Football & Performance Psychologist

What Football & Performance Psychologist does

Dan Abrahams Sport Psychology Limited is a UK-registered private limited company (operated by Dan Abrahams as a sole practitioner) delivering sport and performance psychology services globally. The firm serves individual athletes (primarily in soccer and golf), coaches, parents of young athletes, and sports organisations from grassroots to elite international levels, with named engagements spanning Premier League clubs (notably Derby County FC where Dan served as Lead Psychologist during the 2016/17 season), the US National Team, and the Australian Rugby Union (Eddie Jones). Dan Abrahams holds a First Class Honours degree in Psychology, a Masters in Sport Psychology, HCPC registration, and is a former professional golfer and PGA-qualified professional with 20+ years of experience.

The core productised asset is the Dan Abrahams Soccer Academy, a video-based subscription platform containing over 100 animated videos across Player Series, Coach Series (Team Plans only), and Parent Series, hosted on Vimeo and accessible via separate web portals for individuals and organisations. Ancillary revenue streams include one-to-one consulting sessions (players, coaches, parents, and high-performance professionals), team/organisation consulting, keynote speaking and workshops (delivered internationally including South Africa and US soccer conventions), four bestselling books (Soccer Tough, Soccer Tough II, Soccer Brain, Golf Tough) distributed via Amazon UK/US and publishers Hawksmoor Publishing and Bennion Kearney, and The Sport Psych Show podcast. The Academy is monetised via annual subscriptions at £249/year (1 player + 2 parents) and £349/year (2 players), with Team Plans starting from £1.50 per user and custom enterprise plans available; payments are processed via PayPal. The business is founder-owned with no external funding, no mobile app, and no proprietary technology platform beyond the Vimeo-hosted Academy.

Name

Football & Performance Psychologist

Legal name

Dan Abrahams Sport Psychology Limited

Website

https://danabrahams.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dan Abrahams Sport Psychology Limited is a UK-based sole-practitioner sport psychology practice offering one-to-one consulting, the Dan Abrahams Soccer Academy subscription platform, bestselling books, and international speaking/workshops to athletes, coaches, parents, and sports organisations in soccer, golf, and adjacent high-performance domains.

Ownership category

akta.pro rank

Product category

Sport Psychology Services

NAICS

Sports and Recreation Instruction (61162), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Coach Education, Certification & Clinics (HSADAEAO), Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Sport psychology services
• Football psychology consulting
• Performance psychology coaching
• Online sports training
• Golf psychology coaching

Headquarters

HQ city

Not disclosed

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. One-to-One Consulting Sessions: Individual consulting sessions with players, coaches, parents, and people in other high-performance settings. Sessions conducted at grassroots through to international level.
2. Dan Abrahams Soccer Academy Subscriptions: Online subscription platform with Individual Plans (£249/year for 1 player + 2 parents, £349/year for 2 players) and Team Plans (from £1.50 per user). Team Plans include Coach Series videos in addition to Player and Parent series.
3. Book Sales: Four bestselling sport psychology books: Soccer Tough, Soccer Tough II, Soccer Brain, Golf Tough, and Compete. Available on Amazon UK/US and through publishers Hawksmoor Publishing and Bennion Kearney.
4. Speaking Engagements & Workshops: Keynote presentations and workshop delivery to soccer coaches, golf organizations, and sports professionals globally. Includes workshops for clubs, governing bodies, and educational institutions.
5. Team & Organization Consulting: Work with sports teams, clubs, and organizations to integrate performance psychology into their curriculum, coaching practice, or performance environment.
6. The Sport Psych Show Podcast: Podcast providing sport psychology content, serving as a marketing channel that builds audience and brand awareness.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Dan Abrahams is a sport psychologist who provides one-to-one consulting sessions, team and organization consulting, and speaking engagements to athletes (specializing in soccer and golf), coaches, parents, and other high-performance professionals. The practice is supplemented by the Dan Abrahams Soccer Academy, an online subscription platform delivering animated video content across Player, Coach, and Parent series, and by five published sport psychology books (Soccer Tough, Soccer Tough II, Soccer Brain, Golf Tough, and Compete). Operations are delivered under Dan Abrahams Sport Psychology Limited, a UK private limited company.

