Gloriapets

What Gloriapets does

Gloriapets (legal entity GLORIA PETS S.L.) is a Spanish B2B wholesale distributor of pet supplies, founded in 1982 and headquartered in Berrioplano, Navarra, Spain. The company operates a Magento-based B2B e-commerce portal (customers.gloriapets.com) that serves as the primary ordering platform for registered business customers, including pet product retailers, veterinary clinics, and pet service providers such as groomers and trainers. The 41-employee firm generates revenue through wholesale product sales across a broad catalog spanning 13+ major categories including nutrition (wet food, snacks), anti-parasite treatments, feeding equipment, bedding, grooming and hygiene supplies, veterinary materials, walking and travel gear, toys, and pet clothing.

The company's product offering includes branded lines such as KONG toys and treats, professional grooming clippers and scissors, and veterinary equipment including recovery collars, surgical drapes, catheters, and recovery shirts. Gloriapets provides sales support through direct phone (+34 948 309 049) and email channels, operating Monday through Friday from its combined office and warehouse facility in the Berriainz industrial park. Pricing is not publicly disclosed; customers must register and log in to the B2B portal to access product pricing and place orders, reflecting an account-based B2B wholesale model.

The company positions itself as a one-stop wholesale supplier consolidating procurement for the Spanish and broader European pet market. It has received acknowledgment under the EU Recovery, Transformation and Resilience Plan through Spain's Ministry of Economy and Chamber of Commerce, indicating public funding support. The firm appears to operate independently, with no disclosed parent company, subsidiaries, institutional investors, or external funding rounds. No AI/ML capabilities, proprietary technology, or app-based products are evidenced in the available data.

Name

Gloriapets

Legal name

GLORIA PETS S.L.

Website

https://customers.gloriapets.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gloria Pets S.L. is a Spain-based B2B wholesale distributor of pet supplies, founded in 1982, serving pet retailers, veterinary clinics, and pet service providers through a Magento e-commerce portal with a 13+ category catalog.

Ownership category

akta.pro rank

Product category

Wholesale Pet Supplies Distribution

akta.pro primary industry

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

Keywords

• Pet supplies wholesale
• B2B pet distribution
• Veterinary product supply
• Pet retailer sourcing
• Wholesale pet catalog

Headquarters

HQ city

Berrioplano

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Product Sales: Revenue generated through direct wholesale/distribution of pet supplies to registered B2B customers (retailers, veterinary clinics, pet professionals). The company operates a B2B e-commerce portal and offers a comprehensive catalog spanning food, health, hygiene, toys, accessories, and veterinary products for pets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Gloria Pets is a B2B wholesale distributor of pet supplies serving registered business customers such as pet retailers, veterinary clinics, and pet service providers. The company operates a dedicated B2B e-commerce portal (customers.gloriapets.com) where account holders can browse and order from a multi-category catalog spanning pet food, anti-parasite products, feeders, beds, training tools, grooming supplies, veterinary materials, walking gear, toys, snacks, clothing, and travel accessories.

