Curves Holland
Curves Holland is the Dutch franchise holder for the Curves International women-only fitness brand, operating a 25+ club network of 30-minute hydraulic resistance strength and cardio circuits, with add-on digital coaching and nutrition programs.
- Company typePrivate
- Founded2000
- HeadquartersArnhem, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Curves Holland does
Each Curves location is independently owned and operated by a self-employed franchisee who manages local staffing, pricing, and member acquisition, while Curves Holland provides the brand, training, system standards, and centralized support. Revenue is generated through two principal streams: recurring membership subscription fees at individual clubs (with typical 12-month minimum contract terms), and franchise/license fees paid by franchisees to use the Curves brand and system. Pricing varies by club; new-member acquisition is supported by a promotional €9.90 trial offer and a corporate channel via the Nationaal Bedrijfsfitness Nederland program that delivers up to 40% tax advantage for participating employees. Customer segments are primarily individual women of all ages and fitness levels, supplemented by corporate accounts, served through 25+ geographically distributed clubs across Dutch cities including Arnhem, Apeldoorn, Groningen, Purmerend, Deventer, and Tiel.
Curves Holland firmographics
Firmographics- Name
- Curves Holland
- Legal name
- Curves Holland
- Website
- https://curves.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curves Holland is the Dutch franchise holder for the Curves International women-only fitness brand, operating a 25+ club network of 30-minute hydraulic resistance strength and cardio circuits, with add-on digital coaching and nutrition programs.
- Ownership category
- akta.pro rank
Curves Holland industry classification
Industry- Product category
- Women's Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
- akta.pro secondary industries
- Weight Loss & Body Transformation Training (HSADAAAC), Strength & Conditioning Bootcamps (HSADABAB)
Keywords
Where Curves Holland is headquartered
LocationHeadquarters
- HQ city
- Arnhem
- HQ country
- Netherlands
- HQ region
- Europe
Offices25 records
Markets served
Curves Holland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Fees: Recurring subscription fees paid by members for access to Curves facilities. Membership options vary by club and include different tiers such as Curves (basic) and CurvesSmart (with digital coaching). Members pay monthly fees after an initial minimum contract period.
- Franchise Fees: Revenue from franchisees who operate individual Curves clubs. Franchisees pay for the right to use the Curves brand, concept, and support system.
- 30-Day Trial Programs: Short-term trial programs offered at promotional prices (e.g., €9.90, €30, €45 depending on club) to convert prospects into long-term members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 30-Day Trial Program - Entry-level trial offer for new members |
| Subscription | Monthly | CurvesSmart Membership - Premium tier with digital coaching system |
| Subscription | Monthly | Standard Membership - Full access to Curves circuit training |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Curves Holland product offering
Product offeringCore offering
Curves Holland operates women-only fitness clubs providing a 30-minute full-body circuit workout combining strength training on proprietary hydraulic resistance equipment with cardio intervals. Each club is independently owned by a franchisee and offers personal coaching, optional CurvesSmart digital coaching, and the Curves Complete nutrition program developed with PuurGezond.
Product overview
Curves Holland operates a franchise-based fitness network offering women-only gym facilities across the Netherlands. The core product is the 30-minute Curves Workout—a circuit combining hydraulic resistance strength training with cardio exercise on specialized equipment designed for women. Two add-on programs enhance the core offering: CurvesSmart provides a digital coaching system for clubs that use it, while Curves Complete with PuurGezond adds nutrition planning and dietary coaching. Zumba fitness lessons are offered as additional workout variety.
Differentiator
Problem solved
Functional benefit
Brands
- CurvesSmart: A digital coaching system used at select CurvesSmart clubs that provides personalized workout tracking and coaching.
- Curves Complete
- Curvettes
Quantifiable outcome
- Up to 500 calories burned per 30-minute workout
- +3 more outcomes
Companies that use Curves Holland
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Curves Holland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Curves Holland partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nationaal Bedrijfsfitness Plan (Bedrijfsfitness Nederland)coreCurves is affiliated with the National Bedrijfsfitness Plan, a unique employee benefit that allows workers from participating companies to fitness with an average of 40% tax advantage. This partnership enables corporate sales channel through employer benefits programs.
- Pink RibbonminorCurves supports the Pink Ribbon foundation in its mission against breast cancer. Curves donates a significant amount to Pink Ribbon annually. During October, Curves locations across the Netherlands raise funds for the organization.
- Cleveland CliniccoreEvery Curves coach completes a certification program from the Cleveland Clinic, a hospital that belongs to the top of the world. This partnership ensures consistent high-quality coaching standards across all Curves locations.
