Graveleur
Graveleur is an Australian gravel cycling community and event organizer founded in 2017, operating the Bushranger Gravel Collection (three annual events) plus an e-commerce store, community mapping tools, and educational content for off-road cycling enthusiasts across Australia.
- Company typePrivate
- Founded2017
- HeadquartersHornsby, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Graveleur does
Graveleur is an Australian gravel cycling community and event organizer founded in 2017 by Mike Israel, operating as Graveleur Pty Ltd from Hornsby Shire, New South Wales. The company's core offering is the Bushranger Gravel Collection, a three-event series comprising the Thunderbolts Adventure (April, 173 km / 3,500 m elevation, celebrating its 10th anniversary in 2026), Clarkes Gambit (August, Nelligen-based), and Marys Mayhem (October/November, Mudgee–Rylstone region), each priced at $179–$219 per entry with team discounts and a one-day $129–$159 option. Supporting the events is a D2C e-commerce store selling branded apparel and curated gear from partners including Apidura, KLite, Shutter Precision, Controltech, and Detour Custom Apparel, with a $10 capped shipping model and Australian GST-inclusive pricing.
The platform layer is built on third-party infrastructure rather than proprietary technology: the Gravel Finder tool layers community contributions on OpenStreetMap, the Gravel Ride Directory runs on RideWithGPS, payments are processed via Stripe and PayPal, and event registration is managed through Race Roster. A proprietary Gravel Grading System categorizes route difficulty, and an editorial Features blog provides educational content (gear reviews, training guides, event recaps). Distribution and awareness are driven by an ambassador program (11 named ambassadors across NSW, QLD, ACT), an Instagram and Facebook community presence, email newsletters, and partnerships with cycling organizations including Bicycle Queensland, the Cycling Development Foundation, and the Laverton Cycling Project. A long-standing partnership with the Uganda-based Masaka Cycling Club channels rider donations toward youth cycling in developing regions.
Commercially, Graveleur is a small lifestyle business with 1–10 employees and no disclosed external funding. Revenue derives from event registrations (transaction fees), branded merchandise and curated third-party gear (hardware/affiliate sales), and brand sponsorships (SRAM, POC, Easton) that contribute to prize pools and on-event support. The customer base consists of individual gravel cycling enthusiasts and adventure cyclists across Australia, with no enterprise contracts disclosed, and the model is event-cadence dependent and seasonal.
Graveleur firmographics
Firmographics- Name
- Graveleur
- Legal name
- Graveleur Pty Ltd
- Website
- https://graveleur.cc
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Graveleur is an Australian gravel cycling community and event organizer founded in 2017, operating the Bushranger Gravel Collection (three annual events) plus an e-commerce store, community mapping tools, and educational content for off-road cycling enthusiasts across Australia.
- Ownership category
- akta.pro rank
Graveleur industry classification
Industry- Product category
- Cycling Events and Community
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where Graveleur is headquartered
LocationHeadquarters
- HQ city
- Hornsby
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Graveleur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Event Registration: Revenue from gravel cycling event registrations including Thunderbolts Adventure, Clarkes Gambit, and Marys Mayhem. Events are priced with early bird ($179) and standard ($219) options, with team discounts available.
- E-commerce Store: Online store selling gravel cycling merchandise (apparel, accessories) and curated cycling gear from partner brands including Apidura, Controltech, KLite, and Shutter Precision.
- Affiliate/Referral Sales: Revenue through affiliate arrangements with cycling gear manufacturers and brands, earning commissions on products sold through the Graveleur store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Graveleur Event Registration - Early Bird |
| One time/ perpetual license | One time | Graveleur Event Registration - Standard |
| Unit Pricing | One time | Graveleur Team Tee |
| Unit Pricing | One time | Graveleur Hoodie |
| Unit Pricing | One time | KLite ULTRA Race Light Combo Kit |
| Unit Pricing | One time | Apidura Expedition Fork Pack 3L |
| Unit Pricing | One time | Shutter Precision Dynamo Hub PD-8 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Graveleur product offering
Product offeringCore offering
Graveleur organizes three flagship multi-day gravel cycling events in Australia — Thunderbolts Adventure, Clarkes Gambit, and Marys Mayhem — collectively branded as the Bushranger Gravel Collection series. The company operates a direct-to-consumer web shop selling own-brand apparel and curated cycling gear from partner brands, alongside free community tools for gravel route discovery (Gravel Finder map, Gravel Ride Directory) and educational content through its features blog.
