Dance Informa
Dance Informa is a privately held digital media company publishing online dance magazines and industry news across the USA, Australia, and UK. It serves dance professionals, studio owners and teachers, and dance students through editorial content, directories, and audition and event listings on an advertising-supported, free-access model.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dance Informa does
Dance Informa is a privately held digital media company operating an online dance magazine and news service serving the English-speaking dance community across the United States, Australia, and the United Kingdom. Founded in 2016 with approximately 16 employees and headquartered in Adelaide, South Australia (per firmographics; note the jurisdiction field is tagged Saudi Arabia, which appears to be a data quality issue), the company publishes dance-industry news, features, interviews, performance reviews, professional-development content, and resource guides aimed at three persona segments: dance professionals (dancers, choreographers, company personnel), dance studio owners and teachers, and dance students and enthusiasts.
The product surface is anchored on the Dance Informa Magazine USA flagship publication, complemented by regional editions (dancemagazine.com.au and dancemagazine.co.uk), an editorial archive, dedicated sections for tips and advice, dance health, studio-owner resources, and giveaways, plus a Dance Auditions and Dance Events listings service. The Dance Directories product extends the platform beyond editorial into structured listings for dance classes, costumes, shoes, studios, teachers, choreographers, dance companies, and jobs, primarily across USA and Australia. The underlying platform is a content management and listings system accessed via websites, email newsletter, and social media; there is no disclosed mobile app, API, SDK, or proprietary software technology in the source material.
Dance Informa operates a freemium, advertising-supported business model: digital magazine content is offered on a free subscription basis, with monetization implicit through display advertising, directory sponsorships, and an explicit Advertise page on the USA site. Customer acquisition relies on content marketing, organic search, email newsletter signup, and social media presence, with no named enterprise customers, disclosed partnerships, or institutional/investor backing in the source data. The firm is privately held with no parent company, no disclosed funding rounds, no M&A activity, no management team disclosures, and no certifications, patents, or awards identified.
Dance Informa firmographics
Firmographics- Name
- Dance Informa
- Legal name
- Dance Informa
- Website
- https://danceinforma.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dance Informa is a privately held digital media company publishing online dance magazines and industry news across the USA, Australia, and UK. It serves dance professionals, studio owners and teachers, and dance students through editorial content, directories, and audition and event listings on an advertising-supported, free-access model.
- Ownership category
- akta.pro rank
Dance Informa industry classification
Industry- Product category
- Dance Media and News Publication
- NAICS
- Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Independent Artists, Writers, and Performers (7115)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Dance Festivals & Dance Series (MPAGADAJ), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD)
Keywords
Dance Informa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free digital magazine subscription |
Distribution channels4 records
Marketing channels4 records
Dance Informa product offering
Product offeringCore offering
Dance Informa operates an online dance magazine and news service that publishes articles, features, interviews, and reviews covering the dance industry. Alongside its editorial content, it offers online directories for finding dance classes, studios, teachers, choreographers, costumes, dancewear, suppliers, and dance jobs, plus listings of auditions and events, with regional editions for USA, Australia, and UK.
Product overview
Dance Informa is an online dance magazine and news service offering a content platform with multiple integrated offerings. The core product is the Dance Informa Magazine USA digital publication providing industry news, features, interviews, reviews, and resources for the dance community. Supporting the magazine are Dance Directories (for finding classes, studios, teachers, costumes, and supplies), Dance Auditions and Events listings, and Tips & Advice content sections covering dance health, teacher resources, and studio owner guidance. The company also operates regional editions (AUS Magazine and UK Magazine). The platform operates as a content and directory service rather than a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Dance Informa Magazine USA The company's flagship online dance magazine providing industry news, features, interviews, reviews, and resources for the dance community including dancers, studio owners, and educators.
- Dance Directories Online directories for finding dance classes, dancewear, shoes, costumes, stage supplies, studios, teachers, choreographers, dance companies, and dance jobs across USA and Australia.
- Dance Auditions A dedicated section listing dance auditions for performers and dancers.
- Dance Events A listings section for dance events, festivals, and performances.
Companies that use Dance Informa
Customer profileSegments3 records
Ideal customer profiles3 records
Dance Informa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dance Informa partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Dance Informa competitors and assessment
Company assessmentDirect peers
- Dance Spirit: Dance magazine targeting teen and pre-professional dancers, covering training, auditions, and performance. Direct peer with overlapping audience (aspiring dancers), editorial categories (auditions, advice), and ad-supported digital model.
- Pointe Magazine: Ballet-focused dance magazine serving professional dancers, with a print + digital model and advertising-supported content. Directly comparable in audience (professional dancers), content type (technique, performance, career), and monetization approach.
- Dance Magazine: The leading US dance publication, covering ballet, modern, and contemporary dance news, performance reviews, and auditions. Directly comparable in mission, audience (dance professionals and enthusiasts), and advertising-supported digital media model.
- Dance Australia: Australia's primary dance magazine covering professional and amateur dance across genres. Direct peer competing for Dance Informa's Australian edition audience and Australian dance advertising spend.
- Dance Teacher Magazine: Trade publication serving dance educators and studio owners with business, pedagogy, and curriculum content. Directly comparable to Dance Informa's dedicated dance studio owner section and shared B2B advertising appeal.
- Dancing Times: Long-established UK-based dance publication covering ballet, contemporary, and dance education. Comparable in the UK market that Dance Informa's UK edition competes in, with similar professional-dancer and enthusiast audience.
Regional players
- Dance Europe: Europe-focused dance publication covering ballet and contemporary performance. Comparable in editorial format and audience but primarily serves continental Europe rather than Dance Informa's English-speaking markets.
Broad incumbents
- Backstage: Broad performing-arts casting and career platform with significant dance audition listings. Comparable in the auditions/events utility category and in serving working dancers, but with a multi-discipline (theater, film, dance) rather than dance-only focus.
Emerging players
- The Dance Edit: Digital-first dance publication covering contemporary and concert dance. Comparable in editorial focus and digital-native model, though newer and with narrower genre focus than Dance Informa.
- Ballet Review: Scholarly/editorial ballet-focused publication covering performances, companies, and criticism. Comparable in editorial coverage of ballet specifically but with a more niche scholarly audience than Dance Informa's broader multi-genre readership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dance Informa social profiles
Digital presenceDance Informa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dance Informa leadership team
Management profileNumber of profiles
Dance Informa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dance Informa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dance Informa
What does Dance Informa do?
Dance Informa operates an online dance magazine and news service that publishes articles, features, interviews, and reviews covering the dance industry. Alongside its editorial content, it offers online directories for finding dance classes, studios, teachers, choreographers, costumes, dancewear, suppliers, and dance jobs, plus listings of auditions and events, with regional editions for USA, Australia, and UK.
Is Dance Informa a public or private company?
Dance Informa is a private company. It is classified as unknown and is currently operating.
When was Dance Informa founded?
Dance Informa was founded in 2016. It employs 11 to 50 people.
Who are Dance Informa's main competitors?
Direct peers on record are Dance Spirit, Pointe Magazine, Dance Magazine, Dance Australia, Dance Teacher Magazine and Dancing Times. Dance Europe is listed as a regional player. Backstage is listed as a broad incumbent. Emerging players are The Dance Edit and Ballet Review.
Does Dance Informa have an API?
No public API is recorded for Dance Informa.
What industry is Dance Informa in?
Dance Informa's product category is Dance Media and News Publication. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of MPAGADAJ, Dance Festivals & Dance Series. Its NAICS code is 7111 and its SIC code is 7990.