La Zone entrepreneuriale

What La Zone entrepreneuriale does

La Zone entrepreneuriale is an entrepreneurial support center operated as a program of Cégep de Trois-Rivières, a public Quebec college institution headquartered at 445 rue des Volontaires in Trois-Rivières, Québec. It delivers in-person and on-site services across the Mauricie region of Quebec for four primary personas: pre-startup or startup entrepreneurs, active entrepreneurs with employees, self-employed/solopreneurs, and intrapreneurs within existing organizations. Its core service lines are group mentoring (Mentorat de groupe), individual mentoring (Mentorat individuel), codéveloppement (a Payette & Champagne collective-intelligence peer-coaching method adopted in 2016), practice communities (Communauté de pratique), well-being workshops (Ateliers Mieux-être), and an intrapreneurial pathway (Parcours intrapreneurial), supplemented by training programs in business startup and business acquisition/management delivered through the Mauricie Formation network.

The organization's go-to-market is community-led, relying on a website calendar, blog content, organic social media (Facebook, Instagram, LinkedIn), and a Cyberimpact-powered newsletter for top-of-funnel engagement, with enrollment completed through self-serve Microsoft Forms and Cégep Omnivox registration. A network of approximately 34 volunteer mentors, contract facilitators certified by the Association québécoise du codéveloppement professionnel, and named subject-matter experts (Monica Simionato, Alain Rivard, Catherine Gélinas, Robert Champagne) constitutes the delivery backbone, supported by a small permanent staff of two (Danie Dauphinais as Business Development Agent, Diane Arseneault as Administrative Assistant).

La Zone entrepreneuriale monetizes through fee-for-service cohort enrollment, with pricing ranging from $199 to $850 + taxes per cohort (free discovery sessions act as a funnel), and through private on-site cohorts tailored for organizations such as Culture Mauricie. Strategic partnerships — including IdeTR, Repreneuriat Québec, Desjardins, CAE Laprade, Culture Mauricie, Réseau Mentorat, and the Association québécoise du codéveloppement professionnel — extend reach and co-brand cohorts. The organization is part of the publicly-funded Cégep ecosystem rather than an independent venture, has no proprietary technology platform, and does not publicly disclose revenue.

Name

La Zone entrepreneuriale

Legal name

La Zone entrepreneuriale (Cégep de Trois-Rivières)

Website

https://lazoneentrepreneuriale.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

La Zone entrepreneuriale is a Cégep de Trois-Rivières program that delivers group and individual mentoring, codéveloppement cohorts, practice communities, and wellness workshops for pre-startup, active, solo, and intrapreneurial entrepreneurs in the Mauricie region of Quebec, monetizing through per-cohort fees ($199–$850).

Ownership category

akta.pro rank

Product category

Entrepreneurship Support Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Leadership, Management & Teamwork for Business (EDAMAHAI), Marketing, Branding & Sales Skills (EDAMAHAG), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Entrepreneurship mentoring services
• Business development training
• Peer learning groups
• Business succession planning
• Entrepreneur support programs

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services and Training Fees: The organization generates revenue through fee-for-service training programs, mentoring sessions, codevelopment cohorts, practice communities, and wellness workshops. Pricing is set per cohort or per session series, with fees ranging from approximately $199 to $850 + taxes depending on the service. Some discovery/introductory activities are offered free of charge to attract new participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Zone entrepreneuriale is an entrepreneurship support center operated by the Cégep de Trois-Rivières that delivers group mentoring, individual mentoring, codéveloppement peer-learning groups, practice communities, well-being workshops, and an intrapreneurial pathway for entrepreneurs in the Mauricie region. Services are sold as paid cohorts (CAD $199–$850 + taxes) and as private cohorts tailored to client organizations, with free discovery sessions used as funnel entry.

Product overview

La Zone entrepreneuriale is an entrepreneurial support center operated by Cégep de Trois-Rivières, offering a portfolio of services for entrepreneurs at various stages: pre-startup, active entrepreneurs, and solopreneurs. The core services include group mentoring (Mentorat de groupe), individual mentoring (Mentorat individuel), codéveloppement (collective intelligence peer coaching), practice communities (Communauté de pratique), well-being workshops (Ateliers Mieux-être), and the intrapreneurial pathway (Parcours intrapreneurial). Supporting training programs cover business startup and business acquisition and management. Services are delivered through public cohorts and private cohorts for organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mentorat de groupe (Group Mentoring) Structured group mentoring sessions led by experienced volunteer mentors for cohorts of entrepreneurs facing similar challenges, covering topics such as business development, decision-making, and networking. Multiple themed cohorts are offered (e.g., startup entrepreneurs, future cédant·es, repreneur·euses).
• Mentorat individuel (Individual Mentoring) One-on-one mentoring pairing an entrepreneur with an experienced mentor from the volunteer pool for personalized support in business growth and professional development.
• Codéveloppement (Co-development) Peer-learning method using collective intelligence and structured facilitated sessions in which entrepreneurs present challenges and receive solutions from peers. Delivered as multi-session cohorts (e.g., 10 sessions of 2 hours).
• Ateliers Mieux-être (Well-being Workshops) Workshops addressing entrepreneur well-being topics such as entrepreneur profile assessment, stress management, inspiring leadership, and decision-making weight management.
• Communauté de pratique (Practice Communities) Small expert-led groups for deepening knowledge and gaining broader perspectives on specific domains (e.g., HR resources), connecting managers and entrepreneurs in a structured 4-session format.
• Parcours intrapreneurial (Intrapreneurial Pathway) Program for employees within existing organizations to develop an entrepreneurial mindset, drive innovation, and transform into internal change agents.
• Formation Démarrage et gestion de son entreprise (Business Startup and Management Training) Training program for aspiring entrepreneurs to start and operate their own business, offered through the Mauricie Formation network.
• Formation Acquisition et gestion d'entreprise (Business Acquisition and Management Training) Training program preparing individuals to acquire and successfully administer an existing business, offered through the Mauricie Formation network.

