dahmakan
- Company typePrivate
- Founded-
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
dahmakan firmographics
Firmographics- Name
- dahmakan
- Legal name
- Farm To Fork Sdn Bhd
- Website
- https://dahmakan.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
dahmakan industry classification
Industry- Product category
- Food Delivery & Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where dahmakan is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
dahmakan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Food Order Transactions: Direct food sales through app-based ordering for delivery, pickup, and dine-in. Transaction-based revenue from individual meal purchases at various price points.
- Franchise Revenue: Franchise model offered for outlet expansion, generating revenue through franchise fees and ongoing royalties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kombo Nasional - RM13.99 |
| Unit Pricing | Pay-as-you-go | Kombo Nikmat Ramadan Set - RM33.99 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
dahmakan product offering
Product offeringCore offering
Pop Meals (Dahmakan) operates a direct-to-consumer food delivery and quick-service restaurant business under a tech-enabled model. Customers order popular Malaysian meals via a mobile app for Delivery, Pickup, or Dine-in from 30+ outlets across Malaysia, with meals produced from a Halal-certified Central Kitchen (Farm To Fork Sdn Bhd) using automated cooking equipment and ranked daily via the AI-powered Pop Chart. The company also offers a franchise program and a proprietary logistics platform running a fleet of riders with demand prediction and routing algorithms.
Product overview
Pop Meals is a food tech company operating a full-stack food delivery and quick-service restaurant business. The company offers a mobile app for ordering (Delivery, Pickup, or Dine-in), a proprietary smart kitchen system with automated cooking equipment at its Halal-certified Central Kitchen (Farm To Fork Sdn Bhd), and a logistics platform powering a fleet of riders. Key products include the Pop Meals App, the Pop Chart feature for daily meal rankings, Smart Kitchen System with automated cooking, and Delivery & Logistics Platform with demand prediction algorithms. The company also offers franchise opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Pop Meals App Mobile application for iOS, Android, and Huawei devices enabling individual customers to order popular Malaysian meals for Delivery, Pickup, or Dine-in, with in-app rewards, ratings, comments, and referral code redemption.
- Pop Meals Delivery & Logistics Service Food delivery service operated by Pop Meals using a proprietary demand prediction and routing algorithm and a fleet of riders to fulfill orders placed via the app or website across Malaysia.
- Pop Meals Franchise Program Franchise program allowing partners to open Pop Meals outlets, supported by the company's Halal-certified Central Kitchen, brand, and operating model.
- Pop Meals Dine-in & Pickup Service In-store dining and pickup service available at 30+ Pop Meals outlets across Malaysia, including Halal-certified Pantai Hospital and KL Traders locations, fulfilling orders placed via the app.
Quantifiable outcome
- 4.7/5 rating from 8903 reviews
- +2 more outcomes
Companies that use dahmakan
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
dahmakan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
dahmakan partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
dahmakan competitors and assessment
Company assessmentDirect peers
- PappaRich: Malaysian halal casual dining chain specializing in Malaysian cuisine with multiple dine-in outlets; comparable in target market (Malaysia), halal positioning, and QSR-to-casual-dining format with delivery.
- Kitchen United: US-based cloud kitchen platform enabling multiple food brands to operate from shared centralized kitchens; comparable centralized kitchen infrastructure model built around off-premise food consumption and delivery.
- Secret Recipe: Malaysian restaurant chain operating multiple dine-in outlets and delivery across Malaysia; directly comparable on halal-friendly menu positioning and Malaysian consumer demographic targeting.
- Marrybrown: Malaysian halal quick-service restaurant chain with 500+ outlets across Southeast Asia; competes directly with Pop Meals in the affordable halal QSR segment using a similar dine-in/pickup/delivery hybrid model in the Malaysian market.
- Sweetgreen: US-based technology-forward QSR chain leveraging data analytics to optimize menu, supply chain, and operations; comparable tech-led QSR positioning with dine-in/pickup/delivery channels and app-first ordering.
- Rebel Foods: India's largest cloud kitchen operator running 450+ kitchens across multiple delivery-only food brands; closely aligned vertically-integrated, tech-enabled, centralized-kitchen business model with data-driven menu optimization.
- CloudKitchens: Cloud kitchen infrastructure company founded by Travis Kalanick providing real-estate-driven centralized kitchens for delivery-focused food brands; comparable real-estate and centralized-kitchen operating model.
Broad incumbents
- Zomato: India-based food delivery and restaurant technology platform operating at large scale; broadly comparable food-tech/delivery business in an emerging-market context, though focused on aggregator rather than owned-kitchen model.
- foodpanda: Major Southeast Asian food delivery platform owned by Delivery Hero, operating across multiple SEA markets; broad incumbent competitor for consumer delivery demand at significantly greater scale and marketing budget.
- Grab (GrabFood): Southeast Asia super-app operating GrabFood delivery at regional scale across multiple countries; broad incumbent competing for the same Malaysian delivery demand but via an aggregator/marketplace model rather than owned kitchens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
dahmakan social profiles
Digital presencedahmakan compliance and trust
Trust signalCompliance2 records
dahmakan financial estimates
Financial estimateRevenue estimate
Valuation estimate
dahmakan leadership team
Management profileNumber of profiles
Profiles4 records
dahmakan subsidiaries and ownership
Company hierarchySubsidiaries1 record
dahmakan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dahmakan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dahmakan
What does dahmakan do?
Pop Meals (Dahmakan) operates a direct-to-consumer food delivery and quick-service restaurant business under a tech-enabled model. Customers order popular Malaysian meals via a mobile app for Delivery, Pickup, or Dine-in from 30+ outlets across Malaysia, with meals produced from a Halal-certified Central Kitchen (Farm To Fork Sdn Bhd) using automated cooking equipment and ranked daily via the AI-powered Pop Chart. The company also offers a franchise program and a proprietary logistics platform running a fleet of riders with demand prediction and routing algorithms.
Is dahmakan a public or private company?
dahmakan is a private company. It is classified as venture growth investor backed and is currently operating.
When was dahmakan founded?
dahmakan was founded in -1. It employs 11 to 50 people.
Where is dahmakan based?
dahmakan is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does dahmakan make money?
Two revenue lines are on record. Food Order Transactions are the primary driver. The others are franchise Revenue.
Who are dahmakan's main competitors?
Direct peers on record are PappaRich, Kitchen United, Secret Recipe, Marrybrown, Sweetgreen, Rebel Foods and CloudKitchens. Broad incumbents are Zomato, foodpanda and Grab (GrabFood).
Does dahmakan have an API?
No public API is recorded for dahmakan.
What industry is dahmakan in?
dahmakan's product category is Food Delivery & Quick-Service Restaurant. Its primary akta.pro industry code is CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 722513 and its SIC code is 5810.