DAKHLA HOSPITALITY GROUP

What DAKHLA HOSPITALITY GROUP does

Dakhla Hospitality Group is a privately held Moroccan hospitality company operating a portfolio of six hotels and integrated ancillary services across the Dakhla peninsula in Morocco's southern Sahara. Founded circa 2006 and operating under the legal entity DAKHLA KIDS (registered capital 4,000,000 DHS), the group runs Dakhla Attitude (2006, the original kite/wingfoil/windsurf pioneer property), Lagon Energy (2010, eco-resort on the lagoon), Westpoint (2017, eco-lodge on the Atlantic at Lamboiur surf break), PK25 (2018, all-inclusive family boutique hotel, fully renovated in 2025), La Crique (2019, luxury wingfoil and wellness property), and Les Dunes de Dakhla (2022, desert luxury). Ancillary operations include four to five Duotone Pro Centers offering certified IKO kitesurf and wingfoil instruction with Duotone equipment, restaurants (Pescador, L'Ancre des Gourmets, Blue Sky Bar), the Drifter spot-access service, Breezefest evening experiences, and the DHG Academy staff-training school spanning 16 modules. The group serves four identifiable segments — water-sports enthusiasts (primary), families (primary), corporate groups, and luxury/wellness travelers — through roughly 254 employees.

The business model generates revenue across six streams: hotel accommodations (budget to ultra-luxury), food and beverage, water-sports instruction and equipment rental, special packages (6=7 night offers, 10% pre-book discounts, Kids Camp, Young Generation youth pricing), international event hosting (Drifter Pro AM Race, GKA Wingfoil World Tour 2026 at Westpoint, Défi Wind 2026 in Gruissan), and real estate through the Westpoint Residence development (241 apartments for sale with delivery end 2026 under a hotel-managed rental program). Pricing is primarily quoted in Moroccan Dirham (MAD/Dhs) with quote-based hotel rates and published package rates; the La Crique Experience day pass is published at 750 MAD per person. Distribution is direct-to-consumer through dakhlahospitality.com with individual hotel booking pages, supported by dedicated corporate and event sales teams and on-property water-sports centers operated under a flagship partnership with Duotone. The company is privately held with no institutional investors, parent, or ticker identified in the available data; control is described as founder-owned.

Name

DAKHLA HOSPITALITY GROUP

Legal name

DAKHLA KIDS

Website

https://dakhlahospitality.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Dakhla Hospitality Group is a privately held Moroccan hospitality company operating six hotels and integrated water-sports centers across the Dakhla peninsula, serving kitesurfing, wingfoil, and surfing enthusiasts, families, and luxury travelers through accommodations, instruction, F&B, and events.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Desert Luxury Resorts (THAGACAC), Beachfront & Lakefront Homes (THAMAAAF), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Resort hotel operations
• Kitesurfing instruction services
• Wingfoil water sports
• Hospitality real estate
• Beachfront restaurant dining

Headquarters

HQ city

Dakhla

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from 6 hotels ranging from budget-friendly to luxury, including Dakhla Attitude, Lagon Energy, Westpoint, PK25, La Crique, and Les Dunes de Dakhla. Accommodations include bungalows, suites, and various room types.
2. Food & Beverage: Restaurants including Pescador (Mediterranean/Moroccan seafood), L'Ancre des Gourmets (fine dining), Blue Sky Bar (cocktails/rooftop), plus dining at various hotels.
3. Water Sports Instruction & Equipment: Duotone Pro Centers offering kitesurf, wingfoil, and surfing lessons, equipment rental, and certification courses. Certified IKO instructors provide instruction for all levels.
4. Special Offers & Packages: Pre-booking discounts (10% off activities), 6=7 stay offers (7th night free), family packages, Kids Camp, Young Generation youth discounts, group/event packages.
5. Events & Competition Hosting: Hosting international water sports events including Drifter Race, GKA Westpoint Wingfoil World Tour. Competitions generate prize money (38,000 Dhs for Drifter Race) and attract international participants.
6. Real Estate - Westpoint Residence: 241 apartments for sale (studios, 1-2 bedrooms) as hotel-managed investment properties. Delivery expected end 2026. Includes property management and rental income for investors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dakhla Hospitality Group owns and operates six resort hotels in Dakhla, Morocco (Dakhla Attitude, Lagon Energy, Westpoint, PK25, La Crique and Les Dunes de Dakhla), together with IKO-certified Duotone Pro water-sports schools, branded restaurants and bars, a beach club (Blue Sky), and a beachfront condominium real-estate project (Westpoint Residence). Its core revenue is generated from overnight stays, restaurant and bar covers, kitesurfing/wingfoil instruction and equipment hire, supplemented by event hosting and residential property sales.

