De Nieuwe Oost
De Nieuwe Oost is a Dutch foundation that develops emerging theater, dance, music, and literature makers in Arnhem, Deventer, and Nijmegen through a four-phase trajectory of coaching, performance, and publishing, serving as a multi-disciplinary regional production network.
- Company typePrivate
- Founded2017
- HeadquartersArnhem, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What De Nieuwe Oost does
De Nieuwe Oost is a Dutch performing-arts talent-development foundation (Stichting De Nieuwe Oost, KVK 56676980) formed in 2017 through the merger of three production houses — Generale Oost (Arnhem, now Theater a/d Rijn), Productiehuis Oost-Nederland (Deventer, now BRUT), and Wintertuin (Nijmegen). The organization operates as a network spanning theater, dance, music, and literature under three wholly-owned subsidiary foundations (BRUT, Productiehuis Theater aan de Rijn, De Wintertuin), with executive leadership by director-bestuurder Peter Hendrikx and Frank Tazelaar, governed by a Raad van Toezicht chaired by Bert Krikke. Its core product is a four-phase maker development program (8-16 months per phase) covering inventory, establishment, network deepening, and graduation to independent practice, supplemented by rehearsal/research residences, performance opportunities, publication support through chapbooks and the shop.denieuweoost.nl webshop, festival programming (Wintertuinfestival, Moving Futures Festival, The Catch), and educational workshops in schools and care facilities.\n\nThe organization's go-to-market is community-led: open calls, network meetings (Uurtje Oost, World Domination, Literatuurnest), international talent development via the EU-funded CELA consortium (12 partners, 11 countries), and partnerships through the Van Basis tot Booster convenant, the Netwerk Jeugdpodiumkunsten Gelderland, and the LAB Oost initiative launched in May 2024. Revenue is dominated by public and private subsidies — including the BIS (Basis Infrastructuur) 2021-2024, Provincie Gelderland, Gemeente Arnhem, Fonds Podiumkunsten, Provincie Overijssel, and EU sources — supplemented by ticket and performance revenue, book/CD/publication sales through the webshop, workshop and educational service fees, co-production fees when De Nieuwe Oost serves as co-producer for graduated makers' projects, and ANBI-eligible donations.\n\nThe organization has no proprietary software or AI technology stack; its core technology is the integrated network model coordinating three venues, multiple sub-platforms (De Nieuwe Notie hip-hop, Nieuwe Electronische Waar electronic music, De Generator, Hiphophub, Danstrek), and three city locations (Arnhem, Deventer, Nijmegen) under a single governance structure that enables cross-discipline maker exchange, regional touring, and international literary development. Output quality has been externally validated through multiple awards including the Gieskes-Strijbis Podiumprijs (the Netherlands' largest podium prize), the Erik Vos Prijs 2018, Amsterdam Fringe Award 2018, Cultuurtalent van Overijssel 2021, and 2024 De Grote Poëzieprijs longlistings.
De Nieuwe Oost firmographics
Firmographics- Name
- De Nieuwe Oost
- Legal name
- Stichting De Nieuwe Oost
- Website
- https://denieuweoost.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Nieuwe Oost is a Dutch foundation that develops emerging theater, dance, music, and literature makers in Arnhem, Deventer, and Nijmegen through a four-phase trajectory of coaching, performance, and publishing, serving as a multi-disciplinary regional production network.
- Ownership category
- akta.pro rank
De Nieuwe Oost industry classification
Industry- Product category
- Performing Arts Talent Development
- NAICS
- Other Performing Arts Companies (711190)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)
- akta.pro secondary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where De Nieuwe Oost is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
De Nieuwe Oost business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Public and Private Subsidies: De Nieuwe Oost is included in the BIS (Basis Infrastructuur) for 2021-2024, indicating significant public funding. Additional subsidies come from Provincie Gelderland, Gemeente Arnhem, FCP (Fonds Podiumkunsten), and EU sources.
- Publishing and Book Sales: The organization publishes books, chapbooks, CDs, catalogs, and posters both digitally and in print. Products are sold through their own webshop (shop.denieuweoost.nl) and include works by their makers.
- Ticket Revenue and Performance Fees: Revenue generated from concerts, theater performances, and shows organized by the network. Makers perform in productions and programs organized by De Nieuwe Oost.
