Claudio Bellini
Claudio Bellini (CB design S.r.l.) is a Milan-based, founder-led industrial and interior design studio founded in 1996, developing furniture and product collections for a network of 30+ international manufacturers including Natuzzi, Bernhardt, and RH.
- Company typePrivate
- Founded1996
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Claudio Bellini does
Claudio Bellini is a Milan-based multidisciplinary design studio founded in 1996 and operating as CB design S.r.l., specializing in furniture, product, and interior design. The studio has developed a portfolio of more than 100 products and collections over nearly three decades, working with a network of over 30 named international manufacturers including Natuzzi, Bernhardt, Restoration Hardware (RH), Riva1920, and Poltrona Frau. Its client base spans residential, contract, and hospitality segments, with global reach delivered through partner distribution channels rather than direct sales.
The business model combines design consultancy services with licensing and royalty arrangements tied to manufacturer partners. The studio is privately held, founder-led, and operates with a headcount in the 11–50 range. Claudio Bellini maintains a regular presence at flagship industry events including Salone del Mobile (Milan), NeoCon (Chicago), and CIFF, and has accumulated multiple international design awards (Red Dot, iF Design, Good Design, NeoCon awards) that function as marketing leverage for renewing and securing manufacturer partnerships. The studio is currently hiring for a Furniture Designer and a Communications Manager, indicating active investment in both design pipeline and brand-building capacity.
Underlying activity is organized around industrial design deliverables — product concepts, prototypes, and collection development — handed off to manufacturers for production and distribution. The studio's competitive position rests on the founder's individual design reputation, the cumulative portfolio and award record, and the breadth of manufacturer relationships that provide embedded access to global distribution without the cost of a sales force.
Claudio Bellini firmographics
Firmographics- Name
- Claudio Bellini
- Legal name
- CB design S.r.l.
- Website
- https://claudiobellini.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Claudio Bellini (CB design S.r.l.) is a Milan-based, founder-led industrial and interior design studio founded in 1996, developing furniture and product collections for a network of 30+ international manufacturers including Natuzzi, Bernhardt, and RH.
- Ownership category
- akta.pro rank
Claudio Bellini industry classification
Industry- Product category
- Industrial Design Services
- NAICS
- Interior Design Services (54141), Graphic Design Services (541430)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Claudio Bellini is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Claudio Bellini business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Licensing and Royalty Agreements: Studio generates revenue through licensing design products to international manufacturers who produce and distribute Claudio Bellini designs. Each collaboration results in ongoing royalty streams from furniture, outdoor, and product collections.
- Strategic Design Consultancy: Long-term consultancy services to clients advising on design strategy, graphic design, architecture, CMF, and brand identity. Ongoing relationships with leading global brands as creative director.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Claudio Bellini product offering
Product offeringCore offering
Claudio Bellini is a Milan-based multidisciplinary design studio providing furniture, product, and interior design services to international manufacturers and global brands. The studio operates as a long-term strategic creative director and design partner, advising clients on graphic design, architecture, CMF (Color, Material, Finish), and brand identity, and licensing its designs to manufacturers who produce and distribute the products through their own retail networks. The studio's portfolio spans furniture, outdoor collections, lighting, bathroom fixtures, kitchenware, and architectural projects delivered through licensing and royalty agreements and professional consultancy engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Design Consultancy Long-term strategic design consultancy acting as creative director for leading global brands, advising on design strategy, graphic design, architecture, CMF, and brand identity.
- Furniture Design Design of furniture collections for international manufacturers, including sofas, seating systems, office systems, executive chairs, task chairs, modular seating, and lounge chairs for residential, office, and outdoor use.
- Interior Design Architectural renovation and interior design services for private residential clients, including aesthetic and spatial design solutions.
- Product Design Design of consumer products beyond furniture such as lighting, bathroom fixtures, kitchenware, cookware, and household objects for international manufacturers.
- Brand Identity and CMF Consultancy Advisory services on graphic design, brand identity, and CMF (Color, Material, Finish) strategy for clients seeking integrated design and brand systems.
Companies that use Claudio Bellini
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Claudio Bellini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Claudio Bellini partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core and key.
- Natuzzi ItaliacoreLong-term strategic partnership with Natuzzi Italia, serving as creative director. Multiple furniture collections including La Scala, Piuma, Cala, Long Beach, Libra, Ombra, Dwell, Madame, and Riva chair. Studio provides ongoing design consultancy and brand identity guidance.
- Bernhardt DesigncoreOngoing collaboration with Bernhardt Design on multiple seating and furniture collections including Abra, Aubry, Matera, Ravel, and Holden. Studio provides product design expertise and design direction.
