Zerorez
Zerorez is a privately held American franchise company that provides residential and commercial carpet, upholstery, and surface cleaning services using proprietary Zr™ Water technology and a patent-pending cleaning wand, operating across 20+ U.S. states and the UK under a franchise distribution model.
- Company typePrivate
- Founded2001
- HeadquartersAsheville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Zerorez does
Zerorez, Inc. is a privately held American franchise company headquartered in American Fork, Utah, founded in 2001, that provides professional carpet, rug, upholstery, and surface cleaning services to residential and commercial customers. The company differentiates on a proprietary physical technology platform centered on Zr™ Water, a heated, alkalinized, and ionized water-based cleaning agent that dissolves dirt and oils without the soaps, detergents, or shampoos used by traditional cleaners, leaving zero residue in carpet fibers. This is paired with a patent-pending Zr™ Wand that employs water-control technology and counter-rotating brushes to enable 4-8 hour dry times versus multi-day dry times for conventional methods, and the platform is backstopped by a 30-day Gotta Love It Guarantee® and Platinum Certification from the Carpet and Rug Institute.
The company distributes services exclusively through independently owned and operated franchise locations spanning more than 20 U.S. states (Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Minnesota, Missouri, North Dakota, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and others) plus a UK licensee. Pricing is set locally by each franchise on a per-room unit basis (a room defined as 200-250 square feet), with add-on charges for hallways, staircases, bathrooms, area rugs, pet stain treatment, and premium fiber protector. Service revenue is supplemented by a direct-to-consumer e-commerce shop selling DIY spotter, enzyme deodorizer, and Zr™ Water refills. Customer acquisition relies heavily on word-of-mouth, with a disclosed 90% referral rate and over 300,000 customer reviews averaging 4.9 stars.
Customer segments are primarily residential homeowners seeking non-toxic, residue-free cleaning, with commercial services (offices, churches, schools, high-end apartment common areas) representing a recently expanded secondary segment, most visibly in Oahu, Hawaii as of December 2025. The company is led by founder Gaylord Karren and President John Hopkins, with 501-1000 employees. Ownership is private with no disclosed institutional investor backing and no funding rounds in the available data.
Zerorez firmographics
Firmographics- Name
- Zerorez
- Legal name
- Zerorez, Inc.
- Website
- https://zerorez.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Zerorez is a privately held American franchise company that provides residential and commercial carpet, upholstery, and surface cleaning services using proprietary Zr™ Water technology and a patent-pending cleaning wand, operating across 20+ U.S. states and the UK under a franchise distribution model.
- Ownership category
- akta.pro rank
Zerorez industry classification
Industry- Product category
- Residential Carpet Cleaning Services
- NAICS
- Carpet and Upholstery Cleaning Services (56174), Carpet and Upholstery Cleaning Services (561740)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH)
- akta.pro secondary industry
- Bathroom Deep Cleaning (Tile/Grout, Descaling, Mold/Mildew) (HSAEABAB)
Keywords
Where Zerorez is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zerorez business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential & Commercial Cleaning Services: Zerorez generates revenue through one-time and recurring professional cleaning services for residential and commercial customers. Services are priced per room (typically 200-250 sq ft), with additional charges for hallways, staircases, bathrooms, area rugs, pet stain treatment, and other add-ons. Each franchise location sets pricing locally. Pet stain/odor treatment requires additional cost estimated on-site. Premium fiber protector is offered as an optional add-on service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-room cleaning (standard service) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Zerorez product offering
Product offeringCore offering
Zerorez provides professional residential and commercial carpet, rug, upholstery, mattress, air duct, tile and grout, hardwood, stone, shower and glass, laminate, dryer vent, and house cleaning services delivered through a national franchise network. Service delivery is anchored by its proprietary Zr™ Water — a heated, alkalinized, ionized water cleaning agent used in place of soaps or detergents — and a patent-pending Zr™ Wand that enables 4-8 hour dry times and residue-free results.
