Name

CUSTOM AUTO TRIM & GRAPHICS INC

Legal name

Custom Auto Trim and Graphics Inc.

Website

https://customautotrim.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Accessories

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Aftermarket auto accessories
• Vehicle trim products
• Vinyl wrap supplies
• Automotive graphics decals
• Exterior car customization

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transaction revenue from selling aftermarket automotive accessories directly to consumers through the e-commerce website. Products include body side molding, graphics kits, nerf bars, chrome rocker panels, roof racks, fender flares, vinyl wrap, pinstriping tape, hubcaps, and other vehicle customization products. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Custom Auto Trim & Graphics Inc. operates the CustomAutoTrim.Com e-commerce storefront, selling aftermarket automotive accessories directly to individual vehicle owners. The catalog covers exterior protection and styling products such as body side moldings, chrome rocker panels, nerf bars, roof racks, fender flares, hubcaps, truck bed rails, Lambo door hinges, car spoilers, graphic kits, rear window graphics, pinstriping tape, blackout tape, and 3M/Avery vinyl wraps in carbon fiber, wood grain, matte, and brushed metal finishes. Products are sold under third-party manufacturer brands and the proprietary AUTOMEGA® label, with installation guides and videos provided to support DIY customers.

Product overview

Custom Auto Trim & Graphics Inc. operates CustomAutoTrim.Com and the AUTOMEGA brand as a specialized e-commerce retailer offering automotive customization and aftermarket accessories. The product portfolio centers on exterior vehicle styling and protection products, including body side moldings, chrome rocker panels, nerf bars, truck bed rails, fender flares, roof racks, rear spoilers, and hubcaps. The company offers extensive vinyl wrap products (Carbon Fiber, Wood Grain, Matte, Brushed Metal, Gloss, Satin finishes) sourced from 3M (Dinoc, Scotchprint) and Avery. Graphic and decal products include custom-fit racing stripes, rear window graphics, graphic kits, pinstriping tape, and specialty pinstripes. Specialty items include Lambo doors, wheel skins, blackout tape, and specialty accessories. The AUTOMEGA sub-brand encompasses body kits and dash kits for complete vehicle makeovers. Products are primarily for cars, trucks, SUVs, boats, and motorhomes, with customization options for specific vehicle makes and models.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Side Moldings

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• 4 Wheel Parts: Retailer of off-road and aftermarket truck/Jeep accessories including fender flares, nerf bars, and exterior trim. Comparable catalog overlap with Custom Auto Trim's truck-accessory category.
• CARiD: Online retailer specializing in automotive parts, accessories, and aftermarket customization products. Directly comparable as a multi-category accessories e-tailer serving enthusiast consumers with vehicle-specific fitment.
• Summit Racing Equipment: Large online and catalog retailer of performance and aftermarket automotive parts. Comparable as an enthusiast-focused DTC retailer with deep product breadth and DIY customer base.
• ExtremeTerrain: Online retailer focused on Jeep and truck aftermarket parts and accessories. Comparable as a vertical enthusiast e-tailer with vehicle-specific fitment and customization products.
• RealTruck: Direct-to-consumer e-commerce platform selling truck and SUV aftermarket accessories including nerf bars, bed rails, fender flares, and tonneau covers. Highly comparable catalog overlap with Custom Auto Trim's truck-accessory SKUs.

Broad incumbents

• AutoZone: Largest US specialty retailer of automotive parts and accessories with extensive e-commerce presence. Overlaps with Custom Auto Trim on accessories and trim, but operates much broader categories (mechanical parts, batteries, fluids) at massive scale.
• eBay Motors: Online marketplace for vehicles, parts, and accessories with significant aftermarket presence. Competes for the same DIY customization buyer and offers both new and used parts.
• Advance Auto Parts: National auto parts retailer with growing DIY e-commerce channel. Competes broadly on accessories and trim, though primarily focused on maintenance and replacement parts rather than customization.
• NAPA Online: National auto parts distributor with strong e-commerce channel serving DIY and professional customers. Broad incumbent with overlapping accessory categories, though primarily focused on replacement parts.
• Amazon Automotive: E-commerce giant with deep automotive aftermarket assortment including body moldings, vinyl wrap, nerf bars, and graphics. Massive scale and Prime fulfillment create pricing and discovery pressure on niche retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/pin/create/button
• LinkedInlinkedin.com/company/custom-auto-trim-&-graphics-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUSTOM AUTO TRIM & GRAPHICS INC