Cycling Friendly

What Cycling Friendly does

Cycling Friendly operates a two-sided cycling tourism marketplace headquartered in Palma de Mallorca, Spain, that connects cyclists with certified accommodations, cycling routes, events, and bike rentals. The platform aggregates 4,377+ routes, 469+ accommodations, 96 events, and 116 locations, with a particularly dense footprint in Spain (574+ listings across the Balearic Islands, Canary Islands, and mainland destinations) and an emerging presence in Italy covering the Dolomites, Bormio, and Bolzano. The technology stack is built on WordPress with GTranslate multilingual support across five languages, with route discovery organized through a location- and terrain-based taxonomy.

The company's business model combines marketplace commissions on accommodation bookings, affiliate referrals for partner services, and tiered certification fees from hospitality operators who seek to be marketed as cycling-friendly properties. The certification program operates as a Bronze/Silver/Gold tier system, allowing properties to differentiate and upsell their positioning to cycling tourists. Distribution relies on organic search through the multilingual site and free downloadable destination guides used as content marketing funnels. Strategic partnerships, including with VAS Cycling Boutique, deepen the service offering for cycling tourists.

The company is privately held, was founded in 2014, and operates with a small team of 11–50 employees. There is no public disclosure of funding rounds, revenue, or AI/ML capabilities, and the platform's technology footprint is consistent with a bootstrapped niche operator rather than a venture-backed scale-up. Geographic expansion from Spain into Italy is the most material recent move, signaling intent to extend the model across Mediterranean cycling destinations where the unit economics of cycling tourism are favorable.

Name

Cycling Friendly

Legal name

Cycling Friendly

Website

https://cycling-friendly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cycling Friendly is a cycling tourism marketplace that connects cyclists with certified accommodations, routes, events, and bike rentals, primarily across Spain and Italy. It monetizes via marketplace commissions, affiliate referrals, and tiered certification fees from hospitality partners.

Ownership category

akta.pro rank

Product category

Cycling Tourism Marketplace

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (4879), Traveler Accommodation (7211)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Cycling tourism platform
• Bike-friendly accommodations
• Cycling route directory
• Cycling event listings
• Bike rental marketplace

Headquarters

HQ city

Palma de Mallorca, Autónomia de Islas Balears

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Accommodation Referrals and Commissions: Cycling Friendly partners with cycling-friendly hotels and accommodations, earning referral commissions when cyclists book through the platform. Partner hotels receive 'Cycling Friendly' certification (Bronze, Silver, Gold tiers) based on their cycling-specific amenities and services.
2. Bike Rental Marketplace: The platform facilitates bike rentals through partner providers, connecting cyclists with rental shops like VAS Cycling Boutique. Revenue may come from referral fees or partnerships with bike rental operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cycling Friendly operates a web-based marketplace platform connecting individual cyclists with cycling-friendly accommodations, curated cycling routes, cycling events, and bike rental providers across destinations in Spain (including Mallorca, Tenerife, Lanzarote, Gran Canaria, Costa Blanca, Costa Brava, Andalucía) and Italy. The platform also administers a hotel certification program (Bronze, Silver, Gold tiers) and offers free downloadable cycling destination guides.

Product overview

Cycling Friendly operates as a unified cycling tourism platform offering a marketplace for cyclist-friendly accommodations, an events directory, curated cycling routes, and bike rental services. The core platform is organized around destinations (Spain including Mallorca, Tenerife, Lanzarote, Gran Canaria, Costa Blanca, Costa Brava, Andalucía; Italy including Bormio, Dolomites, Bolzano) and serves both recreational and competitive cyclists. Key product components include the Accommodations listings with Cycling Center certification tiers (Bronze/Silver/Gold), the Events directory featuring gran fondos and triathlons, the Routes collection covering road, MTB, and gravel disciplines, and the Bike Rental service connecting users with local partners. Supporting offerings include free destination-specific cycling guides and a hotel certification program for partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Friendly Platform Core web-based marketplace platform that aggregates cycling-friendly accommodations, cycling events, cycling routes, and bike rentals across Spain and Italy. For individual cyclists planning cycling vacations.
• Cycling Friendly Accommodations Directory and booking service for cyclist-friendly hotels and accommodations across Spain and Italy, featuring properties with cycling-specific amenities such as secure bike storage, repair workshops, and cycling stations.
• Cycling Friendly Events Directory of cycling events including gran fondos, triathlons, gravel races, and mountain bike competitions across supported Spanish and Italian destinations, with pricing starting from 44.75 EUR.
• Cycling Friendly Routes Curated collection of 4,377+ cycling routes including road cycling, mountain biking, and gravel trails with descriptions, difficulty ratings, and downloadable guides across Spain and Italy.
• Cycling Friendly Bike Rental Marketplace service connecting cyclists with local bike rental providers for road bikes, mountain bikes, and e-bikes in destinations such as Mallorca and the Canary Islands, partnering with providers like VAS Cycling Boutique.
• Cycling Friendly Cycling Center Certification Membership-based certification program for hotels awarding Bronze, Silver, and Gold ratings based on cycling-specific facilities and services provided. Certified hotels receive referral traffic from the Cycling Friendly marketplace.
• Cycling Friendly Destination Guides Free downloadable PDF cycling guides for specific destinations including Mallorca, Tenerife, Lanzarote, Costa Blanca, Costa Brava, and Andalucía, featuring routes, events, gastronomy, and local recommendations for cyclists.

