The Monument
The Monument is a City of Rapid City-owned multi-venue entertainment complex in South Dakota spanning 500,000+ sq ft, hosting 700+ events annually for nearly 1 million guests across concerts, sports, Broadway, and conventions in the Black Hills Region.
- Company typePrivate
- Founded1977
- HeadquartersRapid City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Monument does
The Monument is a municipally-owned multi-venue entertainment complex in Rapid City, South Dakota, operated by the City of Rapid City and serving the Black Hills Region spanning South Dakota, Southwest North Dakota, Northwest Nebraska, and Eastern Wyoming. Originally opened in 1977 as the Rushmore Plaza Civic Center following the 1972 Rapid City flood, the facility rebranded to The Monument and now spans over 500,000 sq ft under a single roof, combining the Summit Arena (250,000 sq ft, opened 2021, seating over 10,000 for concerts), Ice Arena (5,136 hockey seats, completed 2008, home of the Rapid City Rush ECHL team), Fine Arts Theatre (1,700 seats), Barnett Fieldhouse (34,500 sq ft), and convention/exhibit halls with 23 meeting rooms. The complex hosts more than 700 events annually serving nearly 1 million guests across touring concerts, Broadway productions, sporting events, conventions, trade shows, weddings, and community gatherings.
The underlying technology stack is conventional for a venue operator: event management and ticketing run on the third-party evue.net platform supporting online, phone, on-site box office, and Apple Wallet/Google Pay mobile ticketing across four Bluepeak Ticket Office locations, with an authorized outlet at Ellsworth Air Force Base. The physical infrastructure includes purpose-built rigging grids, large loading docks, acoustically designed theatre space, and convertible ice/floor systems. Premium seating products (Club LIV sponsored by LIV Hospitality, ALTITUDE by BHFCU, Elkhorn Ridge theatre boxes, and 13 Ice Arena suites) operate on multi-year subscription-based personal seat license models. Food and beverage is delivered by Peak Hospitality, the exclusive in-house catering and concessions partner.
Revenue is generated through five primary streams: ticket sales (transactional, ranging from approximately $10 demolition derby general admission to $150+ premium concert tickets), venue rental for corporate and social events (one-time license), in-house F&B via Peak Hospitality (professional services), premium seating subscriptions (multi-year recurring), and parking. Go-to-market is event-driven: Executive Director Craig Baltzer maintains direct booking relationships with promoters including Live Nation, Pepper Entertainment, Mills Entertainment, and Ultimate Derby, while Tanya Gray as Event Services Director handles weddings, conventions, and corporate event planning. Customer segments span event promoters, corporate and social event planners, sports organizations, community non-profits (which also raise funds through concessions), and general consumer ticket buyers. Founding partners Monument Health and Coca-Cola High Country anchor sponsorship, with BHFCU, LIV Hospitality, and Bluepeak as core partners.
The Monument firmographics
Firmographics- Name
- The Monument
- Legal name
- The Monument
- Website
- https://themonument.live
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Monument is a City of Rapid City-owned multi-venue entertainment complex in South Dakota spanning 500,000+ sq ft, hosting 700+ events annually for nearly 1 million guests across concerts, sports, Broadway, and conventions in the Black Hills Region.
- Ownership category
- akta.pro rank
The Monument industry classification
Industry- Product category
- Live Entertainment Venue and Event Services
- NAICS
- Amusement, Gambling, and Recreation Industries (713), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Arenas & Indoor Sports Centers (MPAKAEAB), Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where The Monument is headquartered
LocationHeadquarters
- HQ city
- Rapid City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Monument business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from ticket sales for concerts, shows, sporting events, and performances across all venues. Tickets sold through website, box office, phone, and authorized outlets.
- Venue Rental: Rental fees for hosting events including banquets, conventions, weddings, and corporate events. Spaces accommodate from few guests to 1,500+ attendees.
- Food & Beverage: In-house catering by Peak Hospitality for events plus concessions throughout the facility. The venue serves nearly 1 million guests annually with food and beverage.
- Premium Seating: Revenue from premium seating options including suites, club seats, and personal seat licenses (PSL) at Summit Arena and Ice Arena venues.