Product overview

Gloria Pets is a B2B e-commerce platform and wholesale distributor offering an extensive portfolio of pet care products across multiple categories. The company operates as a comprehensive pet supplies distributor with products spanning nutrition (wet food, snacks), health protection (anti-parasite collars, pipettes, sprays, oral treatments, natural/ecological options), feeding equipment (stainless steel, automatic, ceramic feeders, pet fountains), bedding and rest (beds, mattresses, igloos, hammocks), grooming and hygiene (shampoos, professional clippers, scissors, cat litter, odor removers), training tools (clickers, whistles, muzzles, training leashes), veterinary materials (recovery collars, surgical drapes, catheters), walking and travel gear (harnesses, leashes, retractable leashes, saddlebags, carriers, seat covers, travel harnesses), home products (cat flaps, mats), toys (KONG toys, chew toys, scratching posts, plush toys, treat dispensers), and pet clothing (coats, waterproofs). Key branded products include KONG toys and treats, Blue KONG veterinary products, and Snackys branded treats. The platform serves as a one-stop wholesale source connecting pet product manufacturers with retail and professional pet care businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food (Alimentación) Wholesale pet food category including wet food (comida húmeda) for moisture-rich nutrition, sold to pet retailers and professionals via the B2B portal.
• Anti-Parasite Products (Antiparasitarios) Wholesale anti-parasite product category covering collars, pipettes (topical treatments), sprays, oral medications, and natural/ecological options for flea, tick, and parasite control in pets.
• Feeders and Waterers (Comederos y Bebederos) Wholesale feeding equipment category including stainless steel bowls, automatic feeders, ceramic bowls, melamine, plastic, recycled polypropylene, and pet water fountains.
• Beds and Rest (Descanso) Wholesale bedding and rest category offering pet beds, mattresses and cushions, radiator hammocks, igloos and caves, and blankets for pet comfort.
• Training and Education (Entrenamiento y Educación) Wholesale training tools category including clickers, muzzles, whistles, training leashes, treat bags, urine trainers, pee pads, training dummies, and behavior aids.
• Hygiene and Grooming (Higiene y Peluquería) Wholesale hygiene and grooming category with cat litter, shampoos and conditioners, professional hair clippers, grooming scissors, dryers, grooming tables, brushes, nail clippers, perfumes, and cleaning/disinfection products.
• Toys and Chewing (Juego y Masticación) Wholesale toys category including KONG brand toys, natural rubber, latex, cotton ropes and knots, balls, plush toys, treat dispensers, cat scratchers, and chew toys.
• Veterinary Materials (Material Veterinario) Wholesale veterinary supplies category offering professional clinical materials including surgical drapes, catheters, feeding and dosing needles, recovery E-collars, recovery shirts, mobility harnesses, ear wraps, thoracic positioners, instrument wraps, surgical towels, control rods, gloves, and Blue KONG veterinary products.
• Walking Gear (Paseo) Wholesale walking category including harnesses, nylon leashes, retractable leashes, collars, dog boots, water bottles, saddlebags and backpacks, waste bags and dispensers, and walking accessories.
• Snacks and Treats (Snacks) Wholesale treats category including biscuits, dental snacks, functional snacks (with added health benefits), and KONG-branded treats and pastes for use with KONG toys.
• Pet Clothing (Ropa) Wholesale pet apparel category offering coats and jackets for warmth, plus waterproof clothing for protection against rain and wet conditions.
• Transportation and Travel (Transportes y Viaje) Wholesale travel category including pet carriers, vehicle travel harnesses, protective seat covers, and portable/collapsible travel feeders and waterers.
• Home Products (Hogar) Wholesale home category with cat flaps/doors, mats, containers, odor removers, cleaning and disinfection products, and household accessories.
• Health and Wellness (Salud) Wholesale health category offering nutraceuticals and general wellness supplements for pet health support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Emerging players

• Covetrus: Global distributor of veterinary products, supplies, and services to veterinary practices. Comparable as a wholesale distributor of professional-grade veterinary materials — the same adjacencies Gloriapets serves through its Material Veterinario catalog.

Direct peers

• Tiendanimal: Spain-based pet retailer with both physical stores and a strong online presence selling pet food, accessories, and care products. Directly comparable as a Spanish multi-category pet supplies distributor/retailer overlapping Gloriapets' core market.
• Kiwoko: Spanish specialty pet retail chain offering pet food, accessories, hygiene, and veterinary products across physical stores and online. Directly comparable as a Spain-based multi-category pet supplies operator serving overlapping customer segments.

Regional players

• Arcaplanet: Italy's largest pet retail chain with a broad assortment of pet food, accessories, and care products. Comparable as a regional Southern-European multi-category pet supplies distributor with overlapping assortment and veterinary adjacencies.

Broad incumbents

• Bitiba: Value-focused online pet supplies retailer (part of the Zooplus Group) selling pet food and accessories across Europe. Comparable as a European online-led pet supplies distributor serving similar multi-category demand.
• Henry Schein (Animal Health): Global healthcare distributor with a dedicated animal health division serving veterinary clinics with pharmaceuticals, equipment, and supplies. Comparable as a large-scale veterinary products distributor serving the same vet professional buyer that Gloriapets targets with its veterinary materials line.
• Fressnapf: Leading European pet retail chain (parent of Maxi Zoo) operating hundreds of stores plus online channels across multiple countries. Comparable as a large-scale pet products distributor and retailer with multi-category assortment.
• Pets at Home: UK's leading pet care retailer with stores, online, and in-store veterinary services (Vets4Pets). Comparable as a broad-incumbent pet supplies retailer with vertical integration into veterinary services — a model Gloriapets' vet-segment catalog enables at smaller scale.
• Zooplus: Europe's largest online pet retailer, serving multiple markets across the continent with a broad assortment of pet supplies and increasingly B2B offerings. Comparable as a pan-European pet supplies distribution platform reaching retail and end-consumer buyers.
• Maxi Zoo: European pet retail chain (part of Fressnapf Group) with stores across France, Germany, and other countries. Comparable as a large multi-category pet supplies retailer/wholesaler serving the same European independent-retail ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gloria---lice-s.a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloriapets