Dance Creations Dance Studio

What Dance Creations Dance Studio does

Dance Creations Dance Studio (DCDS) is a privately-held, single-location dance education business operating in Springfield, Illinois since 1992. The studio provides in-person dance instruction across multiple genres (ballet, jazz, hip hop, lyrical, contemporary, tap, acro, gymnastics) to students ranging from early childhood through adults, structured into age- and skill-tiered classes. Beyond core dance tuition, the studio operates a competitive team with 50+ members, a boys-only program (BOYZ), and the DCDS In Motion performance company, which conducts charitable performances and has raised over $20,000 for local and national causes.

DCDS monetizes through multiple recurring and transactional streams: monthly pre-paid dance class tuition, weekly music lessons in guitar, bass, and drums priced at $35-$65 per session, birthday party packages at $175 and $250, and seasonal summer dance camps. Enrollment is captured via the DanceStudio-Pro online registration portal and the website, supplemented by Facebook Lead Form Ads, open-house events, and word-of-mouth referrals. Customers are exclusively individual families (SMB/consumer) within the Springfield, IL metropolitan area.

The business is owner-operated by Janet Cripe (Owner/Artistic Director, 40+ years of training, Early Childhood Specialist certification), supported by a small staff of approximately five employees. Underlying technology is limited to standard small-business tooling (Thryv-hosted website, DanceStudio-Pro/GoStudioPro registration), with no proprietary platform, app, or AI capabilities. The studio's competitive positioning rests on 33 years of community brand equity, owner-driven instructional quality, and a multi-stream service offering anchored to a single physical facility.

Name

Dance Creations Dance Studio

Legal name

Dance Creations Dance Studio

Website

https://dancecreationsdancestudio.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Dance Creations Dance Studio is a privately-held, single-location dance education business in Springfield, Illinois, founded in 1992. It serves children and adults with in-person dance classes, music lessons, birthday parties, summer camps, and a competitive team under owner/Artistic Director Janet Cripe.

Ownership category

akta.pro rank

Product category

Dance Education and Arts Instruction

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Dance education
• Dance instruction
• Music lessons
• Children's dance classes
• Birthday party venue

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Tuition: Monthly pre-paid tuition for dance classes including various genres (ballet, jazz, hip hop, lyrical, acro, gymnastics). Classes structured by age and skill level from early childhood through adult.
2. Music Lessons: Weekly in-person music lessons for acoustic guitar, electric guitar, bass guitar, and drums. Pre-paid monthly tuition at tiered pricing based on lesson duration.
3. Birthday Party Packages: One-time fee birthday party packages (Basic at $175, Ultimate at $250) including dance instruction, decorations, and studio time for up to 20 guests.
4. Summer Dance Camps: Weeklong summer dance camps and summer day dance camps offered during June-July season.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dance Creations Dance Studio provides in-person dance instruction for ages 1 through adult across multiple genres (ballet, jazz, hip hop, lyrical, contemporary, tap, acro, gymnastics), supplemental music lessons in guitar, bass, and drums, birthday party hosting packages, and seasonal summer dance camps. The studio also runs a competitive dance team and a youth performance company (DCDS In Motion) focused on community charitable performances.

Product overview

Dance Creations Dance Studio (DCDS) is a dance education business offering a comprehensive portfolio of services centered around dance instruction, music lessons, and event hosting. The core offerings include dance classes for all ages and skill levels (from parent-child Move & Groove to advanced Ballet and Pointe), music lessons in guitar, bass, and drums, birthday party packages, and seasonal summer dance camps. The studio also operates a competitive team program and a youth performance company called DCDS In Motion. The business uses DanceStudio-Pro and GoStudioPro for online registration management.

Differentiator

Problem solved

Functional benefit

Brands

• DCDS In Motion: A children's performance company established in 2008 for dancers at Dance Creations Dance Studio. Its mission is to create an environment for dancers to expand their talents, enjoy performance activities, and learn lessons by participating in community projects to help others.

Products and services

• Dance Classes Comprehensive dance instruction programs for all ages and skill levels including Move & Groove (parent-child), Pre-Dance (ages 3-5), Hippity Hop, Kinder Combo, Combination (Lyrical Ballet, Contemporary, Jazz, Tap), Hip Hop, Gymnastics, Acro Fusion Arts, Ballet, Pointe, Technique, Turns & Tricks, BOYS ONLY Hip Hop and Gymnastics, and Adult Beginner Tap classes.
• Music Lessons Weekly in-person music lessons in acoustic guitar, electric guitar, bass guitar, and drums taught by instructor Chris Warren for students ages 7 and up at $35/half hour, $45/45 minutes, or $65/hour on pre-paid monthly tuition.
• Birthday Party Packages Dance-themed birthday party hosting for up to 25 guests, offered as Basic ($175 for up to 20 guests, 1.5 hours studio time, 45-minute dance class, decorations, setup/cleanup) and Ultimate ($250 for up to 20 guests, 2 hours studio time, 1-hour dance class, birthday cake or cookies, drinks, full decorations). Cheese pizza add-on available for $12.
• Summer Dance Camps Seasonal summer dance programs including Weeklong Summer Dance Camps and Summer Day Dance Camps providing intensive dance instruction during June-July months.
• Competition Team Competitive dance team program established in 1996 providing advanced training in multiple genres and participation in regional and national dance competitions, now with over 50 members.
• DCDS In Motion Children's performance company established in 2008 providing performance opportunities and community service experiences for dancers, raising over $20,000 for charitable causes including The Red Cross, Make A Wish Foundation, United Breast Cancer Foundation, and Ronald McDonald House.

Quantifiable outcome

• Raised over $20,000 for charitable causes including Red Cross, Make A Wish Foundation, and Ronald McDonald House
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• CLI Studios: Online dance education platform featuring world-class instructors across multiple genres; an emerging alternative that overlaps with DCDS's advanced and competition-track students seeking supplementary training.
• Steezy Studio: Online dance education platform offering hip hop, contemporary, and beginner classes on-demand; competes for share-of-wallet from families and adults who might otherwise enroll at a local studio.

Broad incumbents

• Tutu School: National children's dance franchise offering ballet and creative movement classes for young children; comparable to DCDS's early-childhood Move & Groove and Pre-Dance programs in target customer and class format.
• Fred Astaire Dance Studios: National dance studio franchise offering group and private lessons primarily to adults; comparable in business model (recurring tuition, multi-stream services) though oriented to adult ballroom rather than youth competitive dance.
• Broadway Dance Center: Established New York-based dance training facility offering recreational and professional classes across genres; comparable as a multi-genre, multi-level dance instruction business, though at much larger scale.

Regional players

• The Dance Center of Springfield: Local competitor providing dance instruction for children and teens in the Springfield, IL market, competing for the same families across ballet, jazz, and tap classes.
• Springfield Dance Theatre: Another Springfield, IL-area dance studio offering competitive and recreational dance instruction, directly competing for the same local student base and family registrations.

Direct peers

• Dance Dynamics: Multi-location recreational and competitive dance studio operating across multiple genres with competition teams, directly comparable to DCDS's Combination, Hip Hop, and competition team offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dance-creations-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Creations Dance Studio