- FlynthminorFlynth is a Dutch accounting and advisory services provider for entrepreneurs. They serve 35,000 clients and have locations throughout the Netherlands, providing accounting services to Curves franchisees.
- PuurGezondcoreCurves has partnered with PuurGezond for the Curves Complete program, offering dietary guidance and weight loss support. PuurGezond provides nutritional expertise and weekly menu planning integrated with the Curves fitness program.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Curves Holland competitors and assessment
Company assessmentOthers
- Bedrijfsfitness Nederland: Bedrijfsfitness Nederland operates the National Bedrijfsfitness Plan that aggregates multiple fitness chains for corporate wellness programs. It is a channel partner for Curves Holland, but also provides member access to competitor gyms, making it a meaningful ecosystem participant.
- Wellness Solutions (PuurGezond): PuurGezond is Curves' strategic partner for the Curves Complete nutrition program. As a Dutch nutrition and lifestyle coaching provider, it is an adjacent ecosystem partner rather than a competitor, but supplies capabilities that other fitness chains could leverage.
Broad incumbents
- Fit For Free: Fit For Free is a Dutch low-cost fitness chain offering budget memberships. It competes with Curves at the price-sensitive end of the market, particularly for women who prioritize cost over the women-only environment and personal coaching.
- Basic-Fit: Basic-Fit is the largest low-cost fitness chain in the Netherlands and Europe, with hundreds of locations. It competes with Curves for the same fitness consumer but operates a mixed-gender, no-frills model, making it the dominant mass-market alternative to Curves' women-only, premium-franchise positioning.
- SportCity (now part of Basic-Fit): SportCity was a Dutch mid-market fitness chain acquired by Basic-Fit. Historically a peer competitor to Curves in the mainstream gym segment with Dutch locations, now consolidated under Basic-Fit's brand.
Direct peers
- F45 Training: F45 is a global functional training franchise running 45-minute group circuit workouts. It competes with Curves for women seeking efficient, coached group exercise, though it offers a mixed-gender environment and more contemporary positioning.
- Anytime Fitness: Anytime Fitness is a global 24/7 fitness franchise with Dutch locations. It competes with Curves for the same franchise-driven, neighborhood-based fitness consumer, though it offers a mixed-gender, open-access model rather than women's-only.
- Orangetheory Fitness: Orangetheory is a global fitness franchise using a heart-rate-based circuit workout format, comparable to Curves' 30-minute circuit concept. Both operate time-efficient, coached group workouts with measurable intensity and outcomes.
- It's My Life (Sportschool It's My Life): It's My Life is a Dutch women's-only fitness chain and the closest direct competitor to Curves Holland in the Netherlands. It targets a similar female demographic with group training and personal coaching in women-only environments.
Regional players
- ClubSportive: ClubSportive is a Dutch women's-only fitness chain primarily active in the western Netherlands. It is a direct competitor to Curves in the women's-only segment and targets similar demographic and use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Curves Holland social profiles
Digital presenceCurves Holland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curves Holland leadership team
Management profileNumber of profiles
Curves Holland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curves Holland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curves Holland
What does Curves Holland do?
Curves Holland operates women-only fitness clubs providing a 30-minute full-body circuit workout combining strength training on proprietary hydraulic resistance equipment with cardio intervals. Each club is independently owned by a franchisee and offers personal coaching, optional CurvesSmart digital coaching, and the Curves Complete nutrition program developed with PuurGezond.
Is Curves Holland a public or private company?
Curves Holland is a private company. It is classified as corporate owned and is currently operating.
When was Curves Holland founded?
Curves Holland was founded in 2000. It employs 11 to 50 people.
Where is Curves Holland based?
Curves Holland is headquartered in Arnhem, Netherlands, in the Europe region.
How does Curves Holland make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are franchise Fees and 30-Day Trial Programs.
Who are Curves Holland's main competitors?
Others on record are Bedrijfsfitness Nederland and Wellness Solutions (PuurGezond). Broad incumbents are Fit For Free, Basic-Fit and SportCity (now part of Basic-Fit). Direct peers are F45 Training, Anytime Fitness, Orangetheory Fitness and It's My Life (Sportschool It's My Life). ClubSportive is listed as a regional player.
Does Curves Holland have an API?
No public API is recorded for Curves Holland.
What industry is Curves Holland in?
Curves Holland's product category is Women's Fitness Services. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training, with a secondary code of HSADAAAC, Weight Loss & Body Transformation Training. Its NAICS code is 71394 and its SIC code is 7997.