Quantifiable outcome

• 85% of mentees increase their confidence in their capabilities, both professionally and personally (per Réseau Mentorat data)
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Payette et Champagne (Association québécoise du codéveloppement professionnel)coreTechnology or Integration · 1 January 2016La Zone adopted the Payette and Champagne codéveloppement method in 2016 and adapted it to its own brand for entrepreneurs, self-employed workers, and general managers. Facilitators are certified by the Association québécoise du codéveloppement professionnel.
• Innovation et Développement économique Trois-Rivières (IdeTR)coreStrategic or Co-development PartnerIdeTR is a key strategic partner collaborating on multiple cohort programs including group mentoring for startup entrepreneurs, future business transferors, and business acquirers. Jointly organized cohorts are promoted and delivered with IdeTR branding alongside La Zone's.
• Repreneuriat QuébeccoreStrategic or Co-development PartnerRepreneuriat Québec partners with La Zone on group mentoring cohorts for future business transferors (cédant·es). The partnership provides expert support from Mathieu Labrecque (Repreneuriat Québec) alongside La Zone mentors such as Dany Potvin, addressing the business succession planning gap in Quebec.
• Cégep de Trois-Rivières — Formation ContinuecoreImplementation/ SI/ Consulting PartnerThe parent institution provides institutional infrastructure, administrative support (Omnivox registration platform), and credibility. La Zone operates as a program within the Cégep's continuing education division.
• DesjardinsminorStrategic or Co-development PartnerDesjardins is listed as a partner on La Zone entrepreneuriale's website. Nature of partnership is not further specified in the available source data.
• Centre d'aide aux entreprises (CAE) Laprade Trois-RivièresminorStrategic or Co-development PartnerCAE Laprade collaborates with La Zone on financial literacy training (Comment lire et analyser ses états financiers), offering the workshop exclusively to entrepreneurs in Trois-Rivières. Each participant receives coaching hours included in the training cost.
• Réseau MentoratcoreStrategic or Co-development PartnerLa Zone is affiliated with Réseau Mentorat, which provides mentorship methodology and data (e.g., 85% of mentees increase their confidence). The affiliation enables La Zone to connect mentees with a vast pool of volunteer mentors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Futurpreneur Canada: National nonprofit providing financing, mentoring, and resources to young Canadian entrepreneurs. Comparable integrated model of mentoring plus business support services delivered across regional offices.
• Centech: Montreal-based deep-tech startup accelerator and entrepreneurship support center affiliated with ETS. Overlaps with La Zone in providing structured entrepreneurship programming, mentorship, and ecosystem support, though focused on a tech subset.
• Réseau Mentorat: Quebec-wide network that provides the mentorship methodology and certification underpinning La Zone's mentoring services. Both serve Quebec entrepreneurs through structured mentoring and share a focus on measurable mentee outcomes.
• Repreneuriat Québec: Quebec organization promoting business succession and transfers. La Zone is a delivery partner on c cédant and repreneur cohorts; both target the same Quebec entrepreneur market and share co-branded programming.
• District 3 Innovation Center: Concordia University's entrepreneurship and innovation center offering mentoring, programs, and community support for early-stage entrepreneurs. Closely comparable as a university/institution-affiliated entrepreneurship hub.
• OSEntreprendre: Quebec organization promoting entrepreneurship culture and supporting entrepreneurs across the province. Comparable mission of strengthening the Quebec entrepreneurial ecosystem through training, recognition, and resources.
• PME MTL: Montreal regional entrepreneurship support organization providing advisory services, mentoring, and acceleration programs to local entrepreneurs. Directly comparable as a regionally-focused, publicly-supported entrepreneurship hub.

Emerging players

• La Ruche: Quebec-based crowdfunding and entrepreneur support platform with a community-building focus. Adjacent in serving Quebec startups but emphasizes financing rather than the structured cohort-based mentoring that defines La Zone.

Broad incumbents

• Desjardins: Quebec financial cooperative with extensive business advisory, training, and entrepreneur support services through its Desjardins Business network. La Zone's listed partner and a much larger incumbent offering adjacent business-development services across the province.
• Business Development Bank of Canada (BDC): Canada's national business development bank offering extensive entrepreneurship advisory, training, and financing services. Operates at far greater scale and broader scope than La Zone, with overlapping capability in mentorship and SME training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaZoneEntrepreneuriale
• LinkedInlinkedin.com/company/la-zone-entrepreneuriale
• Instagraminstagram.com/lazoneentrepreneuriale

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Zone entrepreneuriale