Curious Creatures

What Curious Creatures does

Curious Creatures Studio Pte. Ltd., operating as Curious Creatures, is a Singapore-based demi-fine and fine jewelry brand founded in 2011. The company designs, retails, and customizes jewelry across three material tiers: demi-fine sterling silver pieces (entry-level), 14k solid gold fine jewelry (mid-range premium), and 18k solid gold one-of-a-kind pieces (luxury). Products span earrings, necklaces, rings, bracelets, anklets, and charms, with personalization options including engraving, birthstone selection, birth flower motifs, and bespoke custom design. Two sub-brands extend the portfolio beyond jewelry: Curious Furiends (pet-themed accessories and charms) and Curious Casa (home goods, home scents, and living goods).

The company operates a hybrid distribution model combining direct-to-consumer e-commerce through curiouscreatures.cc with two physical retail locations in Singapore: a flagship at ION Orchard and a boutique at New Bahru. Both stores offer in-person services including permanent jewelry welding (chains welded directly onto the customer) and luxury ear piercing, with appointments booked via the Setmore platform. E-commerce shipping extends to nine or more countries across Southeast Asia, East Asia, Oceania, Europe, and North America. Pricing ranges from approximately $45 for sterling silver items to $2,850 for 18k gold pieces, with free domestic shipping above SGD50 and international shipping from $8.

Revenue is generated through one-time product purchases (jewelry, gift cards), professional services (permanent jewelry welding, luxury piercing), and bespoke commissions. The customer base consists of individual consumers, bridal shoppers, pet owners, and lifestyle buyers, served primarily through owned channels with brand collaborations including National Gallery Singapore, Oh How Strange, Align, ART:DIS, and Nail Deck. The company has no disclosed outside investors, no parent company, and operates with a 1-10 person team. There is no proprietary technology stack or AI/ML capability; the business competes on curation, craftsmanship, experiential services, and Singapore-local brand identity (certified under Singapore Tourism Board's 'Made With Passion' initiative).

Name

Curious Creatures

Legal name

Curious Creatures Studio Pte. Ltd.

Website

https://curiouscreatures.cc

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Curious Creatures is a Singapore-based demi-fine and fine jewelry brand operating two retail stores and a global e-commerce site, serving individual consumers, bridal shoppers, and gift purchasers with hypoallergenic jewelry, engraving, permanent jewelry welding, and luxury piercing services.

Ownership category

akta.pro rank

Product category

Fashion Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Demi-fine jewelry
• Fine gold jewelry
• Permanent jewelry welding
• Luxury ear piercing
• Engravable personalized jewelry

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for demi-fine and fine jewelry including earrings, necklaces, rings, bracelets, and anklets. Products available in 925 Sterling Silver, 14k Gold, 18k Gold, and Champagne Gold finishes with gemstone and diamond options.
2. Services: Permanent jewelry welding service (welding chains/bracelets together on customer) and luxury ear piercing service. Appointments booked online via Setmore platform.
3. Gift Cards: Digital gift cards available for purchase as gifting option.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Curious Creatures designs, retails, and ships demi-fine and fine jewelry (Sterling Silver, 14K and 18K solid gold) including earrings, necklaces, rings, bracelets, and anklets, with personalization services such as engraving and bespoke design. The company also provides in-store experiential services — permanent jewelry welding and luxury ear piercing — and operates sub-brands in home goods (Curious Casa) and pet accessories (Curious Furiends), along with exclusive collaboration capsule collections.

Product overview

Curious Creatures is a Singapore-based demi-fine and fine jewelry brand offering a multi-tiered product portfolio centered around necklaces, earrings, rings, and bracelets. The core offering comprises Demi-fine Jewelry (accessible quality pieces), 14K Fine Jewelry, and A Fine Line 18K Jewelry (luxury tier). The brand differentiates through personalization services including Engravables (custom engraving) and Bespoke Jewelry (custom design). Unique service offerings include Permanent Jewelry (welding bracelets permanently) and Luxury Piercing. The portfolio extends to complementary sub-brands: Curious Casa (home goods and lifestyle products) and Curious Furiends (pet accessories). Bridal Jewelry addresses wedding occasions, while exclusive collaborations with partners like Strange X Curious and National Gallery Singapore create limited-edition capsule collections. Products are offered in multiple metal finishes (gold, rose gold, silver, white gold) with semi-precious gemstones and diamonds, all hypoallergenic and ethically sourced.

