Culture Mauricie

What Culture Mauricie does

Culture Mauricie is a non-profit regional cultural council (conseil régional de la culture) established in 1978 and headquartered in Trois-Rivières, Quebec, operating under a mandate from the Quebec Ministry of Culture and Communications (MCC). It serves as the designated privileged interlocutor for the regional cultural community, grouping individual professional artists and cultural organizations across eight sectoral commissions (visual arts, performing arts, literature, media arts, cultural trades, museology, heritage, and development), plus a reserved seat for emerging artists. The organization is governed by a 14-member elected board and staffed by approximately 21 employees, with a team of 9 listed across functions including general direction, digital cultural development, training, communications, artistic entrepreneurship advisory, and content coordination.

Its core service portfolio includes advisory consulting (Service-conseil), subsidized training programs (Formations, with 80-85% cost subsidies via Compétence Culture), individual professional development grants (up to $1,500 per participant, 85% coverage), group mentorship, Arts Excellence awards, and the Coup de pouce sponsorship ($500). The organization distributes project funding through the Entente sectorielle de développement de la culture en Mauricie (ESDCM), a 3-year $1,125,000 agreement with MCC, MAMH, three MRCs, three cities, and the Atikamekw Nation Council covering 2024-2026. Its digital platforms include the culturemauricie.ca website, a member portal (Zone des membres), the DICI.ca regional cultural magazine, the Boîte à outils numériques (Digital Toolbox), MATIÈRE JAUNE guides for emerging artists, and a monthly newsletter distributed via Cyberimpact.

The revenue model is grant- and government-subsidy-driven rather than market-priced. Primary income sources include MCC operational funding as a regional cultural council, ESDCM project grants, CALQ partnership mandates (including a three-year artistic entrepreneurship mandate extended across Quebec's regional cultural council network), membership fees, and cost-recovery from subsidized training. Pricing is heavily subsidized: training is offered at approximately 80% below actual cost, mentorship at $60 per participant against ~$420 actual cost, and individual development at 85% coverage. The customer base spans individual professional artists (micro/sole proprietors), cultural non-profits, and municipal/MRC government partners.

Name

Culture Mauricie

Legal name

Culture Mauricie

Website

https://culturemauricie.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Culture Mauricie is a non-profit regional cultural council in Trois-Rivières, Quebec, mandated by the MCC since 1978 to serve professional artists, cultural organizations, and municipalities across the Mauricie region through advisory services, subsidized training, project funding, and the DICI.ca cultural magazine.

Ownership category

akta.pro rank

Product category

Regional Cultural Council Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

akta.pro secondary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

Keywords

• Regional cultural council
• Arts funding programs
• Cultural development services
• Professional artist training
• Cultural magazine platform

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Operational Funding: The primary financial support comes from the Ministère de la Culture et des Communications du Québec (MCC) through its operating aid program for regional cultural umbrella organizations (conseils régionaux de la culture). This core funding enables Culture Mauricie to carry out its mandated activities.
2. Entente sectorielle - Cultural Development Agreement: A 3-year agreement (2024-2026) totaling $1,125,000 from multiple governmental and municipal partners, deployed through calls for projects supporting cultural initiatives across Mauricie. Funding is distributed in two installments (80% at signing, 20% upon reporting).
3. Program Grants (CALQ Partnership): Culture Mauricie receives specific mandates from the Conseil des arts et des lettres du Québec (CALQ) for artistic entrepreneurship services across Quebec's regional cultural councils, enabling delivery of specialized programs.
4. Membership Fees: Artists, organizations, and individuals contribute to the organization through membership, which provides access to services, training subsidies, and member benefits. Fees support the organization's operations and member engagement.
5. Professional Development Cost Recovery: Culture Mauricie charges subsidized fees for training and mentorship programs. Training costs are reduced by up to 80-85% thanks to government subsidies (Compétence Culture partnership). Individual professional development covers up to 85% of costs with a $1,500 maximum per participant.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Culture Mauricie is the designated regional cultural council (conseil régional de la culture) for the Mauricie region of Quebec, delivering advisory services, subsidized training, professional development funding, group mentorship, project grants, and cultural promotion to professional artists and cultural organizations. It manages the annual Arts Excellence awards program, the Entente sectorielle de développement de la culture (ESDCM) $1,125,000 three-year funding initiative, and the DICI.ca regional cultural magazine platform.

