Cruise Baltic
- Company typePrivate
- Founded2004
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
Cruise Baltic firmographics
Firmographics- Name
- Cruise Baltic
- Legal name
- Cruise Baltic
- Website
- https://cruisebaltic.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cruise Baltic industry classification
Industry- Product category
- Cruise Tourism Network Services
- NAICS
- Support Activities for Water Transportation (4883), Port and Harbor Operations (488310)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Cruise Booking Platforms (THALAFAG)
- akta.pro secondary industry
- Shore Excursion & Port Services Operators (THAKAEAE)
Keywords
Where Cruise Baltic is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Cruise Baltic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Network Membership Fees: Cruise Baltic operates as a B2B network with partner ports paying membership fees to be part of the coordinated marketing and promotion effort for the Baltic Sea cruise region.
- FAM Trip Coordination Services: Organizes Familiarization trips for cruise line executives and press, providing hands-on experience of the Baltic destinations to encourage itinerary planning for the region.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Cruise Baltic product offering
Product offeringCore offering
Cruise Baltic operates as a B2B network of 31 partner ports and destinations across 9 Northern European countries in the Baltic Sea region. The organization facilitates cruise tourism by providing itinerary planning tools, port information, sustainability scoring, coordinated marketing, and familiarization trips to cruise lines and travel agents. Its secretariat is based in Copenhagen, Denmark, and it functions as a non-profit network facilitator rather than a commercial enterprise.
Product overview
Cruise Baltic is a B2B network of 31 cruise ports and destinations in the Baltic Sea region, founded in 2004 and headquartered in Copenhagen. The organization functions as a facilitator and marketing network rather than a traditional software company. Its core digital products include the Itinerary Planner (for cruise line itinerary planning and port availability checking), Shore Power Map (for displaying onshore power availability across the region), and Sustainability Scoring Tool (for evaluating regional cruise sustainability). Supporting offerings include the Cruise Baltic Market Review (annual market report), Pier Information database, FAM Trips program (familiarization visits for cruise executives), and custom marketing materials. The network promotes responsible cruising with a goal of making Baltic Sea cruising a sustainable vacation offer by 2030.
Differentiator
Problem solved
Functional benefit
Products and services
- Itinerary Planner A digital itinerary planning tool for cruise lines to create draft itineraries, check port availability, view key port data, identify alternative destinations, and streamline cruise planning across the Baltic Sea region and Norwegian coast.
- Shore Power Map Interactive map displaying the availability and status of onshore power supply facilities at ports across the Baltic Sea region, including Norway, Finland, Estonia, Latvia, Lithuania, Poland, Germany, Denmark, and Sweden.
- Sustainability Scoring Tool A sustainability evaluation tool co-developed with COWI consulting group, providing four indicators to assess sustainability in cruise regions, enabling regions to measure their sustainability performance and identify areas for improvement.
- Cruise Baltic Market Review Annual market analysis report providing data on cruise activity in the Baltic Sea region, including port calls, passenger numbers, turnarounds, seasonal trends, and growth forecasts across 31 partner destinations.
- Pier Information / Port Details Comprehensive database of port infrastructure details including ship length and draft specifications, pier information, and shore power availability across Cruise Baltic destinations, with filtering by port and vessel specifications.
- FAM Trips Program Familiarization trip program for cruise line executives and press professionals to experience Baltic destinations firsthand, with scheduled multi-destination trips across the partner network.
- Sustainable Cruising Initiative Industry initiative focused on sustainability within the cruise industry, coordinating 19 cruise brands to commit to using onshore power supply in Baltic Sea ports and promoting responsible cruising practices.
Quantifiable outcome
- 12.3% increase in guests and 12.8% increase in port calls in 2025 compared to 2024
- +4 more outcomes
Companies that use Cruise Baltic
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Cruise Baltic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cruise Baltic partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and supporting.
- Cruise NorwaycoreJoint development of the Itinerary Planner tool for cruise lines. The collaboration integrates Cruise Baltic fully into a unified resource for planning itineraries across the Baltic Sea and Norway. Monica Berstad serves as Managing Director of Cruise Norway.
- Carnival CorporationcoreCommitted to onshore power supply usage via Memorandum of Understanding. Brands include Carnival Cruise Line, Holland-America Line, Princess Cruises, Seabourn, AIDA, Costa Cruises, P&O Cruises, and Cunard.
- MSC CruisescoreCommitted to using onshore power supply available in Baltic Sea ports as soon as possible and no later than January 1, 2024.
- Norwegian Cruise Line HoldingscoreCommitted to shore power usage via MoU. Brands include Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.
- Royal Caribbean GroupcoreCommitted to onshore power supply. Brands include Royal Caribbean International, Celebrity Cruises, Silversea, TUI Cruises, and Hapag-Lloyd Cruises.
- PonantcoreFrench luxury expedition cruise line committed to shore power usage in the Baltic Sea region via MoU.
- Viking Ocean CruisescorePremium cruise line committed to using onshore power supply in the Baltic Sea region as part of the MoU signed in April 2022.