- Workshop Programs and Educational Services: The organization offers workshop programs for schools, companies, and community organizations. They also organize educational projects for seniors and asylum seekers.
- Co-production and Partnership Revenue: The organization serves as co-producer for projects initiated by makers who have completed the development program. Makers approach De Nieuwe Oost as co-producer for projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Catch event entry - free admission |
| Other | Annual | ANBI status - public benefit organization |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
De Nieuwe Oost product offering
Product offeringCore offering
De Nieuwe Oost is a network organization that develops emerging theater, dance, music, and literature makers through a structured four-phase talent development program. It operates three production houses (BRUT in Deventer for music, Theater a/d Rijn in Arnhem for theater and dance, Wintertuin in Nijmegen for literature) that provide coaching, rehearsal space, performance opportunities, and publishing support. The organization produces performances, festivals, chapbooks, CDs, and educational workshops for audiences, schools, and care institutions across the Netherlands and Europe.
Product overview
De Nieuwe Oost is an innovative network organization for performing arts and publishing, comprising three core production houses: BRUT in Deventer (music production), Theater a/d Rijn in Arnhem (theater and dance), and Wintertuin in Nijmegen (literature). The organization operates a talent development program with four phases, supporting emerging makers from start to independent professional practice. The portfolio includes specialized platforms such as CELA (European literary artists), LAB Oost (youth performing arts), Nieuwe Electronische Waar (electronic music), De Generator (business leadership), and De Nieuwe Notie (hip-hop talent). De Nieuwe Oost also publishes chapbooks, organizes festivals including Wintertuinfestival and The Catch, and delivers educational workshops through its maker network.
Differentiator
Problem solved
Functional benefit
Brands
- BRUT: Music production house in Deventer focused on developing musicians and releasing EPs and albums
- Theater a/d Rijn
- Wintertuin
- LAB Oost
- CELA - Connecting Emerging Literary Artists
- Nieuwe Electronische Waar (NEW)
- De Generator
- De Nieuwe Notie
- Moving Futures Festival
- Wintertuin Uitgeverij
Products and services
- BRUT (Music Production House)
Quantifiable outcome
- Three makers from Wintertuin nominated for De Grote Poëzieprijs 2024
- +3 more outcomes
Companies that use De Nieuwe Oost
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
De Nieuwe Oost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Nieuwe Oost partnerships and signals
Strategic signalPartnerships
52 partnerships are on record, tiered core and minor.
- Van Basis tot Booster Convenant PartnerscoreThe 'Van Basis tot Booster' convenant unites pop institutions in Oost-Nederland (Overijssel and Gelderland) for optimal talent development. Partners include Doornroosje, Luxor Live, GIGANT, Burgerweeshuis, Hedon, Metropool, productiehuizen (De Nieuwe Oost, Hedon Productiehuis, De Basis), Poppunt Overijssel, Poppunt Gelderland, ArtEZ conservatorium, and Booster Festival. Signed April 4, 2020.
- CELA - Connecting Emerging Literary ArtistscoreCELA is an EU-funded cooperation project initiated by De Nieuwe Oost connecting 12 literary organizations from 11 countries and 10 languages. Provides European context for young makers and access to international literary infrastructure.
- Netwerk Jeugdpodiumkunsten GelderlandcoreNetwork for youth performing arts in Gelderland, initiated in 2019 by De Nieuwe Oost with Oostpool, Introdans, Kwatta, Sonnevanck, Stadstheater Arnhem, and Schouwburg Nijmegen. Includes core team with Theater Sonnevanck, Theater Orpheus, Theater De Storm, and Cultuur Oost advisor.
- LAB OostcoreLAB Oost is a development space for youth performing arts in Arnhem and Nijmegen, launched May 2024. Collaboration between Theatergroep De Horde, Theater a/d Rijn (De Nieuwe Oost), Stadsschouwburg Nijmegen, and Concertgebouw De Vereeniging.
- Wintertuin CuraçaocoreSister foundation in Curaçao. Since 2017, De Nieuwe Oost has been active in the Caribbean, co-producing literary projects and contributing to strengthening the Curaçaoan literature sector.
- Moving Futures FestivalcoreTraveling festival initiative of De Nieuwe Oost, ICK Artist Space, DansBrabant, Dansateliers, Grand Theatre Groningen, and Korzo. Based on shared vision for talent development.
