What Cycling Development Foundation Australia does

Cycling Development Foundation Australia is a not-for-profit incorporated association founded in 2016 and headquartered in Subiaco, Western Australia. The foundation operates two interconnected program arms: a community program anchored by the Laverton Cycling Project that delivers cycling, bike maintenance, road safety and life-skills activities to Indigenous and remote youth in Laverton, Cosmo Newbery and Mulga Queen; and a racing program comprising the Junior Cycling Academy, Men's and Women's Racing Teams, and a Supporters Team tiered membership structure. Racing outcomes include athletes progressing to WorldTour rosters at Liv AlUla Jayco and NSN, and to UCI ProTeam Team Novo Nordisk.\n\nRevenue is generated through five distinct streams: tax-deductible donations administered via the Australian Sports Foundation, recurring supporters memberships priced between $617 and $3,607 per year, Junior Cycling Academy fees of $75 per week per athlete, annual fundraising events including the Training Camp priced at $750 entry plus a $1,000 fundraising minimum, and corporate health programs delivered to resource-sector partners such as Regis Resources. The foundation has no proprietary technology platform; operations rely on standard digital tools (website, Microsoft Forms, MindBodyOnline, social channels) and a strategic partnership with the Exercise Institute for sports-science delivery. Governance is provided by six volunteer board directors drawn from business advisory, urban planning, medical, engineering and public-relations backgrounds, with no executive leadership team and no external equity.

Name

Cycling Development Foundation Australia

Legal name

Cycling Development Foundation Inc.

Website

https://cyclingdevelopment.org.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Not-for-profit cycling foundation based in Subiaco, Western Australia, operating community programs for Indigenous and remote youth and a junior-to-professional racing pathway, funded through donations, supporters memberships, athlete fees, events, and resource-sector corporate partnerships.

Ownership category

akta.pro rank

Product category

Sports Development and Community Cycling Programs

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Community cycling programs
• Youth development foundation
• Elite cycling pathway
• Not-for-profit cycling
• Athlete development programs

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations: CDF solicits tax-deductible donations from individuals, corporations, and community members via the Australian Charities Fund (ASF) platform. Donations support ongoing operation of community participation, youth development, and athlete pathway programs.
2. Supporters Team Membership: CDF offers annual supporter memberships (ranging from $617 to $3,607 per year) providing access to team kit, training sessions, private consultations, and community events. A $100 donation to CDF is embedded within each membership tier.
3. Training Camp Fundraising Events: CDF organises multi-day fundraising cycling events (e.g., 2024 Training Camp at $750 entry fee plus $1,000 minimum fundraising commitment). Revenue is generated through participant fees and associated fundraising pledges directed at community and athlete programs.
4. Corporate Health Programs: CDF delivers internal health and wellness programs for corporate staff, providing exercise guidance, health education seminars, and workshops. Programs are tailored to corporate clients seeking to support employee wellbeing while engaging in cycling development outcomes.
5. Junior Cycling Academy Fees: The Junior Cycling Academy charges $75 per week for local athletes (U13, U15, U17) at Exercise Institute, Subiaco. Scholarships are offered on behalf of private and corporate donors to subsidise participation for junior cyclists.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Cycling Development Foundation Inc. is a Western Australian not-for-profit that delivers community cycling programs in remote and Indigenous communities (anchored by the Laverton Cycling Project) alongside an elite racing pathway that develops junior, U23, and elite cyclists through the Junior Cycling Academy, Men's and Women's Racing Teams, and a Supporters Team membership. The foundation supplements these programs with an annual Training Camp fundraiser, the Laverton Emerging Artist Award (LEAP) arts initiative, and fee-based Corporate Health Programs.

Product overview

CDF operates as a unified platform offering cycling development programs spanning community engagement and racing development. The core portfolio includes the Laverton Cycling Project (LCP) as the central community initiative, the Junior Cycling Academy (JCA) for pathway development, the Women's and Men's Racing Teams for elite athlete development, the Supporters Racing Team for community participation, Training Camp as a fundraising event, the Laverton Emerging Artist Award (LEAP) for creative engagement, and Corporate Health Programs for workplace wellbeing. Programs are interconnected through shared pathways from grassroots participation through to elite racing, with Exercise Institute serving as the primary performance delivery partner.

