Cucina Aurora

What Cucina Aurora does

Cucina Aurora Corp is a privately held, women-owned gourmet food company headquartered in Salem, New Hampshire, operating under the "Kitchen Witchery" brand and led by founder Dawn Aurora Hunt. The company produces and sells artisanal infused olive oils (12+ varieties priced at $19.95-$23.99 per 12oz bottle), specialty "Witch's Brew" Guatemalan Arabica coffee (11 varieties organized by moon-phase themes at $15.99-$19.99 per 10oz bag), gluten-free Arborio rice risotto mixes (9 varieties at $9.99 per 5.5oz package), and an expanding portfolio of Italian-imported gluten-free pasta, sauces, dips, jams, jellies, published books, and an oracle deck.

The business is conducted primarily through direct-to-consumer e-commerce at cucinaaurora.com, supplemented by a wholesale program for local New Hampshire retailers, presence at NH farmers markets and regional festivals, and a limited earned-media footprint (WMUR Cook's Corner television appearances). Subscription products—including a $69.99 quarterly Seasonal Box, a $24.99 bimonthly Build Your Own Risotto Box, and 30/60-day coffee subscriptions—provide recurring revenue, while digital gift cards ($10-$1,000) and a charitable Pride T-shirt line (with donations to Seacoast Outright) round out the catalog. The company operates without disclosed institutional funding, venture capital, or headcount data, and its geographic footprint is concentrated in the New England region with minimal international shipping and a tentative CAD currency checkout option.

Name

Cucina Aurora

Legal name

Cucina Aurora Corp

Website

https://cucinaaurora.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisanal Specialty Foods

NAICS

Other Specialty Food Retailers (44529), Food Manufacturing (311), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000), Sugar & Confectionery Products (2060)

akta.pro primary industry

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)

Keywords

• Infused olive oils
• Specialty coffee
• Gluten-free risotto
• Artisanal gourmet foods
• Culinary products

Headquarters

HQ city

Salem, New Hampshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: The primary revenue stream is direct-to-consumer online sales through cucinaaurora.com. Products are shipped directly to customers with free shipping on US orders over $75. The company operates primarily as an e-commerce retailer with a shopping cart and checkout system.
2. Product Subscriptions: Recurring subscription revenue from The Witch's Kitchen Seasonal Box ($69.99 every 3 months), Build Your Own Risotto Box ($24.99 every 2 months), and Witch's Brew Coffee subscriptions (30-day at $16.99/month or 60-day at $44.99/month). Customers can customize their subscriptions and have automatic shipments delivered to their door.
3. Wholesale/Retail Distribution: The company sells through local New Hampshire shops and retailers. They have a 'Become a Retailer' program suggesting wholesale relationships with physical retail locations.
4. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, $500, and $1,000. Gift cards are delivered via email, never expire, and have no additional fees.
5. Author/Publisher Royalties: Revenue from published books including 'A Kitchen Witch's Guide to Love & Romance' ($26.99), 'A Kitchen Witch's Culinary Oracle Deck' ($24.95), and 'Kitchen Witchcraft for Beginners' ($14.99).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cucina Aurora is a woman-owned artisanal gourmet food company that hand-crafts and sells premium infused olive oils, specialty Guatemalan whole bean Arabica coffee with lunar-themed roasts, gluten-free risotto mixes using Arborio rice, Italian-imported gluten-free pasta, sauces, dips, jams, jellies, and published books/oracle decks. The company sells direct to consumers through its e-commerce site, offers recurring subscription boxes (seasonal, risotto, and coffee), distributes wholesale to local New Hampshire retailers, and sells at regional farmers markets and seasonal events.

