Zerorez

What Zerorez does

Zerorez, Inc. is a privately held American franchise company headquartered in American Fork, Utah, founded in 2001, that provides professional carpet, rug, upholstery, and surface cleaning services to residential and commercial customers. The company differentiates on a proprietary physical technology platform centered on Zr™ Water, a heated, alkalinized, and ionized water-based cleaning agent that dissolves dirt and oils without the soaps, detergents, or shampoos used by traditional cleaners, leaving zero residue in carpet fibers. This is paired with a patent-pending Zr™ Wand that employs water-control technology and counter-rotating brushes to enable 4-8 hour dry times versus multi-day dry times for conventional methods, and the platform is backstopped by a 30-day Gotta Love It Guarantee® and Platinum Certification from the Carpet and Rug Institute.

The company distributes services exclusively through independently owned and operated franchise locations spanning more than 20 U.S. states (Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Minnesota, Missouri, North Dakota, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and others) plus a UK licensee. Pricing is set locally by each franchise on a per-room unit basis (a room defined as 200-250 square feet), with add-on charges for hallways, staircases, bathrooms, area rugs, pet stain treatment, and premium fiber protector. Service revenue is supplemented by a direct-to-consumer e-commerce shop selling DIY spotter, enzyme deodorizer, and Zr™ Water refills. Customer acquisition relies heavily on word-of-mouth, with a disclosed 90% referral rate and over 300,000 customer reviews averaging 4.9 stars.

Customer segments are primarily residential homeowners seeking non-toxic, residue-free cleaning, with commercial services (offices, churches, schools, high-end apartment common areas) representing a recently expanded secondary segment, most visibly in Oahu, Hawaii as of December 2025. The company is led by founder Gaylord Karren and President John Hopkins, with 501-1000 employees. Ownership is private with no disclosed institutional investor backing and no funding rounds in the available data.

Name

Zerorez

Legal name

Zerorez, Inc.

Website

https://zerorez.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zerorez is a privately held American franchise company that provides residential and commercial carpet, upholstery, and surface cleaning services using proprietary Zr™ Water technology and a patent-pending cleaning wand, operating across 20+ U.S. states and the UK under a franchise distribution model.

Ownership category

akta.pro rank

Product category

Residential Carpet Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Carpet and Upholstery Cleaning Services (561740)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH)

akta.pro secondary industry

Bathroom Deep Cleaning (Tile/Grout, Descaling, Mold/Mildew) (HSAEABAB)

Keywords

• Residential carpet cleaning
• Commercial cleaning services
• Carpet cleaning franchise
• Upholstery cleaning services
• Surface cleaning technology

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential & Commercial Cleaning Services: Zerorez generates revenue through one-time and recurring professional cleaning services for residential and commercial customers. Services are priced per room (typically 200-250 sq ft), with additional charges for hallways, staircases, bathrooms, area rugs, pet stain treatment, and other add-ons. Each franchise location sets pricing locally. Pet stain/odor treatment requires additional cost estimated on-site. Premium fiber protector is offered as an optional add-on service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Zerorez provides professional residential and commercial carpet, rug, upholstery, mattress, air duct, tile and grout, hardwood, stone, shower and glass, laminate, dryer vent, and house cleaning services delivered through a national franchise network. Service delivery is anchored by its proprietary Zr™ Water — a heated, alkalinized, ionized water cleaning agent used in place of soaps or detergents — and a patent-pending Zr™ Wand that enables 4-8 hour dry times and residue-free results.

Product overview

Zerorez is a carpet and surface cleaning company operating on a franchise model with a technology-differentiated portfolio anchored by its proprietary Zr™ Water technology. The core product is carpet cleaning, which uses heated, alkalinized, ionized water to dissolve dirt without soaps or detergents that leave residue. Supporting services include upholstery cleaning, area rug cleaning, air duct cleaning, tile and grout cleaning, hardwood floor cleaning, stone cleaning, mattress cleaning, shower and glass cleaning, and laminate floor cleaning—all using the same non-toxic Zr™ Water technology. Add-on services include Premium Fiber Protector for post-cleaning protection. Commercial services have been expanded to serve offices, churches, schools, and apartment common areas. Pet odor treatment is offered as a specialized additional-cost service. The company also offers auto cleaning, house cleaning, and dryer vent cleaning services. Key technology differentiators include the patent-pending Zr™ Wand with water control technology and counter-rotating brushes that reduce water usage and enable 4-8 hour dry times. Customer satisfaction is backed by a 30-day Gotta Love It Guarantee™.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning Primary residential and commercial carpet cleaning service using proprietary Zr™ Water to dissolve dirt and oils without soaps, detergents, or shampoos, paired with the patent-pending Zr™ Wand to deliver 4-8 hour dry times and a residue-free result. Backed by the Gotta Love It Guarantee® and Platinum Certification from the Carpet and Rug Institute.
• Upholstery Cleaning Fabric and furniture cleaning service using non-toxic Zr™ Water to safely remove dirt, stains, and allergens from upholstered sofas, chairs, and other furniture for residential and commercial customers.
• Area Rug Cleaning Professional cleaning of area rugs, including Oriental and synthetic rugs, performed either in-home or off-site at franchise facilities depending on rug type and condition, using the Zr™ Water residue-free method.
• Air Duct Cleaning Professional air duct and HVAC vent cleaning to remove dust, allergens, and contaminants, improving indoor air quality in homes and commercial spaces.
• Tile and Grout Cleaning Deep cleaning and restoration of tile floors and grout lines, with optional sealing to protect surfaces, performed using Zerorez's non-toxic cleaning methods.
• Hardwood Floor Cleaning Specialized cleaning and care for hardwood flooring using non-toxic methods designed to protect wood finishes while removing dirt and grime.
• Pet Odor Treatment Specialized treatment for pet stains and odors using enzyme-based products and UV light inspection to identify contamination, available as a chargeable add-on during carpet or upholstery cleaning appointments.
• Mattress Cleaning Professional mattress cleaning that removes allergens, dust mites, and contaminants from bedding surfaces using non-toxic Zr™ Water.
• Stone Cleaning Specialized cleaning for natural stone surfaces, using techniques designed to protect stone integrity and finish while removing soil and buildup.
• Shower and Glass Cleaning Professional cleaning of shower enclosures, glass surfaces, and bathroom tile to remove soap scum and hard water deposits.
• Laminate Floor Cleaning Cleaning service for laminate and resilient flooring surfaces using non-damaging methods appropriate to the floor type.
• Commercial Services Professional cleaning services for commercial spaces including offices, churches, schools, and high-end apartment common areas, leveraging the same proprietary Zr™ Water and Zr™ Wand technology used in residential cleaning, with the Gotta Love It Guarantee® and faster turnaround times.
• Premium Fiber Protector Optional add-on service that applies a protective coating to carpet and upholstery fibers after cleaning, restoring the protective layer worn down by traffic and helping resist future soiling and staining.
• Auto Cleaning Interior cleaning service for vehicles, including carpet and upholstery cleaning for automobiles using Zerorez's non-toxic cleaning methods.
• House Cleaning General home cleaning service covering multiple surfaces throughout the residence, extending beyond specialty carpet, tile, and upholstery services.
• Dryer Vent Cleaning Cleaning service for dryer vents to improve dryer efficiency, reduce fire risk, and maintain indoor air quality.

