Daily Fresh Food Service

What Daily Fresh Food Service does

Daily Fresh Food Service is a privately held, family-owned Australian foodservice distributor headquartered at 353 Chisholm Road, Auburn, NSW, with operations consolidated into a single Sydney warehouse following the June 1, 2025 merger with Plateau Foods. The company supplies hospitality operators across five primary verticals — Restaurants & Cafes, Pubs & Hospitality, Pizza & Takeaway, Schools & Education, and QSR & Multi-site — with a national multi-site operator offering layered over its NSW-dominant core. Its product portfolio spans six categories: Chilled Goods, Dry Goods, Fresh Meat & Poultry, Frozen Goods, Packaging, and Cleaning Products, supplemented by the VIRA SAN hospital-grade TGA-approved disinfectant line distributed through Clean Plus Chemicals.

The business is built on a temperature-controlled logistics platform operating a fleet of 40 vehicles six days a week with specific delivery windows, supported by voice-picked warehouse management systems and real-time GPS driver tracking for end-to-end traceability. Customer-facing technology includes the store.dailyfresh.com.au online ordering portal and the Pantry Pal mobile app for Apple devices, alongside direct enterprise account management, an inside-sales customer service team, and self-serve account onboarding via the website. The supply chain is anchored by 26 HACCP-certified suppliers and the Countrywide national buying network, with the ASCA partnership providing additional compliance leverage in the school segment.

Revenue is generated through quote-based B2B distribution with transaction-fee mechanics, segment-specific account-based pricing, and no public pricing disclosure. The company operates an event-driven go-to-market layer through the Annual School Canteen Expo and Black Friday promotions, supported by organic social, recipe content marketing, and email newsletters. Family ownership spans CEO Manny Meletis (since 1993), Director & Partner Antonio Cerqueira (since 2007, founder of Oporto), Sales & Marketing Director Shaun Coutman, and Operations Director Julie (formerly Managing Director of Plateau Foods).

Name

Daily Fresh Food Service

Legal name

Daily Fresh Food Service Pty Ltd

Website

https://dailyfresh.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Daily Fresh Food Service is a privately held, family-owned Australian foodservice distributor headquartered in Auburn, NSW, supplying chilled, dry, fresh meat, frozen, packaging, and cleaning products to restaurants, schools, institutions, and multi-site operators across NSW and nationally via temperature-controlled delivery.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442), Poultry and Poultry Product Merchant Wholesalers (42444)

akta.pro primary industry

Temperature-Controlled Foodservice/Institutional Supply Wholesale (AFAIAHAK)

akta.pro secondary industries

Refrigerated/Chilled Foods Wholesale (Deli, Prepared, Fresh Pasta, etc.) (AFAIAHAB), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

Keywords

• Foodservice distribution
• B2B food supply
• Temperature-controlled logistics
• Hospitality product distribution
• School canteen supply

Headquarters

HQ city

Auburn, NSW

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Foodservice Product Distribution: B2B distribution of food and foodservice supplies including chilled goods, dry goods, fresh meat & poultry, frozen goods, packaging, and cleaning products to hospitality businesses across Australia

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Daily Fresh Food Service is a B2B foodservice distributor supplying chilled goods, dry goods, fresh meat and poultry, frozen goods, packaging, and cleaning products to hospitality and institutional operators across Australia. The company delivers directly to customer premises via a 40-vehicle temperature-controlled fleet, supported by HACCP-certified food safety, an online ordering portal, and the Pantry Pal mobile app. It also distributes the TGA-approved VIRA SAN hospital-grade disinfectant through its network.