Product overview

Cucina Aurora Kitchen Witchery is a woman-owned gourmet food company offering a diverse portfolio of specialty culinary products centered around infused olive oils, artisan coffee, and gluten-free Italian specialty foods. The core product lines include 12+ varieties of infused olive oils, 11 Witch's Brew coffee offerings featuring moon-phase themed roasts, and 9 risotto mixes. Supporting product categories encompass pasta (gluten-free imported from Italy), sauces, books authored by founder Dawn Aurora Hunt (including cookbooks and oracle decks), dips and seasonings, jams and jellies, kitchenware, and seasonal/limited-edition gift items. The company also operates subscription services including The Witches Kitchen Seasonal Box (quarterly themed boxes), Build Your Own Risotto Box, and multiple coffee subscription options. A distinctive Conjure Collection includes merchandise supporting LGBTQ+ causes. All products emphasize quality ingredients, artisanal craftsmanship, and thematic branding aligned with the 'Kitchen Witch' mystique.

Differentiator

Problem solved

Functional benefit

Brands

• Kitchen Witch: Brand identity and persona of founder Dawn Aurora Hunt, used for product branding and the Conversational Witchcraft podcast.
• Witch's Brew Coffee
• The Conjure Collection

Products and services

• Infused Olive Oils Premium hand-crafted 12oz glass-bottle infused olive oils with 12+ flavor varieties (Roasted Garlic, Zesty Lemon, Sun-dried Tomato and Basil, Rosemary and Oregano, Hot Pepper, Lavender à L'Orange, Summer Citrus), sold individually and as sampler packs to home cooks and gift buyers.
• Witch's Brew Coffee Specialty 10oz whole bean or ground Arabica coffee in lunar-themed roasts (Dark Moon dark roast, Half Moon medium roast, Full Moon light roast, Blue Moon decaf) plus seasonal Summer Cold Brew with coconut, priced $15.99–$19.99 per 10oz bag.
• Gluten-Free Risotto Mixes Ready-to-cook 5.5oz risotto mixes using Arborio rice, cooking in 20 minutes to yield 2 cups; available in 9 varieties including Garlic and Italian Herb, Hearty Mushroom, Garden Veggie, Lemon Asparagus, and Sweet Potato Sage; all gluten-free, no MSG, no artificial preservatives, vegan-friendly; $9.99 per pack.
• Gluten-Free Italian Pasta Gluten-free pasta imported from Italy, made from a mixture of corn and rice pressed through traditional bronze dyes in shapes often not found in gluten-free varieties; holds shape, does not go mushy, and reheats well.
• Gourmet Sauces Gourmet sauces led by Magical Marinara made with garlic-infused olive oil and a slight kick of red pepper, for home cooks and pasta preparation.
• Dips & Seasonings Hand-crafted dip mixes and seasonings including Buffalo Ranch Dip, Veggie Dill Mix, and Chocolate Cinnamon Dessert Dip, priced at $6.99 each.
• Jams & Jellies Handmade jellies and jams designed for inspired cheese boards, slow mornings, and picnics.
• Books and Oracle Deck Published books by Kitchen Witch founder Dawn Aurora Hunt including cookbook A Kitchen Witch's Guide to Love & Romance ($26.99), beginner's guide Kitchen Witchcraft for Beginners ($14.99), and A Kitchen Witch's Culinary Oracle Deck of 78 cards with magical recipes, spells, and culinary guidance ($24.95).
• Cucina Aurora Digital Gift Card Digital gift cards redeemable online at cucinaaurora.com, sold in $10, $25, $50, $100, $500, and $1,000 denominations; delivered via email, never expire, and have no additional fees.
• Great Grilling Trio Limited-time bundle of three best grilling olive oils (Roasted Garlic Oil, Zesty Lemon Oil, and Hot Pepper Oil) for grilling chicken wings and vegetables, priced at $56.99.
• Witch's Brew Moon Magic Set Coffee gift set bundling all three moon phase roasts (Dark Moon dark roast, Half Moon medium roast, Full Moon light roast) in 10oz whole bean or ground bags, priced at $45.99.
• The Witches Kitchen Seasonal Box (Subscription) Quarterly subscription box aligned with the Wheel of the Year, $69.99 every 3 months, containing curated specialty foods (e.g., seasonal infused olive oil, risotto, cold brew coffee, bruschetta), three exclusive magical recipes, spells, and kitchen tools.
• Build Your Own Risotto Box Subscription Customizable risotto subscription from $24.99 every 2 months; customers choose three risotto varieties (Garlic & Italian Herb, Hearty Mushroom, Garden Veggie) that auto-ship with option to change or cancel anytime.
• Witch's Brew Coffee 30-Day Subscription Monthly coffee subscription delivering Witch's Brew Moon Magic coffee beans (Full Moon, Half Moon, Dark Moon, or Blue Moon Decaf) in whole bean or ground, starting from $16.99 per month.
• Witch's Brew 60-Day Coffee Subscription Bi-monthly coffee subscription delivering any combination of three Witch's Brew Moon Magic coffees (Full Moon, Half Moon, Dark Moon, or Blue Moon Decaf) in whole bean or ground, from $44.99 per shipment with free shipping on subsequent orders.
• CA's Got Pride T-Shirt Unisex 100% cotton black t-shirt with rainbow Cucina Aurora logo supporting the LGBTQ+ community; $25 with $10 from each shirt sold donated to Seacoast Outright, a NH non-profit supporting LGBTQ+ teens and families; available S through XXL.
• Kitchenware Kitchen-related items and accessories complementing the culinary product line for home cooks and gift buyers.