Product overview

Culture Mauricie is a regional cultural council operating since 1978, offering a portfolio of services organized around member support, professional development, and cultural promotion. The core service structure includes advisory services (Service-conseil), training programs (Formations), artistic entrepreneurship support, and group/individual mentorship. The organization operates the DICI.ca cultural magazine platform and manages several cultural initiatives including the Arts Excellence awards program, the Entente sectorielle funding program, Mur à mur murals circuit, and Paysages Mauricie. Funding is available through programs such as the ESDCM project grants, individual professional development subsidies (covering up to 85%), and Coup de pouce sponsorships ($500). A digital toolbox provides resources on digital strategy for artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Arts Excellence

Quantifiable outcome

• Over 221 recipients honored across 22+ years of Arts Excellence awards
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Compétence Culture - Programme Interventions compétencecoreStrategic or Co-development Partner · 1 January 2024Compétence Culture, through its Interventions compétence program, provides major training subsidies that allow Culture Mauricie to offer professional development at approximately 80% below actual cost. This enables the organization's annual training program for artists and cultural workers.
• Université du Québec à Trois-Rivières (UQTR)flagshipStrategic or Co-development Partner · 1 January 2024UQTR is a key partner, serving as 'Fière présentatrice' (proud presenter) of the Arts Excellence ceremony and as exclusive partner of the Prix Hommage. UQTR awards its own $2,000 alongside the builder's medal for the Hommage recipient. The partnership includes the 'Savoir c'est dans ma culture' cooperation and territorial partnership agreement.
• Conseil des arts et des lettres du Québec (CALQ)flagshipStrategic or Co-development Partner · 1 January 2024CALQ provides the annual Prix du CALQ – Artiste de l'année en Mauricie ($10,000) as part of the Arts Excellence ceremony. CALQ has also granted Culture Mauricie a three-year mandate for artistic entrepreneurship services across Quebec's regional cultural councils.
• Ville de Trois-RivièrescoreStrategic or Co-development Partner · 1 January 2024Partner in the Entente sectorielle de développement de la culture and represented on Culture Mauricie's board. Also a partner in Arts Excellence through Culture Trois-Rivières, which sponsors the Prix Création en arts de la scène.
• Ville de ShawinigancoreStrategic or Co-development Partner · 1 January 2024Partner in the Entente sectorielle and through Culture Shawinigan, which sponsors the Prix Création en arts visuels at the Arts Excellence awards.
• Ville de La TuquecoreStrategic or Co-development Partner · 1 January 2024Partner in the Entente sectorielle and represented on Culture Mauricie's board through the Développement commission.
• MRC de Maskinongé, MRC des Chenaux, MRC de MékinaccoreStrategic or Co-development Partner · 1 January 2024The three MRCs (regional county municipalities) of Mauricie are partners in the Entente sectorielle, contributing to the $1,125,000 cultural development fund over 2024-2026.
• Conseil de la Nation AtikamekwcoreStrategic or Co-development Partner · 1 January 2024The Atikamekw Nation Council is a signatory of the Entente sectorielle, ensuring Indigenous cultural representation and participation in regional cultural development, including communities of Wemontaci and Opitciwan.
• La Zone entrepreneurialecoreStrategic or Co-development Partner · 1 January 2024La Zone entrepreneuriale partners with Culture Mauricie on the group mentorship program for entrepreneurial artists. The mentorship sessions are held at La Zone entrepreneuriale's location (445 rue des Volontaires, bureau 121, Trois-Rivières). The Zone's mission is to bring together key stakeholders to help improve skills and know-how.
• Télé-Québec / La Fabrique culturellecoreStrategic or Co-development Partner · 1 January 2024Télé-Québec and its La Fabrique culturelle platform are partners in the Arts Excellence awards (Prix Création en arts médiatiques) and sponsor cultural initiatives. La Fabrique culturelle is a digital cultural portal showcasing Quebec's arts and culture.
• Tourisme MauriciecoreStrategic or Co-development Partner · 1 January 2024Tourisme Mauricie sponsors the Prix Rayonnement at the Arts Excellence awards, which recognizes cultural projects with regional outreach beyond Mauricie, aligning tourism and cultural promotion objectives.
• Société de développement des entreprises culturelles du Québec (SODEC)minorStrategic or Co-development Partner · 1 January 2024SODEC appears in the partnership section as part of the 'Entente de coopération et Entente de partenariat territorial', supporting artistic and cultural development in the region.
• Réseau Culture 360°minorStrategic or Co-development Partner · 1 January 2024Réseau Culture 360° provides tools and resources for artistic entrepreneurship that Culture Mauricie references and shares with members as part of its entrepreneurship support mandate from CALQ.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Compétence Culture: Quebec training funder for cultural sector professionals whose "Interventions compétence" program subsidizes 80% of Culture Mauricie's training costs. Not a competitor but an enabling funding partner with overlapping mandate around professional development for cultural workers.
• La Fabrique culturelle: Télé-Québec's digital cultural media platform sponsoring the Prix Création en arts médiatiques at Arts Excellence. Comparable as a Quebec cultural content and visibility platform, though operating at provincial scale rather than as a regional member-services organization.

