Cross Connections, Inc.

What Cross Connections, Inc. does

Cross Connections, Inc. is a 501(c)(3) nonprofit Christ-centered counseling ministry headquartered in Fort Wayne, Indiana, led by Executive Director Kirk Reber. The organization provides professional mental health counseling to individuals, couples, and families, integrating empirically-based psychological practices with Biblical principles, prayer, and spiritual guidance. Headcount consists of 10+ licensed professional counselors (LMHC, LMFT, LCAC, LSW, LMFTA credentials), 5 counseling interns, and 2 support staff. The service portfolio spans individual therapy, couples and family therapy, SYMBIS pre-marital counseling, substance abuse and faith-based mental wellness assessments, supervision for counselors-in-training, and seven therapeutic support groups covering addiction, grief, divorce recovery, marriage/parenting, teens, and women. Services are delivered in-person at the Fort Wayne office (4618 East State Blvd., Suite 300) and remotely via a third-party HIPAA-compliant video platform.

Revenue derives from a tiered pricing model: $130 per regular 55-minute session, $160 for initial intake, with a discounted $100 rate for partner church members. The organization is paneled with Aetna, Anthem, Cigna, UnitedHealthcare, and Tricare/Humana, and accepts Indiana Medicaid programs (Hoosier Healthwise, HIP, Hoosier Care Connect), with a sliding fee scale and scholarship fund reducing cost barriers. Donations are solicited through the Isaiah 9:6 Fund via the Harness Giving platform. The go-to-market model is community-led, driven primarily by a referral network of 60+ partner churches across northeast Indiana spanning Lutheran, Baptist, Methodist, and other Christian denominations, supplemented by organic social media (Facebook, Instagram), email newsletters, and word-of-mouth. Named referral partners include Concordia Lutheran Church and Sonrise Methodist.

Name

Cross Connections, Inc.

Legal name

Cross Connections, Inc.

Website

https://crossconnectionscounseling.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Connections, Inc. is a 501(c)(3) nonprofit Christ-centered counseling ministry in Fort Wayne, Indiana, providing professional mental health therapy to individuals, couples, and families through licensed clinicians, supported by a 60+ church referral network and in-person plus online delivery.

Ownership category

akta.pro rank

Product category

Faith-Based Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190), Religious Organizations (8131)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Christian counseling services
• Marriage and family therapy
• Mental health counseling
• Faith-based therapy
• Substance abuse counseling

Headquarters

HQ city

Fort Wayne, Indiana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Client Session Fees: Direct client payments for counseling sessions at base rate of $130 per regular session and $160 for initial intake. Accepts self-pay, insurance, and Medicaid.
2. Insurance Reimbursement: Cross Connections is paneled with multiple insurance providers including Aetna, Anthem, Cigna, UnitedHealthcare, Tricare/Humana, and others. Also accepts Medicaid programs including Hoosier Healthwise, HIP, and Hoosier Care Connect.
3. Partner Church Subsidy: Partner churches pay a reduced base rate of $100 per session for their members, subsidizing counseling costs for congregation members.
4. Donations and Isaiah 9:6 Fund: 501(c)(3) nonprofit organization accepting donations through Isaiah 9:6 Fund, which supports ongoing programs and special ministry needs including addiction therapy and therapist education.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cross Connections, Inc. is a 501(c)(3) Christ-centered counseling ministry providing professional mental health therapy to individuals, couples, and families in northeast Indiana. Core offerings include individual therapy (children and adults), couples therapy, family therapy, substance abuse and faith/mental wellness assessments, SYMBIS premarital counseling, supervision for counselors-in-training, and a portfolio of support groups covering addiction, grief, divorce, marriage/parenting, teens, and women. Services are delivered in-person at the Fort Wayne office and online via a HIPAA-compliant video platform.