Quantifiable outcome

• Products held in high regard with consistent 5-star reviews praising taste, quality, and customer service
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Seacoast OutrightminorOthersSeacoast Outright is a New Hampshire-based non-profit working with LGBTQ+ teens and families. Cucina Aurora sells Pride T-shirts ($25) with $10 from each shirt donated directly to Seacoast Outright. This is a charitable giving partnership supporting the local LGBTQ+ community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graza: Graza is a D2C olive oil brand sold direct and through specialty retailers, with a strong founder-led brand identity. Highly comparable to Cucina Aurora on D2C channel mix, premium pricing, and olive-oil-led catalog.
• Brightland: Brightland is a premium D2C olive oil brand with a design-forward, lifestyle-driven positioning. It is the closest comparable to Cucina Aurora's flagship infused olive oil line and D2C-first, premium gifting model.
• Rao's Homemade: Rao's Homemade is a premium Italian sauce brand sold through grocery, DTC, and food service with strong brand recognition. Comparable to Cucina Aurora on premium-positioned Italian pantry SKUs (sauces, oils) and gifting orientation.
• O Olive Oil: O Olive Oil is a California-based specialty olive oil producer selling flavored and single-varietal oils via DTC and specialty retail. Comparable to Cucina Aurora on infused olive oil flagship and specialty/gourmet channel mix.
• Stonewall Kitchen: Stonewall Kitchen is a Maine/New England-based specialty food brand offering sauces, jams, baking mixes, and gifts through DTC, wholesale, and their own stores — directly comparable to Cucina Aurora on regional specialty-food positioning and product mix.
• Cucina & Amore: Cucina & Amore is an Italian-inspired specialty food brand offering sauces, oils, and pasta in jars and pouches via retail and DTC. Comparable to Cucina Aurora on Italian pantry focus, olive oil/sauce catalog, and CPG-plus-D2C channel mix.

Broad incumbents

• Colavita USA: Colavita is a large Italian olive oil and specialty food brand with broad grocery and food-service distribution. Comparable as a broad incumbent in olive oil and Italian pantry, sitting well above Cucina Aurora's artisanal/niche tier.
• California Olive Ranch: California Olive Ranch is a large-scale U.S. olive oil producer with broad grocery distribution. Comparable as a broader incumbent in the same olive-oil category Cucina Aurora competes in, but at mass-market rather than artisanal positioning.

Emerging players

• Trade Coffee: Trade Coffee is a D2C coffee subscription matching customers to roasters. Comparable to Cucina Aurora's Witch's Brew 30/60-day coffee subscriptions on recurring-D2C specialty coffee mechanics.
• Driftaway Coffee: Driftaway Coffee is a D2C specialty coffee subscription focused on small-batch roasters and personalization. Comparable to Cucina Aurora on the subscription-driven D2C specialty coffee mechanic embodied in the Witch's Brew line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cucinaaurora
• LinkedInlinkedin.com/company/cucina-aurora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cucina Aurora