Dance and fitness

What Dance and fitness does

Dolente's Dance & Fitness Factory is a family-owned dance studio and multi-line local services business founded circa 1995 and operating continuously for over 30 years in the Egg Harbor Township / Northfield, New Jersey area (South Jersey). The company sells in-studio dance instruction across seven disciplines — ballet, tap, jazz, hip-hop, lyrical, modern, and acro — billed on a recurring monthly tuition basis to a primary customer base of children, teens, and adults in the local community. Studio classes culminate in annual recitals (24 seasons completed by 2019), with supplementary programs including Summer Ballet Camp and an August Dance Team Workshop. Active marketing is limited to Facebook, Instagram, the WordPress blog, and community-event participation such as National Night Out.

Beyond instruction, the business operates an integrated service stack under one roof: a fully stocked dance retail store at 201 Tilton Rd, Northfield (carrying Bloch footwear, leotards, tights, and dance socks), a dedicated birthday party venue called the Jungle Room at 2907 Fire Rd (two-hour packages with food, arcade, jungle gym, and decor), and D&F Decor, a separate sub-brand offering event decoration for Bar/Bat Mitzvahs, Sweet Sixteens, and other milestone celebrations. Distribution is exclusively physical and local — no e-commerce for classes, no app, no online booking platform. Pricing is quote-based for tuition, $399 base / $12.95 per add'l child for parties (max 25 children), and discounted gift cards ($50 for $45, $100 for $85) usable across all three product lines.

The company is privately held with no disclosed investors, funding rounds, M&A activity, or external ownership. It employs approximately 20 staff (per firmographic data; no detailed roster available) across its three locations, withstood a forced COVID-19 shutdown beginning March 2020, and resumed limited operations by August 2020 and a fuller schedule by Fall 2021. As of mid-2025 the studio remains active, with website imagery referencing the 2025 dance season. The business is operationally stable but geographically confined, with no announced plans for expansion, digital channels, or capital structure changes.

Name

Dance and fitness

Legal name

Dolente's Dance & Fitness Factory

Website

https://danceandfitnessfactory.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Dolente's Dance & Fitness Factory is a family-owned South Jersey dance studio (founded ~1995) offering in-studio instruction in seven disciplines, a dance-supply retail store, birthday-party hosting, and event decoration services to local families and children.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance instruction
• Dance studio classes
• Dance apparel retail
• Birthday party venue
• Event decoration services

Headquarters

HQ city

Egg Harbor Township

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dance Classes: Weekly dance instruction in ballet, tap, jazz, hip-hop, lyrical, modern, and acro for all ages. Billed on a recurring tuition basis, typically monthly.
2. Dance Retail Store: Sale of dance supplies including ballet shoes, pointe shoes, tap shoes, jazz shoes, hip hop shoes, leotards, tights, dance socks, and Bloch brand products.
3. Birthday Party Services: Two-hour birthday party packages at the Jungle Room facility including invitations, party bags, pizza, popcorn, lemonade, slushy, arcade games, and jungle gym access. Additional children charged per head.
4. Event Decoration (D&F Decor): Event decoration services for Bar and Bat Mitzvahs, Sweet Sixteens, birthday parties, and other events. Custom theming and decor setup.
5. Gift Cards: Discounted gift cards sold for use toward merchandise, birthday parties, or dance classes. $50 card for $45, $100 card for $85.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dolente's Dance & Fitness Factory is a local dance studio offering weekly in-studio classes in ballet, tap, jazz, hip-hop, lyrical, modern, and acro for all ages, billed on a recurring tuition basis. The company also operates an on-site dance supply retail store (ballet/pointe/tap/jazz/hip-hop shoes, leotards, tights, Bloch socks), hosts children's birthday parties at the Jungle Room facility, and provides event decoration services under the D&F Decor brand.

