Crown Relocations NZ

What Crown Relocations NZ does

Crown Relocations NZ is the New Zealand operating entity of Crown Worldwide Group, a Hong Kong-headquartered relocation and mobility conglomerate founded in 1970. The business provides end-to-end household moving services across two core markets: international relocations covering 50+ countries (Australia, UK, USA, Canada, India, Asia, Europe, South Africa) and domestic moves within New Zealand including local, long-distance intercity, and inter-island shipping. The company serves both individual/family consumers and corporate/enterprise clients, with a dedicated World Mobility team handling corporate assignee programs including immigration assistance, logistics coordination, orientation, and settling-in services. Fonterra is documented as an enterprise case study client.

The operating model is multi-product, with storage solutions (long-term, short-term, records management, vehicle/boat storage), workspace office moving and commercial fit-outs via the FIL Furniture Division, document and information management, fine art handling, and ancillary services (packing, transit insurance via CrownCare, pet transport, vehicle relocations, and a PA-for-the-Day concierge service). Distribution is built on eight regional offices across Auckland, Wellington (Porirua), Christchurch, Palmerston North, Tauranga, Nelson, and Dunedin, supported by phone-based inside sales, online quote forms, and contactless video survey technology. The underlying technology is a proprietary password-protected shipment tracking portal whose electronic file accompanies each customer through their relocation journey, integrated across the Crown Worldwide network of 200+ offices in nearly 50 countries.

Revenue is generated through six streams: transactional moving fees (volume- and distance-based quotes, with 7-14 day advance booking for domestic and 21+ day for international), recurring weekly storage billing with monthly insurance billing, professional services for World Mobility, managed services for records management, subscription-style CrownCare transit insurance, and fees for ancillary services. Pricing is quote-based and not publicly disclosed. Crown NZ operates as a privately held subsidiary under Crown Worldwide Group; no standalone revenue, funding events, or capital structure details are publicly available. The company is investing in operational capacity (a new Porirua facility nearing completion), sustainability (hybrid vehicle fleet, recyclable packing), and digital tools (video survey quoting, online tracking).

Name

Crown Relocations NZ

Legal name

Crown Worldwide (NZ) Limited

Website

https://crownrelo.co.nz

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Crown Relocations NZ is a New Zealand-based moving and relocation company offering international and domestic household moving, corporate mobility, storage, and records management services, operating as part of Crown Worldwide Group's 200-location, 50-country global network.

Ownership category

akta.pro rank

Product category

Relocation & Moving Services

NAICS

Used Household and Office Goods Moving (484210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

International Relocation Management (End-to-End) (HSAKACAE)

akta.pro secondary industries

Door-to-Door Household Goods International Moving (HSAKACAA), Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF), Repatriation & End-of-Assignment Support (HSAKAJAL), Immigration, Visa & Work Permit Support (Relocation-Related) (HSAKACAH), Large Corporate HQ Relocations (HSAKAKAB)

Keywords

• International relocation services
• Domestic moving services
• Corporate global mobility
• Records management services
• Office relocation services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Moving and Relocation Services: Core revenue from international and domestic household moving services including packing, transportation, and delivery. Charges based on volume of goods, distance, access conditions, and packing requirements.
2. Storage Solutions: Long-term and short-term storage services with custom-built storage modules. Charged on weekly basis for storage; monthly billing for storage insurance. Storage reported to be up to 50% cheaper than self-storage alternatives.
3. World Mobility / Corporate Relocation: Global relocation solutions for organizations including immigration assistance, logistics, orientation, and settling-in programs for corporate clients managing mobile workforces.
4. Records Management: Document storage, digital solutions, and secure destruction services for business information management needs.
5. Transit Insurance: CrownCare Protection Plan - comprehensive insurance coverage for goods in transit, managed directly by Crown rather than third-party insurers.
6. Additional Services: Packing services, pet transport, vehicle relocations, fine art handling, settling-in services, helping hand services, and PA for the day services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Crown Relocations NZ provides end-to-end household and business relocation services including international moves to/from more than 50 countries, domestic moves within New Zealand, corporate global mobility programs, office relocations with FF&E fit-outs, secure short- and long-term storage, records and information management, fine art transport, packing, transit insurance, and settling-in services. Service is delivered directly through Crown's own regional offices and the global Crown Worldwide Group network spanning approximately 200 locations in nearly 50 countries.

Product overview

Crown Relocations NZ operates as a comprehensive moving and business relocation company offering an integrated portfolio of services under the Crown Worldwide Group umbrella. The core offering combines International Relocations (covering 50+ countries), Domestic Moves (local, long-distance, and inter-island), and Moving to New Zealand services. These are supported by complementary service lines including Storage Solutions (with short/long-term and specialist vehicle storage), Workspace Office Movers & Fit Outs (commercial relocation and FF&E management), Document & Information Management (records storage and secure destruction), World Mobility (corporate global relocation programs), and Fine Art services. Additional services such as professional packing, transit insurance, pet transport, and PA for the Day augment the core moving experience. The company also provides digital services including an Online Shipment Tracking portal and Video Survey quotation system. All services are backed by Crown's worldwide network spanning 200 locations in nearly 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• FIL Furniture Division: Commercial-grade used furniture division for sustainable office fit-outs
• CrownCare
• I-Bubble & I-Foam
• Store Ur Box
• PA for the Day
• Crown Club
• Crown Touch Programme