Broad incumbents

• Canada Council for the Arts: Federal arts funding body supporting Canadian artists and cultural organizations. Comparable as a public-sector cultural development organization, though operating at the national scale rather than the regional cultural council niche that Culture Mauricie occupies.
• Société de développement des entreprises culturelles (SODEC): Quebec government corporation funding cultural enterprises across film, books, music, and cultural industries. Comparable as a Quebec public-sector cultural development body, with a broader enterprise-focused mandate than CM's regional artist-support focus.
• Conseil des arts et des lettres du Québec (CALQ): Provincial arts council that funds Culture Mauricie's three-year artistic entrepreneurship mandate and underwrites the $10,000 Prix du CALQ – Artiste de l'année en Mauricie. Comparable as a Quebec cultural funder operating at a broader provincial scale, encompassing rather than competing with CM's regional work.

Direct peers

• Culture pour tous: Quebec nonprofit organization promoting cultural participation and access across the province. Comparable as a Quebec-based cultural support nonprofit, though its focus is broader public engagement rather than the regional professional artist support that anchors Culture Mauricie's work.
• Culture Lanaudière: Quebec regional cultural council serving Lanaudière with an equivalent mandate to support professional artists and cultural organizations through advisory services, training, and regional funding administration. Directly comparable given identical regulatory designation.
• Culture Bas-Saint-Laurent: Regional cultural council for Bas-Saint-Laurent with the same Quebec designation, member services model, and entente sectorielle-style funding programs. Comparable in mandate, regional scope, and reliance on provincial government support.
• Culture Centre-du-Québec: Quebec regional cultural council serving the Centre-du-Québec region with the same MCC-mandated role of representing artists, delivering training, and administering regional cultural development programs. Closely comparable in structure, funding sources, and service offering to Culture Mauricie.
• Culture Laurentides: Another Quebec "conseil régional de la culture" covering the Laurentides region with an equivalent mandate of supporting professional artists and cultural organizations through advisory, training, and funding services. Most directly comparable peer given shared provincial designation and service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/culture-mauricie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture Mauricie