Product overview

Dakhla Hospitality Group is a hospitality company operating a portfolio of 6 distinct hotels across the Dakhla peninsula in Morocco: Dakhla Attitude (pioneering kite/wingfoil center, est. 2006), Lagon Energy (eco-luxury sanctuary, est. 2010), Westpoint (eco-lodge for surf/wingfoil, est. 2017), PK25 (all-inclusive family boutique hotel, est. 2018), La Crique (luxury wingfoil wellness destination, est. 2019), and Les Dunes de Dakhla (desert luxury experience, est. 2022). The portfolio also includes 4 Duotone Pro Centers for certified water sports instruction, Wingfoil Paradise, multiple restaurants (Pescador, L'Ancre des Gourmets, Blue Sky Bar), Breezefest event experiences, the Drifter Pro AM Race competition, Westpoint Residence (hotel residence real estate project), DHG Academy (internal training), and event/wellness services. The group leverages 18+ years of expertise positioning Dakhla as a world-class kite, wingfoil, and surf destination.

Differentiator

Problem solved

Functional benefit

Brands

• Duotone Pro Centers (DPC): Certified kitesurf and wingfoil schools operated at 5 DHG hotel properties, offering courses, equipment rental, and guided sessions with Duotone equipment.
• Drifter
• DHG Academy
• BreezeFest
• Blue Sky Bar
• La Crique Experience
• Wingfoil Paradise

Products and services

• Dakhla Attitude Flagship 4-star resort of the DHG portfolio located on the Dakhla peninsula, offering rooms, restaurant service and access to on-site water-sports activities; targeted at mid-range kitesurf and leisure travelers.
• Lagon Energy DHG hotel property in Dakhla offering accommodation and on-site services, extending the group's multi-tier accommodation strategy.
• Westpoint (Westpoint Hotel) Premium DHG resort property in Dakhla offering upscale accommodation, on-site dining and direct beach access; targeted at higher-spend leisure and corporate guests.
• PK25 Premium DHG resort positioned directly on the PK25 kitesurf zone, providing lodging with immediate access to on-site water-sports instruction.
• La Crique High-end DHG resort adjacent to the La Crique lagoon, offering upscale accommodation together with the dedicated La Crique Experience day package.
• Les Dunes de Dakhla Most recent DHG resort in Dakhla, providing accommodation in a dune-side setting with access to the group's water-sports and restaurant services.
• Duotone Pro Centers (Duotone Pro Schools) IKO-certified kitesurfing and wingfoiling schools operated under the Duotone Pro Center standard across DHG's resorts, providing lessons, equipment hire and progression pathways for riders of all levels.
• Wingfoil Paradise Dedicated wingfoil school and coaching program operated by DHG, focused exclusively on wingfoiling instruction and progression for guests staying at the group's resorts.
• Drifter (water-sports spot service) Spot-access product operated by DHG that gives guests exclusive or managed access to a designated Dakhla water-sports area, including supporting instructor and equipment services.
• La Crique Experience Day-pass product at the La Crique property combining beach access, food and beverage, and water-sports activities into a single bundled offering.
• Kids Camp Multi-day sports camp program for children delivered at DHG's Dakhla properties, combining on-water coaching and games; targeted at families staying at DHG resorts.
• Drifter Pro AM Race Proprietary amateur/pro kitesurf race event hosted by DHG, with rider registration, format and prize structure managed by the group.
• Breezefest Multi-day DHG-hosted kitesurf festival combining on-water competition, demos and music/social programming for guests and visitors.
• Westpoint Residence Beachfront condominium real-estate development adjoining the Westpoint hotel, sold to individual buyers as vacation or investment homes within the DHG resort ecosystem.
• Blue Sky Bar DHG-operated beach club bar offering food, drinks and daytime seating on the Dakhla lagoon, positioned as a social hub for resort guests and walk-in visitors.
• Pescador Restaurant DHG-operated seafood-focused restaurant located within the Westpoint resort, serving à la carte and half-board guests of the property.
• L'Ancre des Gourmets Restaurant DHG-operated à la carte restaurant serving hotel guests and outside diners as part of the group's F&B offering in Dakhla.
• Wellness Retreats DHG-designed wellness retreat program combining yoga, recovery and relaxation services with resort accommodation; targeted at leisure and corporate wellness buyers.
• Team Building Programs Structured corporate team-building program using DHG's water-sports, dining and meeting facilities, sold to companies for off-sites and incentive trips.
• Event Services End-to-end event-management service offered by DHG, covering venue, catering, accommodation and activity programming for corporate, private and sport-event clients.

