Dacotah Bank Center

What Dacotah Bank Center does

Dacotah Bank Center is a multi-purpose entertainment and event venue located in Brookings, South Dakota, owned by the City of Brookings and operated under management agreement by Oak View Group (OVG) since 2021. The facility, which opened in 2001 as the Brookings Area Multiplex (later the Swiftel Center) and was rebranded under a 2023 naming rights partnership with Dacotah Bank, consists of a 30,271-square-foot main arena plus the Daktronics Conference Center (rooms totaling over 11,000 sq ft in combined configurations) and a 4,124 sq ft concourse, accommodating concerts, sporting events, family shows, rodeos, trade shows, conferences, banquets, and weddings. Ancillary amenities include an in-person Active Heating Box Office, RV campsite rentals at $30/night with electrical hookup, free parking, ADA-accessible features including assistive listening devices, and KultureCity Sensory Inclusive certified staff. Since opening, the venue has hosted over 4,300 events and more than 2 million patrons, with a peak concert attendance of 5,619 at Thomas Rhett's 2017 tour stop.

The venue's technology backbone is the Saffire web platform (website, ticketing, event management) integrated with Ticketmaster as the official digital ticketing partner supporting mobile QR-code ticketing. Operations span an event-driven, multi-channel go-to-market: consumer-facing ticket sales through Ticketmaster and the on-site box office, group sales (10+ attendees) with priority seating and personalized service, and direct sales for corporate venue rentals and customizable sponsorship packages (signage, digital media, on-site activations) sold via direct outreach. In-house catering and event planning services are led by an Executive Chef and dedicated event managers, complemented by the full-service wedding offering and the annual Tough Enough to Wear Pink campaign (since 2006) raising over $75,000 cumulatively for the Brookings Health System Foundation.

Revenue is generated across six streams: transaction-fee ticket sales (event-priced via Ticketmaster / Box Office), one-time venue rentals (arena and conference spaces), professional-services catering/F&B, advertising-driven corporate sponsorships, unit-priced RV campsite rentals, and transaction-fee group sales. Customer segments span event attendees (consumer), corporate and business events (meetings/conferences), wedding and social celebrations, group sales customers (10+), and non-profit/community organizations (donations and fundraising). The venue's 2015 IAVM Venue Excellence Award, Lyft rideshare partnership, and exclusive Ticketmaster arrangement underscore an embedded ecosystem of regional infrastructure partnerships. The facility's economic model is anchored on long-tenure municipal ownership that limits downside capital risk, with professionalization under OVG supporting operational quality and premium event capture in eastern South Dakota.

Name

Dacotah Bank Center

Legal name

Dacotah Bank Center

Website

https://dacotahbankcenter.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Dacotah Bank Center is a 30,000-square-foot multi-purpose entertainment and event venue in Brookings, South Dakota, owned by the City of Brookings and operated by Oak View Group, hosting concerts, sporting events, conferences, weddings, and community gatherings for regional audiences in eastern South Dakota.

Ownership category

akta.pro rank

Product category

Event Venue and Entertainment Facilities

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• Event venue management
• Live entertainment venue
• Conference space rental
• Wedding event hosting
• Arena and banquet facilities

Headquarters

HQ city

Brookings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for concerts, family shows, sporting events, and other entertainment. Tickets are sold through Ticketmaster online platform and the Active Heating Box Office in-person.
2. Venue Rental: Rental fees for hosting events in the arena and conference spaces including the 30,271 sq ft arena, Daktronics Conference Center rooms, and various meeting spaces.
3. Food & Beverage: In-house catering services provided by Executive Chef and food & beverage team for events, banquets, and weddings held at the venue.
4. Sponsorship & Marketing Partnerships: Corporate partnerships offering customizable packages with high-impact signage, digital media opportunities, and on-site activations for brands seeking visibility through events.
5. RV Campsite Rentals: On-site RV camping amenities at $30 per night with electrical hookup for guests attending events at the facility.
6. Box Office Services: Group sales offering special pricing for ten or more tickets with priority seating and personalized service for corporate outings, school trips, and family reunions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Dacotah Bank Center is a multi-purpose event venue offering a 30,271 sq ft main arena, conference center rooms, and meeting spaces for hosting concerts, family shows, sporting events, conferences, meetings, banquets, weddings, and social events. The venue provides in-house catering with an Executive Chef, on-site ticketing services through Ticketmaster and a physical box office, and full-service event planning. The facility is owned by the City of Brookings and operated by Oak View Group, with naming rights held by Dacotah Bank.