Product overview

Cross Connections, Inc. is a professional Christ-centered counseling ministry offering a comprehensive suite of mental health services. The organization operates as a single unified ministry with individual therapy (for children and adults), couples therapy, and family therapy as core offerings, supplemented by specialized assessment services (Substance Abuse Assessments, Faith and Mental Wellness Assessments), professional supervision for counselors-in-training, and SYMBIS pre-marital counseling. The organization also provides therapeutic and support groups covering substance abuse/addictions, pornography addiction, grief and loss, divorce care/recovery, marriage/parenting, teens, and women. Financial assistance programs including a sliding fee scale, scholarship fund, and Isaiah 9:6 Fund support accessibility. Services are available in-person and online via a third-party HIPAA compliant video platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Professional Christ-centered counseling for children and adults, addressing anxiety, depression, trauma, grief, addiction, relationship issues, stress, and other mental health challenges. Available in-person and online via HIPAA-compliant video platform.
• Couples Therapy Counseling for couples addressing relationship conflicts, communication problems, marriage enrichment, and divorce recovery, with God placed at the center of the relationship.
• Family Therapy Family counseling addressing family systems, parenting challenges, children in crisis, at-risk youth, and family-wide relational issues.
• SYMBIS Pre-marital Counseling Save Your Marriage/Beginnings (SYMBIS) pre-marital counseling program designed to help engaged and premarital couples prepare for marriage through Biblical and evidence-based assessments.
• Substance Abuse Assessment Professional assessment service for evaluating substance abuse and informing treatment planning, with referrals to addiction recovery support groups.
• Faith and Mental Wellness Assessment Combined assessment evaluating faith-based perspectives alongside mental wellness status, supporting a holistic view of client needs.
• Supervision for Counselors Clinical supervision for associate counselors and student counselors-in-training pursuing licensure, supporting the development of future licensed clinicians.
• Substance Abuse/Addictions Support Group Group therapy program for individuals working through substance abuse and addiction recovery in a Christ-centered, peer-supported environment.
• Pornography Addiction Support Group Group therapy for individuals struggling with pornography addiction, combining accountability and Biblical guidance.
• Grief and Loss Support Group Group therapy program for individuals processing grief and loss with professional facilitation and peer support.
• Divorce Care/Divorce Recovery Support Group

Quantifiable outcome

• Marriage restoration - couples reporting barriers melting away and finding stronger love with God at center
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• LookUpIndiana.orgminorOthersCross Connections is listed as a resource on LookUpIndiana.org, a community services directory serving Indiana residents.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Talkspace: Public telehealth platform offering insured and subscription-based therapy plus psychiatry — comparable online counseling delivery but at national scale and without faith integration.
• BetterHelp: Largest online teletherapy platform delivering individual, couples, and teen counseling via subscription — competes with Cross Connections' online delivery channel for non-faith-specific clients at national scale.

Regional players

• Park Center (Fort Wayne): Fort Wayne-based community mental health center providing outpatient counseling, substance abuse services, and case management — same geography with overlapping outpatient mental health services, though not faith-based.
• Bowen Center: Indiana-headquartered behavioral health provider with broad outpatient and substance abuse services across northeast Indiana — same regional market with overlapping mental health and addiction service lines.

Direct peers

• Rosemead Counseling Center (Biola University): Faith-based outpatient counseling center affiliated with Biola University's Rosemead School of Psychology, integrating Christian theology with empirically-based therapy and training associate/intern counselors — directly comparable clinical model and licensure-supervision offering.
• The Center for Christian Counseling: Faith-based outpatient counseling practice integrating Scripture with clinical therapy for individuals, couples, and families — directly comparable clinical model and Christ-centered differentiation.
• Samaritan Counseling Center: Faith-integrated counseling organization with multiple regional centers offering individual, couples, family, and group therapy with sliding-fee access — comparable mission, delivery model, and church/synagogue partnership structure.
• Christian Counseling Associates: Multi-state faith-based outpatient counseling practice offering individual, couples, and family therapy that integrates Biblical principles with evidence-based psychology — closely mirrors Cross Connections' Christ-centered service model, multi-state presence, and church-partnership-driven GTM.

Emerging players

• Heartland Christian Counseling: Regional faith-based counseling provider integrating Biblical counseling with evidence-based practice — similar service positioning at smaller scale, with comparable sliding-fee and church-referral GTM.

Others

• Catholic Charities Fort Wayne / Indiana: Faith-affiliated nonprofit social services organization offering counseling, family services, and case management with sliding-fee access — comparable faith-based nonprofit service delivery and donor-funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Cross-Connections-Inc/250103205007888
• Instagraminstagram.com/crossconnectionscounseling
• LinkedInlinkedin.com/company/cross-connections-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Connections, Inc.