- RH (Restoration Hardware)coreStrategic partnership with RH for outdoor and indoor collections including Trieste, Bora, Corta, Piero, Gemini, Tone, and Trieste Indoor Collection. Extensive collaboration on multiple product lines.
- Riva1920coreLong-standing partnership with Riva1920 for wood furniture collections including Kau chair, Venice Console, Sospiro Collection, Kau soft, and Totemica. Studio provides design expertise for wood and natural material furniture.
- CaracolecoreStrategic partnership with Caracole for multiple collections including Fleur, Overlap, Bold, Tobie, and Sasso. Collections presented at Salone del Mobile featuring statement furniture with strong aesthetic impact.
- HigoldcoreExtensive outdoor furniture partnership with Higold including Leo, Vasca, Riva, Visconti, Borromeo, Cambusa, Aio, Olwen, Calla collections, and Tekno R sun umbrella (Red Dot Award 2024). Multiple new collections annually.
- PedralikeyPartnership with Pedrali for Elinor executive chair and Elinor Table (Good Design Award winner). Products designed for contemporary office spaces and domestic settings.
- Walter KnollkeySeating collections partnership with Walter Knoll including Liz chair (Interior Innovation Award and Focus Silber Award winner) and Gio chair. Innovative products using advanced materials and technologies.
- SteelcasekeyPartnership with Steelcase for VIA Vertical Intelligent Architecture workspace division system. Innovative product addressing modern office acoustic and spatial needs.
- DedonkeyPartnership with Dedon for Atolo outdoor collection featuring organic shapes and modular design inspired by Polynesian atolls. Focus on outdoor living and nature-inspired design.
- Danao LivingkeyPartnership with Danao Living for Dock collection and Bond outdoor seating. Collections designed to create welcoming, secure outdoor living spaces.
- FrezzakeyLong-term partnership with Frezza for office furniture including DR office system (Best of NeoCon 2010 winner), TWORK, Russell sofa, and Fior di Loto plastic chair. Multiple award-winning products.
- SidizkeyPartnership with Sidiz for seating collections including Winden (Red Dot 2022, IF 2023 winner), Playworks (Reddot Award 2019 Honorable Mention), Celios, EGA, and Button chairs.
- BoConceptkeyPartnership with BoConcept for Milano Collection presented at Salone del Mobile 2025. Modular sofa and marble coffee table designed for adaptable living spaces.
- Kimball InternationalkeyPartnership with Kimball International for Daymora lounge collection. Modern and comfortable modular seating inspired by clouds with sophisticated design.
- Vitra BathroomkeyPartnership with Vitra Bathroom for Equal bath system (iF Design 2020 winner). Collection combining ceramic and wood materials for bathroom environments.
- BarazzonikeyPartnership with Barazzoni for kitchenware including My Lady cookware line (Design Preis winner), My Lady Utensils, Olly oil container (Red Dot 2022 winner), and Moon tray.
- AllosokeyPartnership with Alloso (Fursys Group brand) for sofa collections including Querencia (Good Design 2019 winner), Sannois, Ruya, Denof, and Bonum. Focus on comfort and organic design.
- SunonkeyPartnership with Sunon for seating including Hup chair (German Design Award, BigSEE Award winner) and Batmann plastic chair. Ergonomic office seating solutions.
- ArtemidekeyPartnership with Artemide for Iti suspension lamp (Red Dot Award winner). Innovative lighting design with dual light emission effects.
- KIkeyPartnership with KI for Civara task chair. Innovative ergonomic work seating with synchronized recline and adjustable lumbar support.
- OFSkeyPartnership with OFS for Blush modular seating system. Seating defined by dialogue between upholstered volumes and minimalist structural frame.
- StylexkeyPartnership with Stylex for Rela seating collection (Best of NeoCon Silver Award 2026). Contemporary workplace seating balancing elegance, comfort, and performance.
- KanokeyPartnership with Kano for Aero stackable chair. Lightweight plastic chair balancing formal clarity with everyday functionality.
- SitOnIt SeatingkeyPartnership with SitOnIt Seating for Envoi lounge chair and Billo lounge chair. Enveloping profiles with ergonomic seating posture and contemporary form.
- Caimi SnowsoundkeyPartnership with Caimi Snowsound for Cilindro acoustic seating system. Geometric structure with interlocking volumes and essential shapes.
- Poltrona FraukeyPartnership with Poltrona Frau for Amelie chair. Simple form with precious materials combining steel structure, molded foam, and Pelle Frau leather upholstery.
- BradokeyPartnership with Brado for Joga operative chair. Ergonomic seating with height-adjustable backrest, depth-adjustable lumbar support, and 4D arms.
