Daesang Food Corp.

What Daesang Food Corp. does

Daesang Food Corp. (대상주식회사 / Daesang Corporation) is a publicly listed South Korean food conglomerate founded in 1956 and headquartered in Jongno-gu, Seoul, with additional operations in Sunchang-gun, Jeollabuk-do. The company operates two primary business divisions: a Food Business (식품사업) that manufactures and distributes seasonings, sauces, kimchi, and processed foods under flagship brands Chungjungwon (청정원), Jongga (종가), and Ofood, plus an ingredient distribution arm and dedicated Food Research Lab and Food Safety Center; and a Raw Material Business (소재사업) producing starch, sugar, and bio-based materials through a dedicated Materials Research Lab. Revenue is generated primarily through one-time sale of branded consumer food products and industrial ingredients to Korean household consumers via retail channels and to food-service/institutional operators, supplemented by health/wellness products under the Daesang WellLife (대상웰라이프) brand and pet food under Daesang PetLife (대상펫라이프).

The company's go-to-market is enterprise field sales combined with broad retail distribution across South Korea and a global distribution network spanning Indonesia (PT Miwon Indonesia, established 1973), Vietnam (Miwon Vietnam, established 1993), China, Japan, the U.S., and Europe, supported by owned e-commerce platforms Jeongwon e-Shop (정원e샵) and BestOn (베스트온). Daesang runs a diversified subsidiary structure including Daesang Holdings, Daesang F&B, Daesang Food Plus, Daesang IT, Daesang Construction, Daesang Cultural Foundation, and Hyesung Provision. Marketing channels span YouTube, Instagram, Naver Blog, a Stibee-hosted newsletter, and an extensive CSR-driven brand presence including 65 volunteer teams, 73 welfare-facility partnerships, and annual food-bank donations averaging 1.5 billion KRW (~$1.1M USD) since 1998.

Notable adjacent business lines include health supplements and nutritional foods (WellLife), pet food (PetLife), and international consumer food brands Ofood (오푸드) and Jongga Global for cross-border Korean food distribution. The company's leadership is anchored by representative director Lim Jeong-bae (임정배), as stated on the company website footer. Core technology and AI/ML capabilities are not explicitly disclosed in the source materials; R&D activity is concentrated in food science, food safety, and bio-based materials rather than AI. The company celebrated its 60th anniversary in 2016 and continues to operate across all major business and CSR programs as of 2025–2026.

Name

Daesang Food Corp.

Legal name

대상주식회사 (Daesang Corporation)

Website

https://daesang.co.kr

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Daesang Food Corp. is a publicly listed South Korean food conglomerate (founded 1956) that manufactures and distributes seasonings, kimchi, processed foods, and bio-based raw materials under flagship brands Chungjungwon and Jongga, serving household consumers and institutional food-service operators across South Korea and international markets including Indonesia, Vietnam, China, Japan, the U.S., and Europe.

Ownership category

akta.pro rank

Product category

Packaged Foods (Food Manufacturing)

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Starch and Vegetable Fats and Oils Manufacturing (31122), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)

Keywords

• Packaged food manufacturing
• Korean seasonings sauces
• Kimchi production
• Food ingredient distribution
• Starch sugar bio materials

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Products: Daesang Food Corp generates revenue through manufacturing and sales of food products including seasonings, kimchi, and processed foods under brands Chungjungwon and Jongga.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Daesang Food Corp. manufactures and sells packaged food products including seasonings, sauces, kimchi, and processed foods under the Chungjungwon (청정원) and Jongga (종가) brands for household consumers, and operates a food ingredient distribution business plus a raw materials business producing starch, sugar, and bio-based materials for industrial and food service buyers. The company also runs its own e-commerce platforms (Jeongwon e-Shop and BestOn) and maintains international manufacturing operations in Indonesia and Vietnam.

