ miles away, and Junior) providing unlimited or restricted golf access, practice facilities, club competitions, YUGC/EGU affiliation fees, member's liability insurance, county card, and £50 bar spend credit. Joining fee £500 for 7/6/5-day (waived for Ladies) and £250 for Young Adult.
• Visitor Green Fees Pay-and-play daily green fee access for non-members, priced £50 (Mon-Thu adult), £60 (Fri-Sun adult), £35 County Card (Mon/Tue/Thu only), and £12.50 junior, with buggy hire available.
• Skylark Society Package Society golf package for visiting parties of 12-24 golfers including unlimited tea/coffee and bacon sandwich on arrival plus 18 holes of golf. Priced £45 per person Tuesday/Thursday and £55 per person Friday/Sunday.
• MacKenzie Society Package Premium society golf package for visiting parties of 12-24 golfers including unlimited tea/coffee and bacon sandwich on arrival, 18 holes of golf, and a one-course meal post-round. Priced £55 per person Tuesday/Thursday and £65 per person Friday/Sunday.
• Professional Coaching Services PGA professional golf instruction delivered by three resident PGA-qualified professionals (David Astin PGA Head Professional, Sam Summers PGA Assistant Professional, Mathew Guest PGA Assistant Professional) offering individual lessons, multi-session packages, and simulator-based swing analysis. Sessions £25-£45 per 30-40 minute session.
• Pro Shop On-site golf retail shop stocking equipment and apparel from major brands including Titleist, Ping, Taylormade, Callaway, Mizuno, Cleveland, Srixon, Odyssey, Footjoy, Adidas, Motocaddy, and Powakaddy.
• Golf Studio Indoor coaching facility featuring Foresight Sports GC Quad launch monitor for swing simulation and analysis, plus a covered hitting bay with practice range targets at multiple distances.
• Practice Facilities Comprehensive outdoorthan practice amenities including a short game area with 60-yard chipping/pitching green with bunkers, a double-tiered putting green, and a practice area with targets from 50 to 250 yards.
• Ladies Give Golf a Go Programme Beginner golf programme for women consisting of six-week coaching sessions designed to introduce ladies to golf in a relaxed, supportive environment, with equipment lending, buddy system mentorship, and phased membership pathways. Coached by PGA professional Sam Summers and coordinated by Women in Golf Charter Champion Judy Moorhouse.
• Junior Coaching Programme Junior golf development programme providing 4x 30-minute coaching sessions per season to all junior members at no extra cost, effective from July 2026.
• Clubhouse Food and Beverage Clubhouse hospitality including lounge bar with draught beers, wines and spirits, dining room serving locally sourced produce, and a patio overlooking the 18th green, serving members, visitors, and society event attendees.