Product overview

Dolente's Dance & Fitness Factory is a dance studio and retail business offering a portfolio of services including dance instruction (ballet, tap, jazz, hip-hop, lyrical, modern, acro), a fully stocked retail store for dance supplies, birthday party hosting at their Jungle Room facility, and event decoration services under the D&F Decor brand. The company has operated for over 30 years and serves customers of all ages across the South Jersey area.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes Weekly in-studio dance instruction in ballet, tap, jazz, hip-hop, lyrical, modern, and acro for children, teens, and adults of all ages and skill levels, billed on a recurring tuition basis and culminating in annual recitals.
• Dance Retail Store Fully stocked on-site retail store selling dance footwear (ballet, pointe, tap, jazz, hip-hop shoes), Bloch dance socks, leotards, tights, and other dance supplies to students and the local community.
• Birthday Party Services Two-hour all-inclusive children's birthday party packages at the Jungle Room facility including invitations, party bags, pizza, popcorn, lemonade, slushy, free-play arcade games, and jungle gym access for up to 25 children.
• D&F Decor Custom event decoration services for Bar and Bat Mitzvahs, Sweet Sixteens, birthday parties, and other milestone celebrations, working with customer-specified themes to deliver themed decor setup.
• Summer Ballet Camp Annual summer ballet intensive camp with placement auditions and intensive training culminating in a stage production performance for enrolled students.
• Gift Cards Discounted gift cards ($50 for $45, $100 for $85) redeemable toward merchandise, birthday parties, and dance classes at the studio.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sky Zone: National indoor trampoline park chain offering open-jump sessions, classes, and birthday party packages. Comparable party and group-activity offering for families, though broader entertainment focus rather than dance instruction.
• Arthur Murray Dance Studios: National franchise operating hundreds of dance studios offering private and group lessons in ballroom, Latin, and social dance. Comparable as a multi-location dance instruction business serving consumer students, though much larger and focused on adult social/ballroom rather than children's recital-driven curriculum.
• Life Time Fitness: Large multi-service fitness club chain offering group exercise classes including dance-based formats. Comparable in offering scheduled group classes to consumer members, though at far greater scale and as part of a full-service fitness membership rather than a dedicated dance curriculum.
• Fred Astaire Dance Studios: Large franchise network of dance studios offering group and private lessons across many dance styles. Comparable in core service (group dance instruction, consumer-facing), though at far greater scale and with an adult-leaning social dance focus rather than a children's recital model.
• Club Pilates: National Pilates franchise operating group class studios on subscription/membership billing. Comparable as a recurring-class group fitness business serving consumer students, though focused on Pilates rather than dance styles.

Direct peers

• BounceU: Indoor inflatable party venue franchise offering birthday party packages with private room rentals. Directly comparable to the Jungle Room facility model—private party space, packaged pricing, food and entertainment bundled—targeting the same birthday-party family segment.
• Color Me Mine: Paint-your-own-pottery studio franchise that monetizes walk-in retail experiences plus birthday party bookings. Comparable in combining a creative-activity retail storefront with high-margin birthday party packages, paralleling D&F's retail-plus-party model.
• The Little Gym: Franchise of children's motor-skill development and enrichment centers that also host birthday parties. Highly comparable business model combining recurring children's classes with a party venue revenue stream, mirroring D&F's class-plus-Jungle-Room structure.
• Gymboree Play & Music: Early-childhood enrichment franchise offering recurring classes (music, art, play) for young children and birthday party services. Comparable combination of subscription-based children's classes with party hosting, targeting a similar young-family demographic to D&F.
• Pump It Up: National chain of inflatable indoor party venues offering turnkey birthday party packages similar to D&F's Jungle Room. Comparable as a dedicated party-hosting venue serving families with bundled food, activities, and decor for children's birthdays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/danceandfitnessfactory
• Instagraminstagram.com/dolentesdanceandfitnessfactory
• LinkedInlinkedin.com/company/dance-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance and fitness