Prius
Prius is a Rio de Janeiro-based, founder-owned Brazilian preparatory course company that trains nursing, physiotherapy, and nutrition professionals for public service exams and health residencies, serving 20,000+ alumni through online, in-person, and AI-assisted study programs.
- Company typePrivate
- Founded2004
- HeadquartersRio de Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prius does
Prius (legal name: Prius Preparatório para Enfermeiros ME) is a Rio de Janeiro-based, founder-owned educational company specializing in preparatory courses for healthcare professionals pursuing Brazilian public service examinations (concursos públicos) and health residency programs. Founded in 2004 by Prof. Gustavo Dias — a Master's-prepared nurse and former Director of Nursing at Maternidade Escola UFRJ — the company serves primarily nursing professionals, with more recent vertical extension into physiotherapy and nutrition, plus a dedicated track (PriusTec) for nursing technicians. The company claims 20,000+ alumni across 10 countries, with documented outcomes including 189 approvals and 17 first-place finishes in the most recent EBSERH examination cycle.
The product portfolio is split into two pillars: (1) extended 12-month subscription programs (RED 2026, UERJ Enfermeiro 2026, Mapa EBSERH Fisioterapeuta) priced at R$2,997 paid in 12 monthly installments, available in both in-person (at the Rio de Janeiro headquarters) and "delivery" online formats that use robotic cameras for live interactive streaming; and (2) shorter specialized continuing-education courses (PRIUS UP series: Gasometria, Ventilação Mecânica, Raio-X, Exames Laboratoriais) priced one-time at R$197–R$497. The platform is delivered through a proprietary e-learning portal (ead.cursoprius.com.br) and dedicated iOS/Android mobile applications with offline viewing. The flagship 2025/2026 product is ROTA.IA, featuring CONEXÃO IA — a text-based AI study planner positioned as the first AI system built exclusively for nursing exam preparation in Brazil, which ingests exam syllabi, historical topic data, available content, and the student's real schedule to produce a personalized study roadmap.
Revenue mechanics are predominantly B2C course subscriptions, with a secondary one-time-payment stream for specialty add-on modules. The company is a sole proprietorship (ME) with 34 employees, is privately held by the founder, and reports no external funding. Go-to-market is hybrid: direct-to-consumer via the proprietary website and WhatsApp sales support, layered with community-led acquisition through organic Instagram, YouTube, and student testimonial campaigns ("Nossas Estrelas"). Distribution is essentially domestic (single country, Brazil) despite the "10 countries" claim, which likely reflects Brazilian diaspora students rather than formal international operations.
Prius firmographics
Firmographics- Name
- Prius
- Legal name
- Prius Preparatório para Enfermeiros ME
- Website
- https://cursoprius.com.br
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prius is a Rio de Janeiro-based, founder-owned Brazilian preparatory course company that trains nursing, physiotherapy, and nutrition professionals for public service exams and health residencies, serving 20,000+ alumni through online, in-person, and AI-assisted study programs.
- Ownership category
- akta.pro rank
Prius industry classification
Industry- Product category
- Healthcare Professional Exam Preparation Education
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- College Entrance Exams (SAT/ACT/PSAT) Prep
Keywords
Where Prius is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Prius business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Course Subscriptions - Extended Programs: Annual subscription model for extended preparatory programs (RED - Residências) running 12 months from March 2026 to March 2027, with monthly installments. Includes live classes, recorded content, study materials, and bonus content.
- Specialized Courses - One-time Purchase: One-time payment for specialized continuing education courses (Gasometria, Ventilação Mecânica, Exames Laboratoriais, Raio-X) with 1-year access to materials and certificates.
- Professional Services - Exam Preparation: Focused exam preparation courses for specific institutions (UERJ, EBSERH) offered in both online (delivery) and in-person formats with comprehensive study materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | RED 2026 - Residências Delivery (Online) |
| Subscription | Monthly | UERJ 2026 - Delivery (Online) |
| Subscription | Monthly | UERJ 2026 - Presencial + Delivery |
| Subscription | Monthly | PriusTec - Nursing Technician Program |
| One time/ perpetual license | Pay-as-you-go | Prius UP - Gasometria para Enfermeiros |
| One time/ perpetual license | Pay-as-you-go | Prius UP - Ventilação Mecânica para Enfermeiros |
| One time/ perpetual license | Pay-as-you-go | Prius UP - Exames Laboratoriais |
| One time/ perpetual license | Pay-as-you-go | Prius UP - Raio-X na Prática |
| Subscription | Monthly | Mapa EBSERH Fisioterapeuta |
| Subscription | Monthly | Residências 2026 Nutrição - Presencial |
| Subscription | Monthly | ROTA.IA - AI-Powered Preparation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Prius product offering
Product offeringCore offering
Prius (Curso Prius) is a Brazilian educational company that prepares healthcare professionals for public service exams and health residencies through subscription-based preparatory programs in nursing, physiotherapy, and nutrition. The company delivers content both in-person at its Rio de Janeiro headquarters and online via a proprietary e-learning platform with live interactive "delivery" mode, complemented by a mobile app with offline access and an AI-powered study planning tool (CONEXÃO IA). It also offers one-time continuing education courses (PRIUS UP series) on specialized clinical topics such as mechanical ventilation, blood gas analysis, X-ray interpretation, and laboratory tests.