Differentiator

Problem solved

Functional benefit

Brands

• CDF Junior Cycling Academy: Development pathway for aspiring national championship podium-aspirational junior cyclists from any club or coach affiliation, offering structured testing, training, education and athlete development support.
• CDF Men's Racing Team
• CDF Women's Racing Team
• CDF Supporters Racing Team
• Laverton Cycling Project (LCP)
• Laverton Emerging Artist Award (LEAP)
• CDF Training Camp

Products and services

• Laverton Cycling Project (LCP) CDF's flagship community program delivering free monthly cycling participation, bike skills and maintenance, road safety training, fitness, and life-skills education to young people and families in Laverton, Cosmo Newbery, and Mulga Queen, in partnership with local schools, the Shire of Laverton, and Pakaanu Aboriginal Corporation.
• Junior Cycling Academy (JCA) Subscription-based ($75/week) athlete development program for U13, U15, and U17 cyclists with state and national championship aspirations, providing performance testing, power-based indoor training, strength and conditioning, nutrition and psychology workshops, and championship preparation at the Exercise Institute, Subiaco.
• Women's Racing Team High-performance women's cycling team offering a structured pathway for female cyclists to develop and compete at elite levels, including the Hertz ProVelo Super League nationally and European racing opportunities, with access to Exercise Institute sports science and mentoring.
• Men's Racing Team High-performance men's cycling team that brings together junior, WAIS scholarship, and elite cyclists in a development environment focused on long-term athlete progression, with access to Exercise Institute sports science, structured coaching, and racing in the ProVelo Super League and European campaigns.
• Supporters Racing Team Membership Annual membership program (five tiers from $617 to $3,607/year) for recreational and competitive cyclists, providing premium team kit, training access (indoor, outdoor, gym, performance consultations), member communications, invitations and priority access to CDF events, and a $100 embedded donation to the foundation.
• Training Camp Annual four-day fundraising cycling event combining supported road and gravel riding through Western Australia's South West, with a $750 entry fee and a $1,000 minimum fundraising commitment per rider generating donations for community and athlete development programs.
• Laverton Emerging Artist Award (LEAP) Arts and cultural initiative inviting Laverton Remote School students to design artwork for CDF cycling jerseys, with annual winners receiving AUD 400 gift vouchers from Culture Kings, funded by Great Boulder Resources Ltd.
• Corporate Health Programs Fee-based B2B service delivering workplace fitness testing, guided exercise sessions, health education seminars, and wellbeing workshops to corporate clients, structured as a CSR/RAP-aligned mechanism with measurable employee health outcomes and connection to community cycling impact.