Product overview

Daily Fresh Food Service is a NSW-based foodservice distributor offering a unified product portfolio across six core food and supply categories: Chilled Goods, Dry Goods, Fresh Meat & Poultry, Frozen Goods, Packaging, and Cleaning Products. The company serves as a single-source supplier for foodservice operators, combining national buying power with local delivery capability. Product range is supported by HACCP-certified suppliers and temperature-controlled logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Chilled Goods Temperature-controlled chilled food products including dairy, fresh produce, and other perishable items requiring refrigeration. Distributed to foodservice operators across Australia.
• Dry Goods Non-perishable pantry items, dry ingredients, and shelf-stable food products for foodservice operators.
• Fresh Meat & Poultry Fresh meat and poultry products for foodservice operators.
• Frozen Goods Frozen food products including vegetables, proteins, and prepared items for foodservice operators.
• Packaging Foodservice packaging products including sustainable and innovative food packaging solutions for school canteens and commercial operators.
• Cleaning Products Cleaning and hygiene products for hospitality, healthcare, aged care, and food processing industries, distributed through Daily Fresh's network.
• VIRA SAN Disinfectant TGA-approved hospital-grade disinfectant proven to kill COVID-19 in 60 seconds, formulated by Clean Plus Chemicals and distributed through Daily Fresh. Available in 500ml refillable and 5L sizes. ARTG No. 340431.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Plateau FoodscoreStrategic or Co-development Partner · 1 June 2025Merger effective June 1, 2025 forming Daily Fresh Food Service Pty Ltd. Two Australian family-owned distributors with decades of experience combined under one roof. Customers continue with same trusted teams now supported by expanded buying power and broader product range. As of merger date, operating from single Sydney warehouse.
• Addi Road Community OrganisationminorOthers · 1 January 2020Charitable partnership during COVID-19 pandemic. Daily Fresh donated overflow stock including dairy and fresh goods to prevent food waste and support struggling families. Addi Road provides low-cost food rescue grocery shop rescuing more than three tonnes of food weekly.
• Countrywide / Country Wide RewardscoreStrategic or Co-development PartnerPart of Countrywide network providing national buying power, competitive pricing, and access to seasonal product information through Country Wide Rewards platform. Logo displayed as key partnership on website footer.
• ASCA (Australian School Canteen Association)coreStrategic or Co-development PartnerPartnership with Australian School Canteen Association providing school customers with better product choices, competitive pricing, and industry compliance support. ASCA logo displayed as key partnership credential.
• Primo, Bega, SPC, Unilever, Allied Pinnacle, Anchor Packaging, Asahi BeveragesminorOthersSupplier partners represented at Annual School Canteen Expo. Renowned brands across food and beverage categories including Primo (smallgoods), Bega (dairy), SPC (fruit/vegetables), Unilever (food service products), Allied Pinnacle (bakery), Anchor Packaging (disposable packaging), Asahi Beverages.
• Four Packaging CompaniesminorOthersPartnership with four unique sustainable packaging companies to address government legislation around single-use packaging for school canteens. Showcasing latest sustainable and innovative food packaging solutions at the expo.
• Clean Plus ChemicalsminorOthersSupplier of VIRA SAN hospital-grade disinfectant proven to kill COVID-19 in 60 seconds. TGA approved (ARTG No. 340431). Clean Plus Chemicals supplies VIRA SAN through Daily Fresh distribution network to hospitality, healthcare, aged care and food processing industries.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gordon Food Service: Large family-owned broadline foodservice distributor serving restaurants, schools, healthcare, and QSR across North America. Highly relevant comparable on family-ownership heritage, school/institutional focus, and multi-temperature distribution model that Daily Fresh mirrors.
• US Foods: One of the largest foodservice distributors in North America with growing international exposure. Comparable in business model (broadline, multi-temperature, digital ordering) and a reference point for the strategic playbook mid-market distributors pursue when scaling.
• Sysco: Global broadline foodservice distribution leader with significant Australian presence through Supresta and other brands. Sets the benchmark for category breadth, private label, and digital procurement that mid-market distributors like Daily Fresh must compete against for multi-site national accounts.
• Countrywide Foodservice: National foodservice buying and marketing group of which Daily Fresh is a member. Operates the Country Wide Rewards platform and provides collective buying power, seasonal content, and benchmarking to independent foodservice distributors across Australia.

Direct peers

• PFD Food Services: Major national broadline foodservice distributor in Australia supplying fresh, frozen, dry and packaging to hospitality, restaurant, and institutional customers. Competes head-to-head with Daily Fresh across hospitality segments with similar temperature-controlled distribution and B2B ordering.
• Bidfood Australia: Australia's largest broadline foodservice distributor, serving restaurants, cafes, hotels, QSR, and institutional customers nationally. Direct competitor on Daily Fresh's core segments (restaurants/cafes, pizza & takeaway, QSR, institutions) with national fleet, multi-temperature warehouses, and ordering platforms.

Others

• Performance Food Group:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Daily.Fresh.Foodservice
• LinkedInlinkedin.com/company/daily-fresh-food-service
• Instagraminstagram.com/dailyfreshfoodservice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Fresh Food Service