Quantifiable outcome

• 330+ days of optimal wind conditions annually
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• GWA Wingfoil World TourflagshipStrategic or Co-development Partner · 1 October 2026Hosting GKA Westpoint wingfoil world tour event October 6-10, 2026 at Westpoint hotel. Elite athletes compete at Lamboiur beach in front of the hotel. High-profile event that positions Dakhla globally.
• Défi Wind GruissancoreGTM or Marketing Partner · 1 May 2026Dakhla designated as featured destination at Défi Wind 2026 in Gruissan, France (May 8-17, 2026). DHG operates a stand presenting hotels and special offers to 1,500+ riders from 40+ countries.
• DuotonecoreStrategic or Co-development Partner · 1 January 2024Flagship partnership where Duotone provides equipment, brand presence, and certified instructor training across 4-5 Duotone Pro Centers at DHG hotels. Duotone representatives are permanently stationed in Dakhla for ongoing training. DHG hotels serve as Duotone Pro Centers offering lessons, equipment rental, and downwind sessions.
• IKO (International Kiteboarding Organization)coreStrategic or Co-development PartnerAll water sports instructors at DHG Duotone Pro Centers are certified by IKO (International Kiteboarding Organization), ensuring professional and safe instruction standards.
• Red BullminorGTM or Marketing PartnerSponsorship relationships with various Duotone ambassadors including Camille Losserand (supported by Red Bull), Val Garat (Red Bull athlete), and Guillermo Carracedo (Red Bull partner).

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Royal Mansour Marrakech: Moroccan luxury hospitality group operating an iconic palace hotel in Marrakech. Comparable as a Moroccan-founded luxury hotel group with multiple branded properties, F&B destinations, and integrated spa/wellness offerings targeting international high-end travelers.
• La Mamounia: Historic Moroccan luxury palace hotel in Marrakech with restaurants, spa, gardens, and event hosting. Comparable as a Moroccan landmark luxury hospitality destination combining accommodation, fine dining, and curated experiences.
• ION CLUB: Global network of kitesurf and windsurf centers partnered with accommodation providers across multiple destinations (Morocco, Greece, Egypt, Caribbean). Comparable as a water-sports-led destination operator offering certified instruction and equipment rental integrated with lodging — closely aligned with DHG's Duotone Pro Centers model.
• Mazagan Beach Resort: Large Moroccan beachfront resort near El Jadida with full-service hospitality, multiple F&B venues, spa, golf, and water sports. Comparable as a single Moroccan destination resort integrating accommodation, activities, and events.
• Paradis Plage Surf Yoga & Spa Resort: Moroccan boutique surf and yoga resort on the Atlantic coast near Taghazout with integrated surf school, wellness, and family-friendly offerings. Comparable as a destination resort combining surf instruction, wellness, and hospitality targeting the same activity-driven international traveler.

Regional players

• ONOMO Hotels: Pan-African hospitality chain with multiple urban and resort properties across West and North Africa. Comparable as a multi-property African hotel operator targeting business and leisure travelers, though positioned in cities rather than destination resorts.
• Taghazout Village Resort: Moroccan Atlantic coastal surf resort near Taghazout targeting international surf and yoga travelers. Comparable as a destination water-sports resort in Morocco serving similar enthusiast and lifestyle traveler segments to DHG.

Broad incumbents

• Iberostar Hotels & Resorts: Global resort chain with significant Morocco presence (e.g., Iberostar Selection). Comparable as a multi-property beachfront and resort operator with integrated F&B, spa, and family amenities, though broader and not water-sports specialized.
• Club Med: Global all-inclusive resort operator with multiple Moroccan and global properties including dedicated water sports and family offerings. Comparable as a destination resort model bundling accommodation with sports instruction and experiences, though at much larger scale and broader geographic footprint.

Emerging players

• KiteWorldWide: Specialist kitesurf holiday provider offering packaged trips to multiple global kitesurf destinations including Morocco. Comparable as a kitesurf-focused travel brand targeting the same enthusiast segment DHG serves, though operating without proprietary hotel assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

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• Instagraminstagram.com/dakhlahospitalitygroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAKHLA HOSPITALITY GROUP