Dancesport Academy

What Dancesport Academy does

Dancesport Academy is a privately held, founder-owned ballroom and Latin dance studio operating from a single location at 2632 E County Line Rd, Ardmore, PA, serving the Main Line and greater Philadelphia area. Founded and led by Scott Lazarov, a four-time U.S. and World Pro-Am Champion, the studio delivers private lessons, group classes, wedding dance preparation, kids/teens instruction, and competition coaching across styles including Salsa, Swing, Tango, Waltz, Cha Cha, Rumba, Hustle, and Foxtrot. Its community layer includes quarterly social dance parties, Latin/Salsa nights, swing parties, an annual Holiday Gala, and showcase performances at venues such as Merion Cricket Club and Bryn Mawr College's Goodhart Theater.

The business model is a multi-stream direct-to-consumer service. Revenue is generated through recurring private lesson packages (pricing by quote, first lesson complimentary), group class packages (drop-in at $20, 5-week bundles at $75-$140, 10-week bundles at $130-$270), wedding-specific choreography packages, kids classes ($15 drop-in), competitive coaching, and ancillary ticketed events plus gift certificates. Operations run on third-party SaaS only — MindBody Online for scheduling and Eventbrite for event ticketing — with no proprietary technology, mobile app, or platform. Marketing is community-led and event-driven, combining word-of-mouth, Yelp/Google reviews, a YouTube tutorial library, Instagram and Facebook presence, email newsletters, and partnerships with local schools (Harriton High School, Bryn Mawr College, Bethel Academy) and off-site venues (Movement Rx Studio, Palombaro Social Club).

The company is small-scale (13 employees), uncapitalized, and single-location, with no funding history, no M&A activity, and no disclosed revenue. Its competitive positioning rests on the founder's championship credentials, 20+ years of local operating history, a "Best Adult Dance Studio on the Main Line" award (2017), and an embedded student community — making it a premium lifestyle services business rather than a venture-scale platform.

Name

Dancesport Academy

Legal name

Dance Sport Academy PA

Website

https://dancesportpa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dancesport Academy is a founder-owned ballroom and Latin dance studio in Ardmore, PA, offering private lessons, group classes, wedding choreography, kids programs, and competition coaching to consumers across the Main Line and Philadelphia area.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Ballroom dance lessons
• Latin dance instruction
• Wedding dance choreography
• Group dance classes
• Social dance studio

Headquarters

HQ city

Ardmore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Dance Lessons: One-on-one coaching for individuals and couples covering ballroom, Latin, social, and competitive dance styles. Sold as individual lessons or discounted package bundles. Priced by quote/contact for studio.
2. Group Dance Classes: 45-minute group lessons offered in various styles (Salsa, Swing, Cha Cha, Foxtrot, Waltz, etc.). Sold as drop-in classes ($20), 5-class packages, or 10-class packages for individuals and couples.
3. Wedding Dance Preparation: Specialized first dance choreography for couples, including father/daughter and mother/son dances. Part of private lesson offerings with wedding-specific packages.
4. Dance Events and Parties: Ticketed social dance events including Latin nights, swing parties, holiday galas, and annual showcases. Events feature live music, performances, and cash bars.
5. Gift Certificates: Gift certificates for dance lessons sold in various denominations, available for purchase online or by phone. Valid for private lessons, group classes, or wedding packages.
6. Kids/Teens Dance Classes: Ballroom and Latin dance instruction for children ages 8-18, offered as group classes with ongoing enrollment throughout the year.
7. Competition Coaching: Advanced competitive dance coaching for amateur couples and Pro-Am students, including program development for specific dance goals and tournament preparation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dancesport Academy operates a physical ballroom and Latin dance studio in Ardmore, PA, delivering one-on-one private lessons, group classes, wedding first-dance choreography, competition coaching, and kids/teens instruction. It also runs recurring social dance events (Latin nights, swing parties, holiday galas, annual showcases) and sells gift certificates. The studio books and accepts payment through the MindBody online scheduling platform and uses Eventbrite for event tickets.

