Crosspoint City Church

What Crosspoint City Church does

Crosspoint City Church is an independent, multi-site evangelical Christian church headquartered in Cartersville, Georgia, operating as a 501(c)(3) non-profit accredited by the Evangelical Council for Financial Accountability (ECFA). It runs seven physical campuses across Northwest Georgia (Acworth, Adairsville, Canton, Cartersville, Cass White, Rome, and Hays State Prison) plus an online campus, serving a distributed congregation through weekly worship services, age-segmented ministries (Kids, Students, Young Adults, Adults), recovery and care groups, and theological education via The Institute. Internationally, the church engages in short-term mission trips and supports missionary families in Guinea, Bolivia, Scotland, Guatemala, South Africa, Burkina Faso, and Liberia through partners including Engage West Africa, Food for the Hungry, Access Scotland, Mana de Vida, and Living Hope Ministries.

The church's operational technology stack is built entirely on third-party SaaS platforms: Church Center by Subsplash for church management, online giving (PCI Level 1 compliant), event registration, and people data; The Church Co as the website platform; Subsplash for media hosting and on-demand message archive; RightNow Media for member-accessible video Bible study content; and Church Online Platform for livestream. There are no proprietary technology products; the digital layer is used to scale relational ministry and donation processing rather than to differentiate on technology.

Revenue is generated exclusively through voluntary tithes and offerings from congregation members, accepted via the online giving platform, mail, and in-person giving boxes. All giving is tax-deductible. The church employs approximately 22 staff across pastoral, operational, and program roles, and is governed by an elder board that approves all debt decisions. Lead Pastor James Griffin, who holds a master's degree from Dallas Theological Seminary, also serves as President of Engage West Africa and as a church planting network leader with NewThing and Engage Churches, positioning Crosspoint as both a destination church and a sending/church-planting hub.

Name

Crosspoint City Church

Legal name

Crosspoint City Church

Website

https://crosspointcity.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Crosspoint City Church is a 501(c)(3) multi-site evangelical church in Northwest Georgia operating seven physical campuses, online streaming, and international mission programs, funded by congregational tithes and offering age-segmented ministries and theological education.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Multi-site church
• Evangelical worship services
• Christian discipleship programs
• Religious community outreach
• Online church streaming

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tithes and Offerings: Voluntary charitable contributions from congregation members. The church is a 501(c)(3) non-profit organization, making contributions tax-deductible. Giving is processed through online platform (Church Center Giving with PCI Level 1 compliance), mail, and in-person drop boxes. The church emphasizes biblical generosity and is accredited by the Evangelical Council for Financial Accountability (ECFA).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Crosspoint City Church is a multi-site evangelical Christian church that operates seven physical campuses across Northwest Georgia plus an online campus, providing weekly worship gatherings, age-tiered discipleship programming, theological education, community engagement, and global mission initiatives. The church's offerings include Kids, Student, Young Adult, Men's, Women's, and Adult Discipleship ministries; baptism, care and support, and recovery services; The Institute for theological education; internship and apprenticeship programs; and digital channels including live streaming, podcasts, and online giving.

Product overview

Crosspoint City Church operates as a multi-location evangelical Christian church in Northwest Georgia with seven physical campuses (Acworth, Adairsville, Canton, Cartersville, Cass White, Rome, and Hays State Prison) plus online streaming. The church offers a comprehensive suite of spiritual formation and community programs organized around its Gather-Connect-Engage-Multiply strategy. Core offerings include weekly worship gatherings, Kids and Student Ministries, Young Adults and Adult Discipleship programs (Men's, Women's, Marriage), and specialized ministries (Baptism, Care & Support, Community Engagement, World Engagement/Missions). The church provides educational programming through The Institute (theological education) and internship/apprenticeship programs for ministry leadership development. Discipleship is facilitated through Connect Groups, Multiply Groups, Rooted (10-week course), and Alpha. Digital offerings include live streaming, on-demand message archives, The Pursuit Podcast, and online giving. The church partners with organizations including Food for the Hungry, Engage West Africa, Access Scotland, Mana de Vida, Living Hope Ministries, and RightNow Media for video resources.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Church Gatherings

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and secondary.