Differentiator

Problem solved

Functional benefit

Brands

• Curious Casa: A curation of functional, elevated, decorative products beyond jewelry to accessorize spaces and lifestyle
• Curious Furiends

Products and services

• Demi-fine Jewelry Collection Core jewelry line featuring necklaces, earrings, rings, and bracelets in 925 Sterling Silver, gold, rose gold, and champagne gold finishes with gemstone options, priced from $45 to $139 for individual consumers seeking accessible fine jewelry.
• 14K Fine Jewelry Collection Premium jewelry collection crafted in solid 14k gold (yellow, rose, and white) with gemstones and diamonds, priced from $175 to over $1,000, designed for durability and lasting wear.
• A Fine Line — 18K Jewelry Collection Luxury-tier fine jewelry collection in 18K solid gold with high-value materials including Morganite, Aquamarine, and Parti Green Sapphire, priced from $2,390 to $2,850 for one-of-a-kind pieces.
• Permanent Jewelry Welding Service Service that micro-welds chains, bracelets, or anklets directly onto the customer without clasps, creating permanent pieces offered as a modern alternative to friendship or commitment jewelry; appointments booked via Setmore.
• Luxury Piercing Service Professional ear piercing service combining anatomy-specific piercings with fine jewelry styling and detailed aftercare, with appointments booked online via Setmore at the ION Orchard flagship.
• Bespoke Jewelry Service Custom jewelry design service allowing individual customers to commission personalized pieces through a documented bespoke process with an archive of past creations.
• Engravables Collection Curated collection of jewelry pieces available for custom engraving with personalized text, initials, or messages for gifting and self-purchase.
• Bridal Jewelry Collection Dedicated bridal shop collection covering bridal jewelry, engagement rings, bridesmaids jewelry, groomsmen gifts, and timeless heirloom pieces for weddings and ceremonies.
• Birthstone Series Collection Gemstone jewelry collection organized by birth month, featuring necklaces and bracelets with corresponding birthstones for personalized gifting and self-purchase.
• Exclusive Collaborations Capsule Collections Limited-edition capsule collections co-created with partner brands including Strange x Curious (Pace Ring with Citrine/White Topaz), National Gallery Singapore (Lattice Necklace), Align x Curious Creatures, ART:DIS x Curious Creatures, and Nail Deck x Curious Creatures.
• Curious Casa Sub-Brand Collection Home goods and lifestyle collection offering functional, elevated, and decorative products including home scents and living goods to accessorize spaces.
• Curious Furiends Sub-Brand Collection Pet accessories collection featuring jewelry-inspired charms, necklaces, bracelets, and customized pet portrait pieces for pet owners.
• Digital Gift Cards Digital gift cards available for purchase online as a gifting option across the brand's product range.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• National Gallery SingaporecoreStrategic or Co-development PartnerExclusive collaboration collection featuring jewelry pieces inspired by or featuring artwork/designs from National Gallery Singapore. Part of the Exclusive Collaborations collection. Products include Lattice Necklace in Silver priced at $139.
• Oh How StrangecoreStrategic or Co-development Partner'Strange x Curious' exclusive collaboration featuring Pace Ring collection with Citrine and White Topaz stones in Silver and Champagne Gold finishes. Products range from $89-$89.
• AlignminorStrategic or Co-development Partner'Align x Curious Creatures' collaboration featuring Ember Necklace with Mother of Pearl in Silver. Part of exclusive collaborations collection.
• ART:DISminorStrategic or Co-development PartnerART:DIS X Curious Creatures collaboration. ART:DIS is a Singapore arts and disability organization. Collection part of exclusive collaborations.
• Nail DeckminorStrategic or Co-development PartnerNail Deck X Curious Creatures collaboration. Nail Deck appears to be a nail salon or beauty brand. Part of exclusive collaborations collection.
• Singapore Tourism Board (Made With Passion)minorOthersBrand featured under Singapore Tourism Board's 'Made With Passion' initiative, a mark of quality for locally crafted products and experiences in Singapore.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gorjana: California-based demi-fine jewelry brand with strong brick-and-mortar and e-commerce presence. Comparable in accessible price points, everyday wear positioning, and omnichannel retail strategy.
• State Property: Singapore-based fine jewelry brand with similar aesthetic sensibility, premium positioning, and bridal offerings. Direct Singapore-market peer with comparable customer demographics.
• Catbird: Brooklyn-based fine jewelry brand with in-store piercing services. Closely comparable on luxury piercing service plus jewelry retail combination, demi-fine positioning, and experiential in-store offerings.
• AUrate: NYC-based DTC fine jewelry brand in gold and diamonds with sustainable positioning. Comparable premium positioning, direct-to-consumer model, and emphasis on transparent pricing.
• Mejuri: Canadian-founded DTC demi-fine jewelry brand with global e-commerce and retail presence. Most direct comparable: similar price tiers (sterling silver to 14k/18k gold), personalization focus, and direct-to-consumer model.
• The 1872: Singapore bespoke fine jeweler offering custom design services. Comparable bespoke jewelry service offering and Singapore-market focus on bridal and custom clientele.

Broad incumbents

• SK Jewellery: Largest Singapore-listed jewelry retailer with broad gold and diamond product range. Broader incumbent competitor in same geography with wider assortment and physical retail scale.

Emerging players

• Local Eclectic: US-based curated marketplace and DTC demi-fine jewelry brand. Comparable accessible price points and DTC-first model, though operates primarily as a multi-brand curator rather than single-label designer.

Regional players

• By Appointment Only (BAO) Jewellery: Singapore bespoke jewelry studio specializing in custom engagement and fine jewelry. Comparable bespoke service offering, premium pricing, and Singapore bridal-market focus.
• Pure Jewelry: Singapore-based contemporary gold jewelry brand operating physical retail. Comparable Singapore-market presence in accessible gold jewelry with similar mall-based distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/curiouscreatures

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curious Creatures