- De GeneratorminorDevelopment trajectory for business talents wanting to grow as business leaders in the cultural sector of Oost-Nederland.
- De PerifeerminorCollaboration between De Perifeer and BRUT to bridge pop music and experiment, with exchange potentially leading to interesting new output.
- MIMIK Deventer (BRIK)minorFilm- and theaterhouse MIMIK and BRUT Deventer strengthen their collaboration (branded as BRIK) by sharing knowledge about talent development more intensively.
- HiphophubminorPlatform for strengthening hip-hop culture. De Nieuwe Oost is structural partner for development trajectories and programming including SoulCypher Festival.
- De Nieuwe NotieminorDevelopment platform for Oost-Nederlands hip-hop talent. Within the convenant, working on artistic and business development of hip-hop artists.
- Nieuwe Electronische Waar (NEW)minorDevelopment platform for supporting electronic music producers from Oost-Nederland, with intensive artistic and business guidance.
- RijnbrinkminorPartner for libraries and cultural organizations, collaborating on Overijssel Verwoord provincial literary program.
- HiphophubminorPlatform for hip-hop culture strengthening in Oost-Nederland.
- WintertuinfestivalcoreMajor literary festival organized by Wintertuin, featuring international authors, performances, and literary events.
- Buiten ZinnenminorCultural organization in the network.
- EACWP - European Association of Creative Writing ProgrammesminorEuropean network for creative writing programs.
- Publishing HubminorLiterary publishing initiative of Wintertuin.
- DanstrekminorDance development network.
- KelderfestminorMusic, art, and theater festival in the cellars of Deventer.
- ProgrammaraadminorAdvisory board for Theater a/d Rijn programming.
- Nieuw GeluidminorMusic talent initiative.
- De Nieuwe NotieminorHip-hop talent development platform.
- WurdspokenminorLiterary/organic festival.
- FakkelteitminorCultural organization in Zwolle.
- Kunst In BewegingminorCultural organization in Deventer.
- STROOMminorCultural organization network.
- Woordwaarde FestivalminorLiterary festival in Deventer.
- No Mans LandminorCultural/organic initiative.
- KunstenlabminorCultural center in Deventer that co-organizes the 'catch' events with BRUT.
- Rocco Hueting (De Staat)coreKeyboardist/guitarist of rockband De Staat and curator for De Nieuwe Oost since April 2018, scouting and guiding new bands and young talent.
- Junte Uiterwijk / Sticks (Opgezwolle)coreRapper from legendary Zwolle hip-hop collective Opgezwolle and curator for De Nieuwe Oost since April 2018, focusing on hip-hop and urban artists.
- ArtEZ Popacademie & MediaMusicminorConservatory partner for World Domination music industry events.
- MetropoolminorMusic venue in Enschede co-organizing World Domination events.
- TG NachtgastenminorPartner in 'Schrijvers op de vloer' new Dutch theater repertoire project.
- Theater BellevueminorPartner in 'Schrijvers op de vloer' new Dutch theater repertoire project.
- Booster FestivalcoreThe premier showcase festival of the Oost-Nederland region, partner in talent development.
- IntrodanscoreBIS dance company, partner in youth performing arts network and De Ontmoeting collaboration.
- OostpoolcoreBIS theater company, partner in youth performing arts network.
- SonnevanckcoreBIS theater company in Enschede, partner in youth performing arts network.
- PhioncoreBIS orchestra in Gelderland, partner in youth performing arts network.
- ICK Artist SpacecorePartner in Moving Futures traveling dance festival.
- DansBrabantcorePartner in Moving Futures traveling dance festival.
- DansatelierscorePartner in Moving Futures traveling dance festival.
- Grand Theatre GroningencorePartner in Moving Futures traveling dance festival.
- KorzocorePartner in Moving Futures traveling dance festival.
- Cultuur OostminorAdvisory partner in the youth performing arts network core team.
- Theater OrpheuscoreTheater in Apeldoorn, member of youth performing arts network core team.
- Theater De StormcoreTheater in Winterswijk, member of youth performing arts network core team.
- Stadsschouwburg NijmegencorePartner in LAB Oost initiative for youth performing arts development.
- Concertgebouw De VereenigingcoreConcert hall in Nijmegen, partner in LAB Oost initiative.
