Cultuur Concreet

What Cultuur Concreet does

Cultuur Concreet is an independent Dutch foundation (Stichting Cultuur Concreet, ANBI-registered, RSIN 007142146) founded in 2000 and headquartered at Grotekerkplein 5 in Rotterdam. It operates as the sole independent intermediary organization stimulating neighborhood-level culture across all 14 areas of Rotterdam (Centrum, Charlois, Delfshaven, Feijenoord, Hillegersberg-Schiebroek, Hoek van Holland, Hoogvliet, IJsselmonde, Kralingen-Crooswijk, Noord, Overschie, Pernis, Prins Alexander, Rozenburg), supported by approximately 23 staff including 14 area-based cultuurregisseurs who provide personalized advisory services to hundreds of cultural initiators. The organization is designated by the Municipality of Rotterdam as coordinator of the Lokale Culturele Programmering (LCP) budget, distributing public funding to more than 1,000 hyperlocal cultural initiatives per year and bridging the gap between residents' everyday lives (leefwereld) and formal municipal and institutional systems (systeemwereld).

The service portfolio rests on three core pillars: (1) the LCP funding program managed by cultuurregisseurs and supported by the mijn.cultuurconcreet.nl online application portal; (2) an online knowledge platform (Kennisplatform) covering organizing, entrepreneurship, financing, and promotion, complemented by annual cultuurscans (cultural scans) per neighborhood; and (3) the Cultuur Boost program of thematic professionalization events. Supporting modules include Publieksonderzoek audience research (70,319+ scheurbriefjes responses processed) and a newsletter with 4,000+ subscribers and a 51% open rate. The technology stack is standard martech (Google Analytics, Google AdWords, MailChimp, Facebook, Instagram, LinkedIn) and the operating model is human-mediated rather than platform-mediated.

The business model is that of a publicly funded non-profit: the Municipality of Rotterdam is the primary funder through the LCP grant, with staff compensated under the Cao Zorg & Welzijn collective labor agreement and an independent voluntary board (Chair Elene Walgenbach, Treasurer Johan Moerman, Secretary Ellen Schindler, General Member Sandra Nascimento). No revenue is publicly disclosed, no equity investors exist, and there is no commercial pricing model. Revenue is augmented by co-funding and capability partnerships — Rabobank (Rabo ClubSupport), Fonds voor Cultuurparticipatie, Het Cultuurfonds, DeltaPORT Donatiefonds, Awesome Foundation Rotterdam, Voordekunst, Cultural Bridges, Zorgzaam010, Stichting Elise Mathilde Fonds, Stichting Bevordering van Volkskracht, housing corporations (Woonstad, Havensteder, Hefwonen, Woonbron), Rotterdam Festivals, Creatieve Coalitie Rotterdam, Opzoomer Mee, and Art Office Rotterdam — but these extend rather than replace the municipal core.

Name

Cultuur Concreet

Legal name

Stichting Cultuur Concreet

Website

https://cultuurconcreet.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Cultuur Concreet is a Rotterdam-based independent foundation that serves as the Municipality of Rotterdam's designated coordinator of neighborhood cultural programming, deploying 14 area-based cultuurregisseurs to advise and fund 1,000+ hyperlocal cultural initiatives annually across all city districts.

Ownership category

akta.pro rank

Product category

Cultural Services & Community Development

NAICS

Business Associations (813910)

SIC

Services-Management Services (8741)

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

akta.pro secondary industries

Urban Planning & Master Planning (BPAHAKAD), Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

• Cultural programming coordination
• Neighborhood arts support
• Community cultural development
• Local cultural funding
• Cultural intermediary services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government funding (Gemeente Rotterdam): Cultuur Concreet receives public funding from the Municipality of Rotterdam to coordinate Lokale Culturele Programmering (LCP) - a budget for culture in Rotterdam neighborhoods. This appears to be the primary funding source.
2. Lokale Culturele Programmering (LCP) budget distribution: LCP is a budget managed by Cultuur Concreet for culture in Rotterdam's neighborhoods. Culturalregisseurs distribute this budget to support hyperlocal cultural initiatives. 1.000+ initiatives per year receive support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cultuur Concreet is a Rotterdam-based nonprofit foundation that coordinates the Lokale Culturele Programmering (LCP) budget for the Municipality of Rotterdam. Through 14 dedicated cultuurregisseurs (cultural connectors) assigned to each city district, the organization provides personalized advisory services, distributes funding, and supports 1,000+ hyperlocal cultural initiatives annually. It bridges the gap between Rotterdam residents' everyday lives and the formal municipal system, serving as an independent intermediary for cultural initiators, organizations, and policy makers.

