CUPCAKE, INC.

What CUPCAKE, INC. does

CUPCAKE, INC. operates a single full-service restaurant and bakery under the trade name Mason Jar Kitchen & Bar (MJK&B) at 1565 Cliff Rd in Eagan, Minnesota. The business was established in its current form in 2014 by Executive Chef Gerver Blanco and joined in 2018 by co-owner and general manager Mike LaGuire. The venue combines a full dine-in restaurant spanning breakfast, lunch, dinner, weekend brunch, and late-night menus with a scratch bakery counter producing cupcakes (Premium filled, Gourmet classic, Gluten-Free, and Vegan varieties), 16 flavors of artisanal gluten-free macarons, coffee/boba beverages, and 12+ flavors of Sebastian Joe's Minnesota-made ice cream. Supporting production runs on conventional stone-oven baking and house-made syrups/infusions with no proprietary technology platform.

The company generates revenue through six primary streams: dine-in restaurant sales (including full bar with craft cocktails and Minnesota craft beer), bakery counter sales, full-service catering with 48-hour advance notice, kids' birthday party packages ($450 base for up to 10 children), private event hosting in four spaces accommodating groups of 10–82, and a recurring Sunday Supper To-Go buttermilk fried chicken family meal ($119, serves 6). Distribution is direct-to-consumer via the on-site storefront, ToastTab for online ordering and e-gift cards, Resy for reservations, and direct sales for catering and private events. Customer segmentation spans individual consumers, families, families with children, private event hosts, and small-scale business catering accounts — no enterprise customers are disclosed. The business also operates the My Rewards Jar points-based loyalty program (1 point per $1, 100 points = $5 reward). The company is privately held, with no disclosed funding, M&A, or public listing, and operates exclusively from its single Eagan location serving the Twin Cities south-of-river market.

Name

CUPCAKE, INC.

Legal name

Mason Jar Kitchen & Bar

Website

https://cup-cake.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CUPCAKE, INC. (d/b/a Mason Jar Kitchen & Bar) operates a single full-service restaurant and scratch bakery in Eagan, Minnesota, serving individual consumers, families, and private event guests through dine-in, bakery counter, catering, kids' birthday parties, and take-home meals.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant & Bakery

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro industry

PRIMARYTHAFADAG

Cafe-Bakeries (Coffee + Pastry Focus)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYTHAFAGAG

Cupcake Shops

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

SECONDARYTHAFAFAG

Cafe-Bakeries (Bakery + Coffee/Foodservice)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFAFAH

Dessert-First Bakeries (Cupcakes, Cookies, Brownies)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYHSACAGAI

Dessert & Bakery Catering (Cakes, Pastries, Candy)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAFAGAI

Dessert Cafes & Dessert Bars (Sit-Down)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Dessert, Ice Cream & Specialty Sweets Shops

Keywords

• Casual dining restaurant
• Scratch-made bakery
• Custom catering services
• Private event hosting
• Dessert and pastry

Headquarters

HQ city

MINNEAPOLIS, Minnesota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Full breakfast, lunch, dinner, and weekend brunch menu served in restaurant with bar. Includes craft cocktails, wine, beer, and specialty beverages.
2. Bakery Counter: Fresh cupcakes, macarons, and pastries sold daily. Also offers ice cream from Sebastian Joe's, coffee drinks, and boba tea.
3. Catering Services: Catering orders for breakfast/brunch, salads, sandwiches, wraps, soups, party trays, hot entrees, and desserts with 48-hour advance notice. Available for pickup or delivery.
4. Private Events: Birthday parties for kids (ages 6+) with pizza-topping and cupcake-decorating experiences. Private dining rooms available for corporate events, weddings, rehearsal dinners, bachelor/bachelorette parties, and more.
5. Sunday Supper To-Go: Weekly family-style meals featuring buttermilk fried chicken with sides, available for advance order and pickup on Sundays.
6. Loyalty Program (My Rewards Jar): Points-based rewards program where customers earn 1 point per $1 spent. 100 points converts to $5 reward. Includes signup bonus and birthday rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

CUPCAKE, INC. operates a single-location, scratch-made casual dining restaurant and bakery in Eagan, Minnesota under the trade name Mason Jar Kitchen & Bar (MJK&B). The company sells dine-in breakfast, lunch, dinner, brunch and late-night fare, a bakery counter featuring cupcakes, macarons and pastries, and ancillary services including catering, private event hosting (including children's birthday parties), a family take-home meal program, and a customer loyalty program.