Quantifiable outcome

• 4,377+ cycling routes available on platform
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• VAS Cycling BoutiqueminorGTM or Marketing PartnerVAS Cycling Boutique is listed as a bike rental partner on Cycling Friendly, offering bike store, cycling and triathlete vacation services, bike rental, quality sportswear, and coffee stops. They are featured as a partner for bike rental services across destinations.
• Cycling Friendly Certified HotelscoreChannel Partner/ Reseller/ DistributorOver 469 cycling-friendly accommodations across Spain hold Cycling Friendly certification (Bronze, Silver, Gold tiers), including hotels like Hotel Climia Benidorm Plaza (Gold), Finca Son Miranda (Bronze), and PortBlue Club Pollentia Resort & Spa. These partner hotels offer specialized cycling amenities including repair workshops, bike rentals, secure storage, and cycling stations.
• Hotel Jardin TropicalcoreChannel Partner/ Reseller/ DistributorHotel Jardin Tropical in Tenerife, rated Cycling Friendly GOLD, emerged after complete renovation as a luxury oasis for cyclists with a new lifestyle concept. Part of the partner hotel network offering premium cycling amenities.
• Roca Nivaria Gran HotelcoreChannel Partner/ Reseller/ DistributorRoca Nivaria Gran Hotel in Costa Adeje, Tenerife, is a 5-star hotel with Cycling Friendly GOLD certification. Located in paradise Costa Adeje, luxury is paramount at this partner property.
• A10 Aparthotel Club del Sol Resort & SpacoreChannel Partner/ Reseller/ DistributorAparthotel Club del Sol Resort & Spa in Mallorca is a benchmark hotel for cyclists certified Cycling Friendly SILVER. Offers specialized cycling facilities and services for guests.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Komoot: Larger cycling and outdoor route-planning platform with millions of user-generated routes across Europe. Overlaps with Cycling Friendly's curated routes library but operates at much broader scale across all of Europe and beyond.
• Strava: Global cycling/fitness tracking platform with extensive heatmap-driven route discovery. While not a tourism marketplace, it competes for the route-discovery use case and increasingly overlaps with tourism-oriented route curation features.
• Booking.com: Global OTA with extensive accommodation inventory in Spain/Italy and growing amenity-filter capabilities. Competes for the same accommodation bookings via superior inventory depth, brand, and direct hotel relationships.

Direct peers

• TourRadar: Online multi-day adventure tour marketplace including a dedicated cycling tour vertical. Comparable in operating as a curated marketplace connecting travelers with cycling-specific operators and tour packages in Europe.
• Skedaddle: UK cycling holiday operator offering guided and self-guided cycling tours across Europe including Spain (Mallorca) and Italy. Targets overlapping recreational and serious cyclists and competes for the same European cycling-tourism bookings.
• Macs Adventure: UK-based self-guided cycling and walking holiday specialist operating across Europe including Spain and Italy. Competes for the same leisure cyclist booking accommodations + routes + support bundle.
• BikeHotels: Italian-based network certifying cycling-friendly hotels across Italy and Mediterranean Europe. Closest direct competitor — operates the same hotel-certification + cyclist-accommodation model in overlapping Italian/Spanish destinations.
• Explore Worldwide: UK adventure tour operator offering guided cycling trips across Europe including Spain and Italy. Competes for serious-leisure and small-group cyclist bookings targeting similar Mediterranean cycling destinations.
• Cycling Holidays: UK-based cycling tour operator specializing in European cycling holidays including Spain, Italy, and Mediterranean destinations. Directly comparable in targeting European leisure and amateur cyclists seeking package-style cycling experiences.

Emerging players

• Ride with GPS: Cycling-specific route planning and navigation platform popular with road, gravel, and MTB cyclists. Overlaps on the route discovery and curation use case and is increasingly used as a tourism planning tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cyclingfriendly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycling Friendly