- Parking: Over 4,200 complimentary parking spaces with premium parking passes available for purchase.
- Fundraising Group Partnerships: Non-profit organizations run concessions and event services, raising funds for their causes while The Monument receives staffing support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission Theatre Events |
| Subscription | Multi-year contract | Premium Seating - ALTITUDE by BHFCU |
| Subscription | Multi-year contract | Premium Seating - Club LIV |
| One time/ perpetual license | Pay-as-you-go | Beer Festival Tickets |
| One time/ perpetual license | Pay-as-you-go | Demolition Derby Events |
| One time/ perpetual license | Pay-as-you-go | Concert Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
The Monument product offering
Product offeringCore offering
The Monument is a multi-purpose municipal entertainment complex operating Summit Arena (250,000 sq ft), Ice Arena, Fine Arts Theatre (1,700 seats), Barnett Fieldhouse, and convention/exhibit halls totaling over 500,000 square feet under one roof. It sells event tickets, venue rentals, food and beverage concessions, premium seating (suites, club seats, personal seat licenses), and parking, hosting concerts, Broadway shows, sporting events, conventions, weddings, trade shows, and community gatherings.
Product overview
The Monument is a multi-purpose entertainment venue complex offering multiple distinct venues under one roof. The portfolio includes Summit Arena (large multi-purpose arena for concerts and sporting events), Ice Arena (home to Rapid City Rush ECHL hockey), Fine Arts Theatre (1,700-seat Broadway and concert venue), Barnett Fieldhouse (athletic and trade show space), and extensive convention/exhibit halls totaling over 500,000 sq ft with meeting rooms and catering facilities. Additional services include premium seating options (Club LIV, ALTITUDE, Elkhorn Ridge, Ice Arena suites), Peak Hospitality in-house catering and concessions, Bluepeak mobile ticketing, and hosting services for banquets, conventions, and weddings.
Differentiator
Problem solved
Functional benefit
Companies that use The Monument
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
The Monument technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Monument partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered founding partner, core partner and minor.
- Monument Healthfounding partnerMonument Health serves as a founding partner of The Monument, with logo displayed prominently on the website as a key supporter of the entertainment complex.
- Coca-Cola High Countryfounding partnerCoca Cola Bottling Company - High Country is a founding partner providing beverage services and marketing support for The Monument.
- Black Hills Federal Credit Union (BHFCU)core partnerBHFCU sponsors the ALTITUDE premium seating experience at Summit Arena, providing exclusive hospitality services for premium ticket holders.
- Elkhorn Ridge ResortminorElkhorn Ridge Resort is a partner providing premium seating (Theatre Boxes) at Summit Arena and cross-promotional opportunities.
- LIV Hospitalitycore partnerLIV Hospitality sponsors Club LIV premium seating experience at Summit Arena, providing high-end hospitality near the action for premium ticket holders.
- Bluepeakcore partnerBluepeak is the internet provider and official ticketing partner of The Monument, powering connectivity and ticket operations.
- Anheuser-BuschminorBud Light is displayed as a partner/supporter of The Monument with logo placement on the website.
- Quality BrandsminorQuality Brands is a founding partner providing beverage and product support for events at The Monument.
- Peak Hospitalitycore partnerPeak Hospitality is the exclusive in-house catering company for The Monument, providing all food and beverage services including concessions, banquets, and event catering.
- Live Nationcore partnerLive Nation is a major concert promoter that books touring acts like Luke Bryan at Summit Arena, handling marketing and ticket distribution for their shows.
- Pepper Entertainmentcore partnerPepper Entertainment is a concert promoter bringing acts like Goo Goo Dolls to The Monument.
- Mills EntertainmentminorEntertainment promoter producing Theresa Caputo LIVE! events at The Monument.
- Peachtree EntertainmentminorEntertainment promoter producing Tracy Lawrence concerts at the venue.
- Homeslice Media GroupminorPromoter producing the 9th Annual Mountain West Beer Fest at The Monument.
- Ultimate DerbyminorDemolition derby promoter hosting Gold Rush Nationals events at The Monument.
- World Ballet CompanyminorTouring ballet company presenting Swan Lake and other productions at the Fine Arts Theatre.
