Max Daetwyler de Mexico

What Max Daetwyler de Mexico does

Max Daetwyler de Mexico (operating as Daetwyler México) is a Mexican distribution subsidiary of Swiss-headquartered Heliograph Holding, established in 2013 to commercialize graphic arts equipment, solutions, and consumables across the Mexican market. The company functions as a value-added reseller and integrator for more than 25 international OEMs, including Hell Gravure and Schepers (rotogravure and flexography systems), Lüscher (prepress), K. Walter and Bauer (printing equipment), Daetwyler Graphics and Daetwyler Swiss Tec (consumables and precision equipment), Screen (large-format and commercial printing), GMG, CGS-Oris, Hybrid Software and Xitron (workflow and color management), Contitech (consumables), Eltex (corona/electrostatic), Renzmann (washing systems), and LaserClean (anilox cleaning). Its product surface spans five printing technologies — rotogravure, flexography, offset, dry offset, and digital — together with workflow software, complementary equipment, category-specific consumables, and doctor blades (rasquetas). Revenue is generated through one-time equipment sales, recurring consumables supply, and fee-based services such as LaserClean anilox cleaning and Heliograph Prepress services.

The company sells directly to printing companies through three Mexican offices covering the central, western, and northern markets: headquarters in Naucalpan (Estado de México), Guadalajara (Zapopan, Jalisco), and Monterrey (Nuevo León). Pricing is quote-based and not publicly disclosed, with multi-year contracts typical for capital equipment projects. Marketing is conducted through a corporate website, a YouTube channel featuring product demonstrations, a Facebook page, and direct email outreach. Daetwyler México serves the rotogravure, flexography, offset, dry offset, and digital printing verticals primarily, with its core focus on packaging, labels, and commercial print converters that require a combination of equipment, consumables, workflow software, and technical service from a single local supplier rather than multiple direct relationships with European and Asian OEMs.

Name

Max Daetwyler de Mexico

Legal name

Daetwyler México

Website

https://daetwyler.com.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Daetwyler México distributes graphic arts equipment, consumables, and workflow software from 25+ international OEMs to Mexican printing companies, operating direct sales offices in CDMX, Guadalajara, and Monterrey as a subsidiary of Heliograph Holding.

Ownership category

akta.pro rank

Headquarters

HQ city

Naucalpan

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment and Machinery Distribution: Distribution of printing equipment, systems, and machinery from international manufacturers to the Mexican graphic arts industry.
2. Consumables and Supplies: Sale of consumables for rotogravure, flexography, offset, and dry offset printing including rasquetas (doctor blades), ink, and other printing supplies.
3. Service and Support: Technical service offerings including LaserClean anilox cleaning service and other support services for printing equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Daetwyler México distributes printing equipment, consumables, and software solutions from more than 25 international manufacturers to the Mexican graphic arts industry. The company offers rotogravure, flexography, offset, dry offset, and digital printing technologies, alongside doctor blades, complementary workflow and color management software, and value-added services such as LaserClean anilox cleaning and Heliograph Prepress support.

Product overview

Daetwyler México is a subsidiary of Heliograph Holding and a leader in innovation for the graphic arts industry. The company operates as a distributor of equipment, solutions, and consumables, offering a comprehensive portfolio that includes core printing technologies (Rotograbado, Flexografía, Offset, Dry Offset, Impresión Digital) alongside complementary workflow solutions and equipment. The product line extends to specialized consumables across all printing categories (Consumibles Roto, Flexo, Offset, Dry Offset, Rasquetas) and value-added services including LaserClean anilox cleaning and Heliograph Prepress services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotogravure (Rotograbado) Equipment and Solutions Distribution of rotogravure printing systems and solutions in Mexico, sourced from manufacturers such as Hell Gravure and Schepers, for use by commercial packaging and publication printing companies.
• Flexography (Flexografía) Equipment and Solutions Distribution of flexographic printing equipment, plates, and solutions including PremiumFlexo for packaging and label converters in Mexico.
• Offset Printing Equipment and Solutions Distribution of offset lithographic printing equipment and solutions, including presses from Screen and plate making/imaging systems from Glunz & Jensen, for commercial printing companies in Mexico.
• Dry Offset Printing Equipment and Solutions Distribution of dry offset printing equipment and solutions for printing companies in Mexico handling dry offset applications.
• Digital Printing (Impresión Digital) Equipment and Solutions Distribution of digital printing equipment and solutions, including presses from Atexco and label printers from Astronova, for printers adopting digital production in Mexico.
• Workflow (Flujo de trabajo) Software Solutions Distribution of printing workflow and MIS software solutions, including Hybrid Software and Xitron RIP/workflow products, for printing operations management in Mexico.
• Rasquetas (Doctor Blades) Distribution of doctor blades (rasquetas) for printing applications, manufactured by Daetwyler Graphics, for use in rotogravure, flexography, offset, and dry offset printing operations.
• LaserClean Anilox Roll Cleaning Service Laser-based anilox roll cleaning service and related equipment supply for flexographic and gravure printers in Mexico, using LaserClean technology.
• Heliograph Prepress Services Prepress services and solutions for the graphic arts industry, including plate making, color management, and proofing solutions from CGS-Oris and GMG, provided to Mexican printing companies.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core.