- Scandinavian Airlines (SAS)coreAviation partner providing air connectivity to Scandinavia. SAS maintains the highest frequency of departures to and from the Baltic region. Men Gorleku serves as Key Account Manager for this partnership.
- COWI Consulting GroupmajorLeading consulting firm that co-developed the sustainability scoring tool with four indicators for evaluating sustainability in cruise regions. Used by Cruise Baltic to measure and improve regional sustainability performance.
- Scandic HotelssupportingScandic Hotels serves as the preferred hotel partner for the network. Pernille Kjærsgaard is Accounts Director, International Leisure Sales handling this partnership.
- 31 Partner Ports and DestinationscoreNetwork of 31 ports covering Denmark (9), Estonia (2), Finland (6), Germany (1), Latvia (1), Lithuania (1), Norway (3), Poland (1), and Sweden (9). Partners include Aarhus, Copenhagen, Tallinn, Helsinki, Stockholm, Rostock, Oslo, Kristiansand, Gdansk, and others.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Cruise Baltic competitors and assessment
Company assessmentRegional players
- AECO (Association of Arctic Expedition Cruise Operators): Network of Arctic cruise operators focused on sustainable expedition cruising. While thematically similar, it operates in a different geography (Arctic) with a sustainability/regulatory focus comparable to Cruise Baltic's Baltic work.
- Visit Denmark: Danish national tourism organization promoting Denmark as a destination. Adjacent to Cruise Baltic in destination marketing and tourism development; several Cruise Baltic partner ports coordinate with Visit Denmark's regional offices.
- Cruise Canada New England: Regional cruise destination network promoting Canada and New England cruise itineraries. Functions as a comparable B2B port network but for North Atlantic rather than Baltic cruise routes.
- Asia Cruise Association: Asian cruise destination network promoting cruise itineraries across Asia-Pacific ports. Operates the same B2B network model as Cruise Baltic but for Asian ports, and is a regional rather than direct competitor.
Direct peers
- MedCruise: Association of Mediterranean cruise ports and destinations representing over 140 ports across 20+ countries. Closest direct peer in mission and structure, promoting Mediterranean cruise itineraries to cruise lines and travel agents.
- Cruise Norway: Norwegian cruise port and destination network organization, already a strategic partner of Cruise Baltic through the joint Itinerary Planner. Operates the same B2B network facilitator model for Norwegian cruise destinations.
- Florida-Caribbean Cruise Association (FCCA): Cruise port and destination association covering Florida, the Caribbean, and Latin America. Performs a comparable B2B network role for a different cruise region, partnering with major cruise lines on destination development and itineraries.
- Cruise Europe: European cruise port association coordinating promotion of European cruise destinations to cruise lines. Operates a similar B2B network model to Cruise Baltic but with a broader European geographic scope.
Broad incumbents
- Cruise Lines International Association (CLIA): Global cruise industry trade association representing the vast majority of cruise lines worldwide. Operates at a broader industry level (cruise lines rather than ports) but is a key counterpart to regional networks like Cruise Baltic.
Others
- Wonderful Copenhagen: Copenhagen's official tourism organization and the operational entity behind Cruise Denmark - Copenhagen and beyond, a Cruise Baltic partner. Functions as a DMO adjacent to Cruise Baltic's network coordinator role for the Copenhagen hub.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cruise Baltic social profiles
Digital presenceCruise Baltic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cruise Baltic leadership team
Management profileNumber of profiles
Profiles1 record
Cruise Baltic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cruise Baltic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cruise Baltic
What does Cruise Baltic do?
Cruise Baltic operates as a B2B network of 31 partner ports and destinations across 9 Northern European countries in the Baltic Sea region. The organization facilitates cruise tourism by providing itinerary planning tools, port information, sustainability scoring, coordinated marketing, and familiarization trips to cruise lines and travel agents. Its secretariat is based in Copenhagen, Denmark, and it functions as a non-profit network facilitator rather than a commercial enterprise.
Is Cruise Baltic a public or private company?
Cruise Baltic is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cruise Baltic founded?
Cruise Baltic was founded in 2004. It employs 1 to 10 people.
Where is Cruise Baltic based?
Cruise Baltic is headquartered in Copenhagen, Denmark, in the Europe region.
How does Cruise Baltic make money?
Two revenue lines are on record. Network Membership Fees are the primary driver. The others are FAM Trip Coordination Services.
Who are Cruise Baltic's main competitors?
Regional players on record are AECO (Association of Arctic Expedition Cruise Operators), Visit Denmark, Cruise Canada New England and Asia Cruise Association. Direct peers are MedCruise, Cruise Norway, Florida-Caribbean Cruise Association (FCCA) and Cruise Europe. Cruise Lines International Association (CLIA) is listed as a broad incumbent. Wonderful Copenhagen is listed as an others.
Does Cruise Baltic have an API?
No public API is recorded for Cruise Baltic.
What industry is Cruise Baltic in?
Cruise Baltic's product category is Cruise Tourism Network Services. Its primary akta.pro industry code is THALAFAG, Cruise Booking Platforms, with a secondary code of THAKAEAE, Shore Excursion & Port Services Operators. Its NAICS code is 4883 and its SIC code is 4400.