Quantifiable outcome

• Course designed in 1914, one of the highest in the country with extensive panoramic views
• +1 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Kirkburton Electrical LtdminorGTM or Marketing PartnerTee sponsor providing financial support in exchange for course tee signage and cross-promotional visibility on the club website. Specialises in residential and commercial electrical services including smart home installations.
• AbzorbminorGTM or Marketing PartnerTee sponsor and telecommunications/networking provider based in Brighouse, West Yorkshire. Provides one-contact, one-bill telecommunications and networking solutions for businesses.
• Florelle InternationalminorGTM or Marketing PartnerTee sponsor supplying artificial flowers, trees, plants, and seasonal decorations for over 50 years to wholesale and retail trade across the UK and Europe.
• Paragon OakminorGTM or Marketing PartnerTee sponsor specialising in the design, manufacture, and installation of stunning oak-framed buildings, continuing the British tradition of quality oak craftsmanship into the 21st century.
• Barker Construction GroupminorGTM or Marketing PartnerTee sponsor providing high-quality construction services to commercial and private clients in Yorkshire and surrounding counties, with three divisions: Residential and Refurbishment, Commercial and Industrial, and specialist Medical division.
• Housing UnitsminorGTM or Marketing PartnerTee sponsor and home department store based in Manchester offering furniture, beds, dining, garden, and design ranges under one roof.
• Madri ExcepcionalminorGTM or Marketing PartnerTee sponsor and a unique collaboration between La Sagra and Molson Coors, producing a Modern European Lager at 4.6% ABV with a smooth, well-rounded taste profile. Likely supplied to the club's bar as a featured draught beer.
• PIB Insurance BrokersminorGTM or Marketing PartnerTee sponsor and leading insurance broker with access to risk management and employee benefit services. Founded in 1998, helps businesses maximise growth.
• ExpionminorGTM or Marketing PartnerTee sponsor and award-winning recruitment company specialising in talent acquisition for Food & FMCG, Pharmaceutical & Medical Devices, Engineered Products, Automotive, Distribution & Logistics sectors.
• Voracio CommerceminorGTM or Marketing PartnerTee sponsor and e-commerce company helping online retailers maximise growth through an evolving retail platform. Founded 1998.
• Marsh Design LtdminorGTM or Marketing PartnerTee sponsor and structural engineering firm based in Huddersfield, established in the West Yorkshire area for over 18 years. Provides structural design for building regulations compliance, planning and building control applications.
• Valley Fire & Security LtdminorGTM or Marketing PartnerTee sponsor specialising in designing, installing, and maintaining fire and security systems for businesses. Potentially provides ongoing security services to the club.
• Brook CromptonminorGTM or Marketing PartnerTee sponsor and globally recognised electric motor company, incorporated from Brook Motors (founded 1904) and R.E.B. Crompton & Co (founded 1878). Still based in Huddersfield with extensive stock and technical support available.
• Club Systems International LtdcoreTechnology or IntegrationWebsite hosting and platform provider for croslandheath.co.uk, providing the technical infrastructure that powers the club's online presence, tee booking, and member management capabilities.
• HowDidiDo.comcoreTechnology or IntegrationTechnology platform powering the club's online tee booking systems, member portal, and golf administration. Both visitor and member BRS booking portals are integrated with HowDidiDo.
• The R&AminorOthersSignatory to The R&A Women in Golf Charter, committing the club to increasing women's involvement in golf. The R&A provides the charter framework while the club commits to specific targets including 30% female representation on the Board of Directors, minimum 4 initiatives per year, and designated Charter Champion and Mentor roles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunningdale Golf Club: A leading UK private members club with two championship heathland courses. Comparable as a high-end private golf club with diversified membership, visitor, society, and coaching revenue, though at substantially larger scale and prestige than Crosland Heath.
• Wentworth Club: One of the UK's most prestigious private golf and country clubs, owned by a REIT (Reignwood). Comparable as a high-end members club with membership, coaching, F&B, and society revenue streams, though at significantly larger scale and with corporate ownership.
• Gleneagles: A Scottish resort with multiple courses, hotel, and spa. Comparable as a destination golf venue offering membership, visitor play, society/corporate packages, coaching, and F&B, though at substantially larger scale with integrated hotel operations.

Regional players

• Royal Birkdale Golf Club: An Open Championship rota members club on the Lancashire/Yorkshire coast. Comparable as a traditional English private members golf club with similar membership and visitor structures, though operating at a higher prestige tier and serving a different coastal geography.
• Saunton Golf Club: A Devon-based private members club with two 18-hole courses. Comparable as a traditional UK members golf club with membership tiers, visitor green fees, and society packages, though located in the South West rather than Yorkshire.

Direct peers

• Queenswood Golf Club: A private members club in Hertfordshire with an 18-hole course and similar membership tiers, society packages, and clubhouse offerings. Closely comparable as a mid-sized traditional English members club in scale and structure.
• Ganton Golf Club: A prestigious Yorkshire members club with an 18-hole championship course. Directly comparable as a private UK members golf club offering membership, visitor play, society packages, and clubhouse hospitality in the same regional market.
• Alwoodley Golf Club: A traditional Yorkshire heathland members club located near Leeds. Directly comparable as a private members-only course with similar membership tiers, society packages, and clubhouse F&B in the same regional market as Crosland Heath.
• Moortown Golf Club: Another Alister MacKenzie-designed course in Leeds, Yorkshire. Highly comparable as a private members heathland club sharing the same architectural heritage and operating model, and a natural regional competitor for members and society bookings.
• The Wisley Golf Club: A private members club in Surrey offering three courses and full coaching, F&B, and society facilities. Comparable as a UK private members golf club with a tiered membership structure and multi-stream revenue model similar to Crosland Heath's.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crosland-heath-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROSLAND HEATH GOLF CLUB