Cts Solutions
Creative Training Solutions (CTS) is a founder-owned sales training consultancy delivering customized enterprise training programs built around its proprietary PEARL™ methodology, serving mid-to-large B2B clients across financial services, healthcare, hospitality, manufacturing, and telecom.
- Company typePrivate
- Founded2003
- HeadquartersEaston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Cts Solutions does
Creative Training Solutions (CTS Solutions / Creative Training Solutions, Ltd.) is a privately held sales training consultancy founded in 2003 by President Stacia Skinner and headquartered in Easton, Maryland (relocated from Chicago, Illinois in 2019 after 16 years). The firm designs and delivers customized sales training programs to enterprise and mid-market B2B clients across multiple verticals, including financial services, healthcare, hospitality, manufacturing, telecommunications, and education. Programs are delivered either on-location at client sites or virtually through multi-session webinar series, with structured follow-through components (conference calls, field audits, webinars, ride-alongs) intended to drive behavioral retention of trained skills.
The company's core intellectual property is the proprietary PEARL™ Sales Training Methodology, a trademarked framework organized around five pillars: Purpose, Engagement, Alignment, Resilience, and Lifelong Learning. Supporting proprietary tools include the TRACK Pre-Call Planning Tool for pipeline management and the EDGE Sales Process, a step-by-step framework used across multiple programs. CTS offers approximately ten distinct training programs spanning the full sales lifecycle—prospecting, pipeline management, virtual selling, inside sales, the three-day EDGE Sales Simulation, Major Account Navigation, Boardroom Conversations, Coaching for Sales Managers, and Professional Selling Skills—along with customized keynote speeches. The methodology is reinforced through the Train.Retain.Sustain course design framework and content published in two books authored by Skinner: "Sell Now!" (Adams Media) and "Competitive Selling: The Guidebook to Resilient Virtual Selling" (released 2019).
CTS generates revenue almost entirely through professional services fees for customized training engagements plus ancillary book sales. Pricing is custom-quoted based on client industry, team size, format (on-location vs. virtual), and program duration, with no public pricing disclosed; the firm has indicated multi-year contract relationships. GTM motion is primarily enterprise field sales supported by event-driven keynote speaking engagements that serve as lead generation. The marketing footprint is limited to the company website, Amazon book sales, and client referrals; the customer base includes recognizable enterprise logos such as Six Flags Entertainment (14+ year partnership), Hyatt Hotels Corporation (since 2008), The Joint Commission, Highland Bank, Bankers' Bank, Crown Castle Fiber, Dura-Bar, and Nippon Express. The firm has served clients across the Americas and Asia Pacific regions and won Elearning! Magazine's Best Sales Training award in 2020 for its Bigger Brains learning series.
Cts Solutions firmographics
Firmographics- Name
- Cts Solutions
- Legal name
- Creative Training Solutions, Ltd.
- Website
- https://cts-solutions.info
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creative Training Solutions (CTS) is a founder-owned sales training consultancy delivering customized enterprise training programs built around its proprietary PEARL™ methodology, serving mid-to-large B2B clients across financial services, healthcare, hospitality, manufacturing, and telecom.
- Ownership category
- akta.pro rank
Cts Solutions industry classification
Industry- Product category
- Sales Training Services
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)
- akta.pro secondary industries
- Consultative Selling & Discovery (EDABABAC), Prospecting & Lead Generation (SDR/BDR) (EDABABAB), Sales Onboarding & Ramp Programs (EDABABAA), Solution Selling & Value-Based Selling (EDABABAD), Sales & Customer Service Training (EDAGANAC)
Keywords
Where Cts Solutions is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cts Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sales Training Programs: Customized sales training programs delivered either on-location at client sites or virtually via webinar series. Programs range from half-day to multi-day intensive simulations. Revenue generated through professional services fees for training delivery.
- Keynote Speeches: Customized keynote speeches for company events such as annual sales meetings. Completely tailored to client needs.
- Reinforcement Services: Follow-through services including conference calls, field audits, webinars, and ride-along coaching sessions designed to sustain training outcomes.
- Book Sales: Sale of training books including 'Competitive Selling: The Guidebook to Resilient Virtual Selling' available on Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Training Programs - Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Cts Solutions product offering
Product offeringCore offering
Creative Training Solutions (CTS) designs and delivers customized B2B sales training programs built around its proprietary PEARL™ Sales Training Methodology. Programs span the entire sales lifecycle from prospecting through close, including dedicated offerings for pipeline management, virtual selling, inside sales, major account navigation, boardroom conversations, and sales manager coaching, delivered either on-location at client sites or virtually via webinar series with follow-through reinforcement services.