Product overview

Daesang Food Corp. operates a comprehensive food business portfolio centered around two main divisions: the Food Business (식품사업) offering consumer food products through brands like Cheongjeongwon (청정원), Jongga (종가집), Ofood, and WellLife; and the Raw Material Business (소재사업) focusing on starch, sugar, and bio-based materials. The company also maintains e-commerce platforms including Jeongwon E-Shop (정원e샵) and BestOn, alongside extensive social contribution programs such as the Cheongjeongwon volunteer corps and food bank initiatives. Global operations span Indonesia, Vietnam, China, Japan, America, and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• 청정원 (Chungjungwon): Primary food brand of Daesang Corporation, featuring various food products and seasonings
• 종가 (Jongga)
• 오푸드 (Ofood)
• 종가 Global (Jongga Global)
• 정원e샵 (Jeongwon e-Shop)
• 베스트온 (Best On)

Products and services

• Chungjungwon (청정원) food products Major Daesang food brand offering seasonings, sauces, and various Korean food products for household consumers and food service operators.
• Jongga (종가/종가집) Korean food products Traditional Korean kimchi and authentic Korean food products brand serving household consumers domestically and globally.
• Ofood (오푸드) global food brand Global food brand under Daesang serving international markets with Korean food products.
• Jongga Global (종가 Global) International expansion brand for Korean food products distributed globally.
• Daesang WellLife (대상웰라이프) health and wellness products Health and wellness product line including nutritional supplements and health foods, marketed under the Daesang WellLife subsidiary.
• Daesang PetLife (대상펫라이프) pet food products Pet food and pet products offered through the Daesang PetLife subsidiary within the Daesang Group.
• Food ingredient distribution business (식자재 유통사업) Bulk food ingredient supply business serving food service operators, restaurants, cafeterias, and institutional food service buyers through enterprise field sales across Korea.
• Raw materials business — starch, sugar, and bio-based materials (소재사업) Industrial raw material business producing starch, sugar, and bio-based materials for industrial and food manufacturing customers, supported by a dedicated materials research laboratory.
• Jeongwon e-Shop (정원e샵) online store Company-owned e-commerce platform selling Chungjungwon consumer food products directly to households and individual consumers.
• BestOn (베스트온) online commerce platform Company-owned online commerce platform for food products serving both SMB/individual consumers and business buyers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Via Village (비암리 마을)minorStrategic or Co-development Partner · 1 January 20181사1촌 (one company one village)结对 program with Via Village for rural revitalization through agricultural direct sales market and farming assistance.
• GoodNeighbors InternationalcoreStrategic or Co-development Partner · 1 January 2014MOU signed 2014 for Indonesian child rights promotion project. Supports GoodNeighbors child rights advocacy programs in Indonesia.
• GoodNeighbors (굿네이버스) - IndonesiacoreStrategic or Co-development Partner · 1 January 2014MOU for Indonesian child rights promotion project supporting child rights advocacy programs in Indonesia.
• Jongga Kimchi Spring Kimchi SharingminorStrategic or Co-development Partner · 1 January 2013Spring kimchi sharing program since 2013 donating kimchi and side dish products to communities in need.
• Social Welfare Centers (지역사회복지시설)coreStrategic or Co-development Partner · 1 January 2013Housewife volunteer teams visit welfare facilities monthly providing cooking volunteer activities using food ingredients supported by Daesang. Teams organized across 35+ regions nationwide.
• Korea Youth Violence Prevention Foundation (청소년폭력예방재단)coreStrategic or Co-development Partner · 1 January 2012MOU for school violence prevention program 'Suncheon Gochujang - Youth Violence Prevention Foundation' and support for 'Hope Beyond the Wall' project.
• Korea Forest Welfare Promotion Agency (한국산림복지진흥원)coreStrategic or Co-development Partner · 1 January 2010Partnership for Cheongjeongsoop (청정숲) Forest Family Camp held at Hyangseok Forest in Wonju. Summer and autumn camps for families including disabled children and single mothers.
• Gangnam Severance Hospital (강남세브란스병원)minorStrategic or Co-development Partner · 1 January 2010Partnership for medical cooking class development fund donation between Daesang Wellife and Gangnam Severance Hospital.