Product overview
Zerorez is a carpet and surface cleaning company operating on a franchise model with a technology-differentiated portfolio anchored by its proprietary Zr™ Water technology. The core product is carpet cleaning, which uses heated, alkalinized, ionized water to dissolve dirt without soaps or detergents that leave residue. Supporting services include upholstery cleaning, area rug cleaning, air duct cleaning, tile and grout cleaning, hardwood floor cleaning, stone cleaning, mattress cleaning, shower and glass cleaning, and laminate floor cleaning—all using the same non-toxic Zr™ Water technology. Add-on services include Premium Fiber Protector for post-cleaning protection. Commercial services have been expanded to serve offices, churches, schools, and apartment common areas. Pet odor treatment is offered as a specialized additional-cost service. The company also offers auto cleaning, house cleaning, and dryer vent cleaning services. Key technology differentiators include the patent-pending Zr™ Wand with water control technology and counter-rotating brushes that reduce water usage and enable 4-8 hour dry times. Customer satisfaction is backed by a 30-day Gotta Love It Guarantee™.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Cleaning Primary residential and commercial carpet cleaning service using proprietary Zr™ Water to dissolve dirt and oils without soaps, detergents, or shampoos, paired with the patent-pending Zr™ Wand to deliver 4-8 hour dry times and a residue-free result. Backed by the Gotta Love It Guarantee® and Platinum Certification from the Carpet and Rug Institute.
- Upholstery Cleaning Fabric and furniture cleaning service using non-toxic Zr™ Water to safely remove dirt, stains, and allergens from upholstered sofas, chairs, and other furniture for residential and commercial customers.
- Area Rug Cleaning Professional cleaning of area rugs, including Oriental and synthetic rugs, performed either in-home or off-site at franchise facilities depending on rug type and condition, using the Zr™ Water residue-free method.
- Air Duct Cleaning Professional air duct and HVAC vent cleaning to remove dust, allergens, and contaminants, improving indoor air quality in homes and commercial spaces.
- Tile and Grout Cleaning Deep cleaning and restoration of tile floors and grout lines, with optional sealing to protect surfaces, performed using Zerorez's non-toxic cleaning methods.
- Hardwood Floor Cleaning Specialized cleaning and care for hardwood flooring using non-toxic methods designed to protect wood finishes while removing dirt and grime.
- Pet Odor Treatment Specialized treatment for pet stains and odors using enzyme-based products and UV light inspection to identify contamination, available as a chargeable add-on during carpet or upholstery cleaning appointments.
- Mattress Cleaning Professional mattress cleaning that removes allergens, dust mites, and contaminants from bedding surfaces using non-toxic Zr™ Water.
- Stone Cleaning Specialized cleaning for natural stone surfaces, using techniques designed to protect stone integrity and finish while removing soil and buildup.
- Shower and Glass Cleaning Professional cleaning of shower enclosures, glass surfaces, and bathroom tile to remove soap scum and hard water deposits.
- Laminate Floor Cleaning Cleaning service for laminate and resilient flooring surfaces using non-damaging methods appropriate to the floor type.
- Commercial Services Professional cleaning services for commercial spaces including offices, churches, schools, and high-end apartment common areas, leveraging the same proprietary Zr™ Water and Zr™ Wand technology used in residential cleaning, with the Gotta Love It Guarantee® and faster turnaround times.
- Premium Fiber Protector Optional add-on service that applies a protective coating to carpet and upholstery fibers after cleaning, restoring the protective layer worn down by traffic and helping resist future soiling and staining.
- Auto Cleaning Interior cleaning service for vehicles, including carpet and upholstery cleaning for automobiles using Zerorez's non-toxic cleaning methods.
- House Cleaning General home cleaning service covering multiple surfaces throughout the residence, extending beyond specialty carpet, tile, and upholstery services.
- Dryer Vent Cleaning Cleaning service for dryer vents to improve dryer efficiency, reduce fire risk, and maintain indoor air quality.
Quantifiable outcome
- 4-8 hour dry times (vs. days for traditional cleaners)
- +3 more outcomes
Companies that use Zerorez
Customer profileSegments2 records
Ideal customer profiles2 records
Zerorez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Zerorez partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Healthway Home ProductsminorZerorez announced a partnership with Healthway Home Products to help combat indoor air quality issues. Healthway Home Products is a manufacturer of air purification and home air quality products. The partnership appears to be co-marketing oriented, with both companies promoting indoor air quality solutions to residential customers.