Quantifiable outcome

• Juvenile crime reduced to 1% (accurate as of 2023) in Laverton community
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• GraveleurcoreGTM or Marketing Partner · 1 January 2026Graveleur is a 2026 partner supporting the Laverton Cycling Project through their national gravel and adventure cycling event series. Riders entering Graveleur events can directly support the Laverton Cycling Project, with funds raised contributing to bike maintenance and repair, consistent riding sessions, expanded engagement across Laverton and satellite communities, and new health and wellbeing programs.
• Regis ResourcescoreStrategic or Co-development Partner · 1 January 2026Regis Resources partnered with CDF in 2026 to deliver a workplace fitness initiative for site employees in Laverton. Following baseline fitness, mood, and strength assessments, participants completed structured interval sessions and received guidance on maintaining a four-week training program. The group will be reassessed to track physical and wellbeing outcomes. Regis Resources is also a financial sponsor of the Laverton Cycling Project.
• Exercise InstitutecoreStrategic or Co-development Partner · 1 January 2024Exercise Institute is CDF's primary performance delivery partner. It supports the CDF Racing Program through evidence-informed coaching, athlete monitoring, sports science, and performance psychology. The partnership helps athletes connect daily training decisions with long-term development rather than treating performance as a series of isolated race results. The Exercise Institute, Subiaco, also hosts the Junior Cycling Academy sessions.
• Great Boulder Resources LtdcoreGTM or Marketing Partner · 1 January 2020Great Boulder Resources Ltd funded the Laverton Emerging Artist Award (LEAP), providing AUD 400 gift vouchers from Culture Kings for annual competition winners. LEAP invites students from Laverton Remote School to design artwork for CDF cycling jerseys. The partnership was initiated in 2020 and has continued through 2024, with artist Jenae Evans commissioned for multiple jersey designs.
• AusCyclingcoreStrategic or Co-development PartnerAusCycling is the governing body regulating road and track racing, racing rules, anti-doping, and sanctioned key racing events in Australia. CDF's racing programs operate within the AusCycling governance framework, and athletes compete in AusCycling-sanctioned events including national road series.
• WestCyclecoreStrategic or Co-development PartnerWestCycle is the peak cycling body and industry representative to government in Western Australia, supporting statewide frameworks, facilities, mountain biking, and coaching. CDF's community and racing programs operate within the WestCycle ecosystem, and WestCycle is a supporter of the Laverton Emerging Artist Award (LEAP).
• Shire of LavertoncoreStrategic or Co-development PartnerThe Shire of Laverton is a key local government partner for the Laverton Cycling Project. CDF works closely with the Shire on community development initiatives, local infrastructure, and stakeholder engagement. The Shire supports the 2026 Health and Wellbeing Seminar and other community initiatives.
• Pakaanu Aboriginal CorporationcoreStrategic or Co-development PartnerPakaanu Aboriginal Corporation partners with CDF on the Laverton Cycling Project, bringing physical activity and traditional culture together for the benefit of community members and cultural affiliations. The partnership integrates traditional culture with exercise and cycling, facilitating cultural exchange and community connection.
• ProVelo Super LeaguecoreStrategic or Co-development PartnerProVelo Super League (operated by Hertz) is the premier domestic road cycling competition in Australia. CDF's Men's and Women's Racing Teams compete in the Hertz ProVelo Super League, providing athletes with structured local and national racing opportunities within a high-performance environment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indigenous Marathon Foundation: Australian non-profit using running and sport to drive health, education, and employment outcomes in Indigenous communities. Directly comparable to CDF's Laverton Cycling Project as a sport-for-development foundation targeting remote Indigenous populations with measurable social outcomes and corporate sponsorship support.
• Amy Gillett Foundation: Australian cycling-focused charitable foundation dedicated to safer cycling through research, education, and advocacy. Directly comparable to CDF as a mission-driven cycling foundation operating nationally with corporate partnerships, donor funding, and community engagement programs.
• Bicycle Network: Australia's largest cycling membership organisation, running community rides, advocacy, and the Great Vic and Around-the-Bay events. Comparable to CDF as a cycling-community organisation with membership-based revenue, event-based fundraising, and broad participation programs targeting recreational and commuter cyclists.
• AusCycling: National governing body for cycling in Australia, regulating road, track, BMX, and mountain bike disciplines. Comparable to CDF as both operate within the same national cycling ecosystem, shape athlete pathways, and serve overlapping member and racing audiences across community and elite programs.
• World Bicycle Relief: Global non-profit that provides bicycles and cycling infrastructure to communities in developing regions. Comparable to CDF as a similarly-missioned foundation using cycling as a development tool in remote/underserved communities, with corporate sponsorships and donor-funded program delivery models.
• Exercise Institute: Perth-based sports performance and testing facility that hosts CDF's Junior Cycling Academy and supports its Racing Program with sports science and coaching. Comparable to CDF's training and athlete development arm, providing evidence-based endurance performance services to competitive cyclists.

Regional players

• WestCycle: Western Australia's peak cycling body representing the industry to government and supporting statewide frameworks, facilities, mountain biking, and coaching. Directly comparable as a regional cycling ecosystem partner that operates within CDF's home geography with overlapping community, advocacy, and event roles.

Emerging players

• MS Plus (Multiple Sclerosis): Australian non-profit delivering services for people living with MS and running large-scale community cycling fundraising events such as the MS Brissie to the Bay. Comparable to CDF's Training Camp and supporter-membership model as a similarly structured charity using cycling events to drive donor revenue and community engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cyclingdevfoundation
• LinkedInlinkedin.com/company/cycling-development-foundation-inc
• Instagraminstagram.com/cyclingdevfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycling Development Foundation Australia