Centre for Cultural Diversity in Ageing

What Centre for Cultural Diversity in Ageing does

The Centre for Cultural Diversity in Ageing (CCDA) is a Victorian non-profit organization established in 1998 that operates as a program of Benetas and is funded by the Australian Department of Health, Disability and Ageing to administer the Partners in Culturally Appropriate Care (PICAC) program in Victoria. It supports aged care providers — including residential aged care homes, home care providers, and Commonwealth Home Support Programme (CHSP) service providers — in delivering culturally safe and inclusive care to older people from culturally and linguistically diverse (CALD) backgrounds. The Centre serves both provider organizations and CALD communities themselves, functioning as a capacity-building intermediary rather than a direct service provider.

The Centre's product portfolio is built on a web-based platform distributing multilingual resources, training, and sector development content at no cost. Core offerings include multilingual communication cards, bilingual phrase cards, interpreter cards, aged care signage, a Cultural Care Plan template, a Cultural Care Compass self-appraisal tool, practice guides, and consumer feedback forms spanning 20+ languages. Training is delivered through structured programs (Regional Training, Cultural and Linguistic Diversity Mentoring Program, Culturally Safe Care training), an annual Cultural Diversity Webinar Series, e-learning modules, an annual conference held since 2005, and biennial Excellence Awards. The 'One Size Does Not Fit All' podcast, launched in 2021, extends the content reach to Spotify, Apple, and Google platforms. Sector development functions include research, a sector survey, policy advocacy, and a regular newsletter published since 2010.

The business model is government-funded rather than revenue-generating: all resources, training, and webinars are provided free of charge to aged care providers, with operating costs covered by the PICAC program grant from the Australian Department of Health plus operational support from Benetas. The Centre distributes its services directly via its website and staff-delivered training, and indirectly through the PICAC Alliance, a network of state/territory-funded partner organizations covering all Australian jurisdictions. Named program beneficiaries include large aged care operators (Belvedere Aged Care, Bolton Clarke, Spectrum, Anglicare Southern Queensland, SydWest Multicultural Community Services) and government health services (Swan Hill District Health, Northern Health, Casterton Memorial Hospital). The Centre employs approximately 5 staff members and is led by a Manager supported by a Training and Regional Community Engagement Officer, Senior Advisor, and Project Officer.

Name

Centre for Cultural Diversity in Ageing

Legal name

Centre for Cultural Diversity in Ageing

Website

https://culturaldiversity.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Centre for Cultural Diversity in Ageing is a Victorian non-profit, established in 1998 as a program of Benetas, that administers the federally funded PICAC program for Victoria and provides free multilingual resources, training, webinars, and sector development to aged care providers serving older people from culturally and linguistically diverse backgrounds across Australia.

Ownership category

akta.pro rank

Product category

Aged Care Cultural Diversity Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL), Culturally & Linguistically Specific Adult Day Programs (HLADAIAL), Culturally & Linguistically Specific Adult Day Programs (HSABANAI)

Keywords

• Cultural diversity training
• Aged care resources
• Multilingual communication tools
• CALD community support
• Sector development services

Headquarters

HQ city

Glenferrie South (Melbourne)

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government Funding: The Centre receives project funding from the Australian Department of Health, Disability and Ageing to administer the Partners in Culturally Appropriate Care (PICAC) program in Victoria. Additional operational support provided by Benetas.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Centre for Cultural Diversity in Ageing provides aged care providers with training programs, multilingual communication resources, self-assessment tools, webinars, and sector development support to help them deliver culturally inclusive care to older people from culturally and linguistically diverse (CALD) backgrounds. It administers the Partners in Culturally Appropriate Care (PICAC) program in Victoria under funding from the Australian Department of Health, Disability and Ageing, and operates as a program of Benetas.

Product overview

The Centre for Cultural Diversity in Ageing is a Victorian-based organization providing a comprehensive suite of resources, training, and programs to support aged care providers in addressing the needs of older people from culturally and linguistically diverse (CALD) backgrounds. The portfolio includes multilingual communication tools (Communication Cards, Bilingual Phrase Cards, Interpreter Cards, Aged Care Signage), training and webinar programs (Cultural Diversity Webinar Series, Regional Training, Diversity Mentoring Program, Culturally Safe Care), guidance resources (Cultural Care Compass, Practice Guides), the 'One Size Does Not Fit All' podcast, annual Cultural Diversity in Ageing Conference with Excellence Awards, and a regular newsletter. The organization also coordinates the PICAC (Partners in Culturally Appropriate Care) program in Victoria, providing sector development, research, and policy support for culturally inclusive aged care services.

