Da Marco
Da Marco Houston is an independently owned Italian fine-dining restaurant operating since 2000 in a single Montrose bungalow location, serving affluent diners and business-lunch customers with a classic four-course menu, sommelier-curated wine cellar, and full bar.
- Company typePrivate
- Founded2000
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Da Marco does
Da Marco Houston (DBA Da Marco Cucina E Vino) is an independently owned, single-location Italian fine-dining restaurant operating at 1520 Westheimer Road in Houston, Texas, since 2000. The restaurant is housed in a restored 1950s bungalow in the Montrose district and is led by Chef/Owner Marco Wiles (who masterminds the menu and co-runs front-of-house) and partner Marco Gasperi Wiles (Maitre D', overseeing service), with Otoniel Munos as Capo Cuoco (Head Chef). The concept follows a classic Italian four-course dining format (antipasti, primi, secondi, contorni) augmented by daily seasonal blackboard specials sourced globally, alongside a full bar and an extensive sommelier-curated wine cellar covering all Italian regions and select international labels including Gaja Barolos and Champagne.
The business operates a direct-to-consumer fine-dining model: customers reserve tables through the Resy platform or contact the restaurant directly, with private events handled via email ([email protected]). Pricing is per-cover unit pricing across lunch and dinner, anchored by a $39 three-course weekday business lunch (Tuesday-Friday, 11:30am-2pm) and a dinner program with antipasti from $14-$57, primi from $23-$59, secondi from $28-$64, whole fish at market price (e.g., wild branzino $78/lb, wild Dover sole $82), and a strict dress code (jacket preferred; no sneakers, shorts, athleisure, hats, or flip-flops). Corkage ($30 per 750ml, $60 per magnum) and outside-dessert fees ($5/person) provide ancillary revenue levers.
The restaurant serves affluent diners, food enthusiasts, and business-lunch customers, with marketing limited to its own website, Instagram (@damarcohouston), and an email newsletter. There is no disclosed technology platform beyond Resy reservations, no AI/ML capability, no app, and no API; the business has no subsidiaries, no parent company, no institutional investors, and no public listings. Revenue and headcount are not publicly disclosed beyond a stated ~50 employees; the firm operates on a six-day dinner week plus weekday lunch schedule.
Da Marco firmographics
Firmographics- Name
- Da Marco
- Legal name
- Da Marco Houston
- Website
- https://damarcohouston.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Da Marco Houston is an independently owned Italian fine-dining restaurant operating since 2000 in a single Montrose bungalow location, serving affluent diners and business-lunch customers with a classic four-course menu, sommelier-curated wine cellar, and full bar.
- Ownership category
- akta.pro rank
Da Marco industry classification
Industry- Product category
- Fine Dining Italian Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
Keywords
Where Da Marco is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Da Marco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Fine Dining Food Service: Traditional table-service restaurant generating revenue from à la carte menu items and multi-course tasting experiences. Menu features classic Italian four-course style with daily seasonal blackboard specials.
- Beverage Service: Extensive wine cellar with Italian and international selections, full bar with cocktails, spirits, and digestifs. Wine by the glass, bottles, and specialty beverages.
- Private Events: Private event hosting capabilities with dedicated email inquiries. Corkage fee of $30 per 750ml bottle ($60 for magnum) for wines not on their list.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business Lunch - Three Courses |
| Unit Pricing | Pay-as-you-go | Dinner Menu Items |
| Unit Pricing | Pay-as-you-go | Lunch Menu Items |
| Unit Pricing | Pay-as-you-go | Whole Fish (Market Price) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Da Marco product offering
Product offeringCore offering
Da Marco is a fine dining Italian restaurant in Houston's Montrose district offering a classic Italian four-course menu (antipasti, primi, secondi, contorni) with daily seasonal blackboard specials. The restaurant operates a lunch service Tuesday–Friday and dinner service Tuesday–Saturday, alongside an extensive sommelier-curated Italian and international wine cellar and a full bar with Italian-inspired cocktails.
Product overview
Da Marco is an Italian restaurant offering refined Italian cuisine in a classic four-course style. The core offerings include Lunch and Dinner menus featuring Italian dishes (antipasti, primi, secondi, contorni), an extensive wine cellar with Italian and international selections, and a full bar with Italian-inspired cocktails. Daily seasonal blackboard specials complement the fixed menu. The restaurant is located in a restored 1950s bungalow in Houston's Montrose district.