Product overview
Graveleur is an Australian gravel cycling community and event organizer offering a platform-plus-events model. The core offering includes three signature gravel cycling events (Thunderbolts Adventure, Clarkes Gambit, and Marys Mayhem) grouped under the Bushranger Gravel Collection series. Supporting the events is a web shop selling curated gravel cycling merchandise and partner gear, plus community tools including the Gravel Finder map (powered by OpenStreetMap) and Gravel Ride Directory (on RideWithGPS). The company also provides educational content through its features blog covering gear reviews, training guides, and rider stories.
Differentiator
Problem solved
Functional benefit
Products and services
- Thunderbolts Adventure Flagship multi-day gravel cycling event held in April, with the 2026 edition celebrating its 10th anniversary on a 173km/3,500m elevation course. Includes event entry, camping, feed zones, and support services.
- Clarkes Gambit Multi-day gravel cycling adventure event held in August, featuring routes through Nelligen with champagne gravel roads and scenic water crossings.
- Marys Mayhem Gravel cycling event series finale held in October/November around Mudgee and Rylstone region, featuring multiple course distances for all skill levels.
- Bushranger Gravel Collection Series package combining Thunderbolts Adventure, Clarkes Gambit, and Marys Mayhem events. Participants who complete all three receive a 'Finisher' belt buckle.
- Graveleur Web Shop E-commerce platform selling curated gravel cycling gear, event merchandise, bike parts, apparel, and accessories from partner brands including Apidura, Controltech, KLite, and Shutter Precision.
Companies that use Graveleur
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Graveleur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Graveleur partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- SRAMflagshipSRAM has joined Graveleur as a major partner for the 2026 Thunderbolts Adventure 10th anniversary. SRAM will provide on-road neutral support with mechanical assistance during the event, including support for riders using SRAM groupsets including the new 13-speed XPLR.
- Cycling Development Foundation (CDF)flagshipPartnership for 2026 event series to support the Laverton Cycling Project, a grassroots program providing bikes and cycling opportunities to youth in remote WA Goldfields. Graveleur riders can contribute during event registration.
- Laverton Cycling ProjectflagshipBased in remote WA Goldfields town, provides bikes, helmets, mechanical support, and mentoring to young people since 2017. Graveleur community fundraising supports equipment and program delivery.
- Masaka Cycling ClubcorePartnership since 2020 with cycling club based in Uganda focused on bringing fair cycling opportunities to developing African nations. Graveleur community donations have supported young African riders including Alexandria's scholarship and Miria heading to UCI World Cycling Centre.
- POCcoreLong-time sponsor providing prize pool contributions for Graveleur events, specializing in cyclist protection equipment.
- EastoncoreLong-time event sponsor contributing to prize pools for Graveleur gravel cycling events.
- Bicycle Queensland (BQ)minorCollaboration for BQ's Weekend at Pomona gravel riding event in Noosa hinterland, May 2026. Graveleur promoting the event to their community.
- Detour Custom ApparelcoreTeam kit partner providing Graveleur branded apparel collection available through their platform.
- ApiduracoreUK-based bikepacking bag manufacturer whose products are sold through the Graveleur store including Expedition Fork Pack, Innovation Cargo Cage, and related accessories.
- KLitecoreAustralian dynamo light manufacturer offering ULTRA Race light combos, QUBE rear lights, USB chargers, and bar switches available through Graveleur store.
- Shutter PrecisioncoreDynamo hub manufacturer whose PV, PD, PL, PDX, PLX, SD, and SV hubs are sold through Graveleur store for gravel and touring bikes.