Product overview
Creative Training Solutions (CTS) is a sales training and consulting company that offers a comprehensive suite of training programs built around its proprietary PEARL™ Sales Training Methodology. The core methodology consists of five pillars: Purpose, Engagement, Alignment, Resilience, and Lifelong Learning. The company provides multiple training programs including prospecting, pipeline management, virtual selling, inside sales, EDGE sales simulation, major account navigation, boardroom conversations, and coaching for sales managers. Additional offerings include professional skills training, keynote speeches, and reinforcement options. The portfolio also includes two published books by President Stacia Skinner. Programs are delivered as in-person workshops or virtual webinars, with built-in follow-through components to ensure learning retention.
Differentiator
Problem solved
Functional benefit
Brands
- PEARL™ Sales Training Methodology: Proprietary sales training methodology with five pillars: Purpose, Engagement, Alignment, Resilience, and Lifelong Learning.
Products and services
- Prospecting with a Purpose in the New Sales World
Quantifiable outcome
- Sales Rep of the Year award recipient attributed success to CTS training
- +2 more outcomes
Companies that use Cts Solutions
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles1 record
Cts Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cts Solutions partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights4 records
Cts Solutions competitors and assessment
Company assessmentEmerging players
- Mindtickle: Sales readiness and enablement platform combining training, coaching, and AI-driven role-play. Adjacent to CTS's sales training domain but adds a SaaS platform layer that CTS lacks; competes for enterprise training budget.
- Sales Gravy: Sales training, coaching, and certification firm led by Jeb Blount, with books, courses, and workshops. Comparable to CTS in sales methodology content and book-driven thought leadership, though delivered through digital channels and certification at larger scale.
- Sales Hacker: Sales training community and education platform with content, courses, and events for sales professionals. Comparable to CTS as an alternative route for sales training (digital/community-based vs. bespoke consulting).
Broad incumbents
- Dale Carnegie Training: Long-established training provider covering sales, leadership, and professional development with global delivery. Comparable to CTS in sales and professional skills training, but operates across a much broader curriculum and uses a licensed-trainer network.
- Korn Ferry Sales Academy: Sales training and enablement arm of global consulting firm Korn Ferry. Comparable to CTS in enterprise sales capability building, but delivered through a much larger talent consulting organization with broader resources.
Direct peers
- RAIN Group: Sales training and consulting firm focused on consultative selling, sales coaching, and sales management development. Comparable to CTS in enterprise sales training offerings, methodology depth, and practitioner-led positioning.
- BTS: Global sales capability and performance improvement firm using simulations, workshops, and consulting. Highly comparable to CTS in selling-skills training and the use of simulation-based programs (CTS EDGE Sales Simulation mirrors BTS simulation work).
- Richardson: B2B sales training and performance consulting firm serving enterprise clients with proprietary methodologies (e.g., Consultative Selling). Directly comparable to CTS in target market (enterprise sales teams), customized delivery, and methodology-led positioning.
- Sandler Training: Global sales training franchise with a structured methodology (Sandler Selling System) and certified trainer network. Closely comparable to CTS in offering B2B sales training programs and reinforcement content, but at far greater scale and with a franchise model.
- Wilson Learning: Global sales and leadership development company with proprietary methodologies and customizable programs. Comparable to CTS in enterprise sales training, customization approach, and long-tenured industry presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cts Solutions social profiles
Digital presenceCts Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cts Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Cts Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cts Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cts Solutions
What does Cts Solutions do?
Creative Training Solutions (CTS) designs and delivers customized B2B sales training programs built around its proprietary PEARL™ Sales Training Methodology. Programs span the entire sales lifecycle from prospecting through close, including dedicated offerings for pipeline management, virtual selling, inside sales, major account navigation, boardroom conversations, and sales manager coaching, delivered either on-location at client sites or virtually via webinar series with follow-through reinforcement services.
Is Cts Solutions a public or private company?
Cts Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cts Solutions founded?
Cts Solutions was founded in 2003. It employs 1 to 10 people.
Where is Cts Solutions based?
Cts Solutions is headquartered in Easton, United States, in the North America region.
How does Cts Solutions make money?
Four revenue lines are on record. Sales Training Programs are the primary driver. The others are keynote Speeches, reinforcement Services and book Sales.
Who are Cts Solutions's main competitors?
Emerging players on record are Mindtickle, Sales Gravy and Sales Hacker. Broad incumbents are Dale Carnegie Training and Korn Ferry Sales Academy. Direct peers are RAIN Group, BTS, Richardson, Sandler Training and Wilson Learning.
Does Cts Solutions have an API?
No public API is recorded for Cts Solutions.
What industry is Cts Solutions in?
Cts Solutions's product category is Sales Training Services. Its primary akta.pro industry code is EDABABAJ, Sales Operations, Process & CRM (Pipeline/Forecasting), with a secondary code of EDABABAC, Consultative Selling & Discovery. Its NAICS code is 611430 and its SIC code is 8200.