Differentiator

Problem solved

Functional benefit

Brands

• One Size Does Not Fit All Podcast: Podcast promoting discussions around diversity in aged care and supporting the needs of culturally and linguistically diverse older people and their families and carers.
• PICAC (Partners in Culturally Appropriate Care)

Products and services

• Training & Webinars Program Professional development and educational webinars and training programs for aged care providers, including the Cultural Diversity Webinar Series, PICAC Forums and Conferences, Regional Training, e-learning modules, the Diversity Mentoring Program, and Culturally Safe Care training. Aimed at aged care staff working with older people from CALD backgrounds.
• Communication Cards Multilingual visual communication cards designed to assist aged care providers in communicating with clients who speak languages other than English, depicting daily activities and situations in aged care settings across 20+ languages.
• Bilingual Phrase Cards Bilingual phrase card resources to support communication between aged care providers and clients from culturally and linguistically diverse backgrounds.
• Interpreter Cards Multilingual cards to help facilitate interpreter services and communication with non-English speaking aged care clients.
• Aged Care Signage Bilingual signs designed for aged care facilities to help clients navigate their way around a home or service.
• Cultural Care Compass Self-Appraisal Tool Self-appraisal tool for aged care providers to assess and improve their cultural responsiveness and inclusive practices.
• Cultural Care Plan Resources to assist aged care providers in developing culturally appropriate care plans for older people from culturally and linguistically diverse backgrounds.
• Multilingual Health & Aged Care Information Translated health and aged care information resources in multiple languages for CALD communities.
• Practice Guides Guidance documents supporting aged care providers in implementing culturally appropriate practices.
• Culturally Appropriate Care Videos Video resources demonstrating culturally appropriate care practices for aged care workers.
• One Size Does Not Fit All Podcast Podcast series promoting discussions around diversity in aged care and supporting the needs of culturally and linguistically diverse older people, families and carers, featuring expert insights and industry leader perspectives. Available on Spotify, Apple Podcasts and Google platforms.
• Cultural Diversity in Ageing Conference Annual conference bringing together policy makers, aged care leaders, and advocates to address the evolving needs of older people from CALD backgrounds in Australia, with Excellence Awards recognition. Held annually since 2005.
• Cultural Diversity in Ageing Excellence Awards Biennial awards program recognising and showcasing initiatives that promote excellence in culturally inclusive aged care services, with categories including Excellence in Organisational Leadership, Excellence in Service Delivery, and Dr Olga Kanitsaki AM Award for Individual Excellence.

Quantifiable outcome

• Delivered training to aged care providers across metropolitan and regional Victoria including Casterton Memorial Hospital with measurable improvements in workplace respect and communication
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BenetascoreStrategic or Co-development PartnerThe Centre is supported by Benetas, an aged care organization. The Centre operates as a program of Benetas and receives operational support including hosting the newsletter subscription and privacy policy under Benetas' framework.
• PICAC Alliance (National)coreStrategic or Co-development PartnerThe PICAC Alliance comprises funded organizations in each Australian state and territory: NSW/ACT (Multicultural Communities Council of Illawarra), NT (Council on the Ageing NT), QLD (Diversicare), SA (Multicultural Aged Care), TAS (Migrant Resource Centre), VIC (Centre for Cultural Diversity in Ageing), WA (Fortis Consulting). The Alliance aims to be a voice for culturally inclusive practices in aged care.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bolton Clarke: Large national aged care provider with a recognized diversity and inclusion framework (2017 Better Practice Award winner featured by the Centre). Comparable in serving CALD seniors at greater scale.
• Spectrum: Victorian aged care provider delivering in-language home care across 40+ languages, profiled by the Centre as a good-practice CALD provider — comparable CALD aged-care delivery model.
• Benetas: Victorian aged care provider and parent/host organization of the Centre. Comparable in serving older Australians but on a much broader scale as a multi-service aged care operator.

Direct peers

• Multicultural Aged Care Inc: South Australian PICAC Alliance partner providing culturally inclusive aged care services, training and resources to CALD seniors — operates in a comparable niche with similar funding model.
• Multicultural Communities Council of Illawarra: PICAC Alliance partner administering the Partners in Culturally Appropriate Care program in NSW/ACT. Direct peer delivering CALD aged-care training, resources and sector development in another state/territory.
• Fortis Consulting: Western Australian PICAC Alliance partner providing multicultural aged care sector development and training in WA — comparable state-level PICAC mandate.
• Migrant Resource Centre Tasmania: Tasmanian PICAC Alliance partner delivering settlement, aged care and CALD community support services, comparable in mission and PICAC-funded operations to the Centre.
• Council on the Ageing NT: Northern Territory PICAC Alliance partner providing aged care advocacy and CALD inclusion programs for seniors — comparable PICAC-funded mandate in a different jurisdiction.
• Diversicare: Queensland-based PICAC Alliance member providing multicultural aged care support, training and resources — a direct state-level counterpart to the Centre's Victoria PICAC mandate.

Emerging players

• Ethnic Communities' Council of Victoria: Victorian peak body for ethnic community organizations, addressing settlement, health and ageing issues for CALD communities — overlapping advocacy and policy interests with the Centre.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CCDAAUS
• Facebookfacebook.com/culturaldiversityinageing
• LinkedInlinkedin.com/company/centre-for-cultural-diversity-in-ageing
• Xx.com/CCDA_AUS

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre for Cultural Diversity in Ageing