- ControltechcoreBike component brand whose stems, seatposts, handlebars, cassettes, and clip-on aero bars are sold through Graveleur store.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Graveleur competitors and assessment
Company assessmentBroad incumbents
- Komoot: European-based cycling and outdoor adventure route-planning platform with a large community, route library, and tour/trip features. Overlaps with Graveleur's Gravel Finder and Gravel Ride Directory community tools, though at significantly greater scale and international reach.
- Strava: Global cycling and fitness community platform with route discovery and event functionality. Adjacent competitor for community engagement, route discovery (Gravel Finder), and event listings that Graveleur riders already use.
- Rapha: Global premium cycling apparel brand that runs community rides and events through Rapha Cycling Club. Comparable to Graveleur in combining a premium cycling brand with community-led event programming and direct-to-consumer retail.
Direct peers
- Unbound Gravel (formerly Dirty Kanza): Premier US-based gravel cycling event organizer (Emporia, Kansas) operating flagship endurance races and a multi-event series. Most directly comparable to Graveleur in product (organized gravel races), target customer (endurance/adventure gravel riders), and business model (event registration + community brand).
- SBT GRVL: Steamboat Springs, Colorado gravel cycling event with multiple course distances and significant brand partnerships (including SRAM). Closely comparable to Graveleur's flagship Thunderbolts Adventure in event format, premium sponsor mix, and community-led positioning.
- Belgian Waffle Ride: Multi-surface cycling event series (California-based) that combines gravel and mixed-terrain riding with premium partner sponsorships. Directly comparable to Graveleur as a multi-event organizer serving the adventure/endurance cycling segment.
- Crusher in the Tushar: Single-day gravel race in Utah with multiple course distances and strong community following. Comparable to Graveleur for the focused gravel-race proposition and similar scaling trajectory.
- Lifetime Grand Prix: Series-organizer model that bundles multiple gravel races under a unified championship structure. Highly comparable to Graveleur's Bushranger Gravel Collection series concept, just at larger scale and US-centric.
Emerging players
- Mammoth Tuff (formerly Pivot Cycles Australia gravel events): Australian gravel cycling event series operating in regional NSW/QLD with comparable adventure-format rides and community-led positioning. Direct emerging competitor to Graveleur in its core Australian gravel niche.
Regional players
- Bicycle Network / Bicycle Queensland: Australian not-for-profit cycling advocacy organization that runs community rides and events (e.g. Pomona Noosa gravel ride in collaboration with Graveleur). Direct comparable for Australian cycling community organizing and event production at a larger institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Graveleur social profiles
Digital presenceGraveleur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graveleur leadership team
Management profileNumber of profiles
Profiles1 record
Graveleur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graveleur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graveleur
What does Graveleur do?
Graveleur organizes three flagship multi-day gravel cycling events in Australia — Thunderbolts Adventure, Clarkes Gambit, and Marys Mayhem — collectively branded as the Bushranger Gravel Collection series. The company operates a direct-to-consumer web shop selling own-brand apparel and curated cycling gear from partner brands, alongside free community tools for gravel route discovery (Gravel Finder map, Gravel Ride Directory) and educational content through its features blog.
Is Graveleur a public or private company?
Graveleur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Graveleur founded?
Graveleur was founded in 2017. It employs 1 to 10 people.
Where is Graveleur based?
Graveleur is headquartered in Hornsby, Australia, in the Oceania region.
How does Graveleur make money?
Three revenue lines are on record. Event Registration is the primary driver. The others are E-commerce Store and affiliate/Referral Sales.
Who are Graveleur's main competitors?
Broad incumbents on record are Komoot, Strava and Rapha. Direct peers are Unbound Gravel (formerly Dirty Kanza), SBT GRVL, Belgian Waffle Ride, Crusher in the Tushar and Lifetime Grand Prix. Mammoth Tuff (formerly Pivot Cycles Australia gravel events) is listed as an emerging player. Bicycle Network / Bicycle Queensland is listed as a regional player.
Does Graveleur have an API?
No public API is recorded for Graveleur.
What industry is Graveleur in?
Graveleur's product category is Cycling Events and Community. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 561520.