• Engage Guinea / The Griffin FamilycoreStrategic or Co-development Partner · 1 January 2021The Griffin family serves as full-time missionaries in Guinea, West Africa since January 2021, working through Engage Guinea. James Griffin serves as Engage West Africa President. Partnership supports church planting, education, and humanitarian aid in a nation that is 86% Islamic.
• Food for the Hungry (Bolivia)coreStrategic or Co-development Partner · 1 January 2015Partnership since 2015 with Food for the Hungry in Alegria, Bolivia. Activities include building subsistence farms for widows, children's programming, vaccinations/deworming campaigns, local pastor investment, and teaching economic self-sufficiency skills.
• Engage West AfricacoreStrategic or Co-development PartnerJames Griffin serves as President of Engage West Africa, a non-profit committed to getting the gospel to unreached people groups in Burkina Faso and Guinea. The organization coordinates church planting networks and missionary support in West Africa.
• Access ScotlandsecondaryStrategic or Co-development PartnerPartnership to reach people of Scotland with the Gospel through evangelism, Bible teaching, community outreach, and serving alongside local churches including Take Hold Church.
• Mana de Vida (Guatemala)secondaryStrategic or Co-development PartnerPartnership serving almost 4 million people annually in Guatemala through medical programs, special needs support, orphan rescue, church planting, and community economic transformation.
• Living Hope Ministries (South Africa)secondaryStrategic or Co-development PartnerPartnership with Living Hope Ministries in South Africa for gospel outreach and community transformation.
• The Tipton FamilysecondaryStrategic or Co-development PartnerFull-time missionary family in West Africa (Liberia) working in partnership with LIVE2540. Financial and prayer support provided.
• Education Fellowship Initiative (EFI)secondaryStrategic or Co-development PartnerPartnership to provide current and aspiring pastors worldwide with training and education in biblical literacy and foundational theology. Matt Warren, former Crosspoint City Engagement Pastor (2015-2022), founded EFI.
• Cumberland CounselingsecondaryStrategic or Co-development PartnerPartnership with Cumberland Counseling to provide licensed therapists at affordable rates to church members and the community. Contact: (404) 884-8247.
• One NeedcoreStrategic or Co-development PartnerOne Need provides care pastors who listen and assess needs, then recommend next steps including counseling funding, bill payments, or connecting to other ministries. Church members can sign up to meet needs when they arise.
• Red Door Food PantrysecondaryStrategic or Co-development PartnerLocal ministry serving the community with To-Go dinners Tuesday evenings 5-7pm and Wednesday mornings 9-11am while supplies last.
• Allatoona Resource CentersecondaryStrategic or Co-development PartnerProvides resources for Public, Child, and Medical assistance to families in the community.
• Good Neighbor SheltersecondaryStrategic or Co-development PartnerDay services for those not staying at the shelter including food pantry, showers, laundry, meals. Located at 110 Porter St, Cartersville, GA 30120.
• NewThing (Church Planting Network)secondaryChannel Partner/ Reseller/ DistributorJames Griffin serves as a church planting network leader in Metro Atlanta with NewThing, supporting church multiplication efforts.
• Engage ChurchessecondaryChannel Partner/ Reseller/ DistributorJames Griffin serves as a church planting network leader with Engage Churches in Metro Atlanta.
• The Church CocoreTechnology or IntegrationWebsite platform provider for crosspointcity.com. Provides church website technology, media hosting, and church management tools.
• Church Center (by Subsplash)coreTechnology or IntegrationChurch management platform used for online giving, event registration, people management, forms, and the church app. PCI Level 1 compliant payment processing.
• RightNow MediasecondaryTechnology or IntegrationFree video library access ('Netflix of Video Bible Studies') provided to church members. Includes faith-based videos for all ages, Bible studies, and training resources accessible on any device.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Others

• RightNow Media: Bible-study video streaming library ('Netflix of Video Bible Studies') that Crosspoint provides free to its members. A technology/service peer adjacent to the church's content and discipleship delivery model rather than a direct competitor.
• Engage Churches: Church planting network where Crosspoint's Lead Pastor James Griffin serves as a network leader. Not a direct competitor but an institutional peer/ally in the church planting and multiplication ecosystem relevant to Crosspoint's expansion strategy.

Direct peers

• Elevation Church: Multi-site evangelical church based in Charlotte, NC, led by a single high-profile pastor (Steven Furtick) with multiple regional campuses and strong online/podcast presence. Comparable in its reliance on lead-pastor brand and multi-site expansion strategy.
• Life.Church: One of the largest multi-site churches in the U.S. (Edmond, OK) with a pioneering online church platform (Church Online Platform, which Crosspoint uses) and YouVersion Bible app. Comparable in digital-first distribution and multi-site operating model.
• Church of the Highlands: Multi-site evangelical church based in Birmingham, AL, with numerous regional campuses and online services. Operates a comparable Gather-Connect-Serve-Disciple model and has a similar geographic-clusters-of-campuses approach.
• North Point Community Church: Multi-site evangelical church headquartered in Alpharetta, GA (same metro Atlanta region as Crosspoint), with multiple campuses, online streaming, and a comparable discipleship model. One of the most influential multi-site church models in the U.S. and a direct benchmark for operational scale.
• Buckhead Church: Multi-site church in the Atlanta metro that is part of the North Point Ministries network. Operates a comparable multi-campus model with online streaming and serves the same broader Atlanta population as Crosspoint.
• Watermark Church: Large non-denominational church in Plano/Dallas, TX, with a strong emphasis on community groups, discipleship, and recovery ministries. Comparable to Crosspoint's focus on small-group-driven discipleship and care/recovery programming.
• 12Stone Church: Multi-site non-denominational church in the greater Atlanta metro (Lawrenceville, GA headquarters) operating multiple campuses, with a similar mid-sized multi-site footprint and online streaming presence. Closest regional peer to Crosspoint in scale and model.

Regional players

• Browns Bridge Church: Multi-site evangelical church headquartered in Cumming, GA (also Northwest Georgia-adjacent). Operates multiple campuses in the same general geographic footprint as Crosspoint City Church and competes for the same regional congregation base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgqpE31CwdcCNdERvANvF-i2rjKMyTpSf
• Facebookfacebook.com/2074886572742750
• LinkedInlinkedin.com/company/crosspoint-city-church

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosspoint City Church