- MDF ItaliakeyPartnership with MDF Italia for Axy table program. Innovative table system with aluminum structural bridges and aerial impression.
- SenchuankeyPartnership with Senchuan for Dali chair. Product design collaboration.
- AltrovolumekeyPartnership with Altrovolume for Up sofa. Sofa with rounded, inflated forms and distinctive integrated strap design.
- YcamikeyPartnership with Ycami for Scriba desk. Desk combining past honored design with new materials through modern technologies.
- HellerkeyPartnership with Heller for Arco Chair. Dynamic multi-purpose stackable chair combining aesthetic design with high volume production technology.
- Cherry-TerracekeyPartnership with Cherry-Terrace for Palmhouse kettle (Good Design Award winner). Two years of intensive work to perfect every detail of this iconic kettle.
- B.OnekeyPartnership with B.One for Arete chair. Multipurpose chair inspired by Möbius strip with elegant continuous curved armrests.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Claudio Bellini competitors and assessment
Company assessmentDirect peers
- Philippe Starck: Internationally recognized designer with deep licensing relationships across furniture, lighting, and consumer goods. Comparable in licensing royalties from major manufacturers and global brand collaborations.
- Marcel Wanders: Dutch product and interior designer working with premium global brands (Alessi, Cappellini, Moooi). Comparable scale and licensing-driven revenue model targeting furniture and lifestyle manufacturers.
- Karim Rashid Inc. Industrial design studio licensing high-volume product designs to global manufacturers across furniture, lighting, and consumer goods. Comparable business model and royalty revenue stream.
- Yabu Pushelberg: Design studio offering interior design, product design, and brand identity to global hospitality and luxury brands. Closely comparable multidisciplinary service mix and premium client roster.
- Patricia Urquiola Studio: Italian multidisciplinary design studio in Milan with comparable offerings across furniture, product, and interior design for global manufacturers. Most directly comparable peer given size, location, and licensing-based model.
- Piero Lissoni Studio: Milan-based multidisciplinary design and architecture practice working with leading furniture and lifestyle brands. Closely aligned business model: strategic consultancy + licensed product design.
- Tom Dixon Studio: Design brand and studio operating across furniture, lighting, and accessories with own-brand and licensing revenue. Comparable in combining industrial design with branded product lines for global distribution.
- Stefano Giovannoni: Italian product designer recognized for high-volume collaborations with international manufacturers (Alessi, Magis, Lavazza). Comparable licensing-driven model with major consumer brands.
- Mario Bellini Studio: Milan-based architecture and design practice spanning furniture, interiors, and industrial design for global brands. Directly comparable Milan location, scope, and senior founder profile.
Broad incumbents
- HBA (Hirsch Bedner Associates): Large hospitality-focused interior design firm offering integrated design services to global hotel and residential brands. Overlapping interior design capability but at significantly larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Claudio Bellini social profiles
Digital presenceClaudio Bellini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Claudio Bellini leadership team
Management profileNumber of profiles
Profiles7 records
Claudio Bellini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Claudio Bellini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Claudio Bellini
What does Claudio Bellini do?
Claudio Bellini is a Milan-based multidisciplinary design studio providing furniture, product, and interior design services to international manufacturers and global brands. The studio operates as a long-term strategic creative director and design partner, advising clients on graphic design, architecture, CMF (Color, Material, Finish), and brand identity, and licensing its designs to manufacturers who produce and distribute the products through their own retail networks. The studio's portfolio spans furniture, outdoor collections, lighting, bathroom fixtures, kitchenware, and architectural projects delivered through licensing and royalty agreements and professional consultancy engagements.
Is Claudio Bellini a public or private company?
Claudio Bellini is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Claudio Bellini founded?
Claudio Bellini was founded in 1996. It employs 11 to 50 people.
Where is Claudio Bellini based?
Claudio Bellini is headquartered in Milano, Italy, in the Europe region.
How does Claudio Bellini make money?
Two revenue lines are on record. Design Licensing and Royalty Agreements are the primary driver. The others are strategic Design Consultancy.
Who are Claudio Bellini's main competitors?
Direct peers on record are Philippe Starck, Marcel Wanders, Karim Rashid Inc., Yabu Pushelberg, Patricia Urquiola Studio, Piero Lissoni Studio, Tom Dixon Studio, Stefano Giovannoni and Mario Bellini Studio. HBA (Hirsch Bedner Associates) is listed as a broad incumbent.
Does Claudio Bellini have an API?
No public API is recorded for Claudio Bellini.
What industry is Claudio Bellini in?
Claudio Bellini's product category is Industrial Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 8741.