Differentiator
Problem solved
Functional benefit
Companies that use Da Marco
Customer profileSegments2 records
Ideal customer profiles3 records
Da Marco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Da Marco partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Da Marco competitors and assessment
Company assessmentDirect peers
- Lilia: Chef-driven Italian restaurant in NYC from Missy Robbins with national press profile and à la carte Italian menu. Comparable to Da Marco as an independent, chef-led Italian fine dining concept with strong brand recognition.
- Tony's: Long-standing Italian fine dining institution in Houston, operating since the 1960s. Direct local competitor to Da Marco in the Houston Italian fine dining category with overlapping affluent clientele and similar à la carte and wine-led business model.
- Marea: Italian fine dining restaurant in NYC focused on coastal Italian cuisine and a deep Italian wine program. Directly comparable to Da Marco in fine dining Italian category positioning, premium pricing, and sommelier-driven beverage economics.
- Carbone: High-volume Italian fine dining restaurant in NYC operated by Major Food Group. Comparable in premium Italian positioning, classic four-course style menu architecture, and international reputation, though at much larger scale and higher check volume than Da Marco.
- Uchi: James Beard-recognized Japanese dining concept originating in Austin with a Houston location in the Montrose area. Comparable to Da Marco as a high-end, chef-driven destination restaurant in the Houston fine dining market with similar international clientele, though Japanese rather than Italian.
- Le Bernardin: Eric Ripert's four-star French seafood fine dining restaurant in NYC, often cited among the top restaurants in the country. Comparable to Da Marco as a destination fine dining operator with international clientele, sommelier program, and brand longevity.
- Eleven Madison Park: Daniel Humm's flagship fine dining restaurant in NYC, multi-time top-of-list fine dining destination. Comparable to Da Marco at the upper end of U.S. fine dining for brand recognition and international clientele, though much larger operation.
- The French Laundry: Thomas Keller's flagship tasting-menu restaurant in Yountville, California, and one of the most awarded fine dining destinations in the U.S. Comparable to Da Marco in destination fine dining status, international clientele, and accolades-driven brand, though at much higher price point and tasting-menu format.
- Osteria Mozza: Italian fine dining concept from Nancy Silverton and Mario Batali in Los Angeles, combining an osteria, pizzeria, and full bar. Comparable to Da Marco in Italian fine dining positioning and chef-driven reputation, though multi-format within a single venue.
- Il Mulino: Long-established Italian fine dining restaurant group originating in NYC's Greenwich Village. Comparable to Da Marco in classic Italian fine dining execution, premium check size, and white-tablecloth service standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Da Marco social profiles
Digital presenceDa Marco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Da Marco leadership team
Management profileNumber of profiles
Profiles3 records
Da Marco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Da Marco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Da Marco
What does Da Marco do?
Da Marco is a fine dining Italian restaurant in Houston's Montrose district offering a classic Italian four-course menu (antipasti, primi, secondi, contorni) with daily seasonal blackboard specials. The restaurant operates a lunch service Tuesday–Friday and dinner service Tuesday–Saturday, alongside an extensive sommelier-curated Italian and international wine cellar and a full bar with Italian-inspired cocktails.
Is Da Marco a public or private company?
Da Marco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Da Marco founded?
Da Marco was founded in 2000. It employs 1 to 10 people.
Where is Da Marco based?
Da Marco is headquartered in Houston, United States, in the North America region.
How does Da Marco make money?
Three revenue lines are on record. Fine Dining Food Service is the primary driver. The others are beverage Service and private Events.
Who are Da Marco's main competitors?
Direct peers on record are Lilia, Tony's, Marea, Carbone, Uchi, Le Bernardin, Eleven Madison Park, The French Laundry, Osteria Mozza and Il Mulino.
Does Da Marco have an API?
No public API is recorded for Da Marco.
What industry is Da Marco in?
Da Marco's product category is Fine Dining Italian Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAI, Brasseries, Bistros & Trattorias. Its NAICS code is 722511 and its SIC code is 5810.