Product overview

DanceSport Academy offers a unified dance studio service with multiple complementary offerings. The core experience consists of Private Dance Lessons and Group Dance Classes covering American and International ballroom and Latin styles (Salsa, Swing, Tango, Waltz, Cha Cha, Foxtrot, Rumba, and more). These are complemented by Wedding Dance Preparation services for couples, Competition Coaching for advanced dancers, and Kids/Teens Group Classes for younger students. Additional services include Dance Workshops with visiting coaches, regular Dance Social Parties (Latin nights, swing parties, holiday galas), and Gift Certificates. The studio uses MindBody Online for scheduling and Eventbrite for event ticketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Dance Lessons One-on-one coaching in social and competitive dancing for individuals and couples of all skill levels, covering American and International styles of ballroom and Latin dance.
• Group Dance Classes 45-minute group lessons covering Ballroom, Latin, Salsa, Argentine Tango, Swing, Cha Cha, Foxtrot, Waltz, Rumba, Hustle, and more for beginners and intermediate dancers.
• Wedding Dance Preparation Personalized first-dance choreography for newlyweds, plus father/daughter and mother/son dances and wedding party group routines.
• Competition Coaching Comprehensive competitive dance coaching for amateur couples and Pro-Am students, including program development for specific dance goals and tournament preparation.
• Kids/Teens Group Classes Ballroom and Latin dance instruction for children ages 8-11 and teens ages 12-18, combining footwork, leading and following, timing, musicality, exercise, and confidence building.
• Dance Social Parties and Showcases Ticketed social dance events including quarterly parties, weekly Latin/Salsa dance nights, swing dance parties, holiday galas, and an annual showcase held at venues such as Merion Cricket Club and Bryn Mawr College's Goodhart Theater.
• Gift Certificates Gift certificates in various denominations redeemable for private lessons, wedding dance preparation, or social dance classes, available for purchase online or by phone.
• Dance Workshops Master classes and coaching sessions with visiting dance coaches and choreographers, providing an individualized approach to personal dance needs.

Quantifiable outcome

• 30+ years of service to the Main Line and Philadelphia wedding community
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Bethel AcademyminorStrategic or Co-development PartnerCommunity collaboration providing dance lessons and mentorship to children and youth in their after-school program. This is a charitable/community service arrangement rather than a formal business partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Steezy: Steezy is an online dance class subscription platform with on-demand video tutorials in multiple styles. Emerging digital competitor for entry-level adult learners who might otherwise take a $20 drop-in group class at a local studio.
• CLI Studios: CLI Studios (formerly Create Learn in Motion) is an online dance instruction platform offering live and on-demand classes across many styles. Emerging player representing a digital substitute for entry-level group lessons, where DSA competes on price-sensitive beginners.

Direct peers

• Fred Astaire Dance Studios: Fred Astaire Dance Studios is a national ballroom dance franchise with locations across the U.S., offering private lessons, group classes, wedding dance preparation, and competition coaching. Directly comparable in service mix and target customer (adults, wedding couples, competitive dancers), and operates in the same Philadelphia metropolitan market as DSA.
• Arthur Murray International: Arthur Murray International is the largest ballroom dance studio franchise in the world, offering private and group lessons in social and competitive ballroom and Latin styles. Highly directly comparable: founder Scott Lazarov trained at Arthur Murray before opening DSA, and the two businesses compete head-to-head for the same Philadelphia-area students pursuing similar styles.

Regional players

• Studio 1834: Studio 1834 is a Greater Philadelphia-area dance studio providing ballroom, Latin, and social dance instruction. Regional peer offering similar private and group formats to DSA's Main Line clientele.
• Country Dance Parties: Independent regional studios and social dance organizations running recurring Latin, swing, and ballroom nights in the Mid-Atlantic. Comparable to DSA's social event programming (quarterly parties, Latin/Salsa nights, swing parties) that drive community engagement.
• Carolina Ballroom Dance Academy: Carolina Ballroom Dance Academy is a regional studio connected to Scott Lazarov's Carolina Ballroom Challenge competition. Comparable in that it offers ballroom/Latin instruction combined with active competition programming, representing the model that DSA replicates in the Northeast.
• Studio Dhoom: Studio Dhoom is a Philadelphia-area Bollywood and Indian fusion dance studio offering both recreational classes and wedding choreography. Regional player competing for the same wedding dance preparation spend as DSA, particularly among culturally diverse engaged couples in the Philly metro.
• City Dance Philadelphia: City Dance is a Philadelphia-based dance studio offering group and private lessons in social and Latin dance styles. Regional competitor targeting a similar adult social dancer segment within the broader Philadelphia market.
• Dance Addiction Studio: Dance Addiction is an Ardmore, PA dance studio on the Main Line that offers group classes and private lessons in various styles. Regional player serving the same Main Line/Philadelphia customer base as DSA, focused primarily on social dance rather than competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DanceSportAcademy
• Facebookfacebook.com/DanceSportAcademyPA
• Instagraminstagram.com/dancesportacademy/?hl=en
• LinkedInlinkedin.com/company/dancesport-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dancesport Academy