Product overview

Dacotah Bank Center is an event venue facility offering a 30,000-square-foot arena and multiple conference/meeting spaces for cultural, recreational, and educational events. The venue provides ticketing services through Ticketmaster and an in-person Box Office, in-house catering with an Executive Chef, and event planning services. The facility is owned by the City of Brookings and operated by Oak View Group. Key spaces include the 30,271 sq ft Arena, Daktronics Conference Center rooms, and Mills Property Management Concourse. Additional services include wedding planning, group sales, RV camping, and the Tough Enough to Wear Pink community campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Arena The main 30,271 square foot arena suitable for concerts, family shows, sporting events, tournaments, trade shows, conventions, conferences, meetings, banquets, and large wedding receptions.
• Daktronics Conference Center Conference center with multiple rooms (A&B combined: 6,085 sq ft; C&D combined: 5,023 sq ft) for banquets, meetings, conferences, wedding receptions, ceremonies, socials, exhibit space, and sporting events. Includes smaller meeting rooms: Board Room (430 sq ft) and Conference Room (540 sq ft).
• Mills Property Management Concourse A 4,124 square foot space suitable for conference break-out space, exhibit space, wedding ceremonies, socials, and additional space paired with the arena.
• Active Heating Box Office In-person ticket purchasing service located in the main lobby offering tickets for all events, with summer hours on Wednesdays 10am-5pm. Accepts cash, MasterCard, Visa, American Express, and Discover.
• Wedding Services Full-service wedding venue offering wedding event planning expertise, flexible spaces, customized details, in-house catering with Executive Chef, and equipment/services. Covers assistance through the entire planning process with coordinated timelines.
• In-House Catering and Food and Beverage Full-service catering with Executive Chef preparing menus using freshest ingredients. Includes proper portion planning and creative menu options tailored to events.
• Group Sales Special pricing for groups of 10 or more, priority seating, personalized service, and custom options including catering and pre-event gatherings for concerts, family shows, theater, sports events, and special events.
• RV Campsite Rentals On-site camping amenities for event guests. Reservations are $30 per night including electrical hookup. Located on venue property.

Quantifiable outcome

• Over 2 million patrons have attended events at the venue since 2001
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dacotah BankcoreGTM or Marketing Partner · 1 January 2023In 2023, the venue entered a naming rights partnership with Dacotah Bank, transitioning from the Swiftel Center to the Dacotah Bank Center. This partnership provides naming rights visibility and marketing association with the regional banking institution.
• Oak View Group (OVG)coreStrategic or Co-development Partner · 1 January 2021Oak View Group (OVG) began operating the Dacotah Bank Center in 2021. OVG is a professional venue management company that brings industry expertise in event operations, hospitality, and venue management. OVG also operates over 90 venues across North America and developed the supplier diversity program for the facility.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the official digital ticketing partner for the Dacotah Bank Center. The partnership enables online ticket sales through Ticketmaster's platform and mobile app. The venue explicitly states that tickets purchased from unauthorized sources may be invalid.
• LyftminorGTM or Marketing PartnerLyft is the Official Rideshare Partner of Dacotah Bank Center. New Lyft users can use code DACOTAHBANKCE for 50% off their first 2 rides (up to $10/ride) to and from the venue.
• Brookings Health System FoundationcoreOthersTough Enough to Wear Pink campaign partner. Funds raised by the campaign are donated directly to Brookings Health System Foundation to support local cancer screening benefits and patient services. 100% of campaign proceeds stay local.
• 605 Custom DesignminorOthersTough Enough to Wear Pink campaign partner, contributing to the annual breast cancer awareness initiative held every October.
• KultureCityminorOthersKultureCity provides sensory inclusive certification training for Dacotah Bank Center staff, enabling them to assist guests with sensory sensitivities. The non-profit is recognized nationwide for supporting individuals with autism, dementia, PTSD and other conditions.
• HealthySD / South Dakota Department of HealthminorOthersThe Dacotah Bank Center completed the Breastfeeding-Friendly Business pledge in association with HealthySD, a community resource from the South Dakota Department of Health, designating the venue as a welcoming environment for breastfeeding mothers.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Oak View Group: The professional venue management company that operates the Dacotah Bank Center and 90+ other venues across North America. Parent operator — directly relevant as the management partner and benchmark for programming, sponsorship, and operational strategy.
• ASM Global: The world's largest venue management company, operating hundreds of arenas, stadiums, and convention centers globally. Competitor to Oak View Group for venue management contracts and the broader operator benchmark for municipal entertainment venues.

Direct peers

• Amarillo Civic Center: A municipal-owned civic center complex in Amarillo, TX, hosting concerts, conventions, sporting events, and banquets. Comparable in government ownership, mixed arena/conference space, and mid-size regional market positioning.
• Tyson Events Center: A municipal arena and convention complex in Sioux City, IA, hosting concerts, family shows, conventions, and sporting events. Comparable in size, mixed-use event programming, and upper-midwest regional draw.
• US Cellular Center: A convention center and arena in Cedar Rapids, IA, hosting concerts, sporting events, conventions, and banquets. Comparable in mixed-use event programming, mid-sized arena footprint, and regional upper-midwest positioning.
• Bismarck Event Center: A government-owned multi-purpose event center in Bismarck, ND, hosting concerts, conventions, sporting events, and banquets. Comparable in municipal ownership structure, mix of arena and conference space, and regional mid-market positioning.
• Grossinger Motors Arena: A multi-purpose arena in Bloomington, IL, hosting concerts, family shows, and sporting events. Comparable in mid-size arena capacity, regional touring-act programming, and university/community market dynamics.
• Denny Sanford Premier Center: A large multi-purpose arena in Sioux Falls, SD, hosting concerts, sporting events, and conventions. Largest comparable regional arena in South Dakota and a direct competitor for touring acts and corporate event bookings.
• The Monument: A multi-purpose event venue in Rapid City, SD, hosting concerts, sporting events, and conventions. Comparable in South Dakota regional positioning, mid-size arena footprint, and mixed entertainment/conference programming.
• Mayo Clinic Health System Event Center: A multi-purpose event center in Mankato, MN, hosting concerts, sporting events, conventions, and community events. Comparable in mid-size market positioning, regional draw, and mixed arena/conference space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dacotahbankctr
• Facebookfacebook.com/dacotahbankcenter
• LinkedInlinkedin.com/company/dacotah-bank-center
• Instagraminstagram.com/dacotahbankcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dacotah Bank Center