Product overview

Cultuur Concreet operates as a single integrated platform for neighborhood culture in Rotterdam, combining three core service pillars: (1) the LCP (Lokale Culturele Programmering) budget program managed by on-the-ground cultuurregisseurs who provide personalized advisory services and funding coordination across all 14 city areas; (2) an online knowledge platform (Kennisplatform) offering tools, data, and a knowledge bank on organizing, financing, and programming culture; and (3) thematic professionalization events under the Cultuur Boost brand. Supporting modules include audience research tools (Publieksonderzoek) for impact measurement, cultural area scans (Cultuurscans) for strategic planning, and the Mijn Cultuur Concreet portal for online application management. The offering is complemented by knowledge sessions, networking events, and a digital newsletter serving over 4,000 subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Lokale Culturele Programmering (LCP) A budget program managed by Cultuur Concreet for culture in Rotterdam's neighborhoods. Supports hyperlocal cultural initiatives by residents, makers, and organizations in all 14 areas of Rotterdam through cultuurregisseurs who distribute funding after advisory conversations.
• Cultuurregisseurs (Cultural Connectors) On-the-ground cultural experts permanently present in all 14 areas of Rotterdam who provide personalized advice, connect initiators with networks, and facilitate funding for local cultural projects. Each area has its own dedicated cultuurregisseur.
• Online Kennisplatform (Knowledge Platform) An online platform providing tools, current data, and a knowledge bank containing information about organizing, financing, and programming culture in neighborhoods. Covers themes including Organiseren, Ondernemen, Geld, and Promotie.
• Cultuur Boost Thematic knowledge-sharing meetings and professionalization sessions for cultural initiators, covering topics such as funding, project planning, budgeting, promotion, safety & permits, and volunteer management. Brings together initiators with fund representatives and experts.
• Cultuurscans Annual cultural scans per area with priorities for the deployment of capacity and funding for local culture. Part of the cyclic Plan-Do-Check-Act approach, providing data-driven strategic planning for each of the 14 Rotterdam areas.
• Publieksonderzoek (Audience Research) Structured audience research using tear-off slips ('scheurbriefjes') to collect data on who is reached by cultural initiatives, including origin, age, needs, and satisfaction with cultural activities. Over 70,319 responses have been processed.
• Mijn Cultuur Concreet Portal Online environment for LCP applications and management, enabling initiators to submit plans and track their applications for cultural programming funding.