Product overview

Mason Jar Kitchen & Bar operates a multi-component restaurant and bakery offering built around scratch-made food and beverages. The core product portfolio includes freshly baked cupcakes (Premium, Gourmet, Gluten-Free, Vegan varieties) and artisanal macarons sold at the bakery counter alongside a full coffee program featuring specialty lattes and boba tea, plus Sebastian Joe's premium ice cream. The dine-in restaurant experience spans breakfast, lunch, dinner, weekend brunch, and late-night menus with craft cocktails, wine, and beer. Add-on services include catering for groups, DIY party kits (ice cream and cupcake decorating), weekly Sunday Supper take-home meals, private dining rooms for events, and a loyalty rewards program. All food is made from scratch daily using real ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• My Rewards Jar: Loyalty program where customers earn 1 point per $1 spent, with 100 points redeemable for a $5 reward.

Products and services

• Bakery Counter (cupcakes, macarons, pastries)
• Restaurant Dining (breakfast, lunch, dinner, brunch, late-night)
• Catering Services
• Private Events & Parties
• Kids' Birthday Party Packages
• Sunday Supper To-Go
• My Rewards Jar Loyalty Program

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sebastian Joe's Ice CreamcoreOthersMinnesota's premium, small-batch ice cream served at the bakery counter. Offers 12 flavors including Bailey's Coffee Chip, Cookie Dough, Nicollet Ave. Pothole, and specialty flavors. Used in boozy shakes, sundaes, and as ice cream for cupcakes. The MJK Blueberry Cheesecake Cupcake flavor is folded into Sebastian Joe's Blueberry ice cream as a specialty item.
• True Stone CoffeecoreOthersHouse 'MJK Blend' fair-trade, organic coffee used throughout the restaurant. Sourced as the standard drip coffee and featured in espresso-based drinks including specialty lattes.
• MN Compart FarmsminorOthersLocal supplier of specialty meats including jalapeno-cheddar sausage, Canadian bacon, and SPAM used in various menu items.
• ToastTabcoreTechnology or IntegrationOnline ordering platform for carryout, delivery, and gift card purchases. Powers the restaurant's e-commerce and online ordering capabilities.
• ResycoreTechnology or IntegrationReservation platform for dine-in bookings. Customers can make reservations online via Resy for indoor dining.
• TeaSourceminorOthersPremium loose-leaf tea supplier. House hot tea selection sourced from TeaSource.
• Minnesota Brewers (Various)minorOthersLocal Minnesota breweries featured on tap including Bent Paddle, Indeed, Pryes, Bald Man, Fulton, Surly, and others. Showcased in beer flights and at happy hour.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Magnolia Bakery: Iconic New York bakery famous for cupcakes and banana pudding, with sit-down cafe service, packaged goods, and nationwide shipping. Comparable business model combining bakery counter with cafe seating and celebration-focused offerings.
• Nothing Bundt Cakes: Franchised dessert retailer specializing in bundt cakes and tiered celebration desserts for parties, weddings, and corporate events. Closely comparable to Cupcake Inc.'s celebration/party dessert channel and catering for private events.
• Baked by Melissa: NYC-based bite-size cupcake and macaron retailer with nationwide shipping and seasonal limited-edition flavors. Directly comparable on cupcake/macaron assortment, limited-edition cadence, and gift-box packaging.
• Milk Bar: National dessert brand known for layer cakes, cookies, and specialty bakery items, sold both in-store and shipped nationwide. Comparable premium dessert assortment, retail counter, and celebration occasion positioning.
• Sprinkles Cupcakes: National cupcake-focused bakery chain offering premium, filled cupcakes for dine-in, carryout, and celebration occasions. Directly comparable to Cupcake Inc.'s cupcake assortment (Premium filled, Gourmet classic) and the celebration/retail bakery model.
• Tatte Bakery & Cafe: Multi-location East Coast cafe-bakery combining scratch-made pastries (including macarons) with full breakfast/lunch menus, specialty coffee, and event catering. Direct comparable to the cafe-bakery-restaurant hybrid model at Cupcake Inc.

Broad incumbents

• Paris Baguette: International cafe-bakery chain combining French-style pastries, cakes, coffee, and light food service. Comparable as a broader cafe-bakery with sit-down service, packaged retail, and celebration cake assortments.
• The Cheesecake Factory: National full-service restaurant chain with an extensive menu and a signature bakery/dessert program including celebration cakes. Comparable as a full-service restaurant with a strong in-house dessert business and broad menu coverage.
• Crumbl Cookies: National franchise specializing in rotating specialty cookies and desserts, with strong digital ordering and loyalty infrastructure. Comparable on dessert category, weekly rotating flavors, and digital ordering through ToastTab-style platforms.

Others

• Sebastian Joe's Ice Cream: Minnesota-based small-batch premium ice cream maker. Listed here as an ecosystem participant — they are a current Cupcake Inc. supplier partner and co-marketed brand (exclusive MJK Blueberry Cheesecake flavor), making them a uniquely adjacent peer rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/masonjarkitchen
• Facebookfacebook.com/masonjarkitchenandbar
• Instagraminstagram.com/masonjarkitchen
• LinkedInlinkedin.com/company/cupcake-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUPCAKE, INC.