Rawrr
- Company typePrivate
- Founded2022
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rawrr does
Rawrr Inc. is a US-based electric dirt bike manufacturer founded in 2022 and headquartered in Irvine, California, operating with an employee base of 11-50. The company designs, assembles, and tests a lineup of PMSM (Permanent Magnet Synchronous Motor)-powered electric motocross bikes in the United States, ranging from youth-oriented models to high-performance adult variants. Its product portfolio spans six core SKUs: the Mantis X Pro (15kW, 65+ MPH, $4,399), Mantis X ($3,099), 72V Mantis ($3,499), Mini R/R17 ($2,599), 48V Mantis Mini ($2,499), 72V Mantis Mini R ($2,399), and the EU street-legal 72V Mantis S ($4,999). All bikes incorporate the proprietary RSI (Rawrr Safety Integration) platform, which unifies hardware (kill switch, magnetic wrist tether, IP55/IP66-rated components), software (app-controlled top speed, torque, and throttle mapping), and ride-control features (auto park, brake override). The company also operates an aftermarket upgrades marketplace, parts and accessories store, and branded apparel line.
Rawrr generates revenue primarily through direct-to-consumer e-commerce via Shopify-powered regional storefronts (US, EU, Germany, Italy) and an authorized dealer network with protected territories, minimum order requirements, and physical storefront standards. The company offers flexible financing options to lower purchase friction and provides a 1-year/1,000-mile powertrain warranty covering motor, battery, controller, and charger. Its primary customer segments are recreational off-road enthusiasts and young riders/families, with powersports dealers as a secondary channel partner segment. Distribution is geographically diversified across North America (US) and Europe (Germany, Italy, broader EU), with shipping restrictions noted in Texas, Oklahoma, and Arkansas. The company's marketing approach combines content (Throttle Talk blog), email (MailChimp, Klaviyo, HubSpot), social media, seasonal promotional events (Rawrr Appreciation Event), and dealer-led test rides. No institutional funding rounds, M&A activity, or public financial disclosures are present in the available data.
Rawrr firmographics
Firmographics- Name
- Rawrr
- Legal name
- Rawrr Inc.
- Website
- https://riderawrr.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rawrr industry classification
Industry- Product category
- Electric Off-Road Motorcycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Rawrr is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rawrr business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Electric Dirt Bike Sales: Primary revenue from selling electric dirt bikes directly to consumers through website and authorized dealers. Models include Mantis X Pro, Mantis X, Mini R/R17, 72V Mantis, 48V Mantis Mini, and 72V Mantis S (EU street-legal version).
- Parts & Accessories: Sales of replacement parts, batteries, chargers, and aftermarket upgrades through the website. Includes Rawrr-branded parts and third-party aftermarket components.
- Apparel: Branded clothing and merchandise including graphic kits and apparel items.
- Financing Services: Partnership with financing providers to offer flexible financing options for bike purchases, enabling higher average transaction values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mantis X Pro - Top Performance Model |
| One time/ perpetual license | Pay-as-you-go | Mantis X - Mid-Range Performance |
| One time/ perpetual license | Pay-as-you-go | Mini R/R17 - Youth/Compact Model |
| One time/ perpetual license | Pay-as-you-go | 72V Mantis - Full-Size All-Terrain |
| One time/ perpetual license | Pay-as-you-go | 48V Mantis Mini - Entry-Level Youth |
| One time/ perpetual license | Pay-as-you-go | 72V Mantis Mini R - Compact Performance |
| One time/ perpetual license | Pay-as-you-go | 72V Mantis S - EU Street-Legal Model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rawrr product offering
Product offeringCore offering
Rawrr manufactures and sells electric off-road dirt bikes (eMotos) under the Mantis product family, ranging from youth-sized Mini models to a top-tier 65+ MPH performance bike. All bikes are assembled and tested in the United States and integrate the proprietary RSI safety system, PMSM motors, and IP-rated water-sealed components. The company complements its bike lineup with replacement parts, branded apparel, and an aftermarket upgrades marketplace featuring verified third-party components.
Product overview
Rawrr is a US-based electric dirt bike manufacturer offering a portfolio of electric motocross (eMoto) bikes. The core product lineup includes the Mantis X Pro (top-tier, 15kW motor, 65+ MPH), Mantis X (mid-size, 50 MPH), Mini R/R17 (youth models, 46 MPH), 72V Mantis (all-terrain, 54 MPH), and 48V Mantis Mini (entry-level youth, 30 MPH). All bikes feature RSI (Rawrr Safety Integration), a unified safety platform including kill switch, rollaway protection, app control, auto park, and brake override. The ecosystem includes an aftermarket upgrades marketplace, parts and accessories, dealer network, and flexible financing options. Bikes are proudly assembled and tested in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- RSI - Rawrr Safety Integration: Advanced safety technology system featuring hardware and software integration for rider protection, including kill switch, rollaway protection, app control, auto park, brake override, and water-sealed battery.
Products and services
- Mantis X Pro Top-tier electric dirt bike with a 15kW PMSM motor delivering 65+ MPH top speed, 0-30 MPH in 2.3 seconds, and 288 ft-lbs of torque. Equipped with 220mm rotors, 4-piston calipers, an improved suspension linkage system, integrated headlight and tail light, and the full RSI safety integration package. Targeted at adult riders seeking maximum performance in the Rawrr lineup.
- Mantis X Mid-size electric dirt bike with a 50 MPH top speed and a 62-mile range. Features the new durable suspension linkage system as standard equipment, designed as a balanced platform for various terrains. Priced at $3,099 (reduced from $3,599).