• GoodNeighbors (굿네이버스)coreStrategic or Co-development Partner · 1 January 2007Partnership for Christmas gift sharing program since 2007. Prepares annual 'Delicious Happiness' gift sets (named after year) packed by volunteer groups and distributed to underprivileged children through GoodNeighbors.
• Korea Forest Welfare Cultural Foundation (한국산림복지문화재단)coreStrategic or Co-development Partner · 1 January 2006Annual partnership since 2006 for 'Hope Tree Sharing' (희망의 나무 나누기) tree planting events. Prepares 10,000 seedlings annually including pine, fir, and cherry trees with high carbon fixation capacity.
• Korean Red CrosscoreStrategic or Co-development Partner · 1 January 2006Partnership for blood donation campaigns since 2006. 'Before Vacation Blood Donation First' campaign conducted annually in July. Donated blood cards are given to Korean Leukemia Pediatric Cancer Association for patients needing blood transfusions.
• Food Bank Korea (Sangbong bazaar)minorStrategic or Co-development Partner · 1 January 2006Sangbong Bazaar (since 2012) proceeds donated to Food Bank for low-income food support programs.
• Food Bank KoreacoreStrategic or Co-development Partner · 1 January 1998Ongoing partnership since 1998. Donates average 1.5 billion KRW worth of Chungjungwon and Wellife products annually for food insecurity support programs targeting low-income families, fatherless children, and elderly living alone.
• Vietnam Red CrosscoreStrategic or Co-development Partner · 1 January 1993Partnership with Vietnam Red Cross for scholarship programs, disabled children support, dioxin patient walking events, cultural center support, fundraising, and community infrastructure improvement including electricity and water access.
• PT Miwon IndonesiacoreStrategic or Co-development Partner · 1 January 1973Subsidiary established 1973 in Indonesia operating in food, chemicals, and livestock sectors. Commits 3% of profits to sustainable social responsibility including economic independence support for merchants and farmers, facility improvements, scholarships, cultural programs, healthcare, environmental campaigns, emergency relief, and volunteering.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• CJ CheilJedang: Korea's largest food conglomerate, operating iconic brands (bibigo, Hetbahn) across sauces, kimchi, and frozen meals. Directly competes with Daesang in the Korean packaged food and condiments categories with similar vertical integration and international ambition.
• Dongwon F&B: Korean food company with strong tuna/seafood and processed food portfolio. Competes with Daesang in Korean packaged foods and benefits from similar scale and distribution channels domestically.
• Nongshim: Korea's leading instant noodle and snack manufacturer (Shin Ramyun) with growing sauce and processed food lines. Competes with Daesang across Korean grocery aisles and in international Korean food distribution.
• Pulmuone: Korean food company specializing in tofu, noodles, and organic/health foods under brands like Pulmuone and Choroc. Competes with Daesang in refrigerated and health-adjacent Korean food categories and in international markets.
• Sempio Foods: Korean sauce and condiment specialist with strong soy sauce, vinegar, and fermented product portfolio. Directly competes with Daesang's Chungjungwon brand in Korean sauces and exported Korean condiments.
• Ottogi Corporation: Major Korean food manufacturer of curry, sauces, noodles, and processed foods. Directly competes with Daesang's Chungjungwon brand in the Korean seasonings and convenience meal categories.
• Samyang Foods: Korean food company famous for Buldak ramen and expanding globally with spicy Korean flavors. Competes with Daesang in Korean branded food exports and represents a comparable global Korean food growth story.

Broad incumbents

• Kikkoman: Global Japanese leader in soy sauce and Asian sauces with a worldwide distribution footprint. Provides a benchmark for how an Asian condiment specialist can scale internationally, relevant to Daesang's Chungjungwon and gochujang ambitions.
• Lee Kum Kee: Global Hong Kong-based sauce and condiment company with extensive Asian cuisine portfolio and worldwide presence. Comparable as an incumbent Asian condiment brand pursuing global expansion, paralleling Daesang's Ofood/Jongga Global strategy.
• Lotte Wellfood: Korean confectionery and food subsidiary of Lotte Group (Pepero, Ghana chocolate). Operates as a large Korean CPG peer with broader category coverage and strong domestic retail presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfv1dkNKCFUtZouvp3DhS3g
• Instagraminstagram.com/daesang_news
• LinkedInlinkedin.com/company/daesang-food-corp-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daesang Food Corp.