Products and services

• International Relocations Expert international household relocation services covering moves to and from over 50 countries including Australia, the UK, Asia, India, the USA, Canada, Europe, and South Africa, with packing, customs clearance, freight, and delivery managed through the Crown Worldwide Group network.
• Domestic Moves Complete domestic moving services within New Zealand including local moves, long-distance intercity relocations, and inter-island shipping and freight services for household contents.
• Moving to New Zealand Immigration and destination settling-in support services for individuals and families relocating to New Zealand from overseas, with destination services across major NZ cities and shipment of household goods.
• Storage Solutions Secure storage services with 24-hour security and controlled access, including long-term and short-term options and specialist storage for vehicles, boats, motorcycles, and caravans, with storage priced up to 50% cheaper than self-storage alternatives.
• Workspace Office Movers & Fit Outs Business relocation services including office moving, commercial fit-outs, and FF&E (Furniture, Fixtures & Equipment) management through the FIL Furniture Division, including sustainable repurposing of commercial-grade furniture.
• Document & Information Management State-of-the-art document storage and information management with an Asset Management System for secure catalogue and records access, including digital solutions and secure destruction services.
• World Mobility Global corporate relocation solutions for managing mobile workforces, providing immigration assistance, logistics coordination, orientation programmes, and settling-in services for businesses.
• Fine Art Specialist transport and storage services for fine art, antiques, and high-value collectibles with custom handling and climate-controlled facilities.
• PA for the Day Personal assistant service available half or full day to assist with moving day tasks including errand running, child care, unpacking assistance, and supervising removals crews.

Quantifiable outcome

• Storage costs up to 50% cheaper than self-storage alternatives
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Salvation ArmycoreStrategic or Co-development PartnerCrown Worldwide NZ's partnership with The Salvation Army has become a lasting example of community support. The partnership involves supporting NZ's true heroes through community initiatives.
• FonterracoreStrategic or Co-development PartnerCrown World Mobility case study client representing a major New Zealand corporate with global operations requiring international employee relocation services.
• Crown Worldwide GroupcoreStrategic or Co-development PartnerParent company providing global network of 200+ offices in 50 countries, shared quality standards, training programs (Crown Touch Programme), and integrated IT systems. Enables single-company responsibility for international relocations.
• FIL Furniture DivisionminorStrategic or Co-development PartnerInternal division supplying commercial-grade used furniture repurposed for sustainable office fit-outs, supporting Crown's sustainability initiatives.
• Crown Club Social NetworksminorStrategic or Co-development PartnerSocial clubs active across Asia organizing networking events, excursions, and community support for newly arrived Crown clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AGS Worldwide Movers: International moving and relocation specialist operating across multiple continents. Comparable in international household goods shipping, customs handling, and corporate mobility services for enterprise clients.
• Sirva Worldwide Relocation & Moving: Global relocation and moving services company offering international household goods moving, corporate mobility, and storage. Directly comparable end-to-end international relocation model and corporate mobility offering, competing with Crown in the same multinational client space.
• Santa Fe Relocation: Global mobility and relocation company providing international moving, destination services, immigration support, and records management. Closely aligned with Crown NZ's portfolio of moving, mobility, and information management services.
• Asian Tigers Mobility: Asia-headquartered international relocation and moving company with strong presence in Asia-Pacific. Overlaps with Crown's international moving routes to/from Asia and corporate mobility services for expat assignees.
• Allied Pickfords (Pickfords NZ): Global moving brand with NZ operations offering international and domestic household moving services. Direct competitor to Crown NZ for both consumer and corporate relocation work within New Zealand.
• Graebel Companies: Privately held global relocation, moving, and storage company with similar end-to-end services including international household moves, corporate mobility, and storage. Directly comparable as a large full-service relocation specialist serving enterprise clients.

Broad incumbents

• Cartus (a Realogy company): Large, established global corporate relocation and mobility services provider owned by Realogy. Overlaps with Crown's World Mobility offering and competes for enterprise mobility contracts, though Cartus is primarily mobility-focused rather than full-service moving.
• Wheaton World Wide Moving / Bekins: North American-based large moving and storage network. Comparable in international household goods moving and storage services, though primarily serves US-based customers and is less focused on NZ-origin/Asia flows.

Others

• Crown Worldwide Group (parent): Hong Kong-headquartered global parent organization of Crown Relocations NZ. Comparable as it operates the broader Crown network across moving, storage, records management, and workspace solutions, and is the source of Crown NZ's international capabilities and brand.

Emerging players

• Wise Move (NZ): New Zealand-based digital marketplace connecting customers with local moving companies. Competes with Crown NZ on domestic household moves via price comparison, targeting price-sensitive consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CrownReloNZ
• LinkedInlinkedin.com/company/crownrelocationsnz
• Instagraminstagram.com/crownrelonz
• Xx.com/CrownReloNZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Relocations NZ