- Mini R / R17 Youth-oriented electric dirt bike available in two sizes: Mini R (14" front / 12" rear wheels, for riders 106–130 cm) and Mini R17 (17" front / 14" rear wheels, for riders 122–171 cm). Both deliver a 46 MPH top speed, 72V battery, 6,000W PMSM motor, and 0–18 MPH in 1.6 seconds. Priced at $2,599 (reduced from $2,899).
- 72V Mantis Larger all-terrain electric dirt bike with a 54 MPH top speed and 75-mile range. Powered by a 9,500W motor and a 72V 35Ah battery, with an 86 cm seat height and 19-inch wheels. Some versions carry EU street-legal (EEC) certification. Priced at $3,499 (reduced from $4,499).
- 48V Mantis Mini Smallest model, designed for young riders, with a 25.7-inch seat height, 12-inch rear wheel, 14-inch front wheel, multiple adjustable power modes, 30 MPH top speed, 3,500W motor, and 48V 1,200Wh battery at 99 lbs. Priced at $2,499.
- 72V Mantis S (EU Street-Legal) L3E-class EU street-legal electric all-terrain e-Moto with a larger frame sized for taller riders and an eco-mode range of up to 120 km. Priced at $4,999. Available through Rawrr's EU, German, and Italian storefronts.
- Parts & Accessories Replacement parts, batteries, chargers, and aftermarket upgrades for Rawrr bikes, sold through the company's e-commerce storefront. Includes Rawrr-branded parts and aftermarket components, with a 10% off promotion offered to email newsletter subscribers.
- Aftermarket Upgrades Marketplace Verified aftermarket parts and upgrades marketplace for Rawrr Mantis bikes, aggregating components from third-party manufacturers across categories including brakes, foot pegs, graphics, grips, handlebars, lights, number plates, performance parts, seat covers, sprockets, chains, steering, suspension, and wheels.
- Apparel & Graphic Kits Branded Rawrr clothing, merchandise, and graphic kits sold alongside the bike lineup as part of the company's branded ecosystem offering.
Quantifiable outcome
- Mantis X Pro achieves 0-30 mph in 2.3 seconds with 288 ft-lbs of torque
- +2 more outcomes
Companies that use Rawrr
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rawrr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Rawrr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify powers the Rawrr online store, handling e-commerce functionality, payment processing, and order management. Customer data is shared with Shopify for site analytics and optimization.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rawrr competitors and assessment
Company assessmentEmerging players
- Cake: Cake builds premium electric motorcycles and off-road e-motos with a similar premium-design, sustainability-forward brand positioning to Rawrr's US-assembled, safety-led approach.
- ONYX Motorbikes: ONYX builds electric two-wheelers including moped-style and off-road-capable models with a similar direct-to-consumer plus selective dealer model to Rawrr.
Broad incumbents
- KTM: KTM is the dominant ICE motocross brand and is actively electrifying its lineup (Gasp-written electric mini models), giving Rawrr a major incumbent to contend with as it scales.
- Husqvarna Motorcycles: Husqvarna offers a broad motorcycle lineup including electric minis and off-road models, competing with Rawrr in the youth and recreational off-road segments through established global dealer networks.
- Super73: Super73 is a US-based electric two-wheeler brand with strong lifestyle branding and a multi-channel DTC + dealer distribution model analogous to Rawrr's, though focused more on urban e-bikes than off-road dirt bikes.
Direct peers
- Kuberg: Kuberg specializes in youth and beginner electric dirt bikes with app-controlled parental speed limiting, directly overlapping Rawrr's youth rider positioning and adjustable-power feature set.
- Stark Future: Stark Future builds premium electric motocross bikes (Stark VARG) and competes with Rawrr at the higher-performance end of the electric off-road category, though at a substantially higher price point.
- Sur-Ron: Sur-Ron is the dominant Chinese-origin electric dirt bike brand (Light Bee, Ultra Bee) competing directly with Rawrr's Mantis line on power, weight, and price — the closest 1:1 competitor in the lightweight electric off-road segment.
- Talaria: Talaria's Sting and XXX models are direct electric dirt bike competitors to Rawrr's Mantis X and X Pro, targeting the same enthusiast and youth rider segments with similar performance and pricing.
- Segway Powersports: Segway Powersports offers electric off-road vehicles and dirt bikes through a global dealer network, competing with Rawrr's dealer-channel strategy and youth/all-terrain positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rawrr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rawrr leadership team
Management profileNumber of profiles
Rawrr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rawrr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rawrr
What does Rawrr do?
Rawrr manufactures and sells electric off-road dirt bikes (eMotos) under the Mantis product family, ranging from youth-sized Mini models to a top-tier 65+ MPH performance bike. All bikes are assembled and tested in the United States and integrate the proprietary RSI safety system, PMSM motors, and IP-rated water-sealed components. The company complements its bike lineup with replacement parts, branded apparel, and an aftermarket upgrades marketplace featuring verified third-party components.
Is Rawrr a public or private company?
Rawrr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rawrr founded?
Rawrr was founded in 2022. It employs 11 to 50 people.
Where is Rawrr based?
Rawrr is headquartered in Irvine, United States, in the North America region.
How does Rawrr make money?
Four revenue lines are on record. Electric Dirt Bike Sales are the primary driver. The others are parts & Accessories, apparel and financing Services.
Who are Rawrr's main competitors?
Emerging players on record are Cake and ONYX Motorbikes. Broad incumbents are KTM, Husqvarna Motorcycles and Super73. Direct peers are Kuberg, Stark Future, Sur-Ron, Talaria and Segway Powersports.
Does Rawrr have an API?
No public API is recorded for Rawrr.
What industry is Rawrr in?
Rawrr's product category is Electric Off-Road Motorcycles. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.