Quantifiable outcome

• 1.000+ cultural initiatives supported per year (17 per week)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Rabobank (Rabo ClubSupport)coreGTM or Marketing Partner · 1 January 2024Rabobank and Cultuur Concreet collaborate on the Rabo ClubSupport Cultuur Boost program - a series of workshops and masterclasses providing practical support to local cultural initiators. This partnership aims to strengthen the cultural life in Rotterdam neighborhoods by removing barriers to growth and providing knowledge and coaching.
• Fonds voor CultuurparticipatiecoreGTM or Marketing PartnerFonds voor Cultuurparticipatie participates in Cultuur Boost events and workshops, providing expertise on subsidies and project plans for cultural initiators. They support projects organized with and for people participating in culture in their free time.
• Zorgzaam010coreStrategic or Co-development PartnerZorgzaam010 is the volunteer platform of the Municipality of Rotterdam. Cultuur Concreet collaborates with them to bring together cultural initiators and volunteers, including organizing the Cultuur Boost Vrijwilligers event.
• VoordekunstminorGTM or Marketing PartnerVoordekunst provides crowdfunding expertise and workshops as part of Cultuur Boost events, helping creative makers expand their network and promote projects through crowdfunding.
• Cultural BridgesminorGTM or Marketing PartnerCultural Bridges provides masterclasses such as 'Pitchen' (pitching) as part of Cultuur Boost events, helping cultural entrepreneurs prepare for important conversations with partners and investors.
• Creatieve Coalitie RotterdamminorStrategic or Co-development PartnerThe Creatieve Coalitie Rotterdam collaborates with Cultuur Concreet on events like Cultuur Boost Geld, working together to support the creative sector in Rotterdam.
• Gemeente Rotterdam (Municipality of Rotterdam)coreStrategic or Co-development PartnerThe Municipality of Rotterdam designates Cultuur Concreet as coordinator for Lokale Culturele Programmering (LCP). The municipality also identifies priority neighborhoods and provides funding through Cultuur Concreet for local cultural programming.
• BMC (Advies op maat)minorImplementation/ SI/ Consulting PartnerBMC participated in organizing knowledge sessions such as the Kennissessie Vrijwilligers, providing expertise on volunteer management for cultural organizations.
• Rotterdam FestivalsminorStrategic or Co-development PartnerRotterdam Festivals coordinates public events in Rotterdam and collaborates on events and knowledge sharing. They also provide expertise on permits and event organization.
• Housing Corporations (Woonstad, Havensteder, Hefwonen, Woonbron)minorGTM or Marketing PartnerVarious Rotterdam housing corporations have programs for improving neighborhood livability. They are listed as potential partners for cultural initiators seeking additional funding or support for cultural projects in their areas.
• Directie Veiligheid (Municipality of Rotterdam)minorImplementation/ SI/ Consulting PartnerThe municipality's Safety department provides expertise on permits and safety requirements for cultural events, participating in knowledge sessions on safety and regulations.
• WBTR.nlminorImplementation/ SI/ Consulting PartnerWBTR.nl (a collaboration of umbrella organizations) provided a knowledge session on the Wet Bestuur en Toezicht Rechtspersonen (WBTR) - the law governing board responsibilities for associations and foundations.
• Art Office RotterdamminorGTM or Marketing PartnerArt Office supports Rotterdam visual artists with professionalization, development and visibility of their professional practice through practical contributions and Impuls & Verdieping programs.
• Opzoomer MeeminorGTM or Marketing PartnerOpzoomer Mee supports initiatives that make streets, neighborhoods and cities cleaner, greener and more social - working with residents to improve their immediate environment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Het Cultuurfonds: Major Dutch cultural fund (formerly Prins Bernhard Cultuurfonds) investing in culture and nature nationwide, from local initiatives to large projects. Comparable as a cultural grantmaking organization; also a financial partner funding Rotterdam initiatives via Cultuur Concreet.
• Cultuur+Ondernemen: Dutch national platform supporting cultural entrepreneurship and innovation in the creative sector. Direct peer in the Dutch cultural capacity-building and professionalization space, serving a similar mission of empowering cultural makers and organizations.
• Stichting DOEN: Dutch impact foundation funding innovative cultural, social, and ecological initiatives with an entrepreneurial orientation. Comparable as an ANBI-status foundation distributing grants to bottom-up initiators, with similar methodology around supporting cultural entrepreneurship.
• Fonds voor Cultuurparticipatie: Dutch national fund supporting cultural participation, particularly projects that increase cultural involvement in everyday life. Directly comparable as a cultural grantmaking body serving initiators; also an active partner of Cultuur Concreet via Cultuur Boost events.
• Rotterdam Festivals: Rotterdam-based organization coordinating public events and festivals in the city. Direct peer in the local Rotterdam cultural coordination space, with overlap in advisory services and event production; collaborates with Cultuur Concreet on programming.

Regional players

• Pakhuis de Zwijger: Amsterdam-based cultural platform hosting programs, events, and knowledge sessions for the creative sector. Comparable as a Dutch cultural intermediary convening makers, policymakers, and institutions, though focused on Amsterdam and national programming.
• Amsterdam Fund for the Arts (AFK): Municipal cultural fund for Amsterdam, supporting art and culture across the city through grants to makers and organizations. Closest functional peer operating in a different Dutch city, providing a comparable neighborhood/city cultural funding and support model.

Broad incumbents

• Mondriaan Fonds: Dutch national public fund for visual arts and cultural heritage, a much larger and more specialized institution. Comparable as a cultural grantmaking incumbent with similar beneficiary base, though more focused on professional visual artists than neighborhood-level initiatives.
• Creative Industries Fund NL: Dutch national fund stimulating innovation in the creative industries through grants and programs. Comparable as a Dutch cultural funding body, but with a broader national and industry-focused mandate rather than local neighborhood cultural development.

Emerging players

• Stichting Nieuwe Helden: Dutch organization supporting cultural and social initiatives with a focus on emerging makers and inclusive storytelling. Comparable as a smaller Dutch cultural intermediary with similar values around bottom-up initiative support, though with a national rather than city-mandated scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cultuurconcreet
• LinkedInlinkedin.com/company/cultuur-concreet
• Instagraminstagram.com/cultuurconcreet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultuur Concreet