Product overview
Prius (Curso Prius) is an educational holding specializing in exam preparation for healthcare professionals in Brazil. The company operates a multi-product portfolio centered around two main pillars: (1) comprehensive residency and public exam preparation programs (RED, UERJ, Mapa EBSERH, PriusTec) offering both in-person and online delivery modalities with robotic camera technology, and (2) specialized continuing education courses (PRIUS UP series) including Gasometria, Ventilação Mecânica, Raio-X, and Exames Laboratoriais. The flagship innovation is ROTA.IA, featuring CONEXÃO IA - Brazil's first AI system built exclusively for nursing exam planning. Courses serve nursing, physiotherapy, and nutrition students across Brazil with over 20,000 alumni in 10 countries. The company holds CNPJ 24.063.104/0001-03 and is headquartered in Rio de Janeiro.
Differentiator
Problem solved
Functional benefit
Brands
- Priustec: Complete preparatory course specifically designed for nursing technicians preparing for public service exams.
- ROTA.IA
Products and services
- ROTA.IA An AI-powered exam preparation ecosystem for nursing professionals featuring CONEXÃO IA, strategic mentorship, and over 400 video lessons. The first artificial intelligence built exclusively for nursing exam planning in Brazil, providing personalized study schedules based on exam requirements and student routines.
- RED 2026 - Residências Enfermagem A 12-month comprehensive residency preparation program for nursing students (March 2026 to March 2027), available in online delivery format with live interaction. Includes nursing-specific subjects, SUS, Health Policies, Portuguese language, and hundreds of practice questions.
- RED 2026 - Residências Fisioterapia A 12-month comprehensive residency preparation program for physiotherapy students delivered online every Saturday from 8h to 12h. Covers physiotherapy-specific subjects, SUS, and Health Policies with full study materials.
- RED 2026 - Residências Nutrição A 12-month comprehensive residency preparation program for nutrition students with online delivery on Saturdays from 13h to 17h. Includes nutrition-specific subjects, SUS, Health Policies, Portuguese, and bonus materials including a Portuguese language course and VIP pass to all aulões.
- UERJ Enfermeiro 2026 (Delivery) A targeted preparation program for the UERJ (State University of Rio de Janeiro) nursing entrance exam with delivery format (100% online, live with real-time interaction). Classes begin 15/05/2026 on Fridays from 08h to 17h. Covers nursing knowledge, SUS, Health Policies, Portuguese, and specific legislation.
- PriusTec 2026 The first complete exam preparation course specifically designed for nursing technicians (Técnico em Enfermagem) in Brazil. Features 280+ video lessons, a record-breaking approval strategy, specific methodology, expert teachers, and optimized reviews. Focuses only on relevant content for nursing technician exams.
- Mapa EBSERH Fisioterapeuta
- Residências Enfermagem 2026 - Presencial In-person residency preparation course for nursing students at Prius headquarters in Rio de Janeiro with modern infrastructure and direct contact with professors.
- Residências Fisioterapia 2026 - Presencial In-person residency preparation course for physiotherapy students at Prius headquarters.
- Residências Nutrição 2026 - Presencial In-person residency preparation course for nutrition students at Prius headquarters with full access to delivery mode for one year.
- Gasometria para Enfermeiros (PRIUS UP)
- Ventilação Mecânica para Enfermeiros (PRIUS UP) A comprehensive mechanical ventilation course with 44 lessons specifically designed for nurses. Covers ventilator modes, parameters, graphics analysis, and clinical nursing conduct. Includes bonus COVID-19 module with 5 lessons and Mechanical Ventilation Week with 5 live sessions.
