CrossFit9

What CrossFit9 does

CrossFit9 is a privately held, single-location CrossFit affiliate gym operating at 2727 6th Ave S in St. Petersburg, Florida since 2008. The business serves local residents and visiting CrossFit practitioners through a direct-to-consumer, brick-and-mortar model. There are no ancillary locations, no parent company, and no institutional capital backing; the company is independently operated under a licensing agreement with CrossFit, LLC for use of the CrossFit trademark and methodology.

The product portfolio centers on three core offerings: CrossFit classes (the "gold standard" functional fitness program with expert coaching), the 9FIT specialty line (HIIT, Kettlebells, Core, Yoga, and Mindful Mobility), and a structured "4 Weeks to Fit" onboarding program that bundles 5 one-on-one personal training sessions with 4 weeks of unlimited classes and a designated personal coach. Add-on services include standalone personal training, 10-session packs, and drop-in sessions for experienced CrossFit travelers. There is no proprietary technology stack; operations run on third-party SaaS — Wodify for membership management, class reservations, and billing, and Acuity for scheduling — with a Squarespace-hosted marketing website.

Revenue is generated primarily through recurring monthly memberships, with unlimited CrossFit access at $170/month, 3x/week CrossFit at $135/month, and 9FIT equivalents at $135 and $90/month. Supplementary revenue comes from drop-in sessions ($20 single, $70 weekly unlimited), 10-session packs at $150, and the "4 Weeks to Fit" onboarding package ($349 per website / $425 per firmographic data). No long-term contracts or sign-up fees are required, and cancellations need only 30-day written notice; membership holds are available in 30/60/90-day increments. The customer base is segmented across local fitness enthusiasts (primary), visiting athletes (drop-in), and fitness beginners (on-ramp), with segmentation driven horizontally by persona rather than by vertical or B2B/enterprise differentiation.

Name

CrossFit9

Legal name

CrossFit9

Website

https://crossfit9.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CrossFit9 is a single-location, privately held CrossFit affiliate gym in St. Petersburg, Florida, founded in 2008. It serves local residents and visiting athletes through group CrossFit classes, 9FIT specialty programs, personal training, and a structured new-member onboarding program on a monthly subscription model.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Functional fitness training
• CrossFit group classes
• Personal training services
• HIIT specialty programs
• Fitness gym memberships

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees providing full or partial access to gym facilities and classes. Members can choose between unlimited access or limited weekly visits.
2. Drop-in Sessions: One-time session fees for visiting athletes with 3+ months CrossFit experience. Single sessions and weekly unlimited passes available for travelers or those trialing the gym.
3. Personal Training: 1-on-1 focused training sessions for customized approach, specific skill work, or private environment. Sold as part of '4 Weeks to Fit' package or standalone.
4. Session Passes: Pre-paid bundle of 10 sessions valid for 6 months, offering unit-based pricing for occasional users.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

CrossFit9 operates a single-location CrossFit-affiliated fitness gym in St. Petersburg, Florida, selling group CrossFit classes, specialty programs (HIIT, Kettlebells, Core, Yoga, Mindful Mobility), one-on-one personal training, drop-in sessions for visiting athletes, and a structured "4 Weeks to Fit" new-member onboarding package. Revenue is generated primarily through monthly memberships, with additional income from drop-ins, personal training, and pre-paid 10-session passes.

Product overview

CrossFit9 is a CrossFit gym in St. Petersburg, Florida offering a unified fitness service centered around CrossFit classes as the core product. The portfolio includes 9FIT & Specialty programs (HIIT, Kettlebells, Core, Yoga, Mindful Mobility) as supplementary offerings, plus a 4 Weeks to Fit onboarding program with personal coaching. Additional services include Personal Training (1-on-1 sessions) and Drop-in sessions for visitors. Memberships are available in unlimited and limited-tier formats for both CrossFit and 9FIT programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CrossFit Classes
• 9FIT & Specialty Classes
• 4 Weeks to Fit Onboarding Program Structured new-member on-ramp package including 5 personal training sessions, 4 weeks of unlimited access to CrossFit, 9FIT, and Open Gym, plus a designated personal coach for accountability; priced at $349 (claimed $685 value).
• Personal Training One-on-one personal training sessions sold individually or as part of the 4 Weeks to Fit package, offering customized coaching, specific skill work, or a private training environment.
• Drop-in Sessions Single-session ($20) or weekly unlimited ($70) access for CrossFit practitioners with 3+ months of experience visiting St. Petersburg.
• 10 Session Pass Pre-paid bundle of 10 class passes valid for 6 months, priced at $150, providing flexible unit-based access for occasional users.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• WodifycoreTechnology or IntegrationWodify is used for membership management, class reservations, and billing operations. Members sign up and pay for memberships through the Wodify platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CrossFit, Inc. CrossFit, LLC is the trademark holder and methodology licensor whose brand and standards CrossFit9 operates under. Not a direct operator at the affiliate level, but defines the product, training language, and affiliate network that CrossFit9 sells into.
• Planet Fitness: Planet Fitness is the dominant low-cost fitness chain in the U.S.; competes for entry-level and price-sensitive fitness consumers in the same St. Petersburg trade area as CrossFit9 but at a much lower price point ($10–$25/mo).
• Equinox: Equinox is a premium fitness club operator with full-service amenities and coached classes; comparable premium-positioning incumbent in the broader fitness category that CrossFit9's premium pricing competes against.

Direct peers

• Burn Boot Camp: Burn Boot Camp is a franchised group strength-and-conditioning concept with community-centric culture and monthly memberships, overlapping with CrossFit9's coached-group-fitness positioning and target demographic.
• Title Boxing Club: Title Boxing is a franchised coached group-fitness boxing concept with monthly memberships and personal training add-ons, comparable in business model and member experience to a CrossFit affiliate.
• F45 Training: F45 is a franchised group-functional-training concept offering 45-minute coached sessions, directly comparable to CrossFit9's coached group fitness model. Same target customer, same revenue model (monthly memberships + add-on PT), and similar community-led GTM.
• Orangetheory Fitness: Orangetheory is a national coached group-fitness franchise using a defined methodology (heart-rate-based interval training) sold via monthly memberships, directly analogous to CrossFit9's methodology-based coaching and subscription model.
• Barry's Bootcamp: Barry's is a premium coached group-fitness studio sold via class packs and memberships, competing for the same discretionary fitness dollar CrossFit9 targets with its $135–$170/mo unlimited memberships.

Others

• Wodify: Wodify is the gym management and class-booking platform CrossFit9 already uses; relevant as an enabling technology peer and as the operational backbone on which CrossFit9's member experience runs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossfit9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossFit9