Cross Country Rentals

What Cross Country Rentals does

Cross Country Rentals is a family-owned New Zealand vehicle rental company founded in 1957 by RNZAF pilot Geoff Laugesen to supply 4WD vehicles for the Meremere Power Project. Acquired in 2010 by James and Emma Snelgrove from a single-location operation, the company has expanded to 14 branches across both the North and South Islands and a fleet of nearly 2,000 vehicles, supported by 64 employees. The company is a subsidiary within the Tranzit Group Limited transport conglomerate.

The company offers a diversified rental portfolio spanning cars and SUVs, vans (including minivans, mobility vans, and cargo vans), 4WD utes (Toyota Hilux, Isuzu D-Max), commercial furniture trucks in sizes from 9m³ to 37m³, and 12- and 25-seater minibuses. Coverage tiers (Basic included, Superior, Max, Windscreen) are layered onto rentals on a usage-based, per-day basis. The business also operates specialized services including the Ministry of Education SESTA school transport programme across nine regions and Fleet Solutions programmes running from one month to 36 months.

Distribution is omnichannel: direct branch pickup, an online booking engine on crosscountryrentals.co.nz powered by third-party Rental Manager software, a toll-free phone line (0800 777 994), and a dedicated Business Solutions team for corporate fleet accounts. Marketing relies on SEO, social media (Facebook, LinkedIn, Instagram), multilingual YouTube driving guides, and trust signals including Qualmark Gold, TripAdvisor, Trustpilot, and Google Reviews. No proprietary technology or AI capabilities are disclosed.

Name

Cross Country Rentals

Legal name

Cross Country Rentals Limited

Website

https://crosscountryrentals.co.nz

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Cross Country Rentals is a family-owned New Zealand vehicle rental company founded in 1957, operating 14 branches and a fleet of nearly 2,000 vehicles, serving tourists, corporate fleet customers, the Ministry of Education SESTA programme, and truck-hire customers nationwide.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industries

Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), Light-Duty Cargo Van Rentals (THADAJAA)

Keywords

• Vehicle rental services
• Commercial truck hire
• Car rental fleet
• Minibus hire
• Business fleet solutions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue stream from hiring out vehicles on a daily or longer-term basis. Pricing varies by vehicle type (cars, utes, vans, minibuses, trucks), rental duration, and coverage tier selected. One-way hires and long-term (6+ month) leases are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cross Country Rentals hires out vehicles to consumers and businesses across New Zealand from 14 nationwide branches, operating a fleet of nearly 2,000 vehicles that spans economy cars, SUVs, vans (passenger, mobility, cargo), 4WD utes, furniture trucks, and 12- to 25-seat minibuses. Rentals are available from as little as one hour to multi-year leases, with one-way hires between all depots, optional liability/windscreen cover tiers, and dedicated business and SESTA school transport programmes. Distribution is omnichannel, combining online booking, a toll-free phone line, agent booking portal, and physical branch pickup including airport branches.

Product overview

Cross Country Rentals is a family-owned New Zealand vehicle rental company operating since 1957 with a fleet of nearly 2,000 vehicles. The company offers a diversified portfolio of rental products including cars, SUVs, vans (minivans, mobility vans, cargo vans), utes (4WD including Toyota Hilux and Isuzu D-Max), trucks (furniture trucks in various sizes), and minibuses (12-seater to 25-seater). The portfolio is structured around core vehicle rentals supplemented by add-on services including insurance coverage options (Basic, Superior, Max, and Windscreen Cover), SESTA specialized school transport, Business Solutions for corporate accounts, and Fleet Solutions for long-term organizational needs. One-way rentals, after-hours services, and 14 branch locations across New Zealand support the rental operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cars & SUVs Rental vehicles including economy cars, compact SUVs, intermediate SUVs, and full-size SUVs for personal and business travel across New Zealand.
• Vans Passenger vans including minivans, mobility vans, premium vans, and cargo vans for group transport and commercial goods delivery.
• Utes 4WD utes including Toyota Hilux, Isuzu D-Max, space cab utes, and double cab utes for trade, adventure, and commercial purposes.
• Trucks Commercial furniture trucks in small (9-12m3), medium (18-20m3), and large (25-37m3) sizes, some with tail lifts, for moving and goods transport. Available with car-licence or class 2 options.
• Minibuses 12-seater and 25-seater minibuses for group transport, events, and organisational travel.
• SESTA (Special Education School Transport Assistance) Specialised transport service operated on behalf of the Ministry of Education for students with special education needs, with safety-trained caretaker drivers and dedicated SESTA runs across Auckland, Waikato, Wellington, Tauranga, Taranaki, Napier, Nelson, Christchurch, and Manawatu.
• Business Solutions Tailored short- and long-term rental programmes for businesses with dedicated support, negotiated rates, free cancellation, invoice billing, no joining fees, unlimited kilometres, and access to the full vehicle selection across all 14 branches.
• Fleet Solutions Customised fleet rental programmes for organisations ranging from one month to 36 months, providing flexibility to add or scale vehicles without the financial commitments of a traditional lease.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tranzit Group LimitedcoreOthersCross Country Rentals is a subsidiary of Tranzit Group Limited, a New Zealand transport and logistics group operating divisions including Tranzit Coachlines, Tranzurban, Tranzit Tours, Pacific Tourways (Auckland) Limited, and Bus Travel NZ Limited. The parent company manages privacy policy, insurance arrangements (IAG New Zealand Limited as insurer), and corporate governance.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Apex Car Rentals: NZ-based rental company with airport and city branches offering cars, SUVs, and 4WDs. Comparable in fleet composition and inbound tourist customer segment.
• JUCY Rentals: New Zealand-founded car and campervan rental company with a comparable nationwide branch network and a focus on leisure travellers. Direct competitor in cars, SUVs, vans, and trucks across both islands.
• Omega Rental Cars: NZ-owned rental company operating across North and South Islands with a similar diversified fleet of cars, vans, and utes. Competes head-to-head in mid-market leisure rentals.
• Snap Rentals: NZ-focused rental brand with strong digital booking and a fleet of cars, SUVs, and vans. Comparable in target market and online direct-to-consumer model.
• Ezi Car Rental: New Zealand-based rental company with nationwide branch coverage targeting budget-conscious travellers. Directly comparable in fleet breadth and customer segment.
• GO Rentals: New Zealand car rental operator with branches across both islands, focused on leisure and corporate customers. Directly comparable in fleet size, vehicle mix, and target market.

Broad incumbents

• Hertz New Zealand: Global rental incumbent operating in NZ via a local franchise. Competes primarily at airports and on international brand trust, with a broader but less specialized fleet than CCR.
• Avis New Zealand: Global rental brand with NZ airport and city presence. Competes on corporate accounts and loyalty programmes, overlapping with CCR's Business Solutions segment.
• Budget Rent a Car New Zealand: International value-tier rental brand operating in NZ. Competes on price in the leisure and short-term rental market where CCR also operates.

Regional players

• Britz New Zealand: NZ-based campervan and vehicle rental operator (part of THL) with overlapping fleet categories (vans, utes, SUVs) and similar tourism-driven demand exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkD-Ml7mMXBg
• Facebookfacebook.com/CrossCountryRentalsNZ
• LinkedInlinkedin.com/company/cross-country-rentals
• Instagraminstagram.com/crosscountryrentalsnz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Country Rentals