- Rapid City Rushcore partnerSouth Dakota's only ECHL Professional Hockey Team serves as primary tenant at the Ice Arena, playing regular season games.
- America's Got TalentminorThe Silhouettes shadow-dance group won Golden Buzzer on America's Got Talent The Champions and performs at The Monument.
- Visit Rapid Citycore partnerTourism organization that co-commissioned the 2022 Economic Impact Study with The Monument and The City of Rapid City to measure venue impact on local economy.
- City of Rapid Citycore partnerOwner and operator of The Monument facility. Staff are employed by the City of Rapid City. Co-commissioned economic impact study.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
The Monument competitors and assessment
Company assessmentDirect peers
- Tyson Events Center: Multi-purpose arena and convention facility in Sioux City, Iowa serving a comparable four-state regional catchment and competing for the same touring content as The Monument.
- Bismarck Event Center: Civic center complex in Bismarck, North Dakota offering arena, convention and exhibit space comparable to The Monument's multi-venue footprint in an Upper Midwest regional hub.
- Civic Center of Greater Des Moines: Iowa Events Center's principal arena hosting concerts, sporting events and conventions in a comparable Midwestern regional hub; useful same-category comp for pricing, calendar density and sponsorship economics.
- INTRUST Bank Arena: Mid-size Midwestern arena in Wichita, Kansas hosting concerts, sporting events and family shows with similar capacity, regional catchment and municipal/private operating model to The Monument.
- Berglund Center (Roanoke): Multi-venue civic complex in Roanoke, Virginia combining arena, theatre and exhibit space — closely comparable in structure and use cases to The Monument's combined arena/theatre/convention footprint.
- Denny Sanford Premier Center: Multi-purpose arena in Sioux Falls, South Dakota hosting concerts, family shows and sporting events. Most directly comparable Midwestern regional arena competing with The Monument for touring productions and convention business.
Others
- Live Nation Entertainment: Core promoter partner of The Monument (booking acts like Luke Bryan). As the largest live-entertainment company globally, it is the key counterparty whose touring decisions most directly drive The Monument's concert calendar.
Broad incumbents
- Oak View Group: Global venue development and management platform investing in arena, convention center and live-event infrastructure. Operates facilities of comparable scale and event programming to The Monument.
- ASM Global: Largest venue management company worldwide, operating hundreds of arenas, convention centers and stadiums including civic-center-class venues comparable to The Monument — useful as a benchmark for operational best practice and monetization levers.
- AEG Facilities: Affiliate of AEG operating a global network of arenas, theatres and convention centers; relevant comparable for programming, premium-seating and sponsor monetization economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Monument social profiles
Digital presenceThe Monument financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Monument leadership team
Management profileNumber of profiles
Profiles2 records
The Monument funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Monument M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Monument
What does The Monument do?
The Monument is a multi-purpose municipal entertainment complex operating Summit Arena (250,000 sq ft), Ice Arena, Fine Arts Theatre (1,700 seats), Barnett Fieldhouse, and convention/exhibit halls totaling over 500,000 square feet under one roof. It sells event tickets, venue rentals, food and beverage concessions, premium seating (suites, club seats, personal seat licenses), and parking, hosting concerts, Broadway shows, sporting events, conventions, weddings, trade shows, and community gatherings.
Is The Monument a public or private company?
The Monument is a private company. It is classified as state government owned and is currently operating.
When was The Monument founded?
The Monument was founded in 1977. It employs 11 to 50 people.
Where is The Monument based?
The Monument is headquartered in Rapid City, United States, in the North America region.
How does The Monument make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, food & Beverage, premium Seating, parking and fundraising Group Partnerships.
Who are The Monument's main competitors?
Direct peers on record are Tyson Events Center, Bismarck Event Center, Civic Center of Greater Des Moines, INTRUST Bank Arena, Berglund Center (Roanoke) and Denny Sanford Premier Center. Live Nation Entertainment is listed as an others. Broad incumbents are Oak View Group, ASM Global and AEG Facilities.
Does The Monument have an API?
No public API is recorded for The Monument.
What industry is The Monument in?
The Monument's product category is Live Entertainment Venue and Event Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 713 and its SIC code is 7900.