D&F Creative

What D&F Creative does

D&F Creative is an international event studio founded in 2013 and headquartered in Guildford, Surrey, United Kingdom, with 25 employees delivering experiential marketing services from three owned regional studios in London (UK & Europe), Riyadh (MENA Region), and New York (USA). The company organises its offer around three service lines: Live Marketing (brand activations, product launches, experiential and PR events), Fan Zones (multi-generational fan engagement for major international sports tournaments), and Employee Engagement (corporate events for team building, wellbeing, and culture). D&F Creative's commercial model is project-based professional services with custom quote-based pricing and multi-year contract cadence; revenue is generated through bespoke engagements priced on scope, scale, complexity, and client requirements rather than productised tiers.

The company has no proprietary technology platform, SDK, or API — it operates as a creative services studio rather than a technology product company, and its competitive advantage is grounded in creative talent, multi-generational audience expertise, and execution capability. Named enterprise clients include McDonald's (Monopoly 2024 campaign launch with PR partner Red Consultancy, generating 13 press articles), Meta (Game On Hackathon for ~120 participants, winner of the 2024 Micebook Awards "Best DE&I Award"), LIV Golf (Jeddah 2023 fan zone with 350–400 daily participants in partnership with NERF), Deloitte, and Swatch Group/FlikFlak. The company is privately held, discloses no funding rounds, and is led by CEO Charlotte Melia and CCO Christie-Lee Molgaard with formal board oversight from Chair Sarah David and Non-Executive Director Mike Anderson. It is accredited as a Woman-Owned organisation by WeConnect International, positioning it for corporate supplier-diversity procurement mandates.

Name

D&F Creative

Legal name

D&F Creative

Website

https://dandfcreative.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

D&F Creative is a UK-headquartered international event studio, founded in 2013 and operating from London, Riyadh, and New York, that delivers live marketing, fan zone, and employee engagement experiences for enterprise clients including McDonald's, Meta, Deloitte, and LIV Golf.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Graphic Design Services (541430)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

akta.pro secondary industries

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Experiential event services
• Live marketing campaigns
• Fan zone activations
• Corporate event production
• Employee engagement events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Planning and Production Services: D&F Creative generates revenue through full-service event planning, creative design, production, and execution for corporate clients. Services include live marketing activations, fan zone experiences, and employee engagement events delivered as project-based professional services with custom pricing based on scope, scale, and client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

D&F Creative is an international event studio that designs, produces and delivers bespoke live marketing campaigns, sports fan zone experiences, and corporate employee engagement events for global brands. The company operates three regional studios (London, Riyadh, New York) and specialises in creating inclusive, multi-generational experiences tailored for Generation Alpha, Generation Z and Millennial audiences.

Product overview

D&F Creative is an international event studio offering a unified portfolio of experiential marketing and event services. Their core offerings include Live Marketing (brand activations, product launches, experiential and PR events), Fan Zones (sports fan engagement for major international tournaments), and Employee Engagement (corporate events for building high-performance teams). These services are delivered across three global studio locations in London, Riyadh, and New York, targeting Generation Alpha, Z, and Millennials through creative-first strategy and multi-generational event design.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Marketing Creative live marketing campaigns featuring brand activations, product launches, experiential events, PR and press events, and digital brand content for global enterprise clients.
• Fan Zones Delivery of fan zone experiences for major international sports tournaments and brands, specialising in fan engagement for Generation Alpha, Z and Millennials through thematic fan zone ideation, customer journey optimisation, and data capture for tournament accountability.
• Employee Engagement Creative, meaningful and inclusive corporate events that help companies build, strengthen and grow teams, including communications, staff wellbeing, community and team identity, high-performance team building, data capture, culture instillation, staff retention, and rewards programmes.
• Studios Global studio locations providing regional event services across UK & Europe (London Studio), MENA Region (Riyadh Studio), and USA (New York Studio), serving as regional delivery hubs for the company's event portfolio.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Red ConsultancycoreStrategic or Co-development Partner · 1 January 2024Leading PR agency that collaborated with D&F Creative on the McDonald's Monopoly 2024 campaign launch. D&F Creative was tasked with developing the live marketing campaign while Red Consultancy led the PR strategy, delivering ROI through public attention, participation, press coverage, and social media sharing.
• WeConnect InternationalcoreStrategic or Co-development PartnerD&F Creative is accredited as a Woman-Owned organisation by WeConnect International, demonstrating commitment to diversity and inclusion in the creative industries. This accreditation positions D&F as a diverse supplier for corporate clients seeking supplier diversity.
• Cherie Blair Foundation for WomenminorStrategic or Co-development PartnerD&F Creative founders are supporters of the Cherie Blair Foundation for Women, contributing to the foundation's mission of helping women in developing countries realize their economic potential through entrepreneurship.
• Women & Work APPGminorStrategic or Co-development PartnerBoth D&F Creative founders contribute significantly to the Women & Work All-Party Parliamentary Group at Westminster, advocating for gender equality in the workplace.
• The 93% ClubminorStrategic or Co-development PartnerD&F Creative founders are founding members of The 93% Club, supporting the organization's mission related to social mobility.
• UN Women UKminorStrategic or Co-development PartnerD&F Creative founders are regular UN Women UK delegates, demonstrating commitment to women's rights and gender equality advocacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MCI Group: Global events, association management and experiential marketing agency with offices across multiple continents. Comparable to D&F Creative on corporate event delivery and live marketing, with broader association and congress management capability.
• Jack Morton Worldwide: Global brand experience agency with hundreds of staff and offices across multiple continents, delivering brand activations, experiential marketing and event production for Fortune 500 clients. Highly comparable to D&F Creative in service mix and customer type, but operates at significantly larger scale.
• GES (Global Experience Specialists): Large-scale experience and event services provider operating across exhibitions, brand activations and experiential campaigns globally. Overlaps with D&F Creative on corporate event execution but adds venue and expo infrastructure capability.
• George P. Johnson Experience Agency: One of the longest-standing experience marketing agencies globally, specialising in brand activations, live events and multi-market campaigns for enterprise clients. Directly comparable service portfolio to D&F Creative's Live Marketing and Fan Zones practices, with broader geographic reach.
• Wasserman: Global sports, culture and entertainment marketing agency providing brand consulting, experiential and talent representation. Overlaps with D&F Creative on sports sponsorship activation and brand experience delivery for major sports properties.

Direct peers

• MKG Creative: Boutique creative agency focused on experiential marketing, brand activations and live events for enterprise clients. Comparable scale and positioning to D&F Creative as a craft-led experiential studio serving global brand portfolios.
• Grass Roots Group (Blackhawk Network): UK-headquartered live events, employee engagement and customer experience agency serving enterprise clients. Highly comparable to D&F Creative on employee engagement events and corporate experiential work, competing in the same UK and European market.
• Octagon: Sports marketing and experiential agency delivering fan engagement, brand activations and tournament experiences for global sports rights holders. Highly comparable to D&F Creative's Fan Zones practice given shared focus on sports fan engagement and tournament activations.
• Sparks (a Core Experiences company): Experiential marketing agency providing brand experiences, event production and audience engagement for global brands. Closely comparable to D&F Creative in size, service lines and customer base, with similar emphasis on creative-led event execution.

Emerging players

• Drum (formerly drumpublicity) / events arm: UK creative agency with an experiential and live events practice delivering brand activations and employee engagement work. Comparable UK-market boutique positioning and customer overlap to D&F Creative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AQWtcka4dwMrL1s3
• LinkedInlinkedin.com/company/dandfcreative
• Instagraminstagram.com/dandfcreative

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D&F Creative