- Raio-X na Prática de Enfermagem (PRIUS UP) A 30-hour X-ray interpretation course with 49 lessons for nurses. Teaches radiographic evaluation with autonomy, covering physical principles, ethical aspects, techniques, radiological anatomy, and clinical case discussions.
- Exames Laboratoriais na Prática de Enfermagem (PRIUS UP) A 20-hour laboratory tests course for nurses covering blood count, coagulation, electrolytes, urinalysis, ESR, and clinical correlation. Goes beyond reference value memorization to teach physiopathological correlation and clinical practice.
Quantifiable outcome
- 189 students approved, including 17 first-place finishes in EBSERH examination
- +2 more outcomes
Companies that use Prius
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Prius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
Prius partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Prius competitors and assessment
Company assessmentBroad incumbents
- Estratégia Concursos: One of the largest Brazilian online public exam preparation platforms with dedicated health and nursing verticals. Comparable to Prius because it serves the same concurso público customer base, but operates at significantly larger scale across many disciplines beyond healthcare.
- Gran Cursos Online: Largest Brazilian public exam prep platform with broad coverage including healthcare-specific tracks. Comparable in that it competes for the same nursing and public-service-exam students, though it spans all major verticals rather than specializing in healthcare.
- TEC Concursos: Major Brazilian online test prep platform with extensive question banks across public exams including health-area concursos. Comparable to Prius as a substitute destination for nursing and allied-health candidates preparing for the same exams, but with a far broader subject catalog.
Direct peers
- Sanar: Brazilian digital health education company offering preparatory courses and clinical content for healthcare professionals including nursing, medicine, and other specialties. It is the most directly comparable Brazilian peer because it competes in the same niche of healthcare-professional exam preparation and continuing education.
- Medcel: Brazilian medical residency and specialist board exam preparation platform. Directly comparable to Prius's residency and EBSERH preparation tracks, with a similar model of combining targeted exam content with strategic study planning, though Medcel focuses on physicians rather than nursing and allied health.
- Aprova Concursos: Brazilian exam prep platform offering courses across public service verticals including health. Comparable to Prius as a substitute destination for nursing candidates preparing for concursos, with similar pricing tiers and online subscription model.
- Direção Concursos: Brazilian exam prep platform with strong focus on public service exams including health-area concursos. Comparable to Prius because it targets the same candidates preparing for EBSERH, UERJ, and federal hiring, with similar subscription-based digital delivery.
Emerging players
- Jaleko: Brazilian medical exam and residency preparation platform using technology-enabled study tools. Comparable to Prius's ROTA.IA strategy in that it applies digital personalization to healthcare exam prep, though it focuses on medical students rather than nursing and allied health.
Others
- Passei Direto: Brazilian student study materials and peer-sharing platform used widely by healthcare students. Comparable as an adjacent study resource ecosystem for Prius's target audience, though not a direct exam prep competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Prius social profiles
Digital presencePrius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prius leadership team
Management profileNumber of profiles
Profiles4 records
Prius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prius
What does Prius do?
Prius (Curso Prius) is a Brazilian educational company that prepares healthcare professionals for public service exams and health residencies through subscription-based preparatory programs in nursing, physiotherapy, and nutrition. The company delivers content both in-person at its Rio de Janeiro headquarters and online via a proprietary e-learning platform with live interactive "delivery" mode, complemented by a mobile app with offline access and an AI-powered study planning tool (CONEXÃO IA). It also offers one-time continuing education courses (PRIUS UP series) on specialized clinical topics such as mechanical ventilation, blood gas analysis, X-ray interpretation, and laboratory tests.
Is Prius a public or private company?
Prius is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prius founded?
Prius was founded in 2004. It employs 11 to 50 people.
Where is Prius based?
Prius is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does Prius make money?
Three revenue lines are on record. Course Subscriptions - Extended Programs are the primary driver. The others are specialized Courses - One-time Purchase and professional Services - Exam Preparation.
Who are Prius's main competitors?
Broad incumbents on record are Estratégia Concursos, Gran Cursos Online and TEC Concursos. Direct peers are Sanar, Medcel, Aprova Concursos and Direção Concursos. Jaleko is listed as an emerging player. Passei Direto is listed as an others.
Does Prius have an API?
No public API is recorded for Prius.
What industry is Prius in?
Prius's product category is Healthcare Professional Exam Preparation Education. Its primary akta.pro industry code is EDANABAA, College Entrance Exams (SAT/ACT/PSAT) Prep. Its NAICS code is 611710 and its SIC code is 7372.