- Banner VenturesminorBanner Ventures announced a partnership with Zerorez, though details of the partnership nature are not fully specified in the available source data. The announcement appears on the Zerorez blog under corporate news.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Zerorez competitors and assessment
Company assessmentDirect peers
- Stanley Steemer: Stanley Steemer is one of the largest carpet and upholstery cleaning franchise systems in North America, offering hot water extraction cleaning services to residential and commercial customers. It competes directly with Zerorez across the same core service category and franchise-based delivery model.
- Chem-Dry: Chem-Dry is a major carpet and upholstery cleaning franchise built around its proprietary carbonated cleaning process and green-certified solutions. It is the closest direct competitor to Zerorez in combining a proprietary cleaning technology with a national franchise footprint.
- Oxi Fresh: Oxi Fresh is a national carpet cleaning franchise using a low-moisture, oxygen-powered cleaning process with an eco-friendly positioning. It directly competes with Zerorez on the eco-friendly, technology-differentiated narrative and franchise-based residential service delivery.
- COIT Cleaning Services: COIT is a franchise-based cleaning services company offering carpet, upholstery, tile and grout, air duct, and drapery cleaning. It overlaps with Zerorez's surface-cleaning portfolio and franchise delivery model, primarily serving residential and commercial customers.
- Rainbow International: Rainbow International is a Neighborly-owned restoration and cleaning franchise providing carpet, upholstery, and air duct cleaning alongside restoration services. It is comparable to Zerorez in its residential carpet cleaning franchise model and overlapping service menu.
Broad incumbents
- ServiceMaster Clean: ServiceMaster Clean is a national commercial and residential cleaning franchise brand backed by a large services platform. It is comparable to Zerorez as a broader incumbent in the cleaning services category, though it spans janitorial, disaster restoration, and specialty cleaning beyond carpet.
- ServPro: ServPro is a large national restoration and cleaning franchise specializing in fire, water, and mold remediation with adjacent carpet and duct cleaning. It is comparable as a broader cleaning/restoration incumbent operating in many of the same customer facilities as Zerorez's commercial vertical.
- Molly Maid: Molly Maid is a Neighborly-owned residential house cleaning franchise offering recurring maid services. It is comparable to Zerorez as a franchised residential cleaning brand targeting similar homeowner demographics with subscription-style service models.
Regional players
- The Cleaning Authority: The Cleaning Authority is a residential house cleaning franchise focused on recurring weekly and biweekly cleanings. It is comparable as a franchised residential cleaning brand competing for the same homeowner wallet share, with less specialization in deep surface and carpet restoration.
Emerging players
- Duraclean: Duraclean is a smaller, long-standing carpet and upholstery cleaning franchise with a national footprint. It is comparable to Zerorez as a niche carpet and fabric cleaning franchise but with lower brand visibility and no clearly differentiated proprietary technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Zerorez social profiles
Digital presenceZerorez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zerorez leadership team
Management profileNumber of profiles
Profiles3 records
Zerorez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zerorez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zerorez
What does Zerorez do?
Zerorez provides professional residential and commercial carpet, rug, upholstery, mattress, air duct, tile and grout, hardwood, stone, shower and glass, laminate, dryer vent, and house cleaning services delivered through a national franchise network. Service delivery is anchored by its proprietary Zr™ Water — a heated, alkalinized, ionized water cleaning agent used in place of soaps or detergents — and a patent-pending Zr™ Wand that enables 4-8 hour dry times and residue-free results.
Is Zerorez a public or private company?
Zerorez is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zerorez founded?
Zerorez was founded in 2001. It employs 501 to 1,000 people.
Where is Zerorez based?
Zerorez is headquartered in Asheville, United States, in the North America region.
How does Zerorez make money?
One revenue line is on record: residential & Commercial Cleaning Services.
Who are Zerorez's main competitors?
Direct peers on record are Stanley Steemer, Chem-Dry, Oxi Fresh, COIT Cleaning Services and Rainbow International. Broad incumbents are ServiceMaster Clean, ServPro and Molly Maid. The Cleaning Authority is listed as a regional player. Duraclean is listed as an emerging player.
Does Zerorez have an API?
No public API is recorded for Zerorez.
What industry is Zerorez in?
Zerorez's product category is Residential Carpet Cleaning Services. Its primary akta.pro industry code is HSAJADAH, Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs), with a secondary code of HSAEABAB, Bathroom Deep Cleaning (Tile/Grout, Descaling, Mold/Mildew). Its NAICS code is 56174 and its SIC code is 2273.