- Theatergroep De HordecoreTheater group in Nijmegen, initiator of LAB Oost.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
De Nieuwe Oost competitors and assessment
Company assessmentDirect peers
- Oostpool: Enschede-based BIS-funded theater company producing new work by emerging and established makers in Oost-Nederland. Directly comparable as a BIS-listed regional theater peer and active network partner within De Nieuwe Oost's youth performing arts network.
- VIA ZUID: Maastricht-based talent development organization supporting emerging performing arts makers in Limburg through coaching, production, and presentation. Functions as De Nieuwe Oost's direct regional peer in the southern Netherlands with a comparable multi-disciplinary approach.
- Introdans: Arnhem-based BIS-funded dance company producing and developing new choreography, including work for young audiences. Functions as a direct peer for Theater a/d Rijn's dance development role and co-partner in Netwerk Jeugdpodiumkunsten Gelderland.
- Grand Theatre Groningen: Groningen-based performing arts presenting house and co-producer supporting emerging makers in dance, theater, and music. Direct peer for talent development programming and a co-partner in the Moving Futures Festival with De Nieuwe Oost.
- Sonnevanck: Enschede-based BIS-funded theater company specializing in productions for young audiences. Directly comparable to De Nieuwe Oost's youth performing arts mission via LAB Oost and Theater a/d Rijn, and an active partner in the regional youth performing arts network.
- Frascati Producties: Amsterdam-based theater production house developing and producing work by emerging and mid-career theater makers. Comparable in mission and maker-support model to Theater a/d Rijn within De Nieuwe Oost, though operating only in theater.
- DansBrabant: 's-Hertogenbosch-based dance talent development and production organization serving emerging choreographers in North Brabant. Directly comparable regional dance development peer and a co-partner in the Moving Futures Festival with De Nieuwe Oost.
- Dansateliers: Rotterdam-based talent development organization for emerging choreographers offering residency, coaching, and production support. Directly comparable to De Nieuwe Oost's theater/dance development mission and a Moving Futures Festival partner.
- Korzo: The Hague-based dance production house and venue developing and presenting emerging choreographers and dance makers. Functions as a direct peer to Theater a/d Rijn and is a Moving Futures Festival partner alongside De Nieuwe Oost.
- ICK Artist Space: Amsterdam-based dance talent development organization supporting emerging choreographers and dancers through research, residency, and production. Directly comparable to Theater a/d Rijn's dance development role and a co-partner in Moving Futures Festival with De Nieuwe Oost.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
De Nieuwe Oost social profiles
Digital presenceDe Nieuwe Oost financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Nieuwe Oost leadership team
Management profileNumber of profiles
Profiles7 records
De Nieuwe Oost subsidiaries and ownership
Company hierarchySubsidiaries3 records
De Nieuwe Oost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Nieuwe Oost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Nieuwe Oost
What does De Nieuwe Oost do?
De Nieuwe Oost is a network organization that develops emerging theater, dance, music, and literature makers through a structured four-phase talent development program. It operates three production houses (BRUT in Deventer for music, Theater a/d Rijn in Arnhem for theater and dance, Wintertuin in Nijmegen for literature) that provide coaching, rehearsal space, performance opportunities, and publishing support. The organization produces performances, festivals, chapbooks, CDs, and educational workshops for audiences, schools, and care institutions across the Netherlands and Europe.
Is De Nieuwe Oost a public or private company?
De Nieuwe Oost is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Nieuwe Oost founded?
De Nieuwe Oost was founded in 2017. It employs 11 to 50 people.
Where is De Nieuwe Oost based?
De Nieuwe Oost is headquartered in Arnhem, Netherlands, in the Europe region.
How does De Nieuwe Oost make money?
Five revenue lines are on record. Public and Private Subsidies are the primary driver. The others are publishing and Book Sales, ticket Revenue and Performance Fees, workshop Programs and Educational Services and co-production and Partnership Revenue.
Who are De Nieuwe Oost's main competitors?
Direct peers on record are Oostpool, VIA ZUID, Introdans, Grand Theatre Groningen, Sonnevanck, Frascati Producties, DansBrabant, Dansateliers, Korzo and ICK Artist Space.
Does De Nieuwe Oost have an API?
No public API is recorded for De Nieuwe Oost.
What industry is De Nieuwe Oost in?
De Nieuwe Oost's product category is Performing Arts Talent Development. Its primary akta.pro industry code is MPAFAEAD, Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 711190.