• Hell GravurecoreTechnology or IntegrationHell Gravure Systems - leading manufacturer of rotogravure and flexography systems. Daetwyler México distributes their equipment and solutions in Mexico.
• ScheperscoreTechnology or IntegrationSchepers - manufacturer of printing equipment. Daetwyler México distributes their products in the Mexican market.
• LüschercoreTechnology or IntegrationLüscher Technologies - specialist in prepress and printing solutions. Daetwyler México distributes their products in Mexico.
• K. WaltercoreTechnology or IntegrationK. Walter - manufacturer of printing equipment and solutions. Daetwyler México distributes their products in Mexico.
• Daetwyler GraphicscoreTechnology or IntegrationDaetwyler Graphics - manufacturer of doctor blade systems and printing consumables. Part of the Daetwyler group family.
• BauercoreTechnology or IntegrationBauer - manufacturer of printing equipment. Daetwyler México distributes Bauer products in Mexico.
• Kaspar GraphiccoreTechnology or IntegrationKaspar Graphic - manufacturer of graphic arts equipment and solutions. Daetwyler México distributes their products in Mexico.
• Glunz & JensencoreTechnology or IntegrationGlunz & Jensen - manufacturer of plate making and imaging equipment for the printing industry. Distributed by Daetwyler México in Mexico.
• Daetwyler Swiss TeccoreTechnology or IntegrationDaetwyler Swiss Tec - Swiss manufacturer of precision printing equipment. Part of the Daetwyler group, distributed by Daetwyler México.
• EltexcoreTechnology or IntegrationEltex - manufacturer of electrostatic printing and corona treatment equipment. Distributed by Daetwyler México.
• RenzmanncoreTechnology or IntegrationRenzmann - manufacturer of washing systems and equipment for the printing industry. Distributed by Daetwyler México in Mexico.
• CGS-OriscoreTechnology or IntegrationCGS-Oris - specialist in color management and proofing solutions for the printing industry. Distributed by Daetwyler México.
• GMGcoreTechnology or IntegrationGMG - color management and proofing software solutions. Daetwyler México distributes GMG products in Mexico.
• ScreencoreTechnology or IntegrationScreen - large format and commercial printing equipment manufacturer. Distributed by Daetwyler México in Mexico.
• LaserCleancoreTechnology or IntegrationLaserClean - laser-based anilox roll cleaning service and equipment. Daetwyler México offers LaserClean as a service and distributes related products.
• ContitechcoreTechnology or IntegrationContitech - manufacturer of printing blankets, sleeves, and elastomer components. Distributed by Daetwyler México in Mexico.
• Hybrid SoftwarecoreTechnology or IntegrationHybrid Software - workflow and MIS software solutions for printing companies. Distributed by Daetwyler México in Mexico.
• XitroncoreTechnology or IntegrationXitron - RIP and workflow software solutions for printing. Distributed by Daetwyler México in Mexico.
• Heliograph HoldingcoreStrategic or Co-development PartnerHeliograph Holding is the parent company of Daetwyler México. As a subsidiary, Daetwyler México operates under the Heliograph Holding umbrella, which is a global leader in the development and manufacturing of equipment, solutions, and consumables for the graphic arts industry.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nilpeter: Danish label and flexible packaging press manufacturer with presence in Latin America. Competes with Daetwyler México's flexo principals for Mexican label converter accounts.
• Comexi: Spanish manufacturer of flexographic printing and converting equipment with direct sales operations in Latin America. Competes directly with Hell Gravure and Schepers (core brands in Daetwyler México's portfolio) for the same Mexican packaging converter customers.
• Mark Andy: US-based flexographic press manufacturer with Latin American sales coverage. Directly competes with Hell Gravure, Schepers, and Interflex (Daetwyler México's flexo principals) for Mexican label and packaging converter customers.
• Bobst: Swiss manufacturer of printing and converting equipment for labels, flexible packaging, and folding cartons. Direct competitor to Daetwyler México's portfolio in Mexico's packaging and label printing segments.

Emerging players

• Xeikon: Belgian digital press manufacturer focused on labels and commercial print. Competes with Daetwyler México's digital printing principals and sells workflow software (which Daetwyler México also distributes via Hybrid Software).
• Durst: Italian digital printing and inkjet equipment manufacturer with growing Latin American footprint. Competes with Daetwyler México's digital printing principals (Atexco, Screen) and is expanding rapidly in packaging digital print.

Broad incumbents

• Komori: Japanese offset and digital printing press manufacturer with Mexico operations. Competes with Daetwyler México's offset equipment principals for Mexican commercial print customers.
• Heidelberger Druckmaschinen: Global offset press manufacturer with direct sales and service operations in Mexico. Competes with Daetwyler México's offset principals (K. Walter, Bauer) and serves overlapping commercial print and packaging customers in the Mexican market.
• Manroland (manroland Goss): German web offset and sheetfed press manufacturer with Americas headquarters. Competes with Daetwyler México's offset principals for Mexican newspaper, commercial, and packaging web offset customers.
• Koenig & Bauer: German press manufacturer with established Mexico presence across offset and flexo segments. Direct competitor to Daetwyler México's offset and flexo equipment principals in the Mexican graphic arts market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daetwyler.mexico
• LinkedInlinkedin.com/company/max-daetwyler-de-mexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Daetwyler de Mexico