Product overview

Football & Performance Psychologist (Dan Abrahams) operates primarily as a service-based business offering sport psychology consulting, speaking engagements, and published books, supplemented by the Dan Abrahams Soccer Academy — an online subscription platform. The Soccer Academy provides three video series (Player Series, Coach Series, and Parent Series) delivering mental skills training through animated videos. The company also offers Individual Plans and Team Plans for Academy access. Additional products include golf psychology services and The Sport Psych Show podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Dan Abrahams Soccer Academy: Online sport psychology programme providing video-based mental skills training for soccer players, coaches, and parents. Includes Player Series, Coach Series, and Parent Series with over 100 videos.
• The Sport Psych Show

Products and services

• Dan Abrahams Soccer Academy Online subscription platform providing players, coaches, and parents with sport psychology techniques via animated videos, real-life case studies, and pep-talks. Available through Individual Plans and Team Plans and accessible globally.
• One-to-One Soccer Psychology Sessions Individual sport psychology consulting sessions for soccer players, coaches, and parents from grassroots through to international level, focused on performance goals, confidence, focus, and emotional management.
• Golf Psychology Services Mental golf coaching services covering practice, preparation, performance, and progress for golfers from keen amateurs to Tour Professionals. Dan was formerly Lead Psychologist for England Golf.
• Teams, Clubs & Organisations Consulting Consulting services to help teams, clubs, and organisations integrate performance psychology into their curriculum, coaching practice, or performance environment.
• Speaking Engagements & Workshops Keynote presentations and workshop delivery to sports organizations, clubs, governing bodies, and educational institutions globally, delivered in an energetic and passionate style.
• Soccer Tough Bestselling sport psychology book offering practical techniques for soccer players to develop focus, energy, and confidence, and to perform under pressure.
• Soccer Tough II Follow-up to Soccer Tough introducing more cutting-edge tools and techniques for footballers, organized into four sections: Practice, Prepare, Perform, and Progress.
• Soccer Brain Book presenting the 4C Coaching Model for developing world-class player mindsets and winning football teams, providing a comprehensive guide to player psychology and team dynamics.
• Golf Tough Book providing a blueprint for golf improvement and consistent high performance with simple yet powerful techniques for practice, preparation, performance, and progression.
• Compete Book introducing readers to Dan's simple yet effective mental skills and techniques for creating a personal Mental Playbook for best performances under pressure in sport.
• The Sport Psych Show Podcast Podcast hosted by Dan Abrahams sharing sport psychology insights and techniques with audiences across sports and high-performance settings.

Quantifiable outcome

• Clients have achieved professional contracts, Olympic selection, European Tour cards, and moves to top clubs (e.g., Yannick Bolasie's £25 million move to Everton FC)
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Sport Psychology Centre: UK sport psychology practice providing one-to-one consulting and team services to athletes and coaches. Directly comparable as a UK private practitioner offering individual consulting, team engagement, and educational content in sport psychology.
• Athlete Assessments: Australia-based sport psychology and team dynamics consultancy providing assessments, consulting, and educational content to sporting organizations. Comparable as a practitioner-led sport psychology firm combining consulting, content, and tools for elite and amateur teams.
• Dr. James Bell Performance: Performance psychology practice run by Dr. James Bell serving professional athletes, teams, and businesses. Comparable as a solo practitioner-led sport psychology brand combining elite consulting, speaking, and content.
• Chimp Mental: UK-based sport psychology technology platform that delivers mental-skills content and tools to athletes, coaches, and organizations. Closest direct peer to Dan Abrahams Soccer Academy given similar B2C/B2B subscription model and sport psychology focus in the UK market.
• InnerDrive: UK performance psychology and coach education company offering online courses, workshops, and resources for athletes and coaches. Directly comparable as a UK-based practitioner brand selling sport psychology education via digital channels.
• Premier Sport Psychology: North American sport psychology consulting practice serving athletes, coaches, and teams. Comparable as a practitioner-led sport psychology firm combining individual consulting, team work, and educational content in a similar service model.

Broad incumbents

• Headspace for Athletes: Major consumer meditation and mental-wellness platform with sport and athlete partnerships. Relevant as a broad incumbent offering mental-skills content to athletes and teams at lower price points, competing indirectly for the same consumer wallet share.
• Calm Health / Calm Business: Mainstream mindfulness and performance app increasingly positioning for athlete and team use cases. Comparable as a broader mental-performance platform competing for the same consumer and team subscription spend with general-purpose content.

Emerging players

• SportPsychHub: Online sport psychology education platform offering courses and content for athletes, coaches, and parents. Comparable as a content-led sport psychology learning platform but with broader coach-education orientation rather than soccer specialization.

Others

• Dr. Pippa Grange: High-profile sport psychologist who has worked with elite teams including the England football team. Relevant as an adjacent solo practitioner brand in elite sport psychology, though more consulting-led and less productized than Dan Abrahams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxVqT8l1eW8QhJhVY1cMY_w
• LinkedInlinkedin.com/company/football-&-performance-psychologist

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football & Performance Psychologist