Quantifiable outcome

• 4-8 hour dry times (vs. days for traditional cleaners)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Healthway Home ProductsminorStrategic or Co-development Partner · 21 May 2024Zerorez announced a partnership with Healthway Home Products to help combat indoor air quality issues. Healthway Home Products is a manufacturer of air purification and home air quality products. The partnership appears to be co-marketing oriented, with both companies promoting indoor air quality solutions to residential customers.
• Banner VenturesminorStrategic or Co-development Partner · 9 May 2024Banner Ventures announced a partnership with Zerorez, though details of the partnership nature are not fully specified in the available source data. The announcement appears on the Zerorez blog under corporate news.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stanley Steemer: Stanley Steemer is one of the largest carpet and upholstery cleaning franchise systems in North America, offering hot water extraction cleaning services to residential and commercial customers. It competes directly with Zerorez across the same core service category and franchise-based delivery model.
• Chem-Dry: Chem-Dry is a major carpet and upholstery cleaning franchise built around its proprietary carbonated cleaning process and green-certified solutions. It is the closest direct competitor to Zerorez in combining a proprietary cleaning technology with a national franchise footprint.
• Oxi Fresh: Oxi Fresh is a national carpet cleaning franchise using a low-moisture, oxygen-powered cleaning process with an eco-friendly positioning. It directly competes with Zerorez on the eco-friendly, technology-differentiated narrative and franchise-based residential service delivery.
• COIT Cleaning Services: COIT is a franchise-based cleaning services company offering carpet, upholstery, tile and grout, air duct, and drapery cleaning. It overlaps with Zerorez's surface-cleaning portfolio and franchise delivery model, primarily serving residential and commercial customers.
• Rainbow International: Rainbow International is a Neighborly-owned restoration and cleaning franchise providing carpet, upholstery, and air duct cleaning alongside restoration services. It is comparable to Zerorez in its residential carpet cleaning franchise model and overlapping service menu.

Broad incumbents

• ServiceMaster Clean: ServiceMaster Clean is a national commercial and residential cleaning franchise brand backed by a large services platform. It is comparable to Zerorez as a broader incumbent in the cleaning services category, though it spans janitorial, disaster restoration, and specialty cleaning beyond carpet.
• ServPro: ServPro is a large national restoration and cleaning franchise specializing in fire, water, and mold remediation with adjacent carpet and duct cleaning. It is comparable as a broader cleaning/restoration incumbent operating in many of the same customer facilities as Zerorez's commercial vertical.
• Molly Maid: Molly Maid is a Neighborly-owned residential house cleaning franchise offering recurring maid services. It is comparable to Zerorez as a franchised residential cleaning brand targeting similar homeowner demographics with subscription-style service models.

Regional players

• The Cleaning Authority: The Cleaning Authority is a residential house cleaning franchise focused on recurring weekly and biweekly cleanings. It is comparable as a franchised residential cleaning brand competing for the same homeowner wallet share, with less specialization in deep surface and carpet restoration.

Emerging players

• Duraclean: Duraclean is a smaller, long-standing carpet and upholstery cleaning franchise with a national footprint. It is comparable to Zerorez as a niche carpet and fabric cleaning franchise but with lower brand visibility and no clearly differentiated proprietary technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ZerorezC
• YouTubeyoutube.com/channel/UCW5FgrezbsB06CBe_qdRxcg
• Facebookfacebook.com/ZerorezCarpetCleaning
• LinkedInlinkedin.com/company/zerorez-franching-systems-inc
• Instagraminstagram.com/zerorezofficial
• Pinterestpinterest.com/zerorezofficial
• TikToktiktok.com/@zerorezofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zerorez